The live stream continues.

With the appearance of stars such as Cheng Yu, the number of fans of 896's official Weibo continues to increase, and it has broken through the 10,000 mark in one fell swoop. The real-time data fed back from external links also shows that the number of people listening to Channel 896's online broadcasts has also increased rapidly, and many IPs are from outside Rongcheng, from all over the country, and even many overseas IPs.

In the glass-soundproof live broadcast room at the scene, the host Dapeng spoke excitedly:

"Listeners and friends, as Cheng Yu performed "Sunshine Always After the Wind and Rain" with fans on the same stage, we also received the real-time number of donations. In just half an hour after the start of the event, the on-site donations have broken through the 100,000 yuan mark, and the special donation account provided by the Southeast Provincial Branch of the China Charity Federation has also received a total of 56,783 yuan in donations from all over the country, that is to say, within half an hour, the total amount of donations has been close to 160,000 yuan! ”

Next, Liao Fan and others also appeared on the stage, and every star on the stage will drive a wave of donations, in addition to each person taking out an item for charity auctions, fans who get the auction as usual will also have the opportunity to perform on the same stage with their idols. At the same time, celebrities will also call on their fans to donate on stage.

As the live broadcast continued, the amount of donations on the big screen continued to rise, at ten o'clock it was still about 100,000 yuan, and by half past ten it had exceeded 200,000, and by 10:50, the donations raised on the spot reached 300,000 yuan!

And the appearance of every star will drive a wave of listening boom, the online listening rate continues to rise, the number of fans on the official Weibo has made breakthroughs again and again, and when the last star Bai Sheng appeared on the stage, the number of fans on the official Weibo doubled again, reaching 20,000!

Looking at the records that are being refreshed every second, Song Xiaoyun and other 896 channel executives are like dreams. When Fang Yang proposed this plan, although they were relatively confident, they never dared to imagine that they could raise a huge sum of 300,000 yuan in more than an hour, and the number of fans on the official Weibo could grow at such a terrifying rate.

Looking at Fang Yang, who was sitting in his seat with confidence, Song Xiaoyun and the others were so impressed that they threw themselves to the ground.

Although Fang Yang did not interfere in the specific work, the entire decision was put forward by Fang Yang, and several key links in this event, including contacting the public security bureau Weibo in the early stage to build momentum for the event, contacting celebrities to shoot blessing videos and cheering at the scene, and even increasing police forces to maintain order at the scene, etc., were all done by Fang Yang using his personal connections.

If you change people, even if you have a good idea, it is estimated that it is absolutely impossible to do such a journey as you are now.

In the live broadcast room, touching stories were also transmitted to all listeners through the radio waves.

Dapeng said movingly:

"Although there was a slight drizzle in the sky soon after the event began, the rain could not extinguish everyone's enthusiasm like fire, and there was still a steady stream of enthusiastic listeners who came to the scene.

Tingyou's 'Love in the Rainy Season' just told us on the SMS platform, and she took her children to the scene early in the morning to donate, which she said was also a good education for the children. The taxi driver heard that they came to Xilinmen to donate money for Xiao Yichen, and he refused to accept any money from them, and after arriving at the scene, Master Hu, whose car number is East AT7848, also donated 200 yuan himself. Here, I would like to say a heartfelt thank you to both 'Love in the Rainy Season' and Master Hu! It is thousands of caring people like you who make our society always full of warmth and positive energy! ”

After inserting a piece of cushion music, Dapeng continued:

"Just now my colleague told me that Master Liu, whose car number is East AT9902, drove to the scene to donate, but he donated twice, why is this? Let's immediately connect with the reporter Xiaoyu at the donation office.

Hello little fish......"

"Hello host, hello listeners and friends!"

"I heard that Master Liu donated money twice just now, and I'm sure everyone is as curious as I am, why is this? Tell the audience about it! ”

"Okay host, just now Master Liu came to our scene, first put 200 yuan into the donation box, and then stuffed another 100 yuan into it. We also felt very strange about his behavior at the time, and only found out the reason after inquiring on the spot. Now that Master Liu is by my side, let's let him say it himself! ”

"Okay, hello Master Liu! Please tell us if there is any special purpose for you to donate in two parts? ”

"Hello...... That's right, just now I'm going to come over and donate after I finish pulling a single guest. This guest is going to Rongcheng Plaza. I was on the radio in my car, and we were talking about it along the way. As a result, after this guest knew that I was about to donate on the spot, when he got out of the car, he threw down 200 yuan, saying that it was to donate for him, and then he didn't even leave his name, and left directly. ”

大鹏 says:

"Understood, Master Liu, you said that the two hundred yuan in front of you was donated by an unnamed passenger, right?"

"That's right! We don't have much money for taxis, but after listening to your radio, I am also very moved, and I also have a ten-year-old child, so I can especially understand the father's difficulties, the next 100 yuan is donated by me, not much money, express a heart! ”

"Okay, thank you, Master Liu, and thank you to the kind passenger who didn't leave his name!"

Roc ended the connection and continued:

"Listeners and friends, after listening to Master Liu's explanation, I was very moved, this story allows us to see the best side of human nature, that is, kindness and trust. The driver and the passenger never knew each other, but after listening to Xiao Yichen's story, the caring person did not hesitate to hand over the money to the driver and asked him to help transfer it. And our Master Liu has faithfully completed this task......

There are many similar touching stories, in today's drizzly morning, every moment is being staged, we saw that more than 200 taxis have come to the scene to donate, our brother master every penny is hard to count the meter to earn, but for Xiao Yichen, they did not hesitate to donate maybe a whole day of income! There are also countless caring people, who come to the scene from all corners of the city, as well as well-wishers from all over the country, who donate love to Xiao Yichen through the donation channel of the Guò Charity Federation.

It is your act of love that touches the whole Banyan City! Thank you! ”

At half past twelve o'clock in the afternoon, the fundraising activity was successfully concluded.

A total of 421368 yuan was raised on the spot, and many people from other places directly remitted the donations to the special account of the Huaxia Charity Federation, and the total funds raised exceeded 550,000 yuan!

At the end of the event, when the staff cleaned up the venue, there were still many caring people who rushed to donate. Since the notary had left, Song Xiaoyun had to temporarily instruct the special donation account of the Charity Federation to be broadcast on the radio program, so that those caring people who did not catch up with the on-site fundraising activities could directly transfer the funds into the account.

This special account was opened by the Charity Federation specifically for Xiao Yichen, and all the funds raised in it will be transferred to Liu Dali without a penny.

Therefore, the total amount of funds raised may increase from the existing one!

The charity event was an unprecedented success!

When the event was announced on Channel 896, many local media still had the mentality of watching jokes, believing that a small radio channel would not have any appeal at all, and the event might eventually become a joke.

And Channel 896 slapped these psychologically shady people in the face with facts.

In half a day, nearly 600,000 donations. It is impossible to organize an event even if the provincial channel with the highest listening rate is the same.

Then in this event, the prestige of Channel 896 also increased a lot. Especially in the circle of taxi drivers, Channel 896 is even more popular, as if it has been regarded as "its own person" by his buddies.

It is foreseeable that in the near future, with the continuous launch of Fang Yang's "Warm Banyan City" series of activities, 896 channel will occupy the vast majority of the taxi listening market.

Taxi drivers are the most loyal radio listeners. As long as the car is moving, most of the drivers who lack access to information will turn on the radio, and all of these people listen to channel 896, which is undoubtedly a mobile billboard.

Because in addition to the driver, there are passengers in the car. These passengers always hear channel 896 when they take a taxi, and there will definitely be people who listen to it with the mentality of giving it a try while driving or at home.

It can be said that Fang Yang's original strategy of serving taxi drivers has truly revealed an unparalleled forward-looking attitude after the success of today's event.

It is entirely possible that Channel 896 will complete a gorgeous turn and take off in one fell swoop because of a charity event. The difficult process of accumulating listeners for traditional media, under the skillful hands of Fang Yang, has completed the journey that used to take several years in just a few months.

After the event, Song Yi had already arranged a vehicle and sent the leaders, guests and celebrities who participated in the event to the Shangri-La Hotel.

Fang Yang had already booked a large box here, and the thank-you luncheon was held here.

Vice President Zhong of the Charity Federation, Zhou Wen, Deputy General Manager of the Municipal Radio and Television Group, Dai Xuebin, Vice President of Union Hospital, and Zhu Fugui, the CEO of Xilinmen Furniture and Building Materials Market, all happily attended the luncheon.

Zhu Fugui also brought his daughter, who had just entered the first year of high school. The little girl saw her idol Cheng Yu and many popular stars, she was incomparably excited, Cheng Yu and others took the initiative to take a photo with her, until the time of eating, the little girl was still a little foggy, immersed in great happiness.

Zhu Fugui rarely saw his baby daughter so happy, so he was naturally grateful to Fang Yang, and made a decision on the spot at the banquet, and began to increase the advertising efforts on Channel 896 next month.

A meal is naturally enjoyable for both guests and hosts.

After the meal, Chu Xiaobai took Cheng Yu to Nanpu Marble Mine for inspection, and the other celebrities and Vice President Zhong all took the afternoon flight back to Beijing.

Chu Xiaobai originally hoped that Fang Yang would also go to Nanpu together, after all, Fang Yang was the major shareholder of the marble mine. However, after the charity activities, there is still a lot of follow-up work, including the transfer of donations and the formulation of the follow-up development strategy of Channel 896, etc., plus Fang Yang still has the task of graduation project, and it is not convenient to ask for leave, so he can only give up.

Seeing off the guests, Fang Yang looked at Song Xiaoyun and the others, who were still immersed in the joy of great success, and said with a smile:

"Go back to the radio! It's time to be rewarded for meritorious deeds! ”