City Radio Office Building, Fang Yang Office.

Song Xiaoyun, Song Yi and Soho, as well as Ning Mei, all sat on the hospitality sofa with smiles on their faces, talking about the exciting moments of this morning.

Fang Yang took out a few red wine glasses from the cabinet, then opened a bottle of red wine and poured each glass. Then he smiled and said:

"Come, come, come! Let's have a glass of celebratory wine first! Today's event can be such a great success, everyone here is indispensable! ”

Everyone laughed and picked up their glasses, touched the glasses, and then raised their heads and drank the red wine in the glasses. Although Soho knew that Fang Yang couldn't drink, such a happy moment didn't stop him.

After drinking a glass of wine, Fang Yang asked:

"Sister Xiaoyun, tell everyone about the numbers in all aspects!"

Song Xiaoyun nodded, opened a text folder and said:

"As we all know, it was 556943 yuan at the end of the event, but in view of the fact that there are many caring people who donate through the special account of the Guò Charity Federation, the real number is definitely more than that.

The official Weibo of our channel, the number of fans reached 23,145 at the end of the event, which is more than 20 times the previous one! And the online listening part, from what we have obtained, has also increased by 500% compared to before the start of the series last week! That's an incredible number!

In terms of car radio and home radio, I have commissioned a professional survey company to conduct a questionnaire, especially for the taxi drivers, and I asked them to do a special survey, and it may take a few days to come out, but I believe it is quite optimistic!

Mr. Fang, I am really convinced of you now! ”

Fang Yang has been hospitalized these days, although the development of channel 896 will not stagnate, but the growth rate is very slow, Song Xiaoyun is still the concept of operating traditional media, paying attention to step by step to spell the listening rate.

But as soon as Fang Yang came back, a few dazzling tricks immediately had such a magical effect, which had already subverted the communication theory that Song Xiaoyun had learned.

Fang Yang couldn't help laughing and said:

"Sister Xiaoyun, only you and Sister Ning Mei are professionals here, me and Soho, and Xiaoyi, we are all laymen, where do I know what radio station operation is! It's just a random idea! ”

Ning Mei said with a smile:

"Mr. Fang is too modest! You may not be proficient in media operations, but you are definitely a marketing expert! ”

Su He and the others all nodded in agreement, and Fang Yang's several moves brought the power he could borrow to the extreme, and finally reaped a surprising effect. From this point of view, he is indeed a master of marketing.

Fang Yang waved his hand and said:

"Don't praise me! Let's discuss the next development strategy of the channel! Everyone talks about their opinions. ”

Song Yi said with a smile:

"Brother Yang, you must have a plan in your heart, don't let a few of us be ugly, you better say it directly!"

Song Xiaoyun and the others nodded thoughtfully, after this incident, everyone had a blind trust in Fang Yang, it seemed that as long as he made a decision, it would definitely be right, and it would definitely have an immediate effect.

Fang Yang was not polite, nodded and said:

"Xiao Yichen's matter we have to follow up to the end, including the transfer of donations, as well as some follow-up treatment reports, etc., although objectively our radio station has taken advantage of this incident to get a chance to make great progress, but no matter when we can't forget our original intention!"

"Well, don't worry, Mr. Fang, I will follow up on this matter personally!" Song Xiaoyun said.

Fang Yang nodded, and then said:

"As for the next step of the channel's development, I feel that we still have to resolutely implement the original concept, and focus on serving taxi drivers in the early stage! The series of activities I proposed before, including the 'Brother Difficulty Relief Fund' that I said at the fundraising site, should be put on our agenda, and you can discuss the specific plan and come up with a first draft!

In terms of service, I would like to mention a few suggestions for you to see if it is feasible. First of all, I build a selection of 'road condition stars' every day, which can be set up in several live interactive links. Taxi drivers drive through the streets of Banyan City every day, and if they are used well, they are our best road announcers, even more timely and accurate than the monitoring hall.

We want to encourage the brother to provide us with information about the road conditions, for example, when they drive to a certain section of the road and see that there is an accident, but the traffic jam has not yet started, so they call our hotline to report the road conditions, and remind the drivers who will pass through this section to pay attention to safety and detour when necessary. For the brother who broadcasts the road conditions in a timely, accurate and positive manner, we will select him as the 'road condition star' and give him a certain material reward. ”

After listening to this, Song Xiaoyun exclaimed:

"Mr. Fang, this mention yì is good! It can not only serve the traffic crowd, but also tie the heart of the brother, which is simply killing two birds with one stone! ”

Fang Yang smiled and said:

"Hmmm! We can select a few more people every day, we can invest a certain amount of money in material rewards, and we can also pull some sponsorship from advertisers, and choose some practical things for buddies, such as gas cards, car supplies, etc.! ”

宋义 says:

"Brother Yang, your idea is so good! I'll get in touch with the advertiser! ”

Fang Yang nodded and said:

"We can do soft advertising for sponsorship businesses in the program, for example, when selecting the star of road conditions, our host can broadcast that the prizes of this event are exclusively sponsored by a certain company, and even add one or two more advertising slogans, I believe there are still many people who will be interested!"

Song Yi said excitedly:

"That's a must! Now that our channel is so popular, if you can broadcast advertisements by the host in the live program, maybe people will rush to the door to sponsor the prizes! ”

Song Xiaoyun's eyes lit up, but he said with some worry:

"Mr. Fang, your mention is very novel, the host's oral advertising does not occupy our fixed advertising time, and the effect will be very good. It's just that...... Is it against the law to do so? ”

The city radio station is quite strict in the management of advertising time, and the program orders are accurate to the second, and it is absolutely impossible to broadcast advertisements during non-advertising hours. However, the only thing that is uncontrollable is the live program, and if the host broadcasts advertisements during the live broadcast, it is completely feasible.

It's just that Song Xiaoyun is worried that this will not violate the regulations, after all, the advertising time has been written into the contract.

Fang Yang said nonchalantly:

"Almost all of the current radio stations do this, and other channels in the city station also have similar practices, and we don't make a profit from it, the prizes sponsored by the merchants are sent to listeners, there will be no problem!"

Hearing Fang Yang say this, Song Xiaoyun's heart suddenly settled down a lot. She also knew that Fang Yang's relationship in all aspects was relatively hard, and presumably the leadership of the city station would not deliberately embarrass Channel 896 on such a small issue.

Fang Yang continued:

"In addition, I have listened to the last few episodes of the "I Call the Shots for You" program, and the host Dapeng's business ability is definitely no problem, but the style is still soft! This is a rights protection program, we are on the same front with the driver friends, on our opposite, whether it is an insurance company, a 4S store, or even a traffic police department, we are the object of our rights protection.

Whether it's a brother or an ordinary driver, when they are treated unfairly, they can think of our channel and turn to us for help, hoping that we can make decisions for them as the name of the show says! Therefore, the style of this show should be tough, you can add live connections in the live broadcast, and the host can directly question the units and enterprises involved in the program, and the tone can be a little harsh, even if there is a conflict with the other party in the live broadcast, it doesn't matter!

We are the media, not mediators, and there is no need to be polite with those unscrupulous enterprises or petty bureaucrats! The more popular the atmosphere, the more our listeners will have a sense of belonging, and the stronger the cohesion of our channel to listeners. So something had to change! ”

Song Xiaoyun showed a hesitant look on his face, and he stopped talking.

When Fang Yang saw it, his heart was clear, and he said with a smile:

"Didn't I just say that? Do not be afraid to offend ye. As long as we are standing on the commanding heights of legal theory, if anything goes wrong, I can settle it! ”

Speaking of this, Fang Yang looked at Ning Mei, who looked a little excited, and said with a smile:

"We have such an excellent and righteous investigative reporter as Sister Ning Mei, if our rights protection program is not good, it will be unreasonable! In the future, Sister Ning Mei can focus on following up this show! ”

Ning Mei was a little embarrassed by Fang Yang's words, and at the same time a little eager to try, Fang Yang was right, she just liked to be an investigative reporter in her bones, and if she ran to the venue all day to get the draft, she would get sick.

Song Xiaoyun finally said firmly:

"I understand Mr. Fang, I will personally grasp the revision of the program "I Call the Shots for You" and convey your instructions to every employee in the program team!"

Fang Yang waved his hand and said:

"Where's the instruction? I'm just putting forward my own opinions in the general direction, and the specific operation doesn't depend on you people? ”

After speaking, Fang Yang continued:

"My opinion is roughly these, in the final analysis: we must take advantage of the momentum, closely follow the positioning of serving the traffic crowd, especially taxi drivers, and make every effort to create a high-quality radio channel!"

"Got it!" Song Xiaoyun said, "Mr. Fang, we will do our best to come up with a revision plan!" ”

Working in such a thriving company, Song Xiaoyun feels full of motivation every day, compared to the lifeless life when he was a civil servant before, and the same life every day is simply boring! Song Xiaoyun is more and more fond of her current job.

At this time, Song Yi, Su Ho and the others exchanged glances, and then Su Ho asked with a smile:

"Fang Yang, have you finished talking about work?"

Fang Yang paused for a moment and said:

"We're done! Is there anything else you'd like to add? ”

Soho smiled and said:

"Now that we're done talking, let's move on to the next agenda!"

With that, Soho slapped his face, and then the office door was pushed open, and a group of people poured in with smiles on their faces