This is Jiang Nanchun's emotion.

However, life still has a long way to go, and the road ahead must continue.

One day, Jiang Nanchun went to Yanjing on a business trip, and found an electronic display at the elevator door of an office building.

He found that many people would stare at the monitor while waiting for the elevator.

Instead of music or movies, the monitor is playing, but advertising.

Yes, so many people are just so bored, they all watch ads together.

Inside, Jiang Nanchun was suddenly shocked.

He seems to have discovered the advertising focus model he'd been looking for for more than a decade.

In the past, Jiang Nanchun advertised, and the advertisements were all in one net to kill everyone. Among them, some are potential customers, but more are customers who have no interest in these ads. For more than ten years, Jiang Nanchun has been thinking about it. It would be nice to advertise to those potential users, or to those customers who need these products.

However, Jiang Nanchun has not found such an advertising model.

He has always felt that this may be his naïve idea, and there will be no such advertising model in reality.

However, in the electronic display at the elevator door, Jiang Nanchun faintly discovered the possibility of advertising focus.

Until, when Jiang Nanchun found Focus Media, he found that Focus Media had connected all the office buildings in Yanjing City. Jiang Nanchun was completely stunned by Focus Media's new advertising model.

A voice is telling him, isn't this the most potential advertising model that he has been looking for for more than ten years?

Breaking out again in his heart, Jiang Nanchun knew that he had found a new business opportunity.

To this end, he began to thoroughly study Focus Media and focus media's elevator advertising.

Strictly speaking, elevator advertising is also a kind of frame advertising, frame advertising, that is, the kind of advertising hanging on the wall. However, it is clear that Focus Media's use of electronic displays in elevator advertisements is more innovative and attractive. Second, the electronic display is placed at the elevator door, rather than elsewhere in the office building, which is obviously also well-designed. In the elevator doorway, he can take on all the users who go upstairs, and at the same time, when waiting for the elevator, even if they don't want to see it, they will watch their advertisements because they want to pass the boring time. And this is even better than the effect of forcing everyone to watch advertisements on TV stations.

In addition, Jiang Nanchun also studied the advantages of office elevator advertising over other advertisements.

His biggest advantage is that he has captured the people with the most consumption potential in China.

In these office buildings, you don't have to worry that they can't afford your goods, and don't worry that they won't buy them.

It can be said that as long as your product is passable, through guò elevator display advertising, he can promote your product.

Even if there are some high-end products like jewelry, they will not buy them for a while. However, advertising on high-end office buildings has also increased the future consumption potential of ordinary users dozens of times. This is the advertising dream of countless businesses, and it is also the best advertising platform in the minds of all advertisers.

Almost instantly, Jiang Nanchun was about to immediately follow into the elevator advertising routine.

Still, he did research on Focus Media.

Judging from the company's information, the information disclosed by Focus Media is a newly established media company, which has nothing to do with any advertising media company in China. However, even so, they still relied on such innovation to build their brand. It is said that the Nokia phone qì handwritten mobile phone was promoted by Focus Media and was a big hit for a while.

What makes Jiang Nanchun even happier is that at present, it seems that Focus Media has only won the advertising business in Yanjing.

There are so many provinces and cities in the country, and there are tens of thousands of office buildings, waiting to be developed.

In this way, you can also enter the elevator advertising business in other places?

After thinking about it, Jiang Nanchun made up his mind.

Crowd Media.

This is the name Jiang Nanchun gave to the new company, which is only one word different from Focus Media.

Of course, not only the name, but all the businesses of the entire company are no different from Focus Media.

This seems to be a proper copycat Focus Media company, but there is no copyright to do business, you can do such a business, and others can do it. You can advertise on the elevator, and so can others. Therefore, Jiang Nanchun didn't feel anything bad about this at all. On the contrary, it is more secure to take the experience of others and start a business.

……

"Zhang Ning, thank you for your support to our Nokia, 200 million advertising funds, we have hit your company account."

"Ah, isn't it 100 million?"

Zhang Ning was slightly stunned.

"Hehe, you mean 100 million, but didn't I say that if you Focus Media should exceed the effect of Guangdong, 200 million advertising and promotion costs, it's not impossible. So, we at Nokia do what we say. ”

"Haha, Mr. Liang is really a cheerful person."

said this, Zhang Ning fell in love with Liang Shimei's personality.

"Oh yes, did you also open a branch in Shanghai recently?"

"Shanghai?"

Zhang Ning shook his head, "No, we are considering going to Shanghai, but we haven't sent a team over yet." ”

"Ah, why is there an elevator advertisement similar to yours in Shanghai?"

"No, there is such a thing."

Zhang Ning was a little surprised, but he quickly thought of what was going on.

It is estimated that which company saw their new advertising model of Focus Media and launched such a business.

Thinking of this, Zhang Ning immediately said, "Mr. Liang, this should be another company that copycats our advertising creativity, and it has nothing to do with us." However, we will soon set up a branch in Shanghai, and we hope that Mr. Liang will take care of our Focus Media business at that time. ”

"That's natural, you have done us a great favor to Nokia, even if there are advertising companies similar to you in Shanghai, we will not consider them."

"Thank you so much."

With a friendly handshake with Liang Shimei, Zhang Ning left Nokia.

Back at Focus Media's headquarters, Zhang Ning immediately looked up the information in Shanghai.

Juzhong Media, CEO Jiang Nanchun.

Seeing Jiang Nanchun's words, Zhang Ning smiled dumbly.

Unexpectedly, he robbed Jiang Nanchun's focus mode, and Jiang Nanchun also made a comeback and opened a crowd media.

Moreover, it seems that he has to fight with the founder of Focus Media in the future.

However, there was not much time left for Zhang Ning, and he was unwilling to compete with Jiang Nanchun in business.

After thinking about it, Zhang Ning flew to Shanghai and entered the newly established Juzhong Media.

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