Is it a big country with a central government that even domestic beverages have to be monopolized by foreign countries?

Returning to the office from the staff office hall, Zhang Ning kept thinking about this question in his mind.

Since coming to this world, Zhang Ning's wish is nothing more than not wanting foreign forces to control the Chinese Internet.

Today, although Zhang Ning does not dare to say that foreign forces have not entered the domestic market at all. However, Zhang Ning has already started and controlled several important pieces. Although these rough appearances do not seem to have much influence, once they grow in the future, every company under them will be a first-class giant. Now, I inadvertently met with Chen Hongdao, but I saw the domestic drink, which was the same, and in my heart, Zhang Ning couldn't help but have such feelings.

In this way, it is possible to cooperate with Wang Laoji.

Immediately, Zhang Ning continued to find a lot of information about Wang Laoji on the Internet and offline.

A few days later, Zhang Ning roughly knew the situation that Wang Laoji was facing.

It's 2002, and Wang Laoji doesn't have much to show in the domestic market. Many people don't know what Wanglaoji is, let alone what herbal tea is. Even if you know herbal tea, you probably don't know that Wang Laoji is also a type of herbal tea. At present, only in Jiangsu, Zhejiang and Guangdong, a small number of people drink.

However, in terms of market share, this part of the population is almost negligible.

In addition, in addition to the lack of popularity of Wang Laoji's products, he also encountered difficulties in terms of funds.

Thinking of this, Zhang Ning also figured it out, what Chen Hongdao said before could let him become a shareholder.

It seems to be giving away shares for free, but in fact, they also want to pull Zhang Ning over and solve their urgent situation.

Oh, I didn't expect to be calculated by Chen Hongdao.

At that time, Chen Hongdao said this condition, and Zhang Ning was still a little moved. After all, the brand of Wang Laoji in later generations is too loud, and the value of Wang Laoji's brand alone has reached more than 100 billion.

However, Zhang Ning smiled and didn't care about this.

The so-called businessmen are sometimes forced to have no choice, and Chen Hongdao's calculation is not a trick for himself.

If you can really succeed in Wang Laoji, it will also be good for yourself.

It's just that how to push Wang Laoji to the world, Zhang Ning didn't have too many ideas all of a sudden.

Recall carefully, Wang Laoji launched the brand in later generations, just after the 2008 earthquake.

With a donation of 100 million yuan, Wang Laoji has completely won the recognition of the Chinese people.

It's just that now it's 2002, and it's difficult to break through the encirclement in the middle of the foreign beverage giants.

Without thinking it clearly for the time being, Zhang Ning put it aside for the time being, he planned to go to the field to inspect Wang Laoji's market.

"Boss, come to Wang Laoji."

"Eh, Wang Laoji?"

The owner of the small supermarket near Zhongguancun was a little dripping, "What is Wang Laoji?" ”

"No, don't you have Wang Laoji here?"

"No, what are you talking about Wang Laoji?"

"It's an herbal tea drink."

Zhang Ning explained casually and left the small supermarket.

Sweat......

Sure enough, there are enough cups.

I want to taste the current Wang Laoji to see the effect, but I don't have to sell it.

Helpless, Zhang Ning had no choice but to call Chen Hongdao.

Chen Hongdao immediately compensated Zhang Ning, saying that he had not brought Wang Laoji over before. Then, he instructed the staff to send a car of Wang Laoji over that afternoon.

"Wouldn't you, send a car?"

Although it was a little strange, I didn't feel anything, but I still said politely, "You guys are too polite, you can send a car as soon as you send it, just send a few cans over, I just taste it." ”

"Mr. Zhang, I'm sorry, Mr. Chen ordered. Moreover, sending a few cans is actually the same as sending a cart over. Our Wang Laoji has no agent in Yanjing, and for the time being, Wang Laoji has not done the Yanjing market. This car of Wang Laoji was still pulled from Nan and Beijing. ”

Hearing this, Zhang Ning burst into tears.

Wang Laoji, who can be seen anywhere in the future, was so unmarketable in 2002.

"Come, come, unload this car of Wang Laoji, and today the company will send a bottle of Wang Laoji to each person."

Zhang Ning instructed everyone to unload Wang Laoji, and then said, "Well, everyone can't just drink it and finish it." After drinking Wang Laoji for a while, I have to write a few feelings about drinking Wang Laoji. ”

After listening to Zhang Ningyi's words, everyone in Penguin Technology was very interested.

"Xiao Ning, what are you doing here, drinking drinks and writing experiences, there is such a spoof."

Chen Qingqing was also a little confused, picked up a few cans of Wang Laoji and walked into the office.

"Where is the spoof, I call it inspecting the market, come, let's taste this Wang Laoji first."

Zhang Ning opened the canned mouth and took a sip, "Speaking of which, Wang Laoji is still the most authentic herbal tea in China, with a history of hundreds of years. In the past, during the Qing Dynasty, many people had the habit of drinking herbal tea. It's just that now our beverage market is monopolized by companies such as Coca-Cola and Pepsi. ”

Zhang Ning took a sip, feeling as if it was a little different from the taste in his previous life, and frowned for a while.

Then, he took a few more sips.

Indeed, the taste is not the same as the actual taste.

Zhang Ning was a loyal user of Wang Laoji in later generations, and almost when he went to a night dinner, he had to order Wang Laoji.

It can be said that the taste of Wang Laoji can not be more familiar with it.

Even in the later generations of Wanglaoji brand disputes, there have been two brands, Wanglaoji and JDB.

But as long as it is a drink, Zhang Ning can know which is Wang Laoji and which is Jia Duobao without looking at the trademark.

"How does it taste?"

Zhang Ning asked about Chen Qingqing.

"It tastes weird."

Chen Qingqing took a sip and commented.

"What's weird?"

"It's not quite the same as the traditional drink, it's a little sweet, but it's a little bitter."

"Herbal teas are all the same."

Zhang Ning was about to explain, but suddenly seemed to think of something.

It seems that the Wang Laoji herbal tea of later generations is not bitter.

Although Wanglaoji is known as herbal tea, it is actually similar to traditional Chinese medicine, but the taste of Wanglaoji has always been sweet and not bitter.

However, when I drink it now, I feel a little bitter.

For this reason, Zhang Ning took a few more sips.

Indeed, it is a little bitter, not the kind of Wang Laoji that later generations drank themselves.

It seems that the formula of Wang Laoji's later generations has undergone some improvements.

"Mr. Zhang, this is what everyone wrote about drinking Wang Laoji."

At this time, the secretary Liu Xiaoming handed Zhang Ning everyone's comments after drinking.

Zhang Ning took the thick stack and looked at it one by one.

"The taste is average, and I don't know what it feels like after drinking it."

"The taste is bitter and sweet, but it doesn't have a Pepsi mouth."

"Mr. Zhang, what kind of drink is this Wang Laoji?"

"The name Wang Laoji is too earthy, and the name of Jian yì has been changed."

"Anyway, there's no other drink to taste good."

"Actually, it's not bad, I feel like there's a Chinese medicine formula in it."

……

Everyone, you say a word, I say a word, basically not optimistic about Wang Laoji.

This made Zhang Ning feel once again that it was really not a simple matter to promote Wang Laoji.

However, this aroused Zhang Ning's competitive spirit.

Our people should also have their own drinks, and Wanglaoji is the best product to promote.

At that moment, Zhang Ning directly sent an investigation team to accompany him to Guangzhou/Dong.

It is the birthplace of Wanglaoji, and Wanglaoji is also in Guangzhou, east, and there are some markets in Jiangsu and Zhejiang.

After a week's investigation, Zhang Ning roughly knew several problems faced by Wang Laoji.

"Mr. Chen, these days I have almost learned some specific information about your Wang Laoji. To tell the truth, you Wang Laoji has several problems, and these problems have always restricted your Wang Laoji, and he has not been able to leave Jiangsu, Zhejiang, Guangzhou, and Dongdong. ”

Zhang Ning met with Chen Hongdao again.

"Mr. Zhang, what is the problem, please say."

"The first question is the name Wanglaoji, although Wanglaoji is a century-old herbal tea, but not too many people know it in reality. Such a name does not have any advantages over Coca-Cola, Pepsi and the like. ”

"Indeed, the name Wang Laoji has always bothered us. However, if we give up the name of Wang Laoji, I am afraid that we may not even be able to keep the markets of Jiangsu, Zhejiang, Guangzhou, and Dongdong. ”

The reason why some people still drink Wanglaoji in these places is because they have heard the name of Wanglaoji herbal tea.

"Of course, the name is not a big problem, as long as we promote it well, Wang Laoji can also be recognized. The second question is, is our Wang Laoji a drink or an herbal tea? ”

"This ......"

Chen Hongdao was also speechless at this time.

Undoubtedly, if Wang Laoji wants to enter the domestic mass market now, he must take the beverage route.

After all, everyone drinks drinks, not herbal tea.

However, Wang Laoji is clearly an herbal tea, and he is not a drink.

"I investigated the sales of Wanglaoji in the Canton and East markets, and although Wanglaoji is a major sales center in Canton and Dong, it still can't be compared with other beverages. When people buy Wanglaoji, they feel that they are on fire, so they buy Wanglaoji. In other words, they still drink Wang Laoji as herbal tea, in fact, it is drunk as a traditional Chinese medicine. If they don't get on the fire, or, if they don't feel like they're on the fire, they won't buy, which naturally affects sales significantly. ”

"Mr. Zhang's analysis is very correct, in fact, we have always had a headache for this part."

Everyone drinks when they are fine, and who drinks herbal tea made from Chinese medicine when they are fine. Not to mention that other places have not heard of Wang Laoji, even if they know that Wang Laoji is famous in the Guang and Dong areas, they will not buy Wang Laoji when they are fine. On the other hand, it can be seen that Wang Laoji's sales are not actually sold in the form of drinks.

"Hehe, Mr. Chen, whether Wang Laoji is an herbal tea or a drink, in my opinion, is not the most important. The most important question is, I want to know, what is Wang Laoji's positioning. What kind of user group is he drinking, and what kind of people will choose to drink Wang Laoji. If you don't even figure out the positioning, or if you don't find it accurately, I think that even if Wang Laoji advertises and promotes, he won't be able to enter the domestic market. ”

"Positioning?"

Chen Hongdao suddenly felt a shock in his heart, and suddenly found that Zhang Ning seemed to have solved a problem that he hadn't figured out for several years.