Chapter 597: Geely Automobile (Asking for Tickets)
There is still news from Lahal that Shi Lei took Fang Xiaozu and came to Hangzhou again. This time, I didn't come to Xu Guohua to play, but for work.
Fang Yanhong contacted the first private automobile company, but failed, not only could not come up with so much money to invest in the new factory, but also did not have the interest in it, let alone agree to other people's capital injection.
Even if Fang Yanhong wore out his mouth, he didn't succeed. This is obviously a good opportunity for a business to expand, why doesn't this person agree?
Fang Yanhong could only sigh that the other party was too small and childish to become a big climate, and coming to him was a wrong decision at all.
Fang Yanhong's second target is a state-owned enterprise holding company, and Shi Lei took advantage of this time to contact the third automobile company, which is also the largest domestic private enterprise automobile company, and is also one of the world's top 500 companies.
Of course, Lehaha is the family business of Xu Guohua's family, and this Geely Holding Group is a joint venture, which also has investment from Xu Guohua's family.
Shi Lei has a better relationship with Xu Guohua, so this company, Shi Lei came to contact, and the effect was better than Fang Yanhong's coming. And yesterday Xu Guohua received a call from Shi Lei, saying that it was absolutely no problem to contact the other party, but whether it could succeed or not depended on Shi Lei himself, he couldn't help much, and he was only responsible for the beverage aspect of the family business.
Geely Holding Group, annual revenue can exceed 20 billion US dollars, Fang Yanhong reasoned that this company, the most unlikely joint venture, because others have just acquired 100% of Volvo's equity, not without high-end brands, and they also have four independent brands, including Geely, low, medium and high three grade models, there is no need for a joint venture with Tata Motors.
But there is good news at this time. That is, Geely Holding Group has just acquired Volvo, and they have insufficient liquidity. And they are also in the stage of expansion, if they want to build a new factory, they need a lot of money, which Shi Lei can help him solve, Hu Changsheng and Taishi International. They are all interested in investing, and they are more optimistic about Geely Holding Group.
Although Xu Guohua's family is also one of the shareholders of Geely, it is only a small shareholder, and Xu Guohua is still the second generation, and he has no ability to invite the chairman of Geely, so he can only invite the director of the marketing department of Geely.
"Director Jiang, hello, I took the liberty to come here today and didn't disturb your work, right?" Shi Lei held Director Jiang's hand. Shake up and down.
"It's okay, it's an honor for me to meet the legendary young hero. When I was your age, I was nowhere near as good as you. Director Jiang also complimented Shi Lei.
He came today, mainly to give Xu Guohua face, and after Xu Guohua's father retires, Xu Guohua will be able to transform himself into one of the shareholders of Jili Holdings. He could even become a director if he wanted to. Director Jiang is just a part-time worker, and he is only rewarded with a little bit of stock, and his status is completely incomparable with Xu Guohua.
"Leizi, don't be so polite, Director Jiang is very good. By the way, aren't you here today to get down to business? Skip those polite words and get down to business. I'll arrange the rest when I'm done. Xu Guohua waved his hand and urged Shi Lei to hurry up and get down to business.
"Director Jiang, I wonder if Jili Holding Group is interested in building a joint venture factory?"
"Joint venture factory? We don't have plans for this at the moment. The company has its own brand. Now that we are working hard to build the Volvo brand, we may not be interested in building a joint venture. Director Jiang said apologetically.
"What if you're partnering with the world's top automotive companies?" Shi Lei continued to ask.
"Top-notch? Toyota, Mercedes, or Volkswagen? These are all cooperating with state-owned enterprises, and we snatched them from those state-owned enterprises, isn't it right? Director Jiang frowned slightly, if he could cooperate with these companies and learn their advanced technology, it would be a very good opportunity for Jili Automobile.
"No, it's India's Tata Motors, which has just acquired Jaguar Land Rover in the UK, and these two brands are going to fully enter the domestic market and are in dire need of a partner, and I think Geely is a good choice. There are many factories, strong strength, and it is still a listed company, and its finances are transparent. Moreover, the establishment of a joint venture factory is also beneficial to the increase of your company's stock price. ”
"Tata Motors? It's also a good car manufacturing company, but they're more famous for commercial vehicles, such as trucks, buses, and so on, and as for family cars, they're not famous. The Jaguar Land Rover you mentioned, although it is also a high-end car, we don't need it much, and their awareness in China is not too high. ”
"Director Jiang, we just need you to mention it, and we need to mention it to Mr. Li. Whether it can be done or not, I thank you. In fact, you can think about it, Volvo is not outstanding in SUVs, he highlights safety performance. Doesn't Geely want to develop its own high-end SUV brand? At this point, Land Rover can save you a lot of detours. In terms of sedans, Jaguar is also at the forefront of the world, which is of great benefit to your Geely brand. ”
"We already have Volvo, although Volvo is not the most prominent in SUVs and sedans, but the brand is very well-known in the world, our overseas sales are very good, and the domestic market is about to expand rapidly, our company is now focusing on Volvo, and there is really no interest in other brands. You said to mention this to the chairman, I can promise you, I will tell the chairman tomorrow, but the chairman will not agree, you have to be mentally prepared for this. ”
Shi Lei's brows furrowed, he couldn't even convince Director Jiang, how could he convince Mr. Li? Why did the damn Geely just buy Volvo? Without Volvo, Geely would not have refused to cooperate with the Tata Group, and Jaguar Land Rover has a very good reputation in Europe.
Seeing that the two seemed to be talking stiffly, Xu Guohua took out a cigar and gave one to each person: "Come on, come on, smoke a cigar and relax." Talk about business, if you get along, you can cooperate, and if you don't get along, you can cooperate next time. Since Director Jiang agreed, I believe that he will explain the matter to Uncle Li as it is, but I personally think that this is a good opportunity. Because Geely is not involved, there will definitely be other companies involved, and when the time comes, Geely will be squeezed into the market. ”
Hearing Xu Guohua say this, Director Jiang nodded thoughtfully: "Let's not talk about it for now, I'll go back and report to the chairman later, I will do my best to help you, but the news will wait for three days, we will investigate the market first." ”
In the evening, everyone had dinner, and Xu Guohua arranged some other projects, but Director Jiang and Shi Lei were not interested. Since this is the case, Xu Guohua did not arrange it again, and at nine o'clock, everyone dispersed.
Shi Lei returned to the hotel, Fang Xiaozu hadn't come back yet, he disappeared as soon as he arrived in Hangzhou today, no need to ask, he must have gone to find that girlfriend, others are still in college, how can they have time to accompany him every day.
When Director Jiang returned home, he called his subordinates and asked them to hurry up and do market analysis, if Jaguar Land Rover fully entered the Chinese ~ domestic market, it would have a big impact on their Jili cars.
In less than a day, the results of the market survey appeared in his hands. In the next ten years, Jaguar Land Rover will sell at least 50,000 units in China every year, and each car will earn at least 10,000 yuan for Geely, that is, a profit of 500 million, and 5 billion yuan in ten years. Investing in a new factory will probably cost about one billion US dollars, which is more than six billion RMB.
If you are a joint venture with Jaguar Land Rover, there are many other benefits. For example, technological innovation, such as brand diversification, such as seizing the market of other brands......
"Chairman, this is a market analysis made by our marketing department, please take a look."
"Huh? Jaguar Land Rover? Why analyze their sales? Jaguar Land Rover's sales in China are not very good, no more than 50,000 units a year, and there is no impact on us, what do you mean by that? Mr. Li glanced at Director Jiang, this is an old man who follows him, and he shouldn't be able to do this kind of useless work.
"Chairman, I got the news that Jaguar Land Rover is going to attack the domestic market in an all-round way, and is looking for partners, I think we can cooperate with each other to eat this cake together." Director Jiang said quickly.
"What do you say? Jaguar Land Rover is going to attack the domestic market in an all-out way, is the news true? ”
"It was Mr. Xu's son Xu Guohua who told me, he brought a friend named Shi Lei, the son of Shi Xitong of Taishi International, and the general manager of Beijing Wufang Group. Wufang Group is in contact with India's Tata Motors to sell Jaguar Land Rover. One of the most important points was to find a partner for Tata Motors! ”
Mr. Li lowered his head and pondered, Jaguar Land Rover had just fallen into Tata Motors, and they must want to recover their costs quickly, just like their Geely Group, which acquired Volvo and immediately injected capital, so that Volvo could be rejuvenated and bring a lot of profits to the company.
"Do you think we should work with each other, and the company currently has the ability to operate several high-end brands at the same time?"
"Jaguar Land Rover does not need us to operate, the joint venture company is only responsible for production, sales problems, can be completely handed over to the Wufang Group, they are the leading agency in China, is setting up a car sales channel, and is willing to operate their own 4S store."
"So the sales channel is in the hands of others, and the technology is also someone else's, so we can only be reduced to an OEM factory?"
"Of course not, we will specify in the contract how long the joint venture will take and what kind of benefits we will receive, and I think the engine technology is what we need at the moment. And we want to build a new factory, the funds are also insufficient, with the other party's joint venture, we can quickly build at least two new factories, if the funds are insufficient, the other party said that we can inject capital. Another point is that I think we should insist that the controlling party is us. ”
Mr. Li nodded: "Yes, we are guaranteed to have a controlling stake and can cooperate with them." You're doing a good job, I'm not mistaken. Go and contact the other party, what do you need, just bring it up, this cake, we Jili have it! (To be continued......)
PS: Is there a ticket?