Chapter 61: Tencent's Strategy
> fact, the invincible posting software is the more popular irrigation software in later generations.
Such software is generally used to explode bars, explode forums, and also be used for advertising.
Before, Zhang Ning didn't want to write such a irrigation software, but later, because all the employees reacted. Their post was only a short time before it was deleted by the forum administrators. Of course, it's okay to delete it, so keep posting. However, it was later discovered that they actually blocked the account and locked the IP...... Although Zhang Ning had already ordered it when he started posting. If the ID is deleted, continue to register, and if the IP is blocked, change the IP. However, in practice, it was not the same thing. Although blocking and deleting can continue, it takes a lot of time to seal an IP and change an account. This also turned to the fact that I would send 1,000 posts a good day, but then I only posted one or two hundred posts throughout the day.
Stimulated by this, Zhang Ning quickly wrote this irrigation artifact.
Sure enough, under the bombardment of hundreds of thousands of posts, all the forum administrators surrendered. There are even several forums that have contacted these posters. Crying and saying, don't post so many posts again. If you're going to advertise, we're not going to delete it. In the meantime, Zhang Ning relied on such a rogue advertising style to dominate almost all the websites of the Chinese Internet.
No matter who it is, as long as these netizens click on the forum, they can see information about QQ.
And because of this, under so many posts. A series of search engines are searching for more and more information about QQ.
Even, after Zhang Ning launched the irrigation software, the search volume of QQ has jumped to the first place in the country.
These are all things that Zhang Ning didn't expect.
Of course, what I didn't expect was Tencent.
When they found out that Penguin Technology's advertisements had been sprinkled on all forums on the Chinese Internet, they were dumbfounded. They originally thought that with the huge amount of money they have raised now, they can temporarily suppress the increase in the number of QQ users. But looking at it now, his 5 million advertising strategy is not as good as the other party's hooligan posting.
In an instant, they had another bad feeling.
"It seems that our 5 million is a waste of money."
Zhang Zhidong sighed during the meeting.
"Hey, Zhidong, how can this be considered a white flower, you see, our number of people online at the same time has risen to 40,000."
There are some Zeng Liqing who look like the boss comforting Zhang Zhidong.
"That's what I said, but now that QQ is on the rise, we really have some worries."
Zhang Zhidong continued, "Let's see, Penguin Technology only reached an advertising contract with Sina, but with so many rogue posts, his effect is actually more effective than our bombardment advertising. Even, nowadays, major forums are chatting about QQ from time to time. Like their advertising words, do you QQ today, it has actually become a popular word on the Internet. If this continues, don't say that we can't win against new users, even our old users, I'm afraid they will also be influenced by them, and then use their QQ. ”
"Zhidong's worries are not unreasonable, that Penguin Technology is indeed a master of market operation."
Ma Huateng took over at this time and said, "In my opinion, his hooligan-style posting is only secondary, and the most powerful thing is that they are still a series of promotional slogans, which are really powerful." For example, for those who have not used QQ, they say that there are a lot of friends waiting for you to add on the opposite side of QQ. And for some friends who know the Internet, they continue to promote their QQ functions. In addition to that, their ads are tied to their QQ feature. Like their auto-reply jokes, even I feel like they're really well written. ”
There is another one, Ma Huateng did not say.
That's the other party's software name QQ, which is much easier to remember than their OICQ.
In particular, QQ is associated with Penguin Technology, and it is even more vividly linked.
Nowadays, many netizens know that this is QQ, this is instant messaging.
On the other hand, they all have a feeling now, what does OICQ mean? Although, when they developed OICQ, they had already defined him as opening, i, seek, and you. It means open QQ. However, looking at it now, even though it has been a year and a half since their OICQ was launched, not many people really know what OICQ means.
"Indeed, the other party is definitely a master."
Zeng Liqing, who has always had a very good ability in market operation, also nodded constantly.
"Li Qing, what can you do?"
Ma Huateng looked at Zeng Liqing at this time.
Zeng Liqing is the oldest of the five founders, and he has been in business before founding Tencent. For the operation of the market, it is more mature than Ma Huateng and Zhang Zhidong, two young people who have just come out of school. Therefore, at this time, Ma Huateng set his sights on Zeng Liqing.
"I've noticed what you just said. Indeed, Penguin Tech is an absolute genius. However, what I do now do is that he is not only a genius. On the contrary, it is still a genius among geniuses. Even, I'm more worried. This time we have an advertising war, why he doesn't want to fight with us for money, the answer is not that they can't fight. Rather, they want to drag us to death. ”
"Ah......h
Zhang Zhidong and Ma Huateng were shocked by this.
"Li Qing, what do you say?"
"If you think about it, Penguin Technology is said to have purchased three of Dell's top-of-the-line blade servers when Zhongguancun opened. The price of these three servers is at least 15 million. In addition, they also rented an office building of more than 1,000 square meters and pulled a 1G optical fiber. These investments alone are almost 20 million. If you think about it, they have already smashed 20 million before QQ was launched. Just imagine how well he has funds. ”
"This, this, if that's the case, I'm afraid that we will be dragged to death by him in half a year."
"Yes."
Which company is worth 5 million ads a month?
Not to mention Tencent, which has just been established, even these portals feel pain for such a investment.
Now Tencent only has 30 million activity funds, and if it continues to advertise like this, it will definitely hang up for half a year. And at that time, if they still did not achieve an absolute advantage in the instant messaging market. I'm afraid, they will go out of business directly. Moreover, it may not be able to support it for half a year. Because, the above only counts the investment in advertising, and the investment in other aspects of non-advertising. Like broadband, like office, like operating expenses, etc...... It's a lot of money.
"Originally, we wanted to play our OICQ advantage as soon as possible, but now we look at it, hehe......"
Ma Huateng couldn't help but smile bitterly.
"So what now?"
Zeng Liqing analyzed that Ma Huateng had some oicq that he didn't have the heart to operate anymore.
"Actually, it's not like we're out of the question."
"What's the solution?"
"Recently, QQ posted a lot of moves, I think, although we also have a big headache, but it is estimated that some other Internet companies, including IT companies, have no good impression of Penguin Technology. We don't want to use the upcoming IT gathering in China to put pressure on Penguin with other companies. ”
"Huh......"
Zhang Zhidong and Ma Huateng's eyes lit up, and they both said, "This is a good idea." ”
……
"Sister Qing, let's go, after working for so many days, let's go out for a walk and breathe."
There was a big war with Tencent for several days, although the number of people online at QQ at the same time soared, but Zhang Ning was also tired and panicked. Especially in the past few days, he has been trying his best to write some QQ promotion advertorials, which has consumed his brain cells. Fortunately, after a period of time, the employees in the company almost understood Zhang Ning's thoughts, but they didn't want Zhang Ning to take the lead.
"No, it's not off work yet."
"What's wrong, I said I'll get off work when I get off work."
With that, Zhang Ning grabbed Chen Qingqing and left the office.
In the period of 2000, Zhongguancun has begun to take shape, and some large-scale high-tech enterprises have settled in Zhongguancun from time to time, which has also made Zhongguancun's construction in all aspects rank among the precedents in China. So, the view of Zhongguancun is not bad. At least, when Zhang Ning and Chen Qingqing walked together in various places in Zhongguancun, they felt much calmer.
"Xiao Ning, where did you come up with so many jokes during this time, you don't know, every time you see these ideas, they can't laugh and work."
After leaving the company, Chen Qingqing resumed the title of Zhang Ning Xiaoning.
"Hey, Sister Qing, it's better to call Xiao Ning, I always call Mr. Zhang in the company, and I seem to be very old."
"It's old. If I hadn't told them you were 22, they would have called you little brother. ”
They refer to the employees of Penguin Technology.
"If there is anything, you can tell them that I am a genius, and that's it."
"Just praise you, and you're proud of it."
The two walked along, and after a while, they turned to the side of China Resources Vanguard Supermarket.
"Wow, yes, it's only been a few days, and it's progressing pretty fast."
Seeing that China Resources Vanguard had almost been renovated, Zhang Ning was a little surprised.
"Heh, you're going to be proud again, by the way, have you discussed the rent with them?"
"I'll have time to find them in the future, anyway, after signing the contract, they can't afford to pay the bill."
Zhang Ning didn't care too much about the rent, but took a closer look at this supermarket.
"Something doesn't feel right."
While observing, Zhang Ning frowned.
"What's wrong?"
"Why doesn't this big supermarket have a garage?"
"This, Xiao Ning, isn't there a parking space on the side, what do you want a garage for?"
"There are only so few parking spaces on the side, how can it be enough, in my opinion, such a big supermarket has to build a garage."
couldn't help but think of some large supermarkets in later generations. But just when Zhang Ning was thinking about the layout of the supermarket in the future alone, a voice sounded from behind him, "This friend, can you tell me more specifically?" ”
When Zhang Ning and Chen Qingqing turned their heads, at this time, Chen Qingqing seemed to recognize the person, "You are the CEO of China Resources Vanguard." ”
Last time, Chen Qingqing met Han Xue of China Resources Vanguard once, and they still knew each other.
Similarly, perhaps because there were some images of Chen Qingqing, Han Xue also suddenly found Chen Qingqing, "Hello, we meet again." ”
"yes."
"Oh, by the way, this friend, I just heard you talk about the supermarket garage, I don't understand a little, can you tell me more about it?"
"This ......"
Zhang Ning was a little embarrassed, and he also knew this person named Han Xue. Not long ago, I also sent him an email.
However, it shows that Han Xue does not know Zhang Ning.
The latest chapter was first published by Genesis and reprinted by White Worry Pavilion!