Ice & Snow Beer unilaterally announced that it would not continue to implement the cooperation agreement signed with Shisheng Holdings.

Because Ice & Snow Beer has signed a multi-year contract with the material supplier, and the price of raw materials has risen in the past two years, the reason why they are so confident is that their raw material costs have increased the least.

As a result, after signing a cooperation agreement with Shisheng Holdings, the price of raw materials of Shisheng Holdings was also reduced, making Shisheng Holdings more rich to fight with them for publicity and promotion.

Originally, Ice & Snow Beer thought that the acquisition of the shares of Bingcheng Beer would be able to restrain Shisheng Holdings, but I didn't expect that in a blink of an eye, Shisheng Holdings also became a shareholder of Bingcheng Beer, and spent so much money, and there were still funds for crazy promotions, how much money did Shisheng Holdings have.

At this time, Ice and Snow Beer knew that they were tricked by Shisheng Holdings. Although the wholesale price and retail price are unified~, Shisheng Holdings is too disgusting to do in the prize promotion, where can there be a prize in a bottle?

During this period of time, their sales of ice and snow beer not only did not rise, but dropped some, and they were all snatched away by Shisheng Holdings.

Mei Zhihua, the boss of Ice and Snow Beer, called Hu Changsheng and wanted Hu Changsheng to stop such crazy promotions, and he didn't sell at a discount for so long, isn't this a malicious competition for the market?

However, there is really no legal provision that does not allow prize promotions. Not to mention that the prize itself is beer, and it's nothing else.

Hu Changsheng did not refuse, but said to Mei Zhihua, I am very interested in the shares of Bingcheng Beer in your hands, if you are willing to sell these shares to Shisheng Holdings, then we will not play any promotion.

Mei Zhihua, of course, did not agree if their shares in Bingcheng Beer were sold to Shisheng Holdings. Then even if Shisheng Holdings has a leading brand, it can turn those small breweries into branches of Bingcheng Beer and make every effort to promote a brand. Now Bingcheng Beer is only a little famous, but once it is promoted like Shisheng Holdings, it will be famous all over the country within three months.

Mei Zhihua not only could not agree to sell his shares to Shisheng Holdings. It is also necessary to prevent Shisheng Holdings from acquiring other people's shares. In fact, when Hu Changsheng was talking about the acquisition with the CEO of Xinyuan Investment, Mei Zhihua also went to talk. Representatives of both parent companies have promised that they are willing to continue to inject capital if they can get the Ice City Beer in their pockets.

It's a pity that Mei Zhihua failed to compete with Hu Changsheng, and in the end, Xinyuan Investment resold the shares of Bingcheng Beer to Shisheng Holdings. This put Mei Zhihua under a lot of pressure, and the representatives of the two parent companies were saying that he was not doing well. At the beginning, the signing of the cooperation agreement with Shisheng Holdings was a decision made by Mei Zhihua to discourage public opinion, and now it seems that it is obviously a wrong decision!

And this time I discussed it with Hu Changsheng. I thought that Hu Changsheng would agree, but how did I know that Hu Changsheng actually wanted them to give up the shares of Bingcheng Beer, how could this be possible!

So Mei Zhihua directly announced that he would no longer implement this cooperation agreement, that is, the cost of raw materials for Shisheng Holdings will rise again. As for sales channels, Shisheng Holdings doesn't care at all. After such a long period of cooperation, they have already opened up those channels. If you don't cooperate with ice and snow beer, it won't be much worse.

At the same time, Hu Changsheng also contacted Li Guozhong of Bingcheng Beer, wanting to reach an alliance with Bingcheng Beer.

Li Guozhong thought about it, he had considered it before, and he would unite with Shisheng Holdings. But now I don't think so. Ice City Beer has developed and the brand awareness is constantly expanding. Although the shares are much less, the Bingcheng government ~ government has made a lot of money.

And Mei Zhihua also talked to Li Guozhong on the phone and persuaded Li Guozhong not to cooperate with Shisheng Holdings. Take their ice and snow beer as an example, after cooperating with Shisheng Holdings. I didn't take advantage of the cheap, but suffered a lot of losses, which is a lesson from the past.

Li Guozhong also hesitated, but he was also worried that if he didn't cooperate with Shisheng Holdings, it would cause Shisheng Holdings' crazy counterattack. Who knows how much money Shisheng Holdings still has, maybe they are going to play crazy promotions in the Northeast market again.

Shi Xitong and Xu Guohua made an appointment with Mei Zhihua and asked the other party why they wanted to tear up the agreement, according to the agreement, Ice and Snow Beer unilaterally tore up the agreement and wanted to compensate Shisheng Holdings for a loss. This fee is only tens of millions, for Shisheng Holdings, they don't care at all, what they care about is the attitude of Ice and Snow Beer, whether they want to officially start a war with Shisheng Holdings!

And Shi Lei followed Hu Changsheng back to Bingcheng together, met with Li Guozhong, and talked about cooperation.

"Mr. Hu, Mr. Shi, I know very well the intention of the two, but what is the need for us to cooperate? From start to finish, we are competitors. Although you now own 30% of the shares of Bingcheng Beer, the decision-making power is still in my hands. Li Guozhong looked at Hu Changsheng playfully.

Hu Changsheng glanced at Shi Lei, Shi Lei nodded and said: "Mr. Li, I don't know if if we are willing to give up a few breweries in the south, can this be exchanged for cooperation with Bingcheng Beer?" ”

Li Guozhong's body, which was originally leaning on the sofa, sat up straight suddenly: "What do you say, you are willing to sell the brewery to Bingcheng Beer?" ”

Bingcheng Beer has always wanted to open a branch in the south, but the brewery worth buying has already made Shisheng Holdings win all of them like lightning, and even several other beer brands have not reacted.

Shisheng Holdings has one of the biggest drawbacks, that is, there are no fist brands, they are all small local brands, so there is no cohesion, and they are all fighting separately. Even in a province, they can have several brands selling and promoting at the same time, resulting in competition with each other.

According to the analysis of large beer companies such as Bingcheng Beer, Shisheng Holdings will definitely not be able to stand for two years. But the only problem now is that Shisheng Holdings has acquired four-star beer, and there is finally a brand that can stand in the Northeast. In other words, other beer companies can wait, but Ice City Beer can't. Once Shisheng Holdings is in a hurry, they will definitely do crazy promotions in the Northeast and drag Bingcheng Beer into the rhythm of promotion.

Now Shisheng Holdings has taken the initiative to ask to cooperate with them, and is willing to sell a few breweries to Bingcheng Beer, which is a good thing. But Li Guozhong suspects that Shisheng Holdings has no money, and is preparing to sell some breweries for cash.

He is still thinking about buying back the shares in Shisheng Holdings, so that they can guarantee that they will occupy more than 50 percent, so as not to have any accidents in the future. For example, if one of Shisheng Holdings and Ice and Snow Beer acquires the shares of the other, it can be forced to acquire the shares of Bingcheng Beer on the grounds of delisting, and the others are the first shareholders who occupy more than 50% of the shares.

Li Guozhong thought about it for a long time, and seemed to agree that it would be the most beneficial for Bingcheng Beer.

"Okay, then you can give us a few breweries, not in one province, not in a bad brewery." Li Guozhong said.

"At this point, Mr. Li can rest assured that all the breweries we handle have been reorganized once, and those non-performing assets have already been stripped off, and all the remaining are high-quality assets. This is the distribution map of our brewery, except for our brewery in Longjiang, you can choose the others. Shi Lei said generously.

Li Guozhong looked at Hu Changsheng and saw that he had no objection, so he lowered his head and began to choose his favorite brewery. This is a great opportunity for Ice City Beer to expand its production capacity, expand its reach, and most importantly, reduce transportation costs. His goal is to build Bingcheng Beer into a large-scale beer company with an adult output of more than 1.5 million tons.

Although it may not be as good as the ice and snow beer with an annual output of several million tons, it can also jump to the third place in the country, second only to ice and snow beer and Qingdao beer, and surpass Beijing beer in one fell swoop.

At present, China's ~ country's beer production has jumped to the world's first, surpassing the United States, otherwise Anshai would not have traveled thousands of miles to China~ to inspect the acquisition target, not because they want to maintain the world's first position, now it seems that it may be won by SAM at any time.

Drawing four circles on the distribution map with a pencil, these are the four breweries that Li Guozhong has his eye on. These four breweries will not affect the market of Shisheng Holdings, but also allow Bingcheng Beer to complete the layout in the southern market, covering at least seven provinces and cities in one fell swoop.

"Mr. Hu, let's talk about the price, shall we?"

Shi Lei handed the distribution map to Hu Changsheng, Hu Changsheng looked at it and nodded: "Mr. Li is quite kind, this is a win-win choice." How much money is appropriate, I think Mr. Li also knows it in his heart. If the price is low, we will never sell it. ”

Li Guozhong lit a cigarette and took a deep breath: "The production capacity of these four factories is not high, and together, the annual output is only about 200,000 tons." The market capitalization is in the early billions, and I will give you 1100 million. ”

Hu Changsheng shook his head: "Mr. Li, if it was half a year ago, let alone 1100 million, it would be 900 million, and I would sell it to you." But now these four factories are in good asset condition, and the sales volume is also very good, and most importantly, the four factories are connected together, which can cut off the sales of ice and snow beer, what does this mean for Ice City Beer, I don't need to say more, right? Sixteen billion, I will sell it to you, and promise, not to cause trouble in your sales market. ”

Li Guozhong is angry, when will he not make trouble in other people's sales markets, and he can also become a bargaining chip in negotiations? But I have to admit that Hu Changsheng's words still made him very moved. Shisheng Holdings is fighting for promotion, and these beer companies are going crazy. I can't see a little profit at all, is it necessary for your small brand to have such a big promotion?

"Sixteen hundred million is too high, thirteen billion, I'll give you two hundred million profits, it's enough." Li Guozhong flicked the cigarette ash and said.

"Thirteen billion is not unacceptable to us, but there is one more condition, that is, Bingcheng Beer must terminate the cooperation agreement with Ice and Snow Beer!" Shi Lei said suddenly.

This is the real purpose of Shisheng Holdings, the negotiation with Ice and Snow Beer has collapsed, and it can't make Ice and Snow Beer better, so we must contact other breweries to suppress Ice and Snow Beer!

Li Guozhong only thought about it for a minute, and then extinguished the cigarette butt: "Okay, I agreed." (To be continued......)

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