Su Hong took 100,000 yuan and left, and Alfonso signed the contract and went back to Italy. Shi Lei returned to Shisheng Holdings to work, and the next few projects of Wufang Group have already been followed up, and Shi Lei does not need to worry about it. As for grabbing customers from Huake Commerce, Fang Yanhong implemented it more thoroughly.

Hu Changsheng suddenly came to the capital and said that he wanted to sit in Shisheng Holdings. Shi Lei knew that this was another big move by Shisheng Holdings. However, the beer companies that can be acquired in China and are worth acquiring have all been acquired, so what other big moves can there be?

"Leizi, come, our chance has come." When Hu Changsheng saw Shi Lei in the office, he immediately came out from behind the desk and beckoned Shi Lei to sit on the sofa together.

"Opportunity? What chances? "Shi Lei is a little inexplicable, could it be that Anshai is preparing to buy them Shisheng Holdings? But the money on their Shisheng Holdings' books hasn't been spent yet, didn't they say a few days ago that the money is still of great use?

"Do you know whose hands are the shares of Ice City Beer now?" Hu Changsheng asked mysteriously.

"Isn't it the Ice City Beer Group and an investment company? Oh, by the way, we also received some, you mean, not to take over the shares of Bingcheng Beer in the hands of the investment company, right? Shi Lei grew his mouth, how long has this investment company been investing, and he has just made a little money, how can he sell it?

"You would never have imagined that less than 40% of the shares of Bingcheng Beer are now in the hands of Bingcheng Beer Group!"

"What? Less than forty percent? So little? "Shi Lei really didn't expect that the shares of Bingcheng Beer are only half, aren't they afraid that others will subvert their management rights?

"Yes, that's all there is to it. Didn't your father have a good relationship with the head of ICBC's credit department? We talked to him and put pressure on the ice city beer. At that time, the bank that borrowed the most money from Bingcheng Beer was ICBC. At the same time, I am also in contact with Li Guozhong. I thought that Li Guozhong would sell some of his shares to us, so he chose to join forces with us. If all of our breweries become branches of Ice City Beer, then we can really make a pot of gold by really doing Ice City Beer as a business. It's just that what we didn't expect was that Bingcheng Beer actually played a big move and sold 30% of its shares. To the Ice & Snow Beer Group! ”

Shi Lei can't figure it out, is Li Guozhong crazy, isn't the reason why Bingcheng Beer's market share in the Northeast market is declining is because Ice and Snow Beer is stirring up the situation, and now he sells his shares to them, isn't this sent to others to bully!

But after thinking about it carefully, I understood Li Guozhong's purpose. Li Guozhong regarded Shisheng Holdings as the first enemy, and first planned to join forces with Ice and Snow Beer. Suppress Shisheng Holdings, and then consider others. The investment company of the national brand definitely does not participate in the decision-making, that is to say, the actual helmsman of Bingcheng Beer is still Li Guozhong.

"So they're banding together and preparing to crack down on our beer business under Shisheng Holdings?"

"That's right, Ice City Beer is now the main owner of the shares. It is five, and Bingcheng Government ~ Mansion has the most. about 36.5 percent; Ice beer is the second, 30 percent; Xinyuan Investment Group, 21 percent; We, Shisheng Holdings, 9.5 percent; About four percent more, in the hands of Anshai. Bingcheng Beer also announced a shareholder dividend this year. It is to use the method of giving away shares, one share becomes two shares. If it was a bull market, we could still make some money like him, but now it's a bear market, and we can't make any profit from him. It's just trying to trap us! ”

"Then why don't we take advantage of the high stock price of Bingcheng Beer and sell it quickly, won't it fall again after the New Year?"

"Sell? How can it be? It's easy to sell and you can make money, but if we throw it here, the Anshai side will buy it back, and even Bingcheng Beer will try its best to buy it back. They issued 40 percent of the total share capital, and if they hadn't bought back so quickly, we would have gotten more. As long as we buy the shares in the hands of Xinyuan Investment Group, we can become one of the three major shareholders of Bingcheng Beer, and then we can naturally restrict Bingcheng Beer, or even Bingxue Beer. ”

"Restriction ice and snow beer? How to restrict? Shi Lei didn't understand.

"Don't forget, we have an agreement with Ice and Snow Beer, and now Ice and Snow Beer is in an alliance with Ice City Beer, and the domestic beer market is in chaos. The alliance between Qingdao Beer and Jingcheng Beer has not yet broken up, you say that if we go against the past and fight those two alliances, who can stand Ice and Snow Beer and Ice City Beer? ”

"Brother Hu, these two of them are very rich now, do we have enough funds?"

"They don't know, the CEO of Xinyuan Investment also has something to do with me, I think as long as we buy it at a slight premium, Xinyuan Investment will still sell it to us. At that time, Bingcheng Beer is our three-legged stand, unless Li Guozhong doesn't want Bingcheng Beer to be good, he will never dare to do anything to the beer company under our Shisheng Holdings! ”

"Then our agreement with Ice and Snow Beer, are we going to tear it up?" Shi Lei asked.

"Of course not, this is very beneficial to us, I think it won't be long before Ice and Snow Beer will tear up the agreement with us first, and then it will be time for us to fight back. Do you think that Ice & Snow Beer has the support of two big consortia, so it must not be bad for money? On the contrary, Ice & Snow Beer is actually the worst beer company right now. Sam refuses to continue to inject capital, believing that the current ice and snow beer is already profitable, and slowly relying on time, it can occupy half of the country. Xuerun Group wanted to inject capital, but according to their contract, during the profit period, they could not unilaterally inject capital to dilute the other party's shares. In other words, now Ice & Snow Beer has just acquired the shares of Ice City Beer, so their liquidity is actually the least, and they just want to figure out this move to break the alliance of Ice City Beer, Jingcheng Beer and Qingdao Beer. I have to say, they did, and that alliance collapsed, but because of this, Ice City Beer once again had enough money to continue to grow! ”

"So our current market share is gradually declining?"

"Well, although there is a decline, it is not strict. They didn't dare to play a price war with us, even in their respective base camps, and they didn't dare to fight with us, thanks to the impression we gave them some time ago, so that none of them dared to take the initiative to stimulate us. However, Ice & Snow Beer has quietly joined forces with Ice City Beer this time, which does have a great impact on us, and then we will use Ice City Beer to play a good game to see who will suffer more! ”

That evening, Hu Changsheng made an appointment with the CEO of Xinyuan Investment to discuss the purchase of shares in Bingcheng Beer. Xinyuan Investment invested a lot of money in Bingcheng Beer this year, and now that the share price of Bingcheng Beer is rising, they can make a lot of money by selling it to Shisheng Holdings according to the market value, not to mention that Shisheng Holdings still buys at a premium, and they earn more.

This is a normal business practice, and Xinyuan Investment did not tell Li Guozhong, but only thought about it for three days and agreed to Hu Changsheng's offer.

When Hu Changsheng signed an agreement with Xinyuan Investment, Li Guozhong was notified, and he immediately called the CEO of Xinyuan Investment, but the other party just said perfunctorily: "Lao Li, I also have difficulties, this is obviously a money-making business, you say I don't do it, what will the people below think of me, what will the leaders think of me?" As I said, after you get the money, you will buy back our shares first, but if you don't do it, can't I sell it to others? ”

Hu Changsheng received a call from Li Guozhong, he turned on the speakerphone and put it on the table, so that Shi Lei and they could all hear it.

"Hello? Mr. Li, I was about to call you, but I didn't expect you to call first. ”

"Mr. Hu, I can't imagine that you can actually buy the shares held by Xinyuan Investment, I still underestimate you. But don't be complacent, I will never agree to what you said about using those small breweries to convert into shares in Ice City Beer. Oh, I forgot to tell you, if you look carefully at the equity certificate, you can only enjoy dividends, but you can't participate in management, that is to say, this Ice City Beer, or I have the final say! ”

Hu Changsheng asked indifferently: "So what?" ”

Li Guozhong was speechless, yes, so what, now whether Bingcheng Beer makes money or not, Hu Changsheng does not lose money. If Bingcheng Beer retreats, then the brewery under Shisheng Holdings will forge ahead and seize the market. If Bingcheng Beer is doing well and making money, then Hu Changsheng will also make money.

Before another Ice & Snow Beer acquired the shares of Bingcheng Beer, it had signed a cooperation agreement with Shisheng Holdings, if the two joined forces, such as transferring the shares to the same person, then as a major shareholder, they could issue a compulsory acquisition offer, and then Bingcheng Beer, I'm afraid it will really change hands!

Ice & Snow Beer was also surprised to learn that Shisheng Holdings had acquired the shares of Bingcheng Beer held by Xinyuan Investment. How can this be, Bingcheng Beer should be profitable this year, is Xinyuan Investment always a fool to sell shares in a profitable company?

What can I do now, they acquired the shares of Bingcheng Beer, originally according to the agreement, they wanted to unify the wholesale price with Bingcheng Beer, and unify ~ a retail price, but now it's okay, and they also brought the leather bag of Shisheng Holdings.

Originally, they had signed a similar agreement with Shisheng Holdings, but Shisheng Holdings was too obscene, and they did implement the unification ~ a batch of offers and retail prices, but you can't have a prize in a bottle, isn't this TM a loss-making sale!

It was in this situation that Ice City Beer was taken advantage of by Ice and Snow Beer, and it also pitted Ice and Snow Beer. At this moment, the three companies are all unified ~ a batch of offers and retail prices, but now Bingcheng Beer and Shisheng Holdings have plenty of cash, and Ice and Snow Beer is stealing chickens and rice, they can't afford to promote, and the head office has no money to let them play like this, at least in the Northeast market, they can't afford to play.

Now the first sales in the Northeast market is still Bingcheng Beer, but the second-selling Ice and Snow Beer and the third-selling four-star beer are very close. (To be continued......)