Alfonso came to China ~ China this time, and he planned to find a strong agency to represent them in China! All sales operations in the country.

As a result, as soon as he came to China~ China, he got a news that made him both happy and a little sad, and the domestic furniture market has just undergone shocks. Happily, after the shock, many brands disappeared, vacating a lot of market space; The sad thing is that the market supervision has become much stricter, which is fundamentally different from when he started to do the investigation, which means that the sales are likely to fall short of his expectations.

After he arrived, he contacted five agents, two of which were specialized in furniture, one was originally made of wood, and two were comprehensive agencies. Among them, he is optimistic about two, one is Yinuo Company, which specializes in furniture, and the other is Wufang Group, which has the best channels and transportation.

Today is the day of his negotiations with the representatives of the G5, and he came to the headquarters of the G5 with his subordinates and translators very early, and he was greeted by the director of the G5, who is in charge of the European side.

Alfonso is quite satisfied with the attitude of the Wufang Group, unlike the one who makes wood, just find a sales manager to talk to him, and even have no experience in furniture sales, everything is nonsense, such people also want to act as their agent Coty Furniture, it's a dream!

But when Alfonso saw the people coming in the reception room, he looked surprised. How could it be him? How could he be a negotiator of the five-party bloc!

"Dear Mr. Alfonso, we meet again." Shi Lei smiled and beckoned to Alfonso.

"Mr. Shi Lei, why are you? Aren't you working at Taishi International, why did you come here? ”

"Mr. Alfonso misunderstood, Shi Xitong is my father, and I don't work at Taishi International. I am a shareholder of Wufang Group, and this is my job. We're old acquaintances, too. Let them talk first, let's go next door to catch up? ”

Shi Lei couldn't help but pull Alfonso to his office, leaving a few other people to start negotiations first. Alfonso was speechless, am I familiar with you? Is there any need to reinvent the old days? Besides, you don't understand Italian, you don't even understand English, I don't understand Chinese. How do we talk?

So in Shi Lei's office, there was a very funny scene, the two of them sat at both ends of the sofa, and there were two dutiful translators sitting in the middle.

I have to say that Feng Fangming was really clever, and immediately asked someone to take samples of two simultaneous translators and handed them to Shi Lei and Alfonso. Shi Lei cast an approving gaze, this kid is still very eye-catching, why did he forget that Wufang Group also acts as an agent for simultaneous translation machines.

"Come on. Mr. Alfonso, try this coffee, it's not to your taste. It's only been a few months since we were apart last time, and I didn't expect Mr. Alfonso's furniture factory to be of such a size, which is really amazing. Shi Lei complimented.

Alfonso looked at Shi Lei's office, didn't this ~ country say that there are a lot of people and not enough space, why is this office so big. More than 100 flats. The decoration is also very good, and the lighting is also good. In this area, it should be regarded as an inch of land, and the strength of the Wufang Group is stronger than he imagined.

"The coffee tasted good, thank you." Alfonso took a sip of the coffee and put it down, in fact, he thought the coffee tasted very average, although it was freshly ground. But obviously, Shi Lei does not know how to concoct coffee, and there are many mistakes in the technique. But as a courtesy, he still had to compliment.

"Mr. Alfonso, what is the furniture market in our country like now. I think you've got that, right? That's right, there is indeed a big market vacancy now, because the country is cracking down. However, this also means that the current review is much stricter than before. I don't know what your previous surveys were like, but I can assure you that your expectations are high. Shi Lei said with certainty.

Alfonso frowned: "Mr. Shi Lei, how can you be sure how high our expectations were?" As you said, your country's imported furniture market has just experienced shocks, so there will be a lot of market space. Although our Coty furniture is not a veteran furniture, the designers invited are all from large companies with high salaries, and the design concept is novel, beautiful and practical. What's more, we are positioning high-end furniture, not ordinary products. Let's be honest, our furniture is sold to the rich in your country, not the poor! ”

"Mr. Alfonso, as you said, you're targeting high-end furniture, but I want to ask you, have you ever bought a car, will you buy one of those old high-end cars, or a high-end car that pops up out of nowhere? Even if the high-end cars of this new brand look more beautiful and even the legendary performance is very good, but will you psychologically approve of it? The same goes for furniture, Coty furniture, after all, it was only established this year and has no historical background. Of course, the predecessor of the furniture factory you acquired may be somewhat well-known, but it is no longer the original brand, is it? ”

Alfonso was stopped, didn't he say that the middle class people in the middle ~ country are stupid and have a lot of money, isn't that the case? This Shi Lei is really getting more and more shrewd, but no matter what Shi Lei says, he will not give in. This furniture company has invested all his possessions, and he must not be turned into a joke for their Coty family.

Alfonso's family is also well-known in Italy, he is a relatively good businessman among them, and his family is also engaged in politics, and they take care of each other. In the past, he made yachts, and not many people were not optimistic, thinking that there were so many large yacht companies and there was no living space for small yacht companies. But what the result was, he didn't do it yet, and sold it to Taishi International, making a lot of money.

Now he invests so much money to make furniture, and the main market is Southeast Asia, of which China ~ China is the most important market. Originally, he wanted to invest and build a factory directly in China~China, but later learned that the original OEM trick was no longer good, and China~ China is now very strict, and no one dares to accept the money. Later, he wanted to build factories in other countries in Southeast Asia, but was told that this would be marked on the place of origin and that they could no longer import them under the banner of original Italian imports.

If it weren't imported from Italy, then the furniture, especially the new ones with little brand awareness, would not have been able to sell for any price, let alone sales. Luckily, he came up with a new idea.

"Mr. Shi Lei, I think there is one thing you must not have noticed, our Coty furniture, at this year's Italian Furniture Fair, won the gold medal, this is a very high gold award, is this not enough to prove our furniture brand? I don't think in any country that you can get a gold medal for your product, you won't be too worried about sales, right? Alfonso said proudly.

This is also where Shi Lei wonders, how can a new furniture brand get the gold award? Speaking of design and technology, Shi Lei has seen the sample, which is really good, but it is not necessarily much stronger than other furniture, and even compared with the pseudo-imported furniture that Aishi represented at the beginning, it can be a little stronger. In this way, you can get a gold award, doesn't that mean that the pseudo-imported furniture of the original Ace agent is worth at least a silver award?

Shi Lei knows that although the quality and design of the furniture he acted for at the beginning are good, and the materials are also very good, but that's it, the real high-end furniture is custom-made, and the overall decoration style of the house must be coordinated. This Coty furniture is taking the mass production route, how high-end can it be?

Just like cars, no matter how expensive they are sold in production, they are not as expensive as those limited edition models. The less the limited quantity, and then make a handmade gimmick, the price will rise and turn up. In fact, what is handmade, because the quantity is too small, it is not worth investing in a production line, you can only use handmade zuò, but handmade zuò is really better than machine qì zuò? It's just satisfying the vanity of the rich.

Shi Lei thought for a while and asked, "Mr. Alfonso, is the gold medal of your furniture high?" ”

Alfonso, who was carrying the translator, didn't understand this sentence, and when he heard the translator's explanation, he said with a smug face: "Of course, this gold content is very high, very high." It's like the best film in the film industry, do you say it's good? ”

This stupid x is not fooled by Lao Tzu. If you hadn't found someone who understood the Chinese ~ market, I really didn't know how much vanity people in this country had. What a gold award, this is just a local selection activity, to put it bluntly, it is jointly organized by some furniture companies, as long as you give money, you are a gold award this year. And who said that there is only one place for the gold award, we have dozens of furniture brands to participate in the election, there can be more than a dozen gold awards, and the rest are silver awards. Anyway, it is to sit in a row, divide the fruit, and no one will suffer, which is equivalent to advertising investment.

Only then did Shi Lei understand that the bullshit Gold Award, which turned out to be like this, was darker than those movie competitions. But this really must be there, otherwise when it is sold in China, there is no popularity, and there is no way to publicize it, and now there is finally a selling point for publicity.

Alfonso was also a direct acquisition of someone else's furniture company, which can be counted as the predecessor of Coty Furniture, so it can be said that it is an old brand, although it is not a hundred years, but there are decades, and the previous era of small handicraft workshops is also counted.

"Mr. Alfonso, can I ask if the body that judges this Gold Award is official? How many furniture companies do you have, how many brands have participated, how many brands have won awards, and what are the evaluation rules? ”

Hearing Shi Lei's words, Alfonso was drinking coffee and was almost choked to death. This Shi Lei is so shrewd that he saw through the essence of their award at once.

"Mr. Alfonso, you may not know very well, there are several entertainment companies under my name, that is, they publish records, make movies or something, this kind of means of buying awards, I know more than you. This can be used for external publicity, but if you want to increase your negotiation stakes, I think it's better to forget it. By the way, I set up a table at the Beijing Hotel tonight, and invited Mr. Alfonso to taste our Chinese~ Chinese food, as for the terms of the contract, how about we talk about it tomorrow? (To be continued......)

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