Daniel understands that since the boom of online marketing, some people have thrown a lot of money without repercussions, and others have been able to obtain extremely considerable returns with this publicity strategy even after more than ten years, and the contingency of this deposit is uncertain, unlike now, he is almost 100% sure of success.

"Daniel has opened up a new way of publicity."

Tom. Hanks, as well as his wife and agent, are closely following the publicity of "Greek Wedding", although IFC and DD each invested 5 million, giving a total of 10 million production budget, but Daniel will take ten points of revenue from starring, in addition, the publicity and distribution expenditure is spent by DD, the upper limit is not more than 5 million, and the producer can only get 45% of the box office share from the theater, that is, if the total expenditure on production and publicity and distribution reaches the upper limit - 15 million, The box office must exceed 23 million in order to make up for the investment income corresponding to the publicity and distribution expenditure from the extra box office share.

This contract is relatively complicated, based on the different confidence of both parties in this project, IFC decided to invest in this project mainly because of Rita's own resonance with Nia's story, the original plan was 5 million, so it is not difficult to recover this investment through various income and overseas distribution. However, in the DD direction, the prospect of this project is to make a significant profit. So IFC and DD are actually on the same page when it comes to discussing inputs.

In the end, the cooperation method reached was also carried out with the trend that the higher the box office, the more benefits DD would be.

Specifically, judging the revenue only from the box office, if the box office is below 23 million, Daniel will first take away ten points of the box office from the producer, that is, less than 1 million, and the rest will be divided equally by IFC and DD, that is, less than 4.5 million each.

Assuming that the box office is between 23 million and 34 million, then the producer will get 10 million to 15 million, first take out Daniel's ten points, that is, 1 million to 1.5 million, and if the rest is less than 10 million, the two sides will be evenly divided 1:1, which is the same as the previous one. If it exceeds 10 million, the remainder, that is, less than 3.5 million, will be fully replenished to DD to subsidize its publicity and distribution expenditures. At this time, IFC will not lose, DD and Daniel still lose money, but limitedly.

The last gear is more than 34 million at the box office, and the producer will get more than 15 million, and directly deduct Daniel's ten points first, and the remaining 90% will be divided according to 2:1.

Of course, there will be a difference in the calculation method near the boundary line. For example, if it is just 34.01 million, then according to the calculation of the third tranche, IFC will take less money than according to the calculation of the second tranche. Therefore, the two sides agreed that once such a situation is encountered, the distribution method will be determined in accordance with the principle of fairness through consultation.

In order to negotiate this contract, Kusa kindly supported nearly half a month to finalize the contract with IFC's management. In general, it is a challenge for such a movie to reach 34 million, so the contract seemed to be in the interests of IFC at the beginning, but DD and Daniel are not called losses, this is because Daniel has great expectations for the box office of this movie, and the contract will finally be formed. And once it is indeed as he thinks, it will go to more than 100 million or 200 million, then Daniel himself will be able to take millions of shares, and DD will also be able to get twice the share of IFC, which is of course very cost-effective.

Because of this gradient contract, even if it's very busy, Tom. Hanks is also paying attention to DD's promotional developments.

So the "Seven Days" publicity plan caused such a big movement, and soon Tom knew that as a veteran player in Hollywood, his sensitivity to publicity methods is quite high, and there is a smooth communication channel between IFC and the theater chain, and they also know how much the audience calls the theater chain now receives about the movie.

"What a genius, and that's what Daniel is responsible for?"

Rita was wearing a long black dress today, and she was flipping through her computer at this time, "I think yes, I also asked David during the filming of the movie, and I didn't see anything about the publicity. And, obviously, Mountain Eagle and Daniel have a close relationship, and don't forget, what Daniel started with. At the beginning, if it weren't for the popularity of the Internet, he would not have been able to get a movie of the level of "Gladiator" anyway, let alone his status today. And Shanying itself is also famous for network analysis and data processing technology, and now the two sides are working closely together, and they have also dragged in blogger and MB, who have always regarded Daniel as their trump card, plus DD Pictures, so the connection and center are all in one person, that is Daniel. Sandler.

There is another reason, it was Daniel himself who advocated the signing of the gradient treaty in the first place. Damon even dissuaded him, but in the end it didn't work out, how could he have insisted on such a seemingly unfavorable contract if he wasn't confident enough in the distribution method? ”

Rita's analysis clearly makes sense.

"You can't underestimate this young man." Gold. The unhappiness of Paison and Daniel has long since dissipated under the deliberate impetus of both parties. He can talk about it with self-deprecation now, "When Kusa left for a short time, I wanted to sign him, but he finally forced himself up to the CAA, relying on a few newcomers, and fought hard, what a huge amount of work, a young man in his early twenties, not to mention whether he is a genius or not, at least in the face of such a difficult situation, he can not be afraid and face the difficulties, which is enough to be feared." Therefore, if he did not determine it in advance, it was impossible to rashly sign a contract that seemed to be unfavorable to him. ”

"It sounds like I'm amazed by how much you think of Daniel."

These two people around him are not small people, Tom. Hanks's wife, working partner, and big agent, these titles are definitely synonymous with being well-informed and experienced in Hollywood.

"Keep tuning, there is no way to force this kind of thing, if it weren't for the fact that DD doesn't have the ability to independently produce a film with guaranteed quality at this time, they can't cooperate with others, more or less, or share the benefits. We are fortunate that IFC is small enough that both sides are relatively equal in terms of cooperation. Aren't they still working on a movie with MGM? That's in charge of stealing the division, and this is in charge of training. DD and Daniel's ambitions definitely don't stop there. ”

Daniel has no way of knowing that Tom. Hanks's evaluation of himself, in fact, at this time he does not have much energy to think about others. Their own channels are in full swing to gather information, and so far, Greek Wedding has risen from the bottom to the top of IMDB's upcoming charts - this is a natural advantage, and the publicity method is often aimed at IMDB users, who have the power to give 'anticipation' votes. But it's not just people on this list who are good at the internet, ordinary people occasionally come and go to help them choose who they want to watch next time — if there's nothing particular they want to see.

It's definitely a great interaction and resonance.

In addition, Trick cooperated with the print media and periodicals to report on this "phenomenal" online carnival to cover people who are curious about the Internet but do not participate in person.

From this point of view, the previous "100 posters" activity has attracted the attention of the Los Angeles area, DD can choose the location of the poster, choose the supermarket, mass market, women's clothing store, fashion street and other locations, the crowd with cameras will of course attract many friends to have a question mark: what are they doing?

"Greek Wedding" also took such an opportunity to convey the information it needs to promote, including the film synopsis, the main research personnel, and the release time and place, to others' minds.

Online and offline, under the connection of the planner, the participants, and Trick's public relations team, have become a whole that reinforces each other.

As a result, the entire potential audience will be interested in "My Grand Greek Wedding".

"My Greek Wedding", which landed in Los Angeles on August 2, has reached the last day before its release, but so far, the three major theater chains of regal, AMC and Sunnemark have not given a definitive reply to the distributor. Although the whole team has full confidence in their work, the last step is not achieved, and it still makes people hang in the air.

"In any case, the letter will definitely come before ten o'clock, otherwise there is no way to arrange their work."

According to the habit, the theater chain will determine the film schedule about a week in advance, but when there are no new movies and the limelight of the old films is relatively balanced, the theater chain will also suppress the screen to wait for whether there is any good or bad news. But this will only be until the day before at most, otherwise it will cause great damage to the revenue of the theater chain.

Therefore, everyone understands that the response of the three major cinema chains will definitely be in the next two hours.

……

At this time, Brent and his assistant of the regal were preparing to send a notice, and they had already decided to step back and follow DD's request. But hesitating as to where to retreat, and according to the inquiries and intentions of the past week, "Greek Wedding" can even suppress the three blockbusters that are still in theaters - but it's hard to believe, looking at the theaters of Regal, there is nothing more than a basic one or two promotional posters, and it must not be like those films that are full of good looks - they are always overwhelming and everywhere.

"Boss, are you sure? So I'm sending it down? ”

Brent glanced at the clock in his office, it was already past nine o'clock, "Yes, so be it." I'm coming to call DD. ”

broadcast a string of numbers, the other party rang four times and then picked it up, no more, no less, not slow or urgent, I can't see that the person who answered the phone is waiting anxiously, or I am full.

"This is Regal, Brent." (To be continued.) )