Since the establishment of Shanying Company, Daniel has rarely come over, especially after the company's scale and reputation have developed significantly, his relationship with Shanying, people with a heart may not be able to guess the clues, but this kind of thing is always not good to guess. However, it is also necessary to minimize direct contact with this side.

Shanying has developed from a network group to a complete information analysis and evaluation company, with a complete range of departments and responsibilities. But its Internet division is still the core department of the company, and in the past few years, there may not have been no one to poach to obtain the core technical secrets of Shanying, but they have not succeeded, which has a lot to do with the mechanism determined by Fred and Daniel.

The Internet department is treated the best among all departments, and the heads at all levels are the first members of the network team to follow Fred, and everyone does not have all the technology, which avoids the situation where trade secrets go with people to the greatest extent possible.

Moreover, it also ensures that the group can still give their best to Daniel's affairs.

Like now.

"Fourteen people, I can work at DD right away. They all have a good foundation in Internet technology and a sufficiently advanced way of thinking - this is the result of your education, and I don't need to introduce them. ”

Fred handed the list to Daniel, and all but two or three of them were veterans who had been following behind.

"These people are transferred, and the mountain eagle will not be affected."

"Of course there will be, but it can be handled."

Daniel nodded, "Okay, among them, who do you trust more?" ”

Fred's finger crossed the first person's name.

"Francis. Moore, I see, this will bring you a new business, a whole new one. ”

……

Fourteen employees of Shanying's Internet department, three business personnel of MircoBlog, and two staff members of DD itself, plus Daniel, Melissa, and Ferguson, a total of twenty-one, formed the publicity team of "Greek Wedding".

After intensive meetings, planning, technology development.

On July 25, MB opened its first official movie account, "My Grand Greek Wedding" Movie Official.

MB immediately carried out intensive information push on the same day.

The interface popped up ads, official account promotions, and a group of life and interest accounts with a huge number of fans joined forces to "send at eight o'clock", and the news about the opening of the official account of the movie "My Grand Greek Wedding" immediately spread throughout MB, and the actual users of MB have exceeded 2.4 million, and the discussion about "Greek Wedding" has quickly become the hottest topic - in fact, who is willing to let it be on the list of hot topics is something that MB technicians can operate.

By this time the next day, the official account, which had not posted a single piece of information, already had 90,000 followers.

On July 27th, after the film released three introductory Weibo, it was announced that it would open the "My Wonderful Wedding" theme activity, participants can call the official account through guò, and post their wedding photos and wedding fun stories on MB, and the official account will select ten friends every day, and give three of them a $1,000 movie gift, and the remaining 7 will receive Daniel. Sandler's signature poster and Greek Wedding-themed pillows.

Both Daniel and MB's Javier completely underestimated the incentive for MB users as Daniel envisioned. The Chinese version of MB has hundreds of millions of users, and the movement that this level of online marketing can cause is not so exaggerated, and the current MB is only two or three million people, and it is an emerging way, so it should not be impossible to cope with the situation.

But they didn't anticipate that the appeal of $1,000 was huge, and that it had to do with the perception of MB, which was just a pastime, to read the news, to see interesting news from all over the world, to refresh the literature, jokes, fitness tips, recipes, basketball, soccer and other information provided by various accounts. Then suddenly one day, they found that this pastime place can still make money, don't underestimate this sense of disparity, from everyone's cooperation with the event, Cheng dù knew that this qiē was crazy.

In addition, Daniel is the absolute king of bloggers and MB, even though more stars, Hollywood staff, and politicians are gradually joining it, but no one can shake Daniel's leading position. On MB, focus on Daniel, which almost became a pair of brothers tied together. If you have an MB account, but you don't follow Daniel, you will become different, and this is the evil state created by Daniel and MB.

Against this backdrop, the appeal of Daniel's signature poster, as well as the quality of the themed pillows, cannot be underestimated.

On the first night of the event, at more than eight o'clock, it was time for everyone to have fun on the Internet, MB began to stutter, which lasted for more than ten minutes before it became smooth again, and many people complained under MB's official account.

However, they didn't know that Javier had almost broken down last night.

From 7 o'clock onwards, the volume of visits and the load on the server began to increase gradually, and at this time MB's technicians were not aware of the problem. Instead, Daniel, after seeing the effect, called Harvey and asked him to pay attention to the carrying capacity of the website and not to be so congested that he could not access Wèn.

Although he didn't approve of it, Javier still followed the habit of letting the night shift staff of the technical department pay attention to it, and the other personnel were ready to work overtime at any time.

By 7:30 o'clock, the staff on duty found that the server load had reached about eighty percent, and when he saw this number, the black guy was frightened, MB had not had this level of load since it was running, and he thought that the program was locked or invaded by a virus. It wasn't until he reacted and found that the number of new additions to the website had reached a shocking number that he realized that the server was not overloaded.

Aware of the situation, Javier organized technicians to carry out the transfer of historical numbers and announced that the website would be upgraded from 0:00 to 3:00 a.m. Many people don't notice that some of the messages they sent in the past have quietly disappeared, and some accounts with very low activity have also disappeared.

MB, who was able to withstand this wave, wiped a lot of cold sweat and upgraded the server of several jù libraries overnight.

When Greek Wedding announced its first lucky winners the following night, the actual number of MB users increased by 170,000 compared to two days earlier, all attracted by the word of mouth of the existing users.

On July 28th, after the announcement of the winners, the film's official MB announced that the film will only be released in the Los Angeles area, and other regions will have to wait, colleagues, the official MB opened a second event, the film put up a hundred posters in different places in Los Angeles, the first three people who shot the same poster will receive a signed version of the corresponding poster, and the first person to shoot will receive a theater meet-and-greet qualification.

At this time, smartphones were still unknown, IBM was one step ahead, but it was not recognized by the market, and it took until the emergence of ipone3G in 2008 to really lead this era. So for the audience, it is necessary to use the camera to shoot, then import it to the computer, and then upload it to MB, such a complex operation, which should have made the popularity drop a lot.

However, except for Daniel himself, who vaguely felt the majestic momentum of a great time, the others once again misjudged the form.

The previous wave of craze has completely ignited these young netizens who are still ignorant of social activities, and the strong sense of novelty stimulates them to brave the difficulties, hold their cameras, and search for posters in the surrounding area - the next day is a Saturday, which of course is not a mistake that the team will not make.

In just one day, by July 29, all 100 posters had been found and photographed and uploaded, and a large number of people after the third place felt very disappointed. Even more frustrating are netizens outside of Los Angeles.

They kept leaving messages under their personal accounts complaining, why it wasn't released in their city, and some of them even called to ask the theater line, why didn't they put "My Grand Greek Wedding", if there are MB users among the theater staff and people in charge, it's okay to say, if not, I had to learn everywhere, and finally found the crux of the problem.

Brainy has already started sending emails to their members to gauge the movie's audience, and of course, it's early August, and "Greek Wedding" has already been released in the Los Angeles area.

At the moment, these theaters are still in an inexplicable state.

Because there were too many people to participate in the photoshoot, after the winners were announced on the evening of the 29th, the "Greek Wedding" movie also selected an additional 100 friends among the remaining people and presented signed posters of Daniel and Nia. At this moment, the resentment of those who did not win the award has almost dissipated.

MB has more than three million users on this day!

Javier knows that if he opens his mouth to finance those investment funds now, the price will at least soar by more than 20%, and now, users are prospects and money.

MB is the main battlefield of publicity, but it does not mean that this "Greek Wedding" is only promoted on MB, Yahoo community, IMDB public section, shopping pages, online bookstore Amazon, etc., you can see two cute little people in dresses everywhere, with the Athenian Temple and the Aegean Sea in the background, and a sentence floating on the top: "A trip to the Aegean Sea in ancient Greece is waiting for you." ”

Yes, this is the biggest campaign in the whole campaign.

If you buy your own movie tickets, upload them to your MB profile, and call the official Greek Wedding account, you could potentially get a week's worth of $10,000 on a trip to Greece.

This heavy stimulus ignited the entire Internet.

Until July 31, the eve of the release of "Greek Wedding" in the Los Angeles area, which was also the seventh day of this promotional plan, the actual number of MB users doubled to 4.5 million. And the whole Internet is flooded with "Greek Wedding", and young people who love the Internet are no longer discussing celebrities and fashion, but:

"It's a pity, I'm the fifth one on that poster, and I almost won the lottery."

"Oh my God, huh? I didn't find the poster at all, but I was lucky enough to be drawn again, and it was the 100 people. ”

"You're so lucky."

"I also think it's incredible, when I go to the movies tomorrow, I'll take pictures of my movie tickets and send them online, maybe I'll be able to travel to Greece."

"It would be better if we could get it together."

Or:

"I was so touched that I saw a wedding photo of a pair of grandparents on MB today who missed each other during the war years. I didn't expect that fifty years later, we would still meet and wait for each other. ”

"Does this world really have such feelings?"

Of course, inside Los Angeles and outside Los Angeles are two very different worlds, because the theaters that will be released inside Los Angeles have been determined, and the list has been put on the website. Outside of Los Angeles, there is still no letter, whether it is New York or Columbia, Pittsburgh or Chicago, Philadelphia or Seattle, this time they can only watch the fans in the Los Angeles area party.

As a result, there is no need for the movie to be incited, and the fans' calls automatically and spontaneously went to the theater, although everyone is generally satisfied with the three trailers announced, but more because the participation is not satisfied. Everybody thinks so.

Maybe that person who went to Greece was me? If I miss the opportunity to go to Greece because it won't be released here, that's too bad.

American netizens in 2002 were much more innocent than they were a decade later, and they wouldn't have imagined that such an opportunity would be predetermined — and of course, "Greek Wedding" would not do so because it had a real budget. They would not have thought that there were so many people involved, and the chance of their turn was too small, and this indifference needed to be honed by loss again and again, and now, of course, they had not yet practiced divine skills.

……

Daniel, Javier, and Fred are sitting in DD Pictures' office right now.

In front of them was a table full of reports.

It shows the considerable difference that this seven-day campaign has made.

The actual increase in the number of users of the MB website is the same as the results of the efforts of the past two years, and of course, they also received a million dollars from the promoters of Greek Wedding, which is a third of the total publicity spending. With the growth of the number of users, the activity, the number of speeches, and the traffic monetization efficiency of cooperative merchants have all increased significantly.

This almost opened the door to a new world for MB.

And Fred was even more shocked, what he saw was the dense mastery and use of various tools and habits of the Internet, and even manipulation and manipulation, and finally the result of this qiē, he had no doubt that after the movie was released tomorrow, there would be a shocking scene.

"This is a wonderful time, MB has just cultivated a new generation of social netizens, and the understanding of these people in various fields is still in the exploration stage, and no one is going to light this fire. If it is a little later and it is recognized how to deal with this group of people, then the effect depends on luck. (To be continued.) )