14.7！ 33.7！ 46.9！ 65.5！

That's "Unstoppable," the box office growth from Tuesday to Friday — a set of numbers that amazed everyone. Although the growth rate has declined since entering Saturday, it is still in a state of reversal, and Sunday is the first time that the film has exceeded 10 million box office in a single day - and this is the 9th day of release!

Each of these numbers is enough to give observers the illusion of being slapped in the face.

However, when the news came out on Tuesday morning that "Unstoppable" won 8.4 million at the box office on the second Monday, this illusion finally turned into a real feeling - it hurt!

8.2 million!

This figure ended the six-day downward curve, falling from 10.03 million to below the 10 million line, which is lower than the three days of the weekend - but it is still too high, in the eyes of Bill, Robert, the Sun Times and so on, to the point of being unacceptably high.

What was the first week of Unstoppable? 2.23 million!

The next Monday box office is 367% of the first week box office, and importantly, the difference in the number of screens is no more than 500, from 2,961 to 3,422, which is not large enough to form this phenomenon.

Tuesday's newspaper for the day was out on the streets, and no one was going to continue to follow Unstoppable as much as the next, no matter how rebellious it was.

All, the normal torrent of reporting is dominated by news from various websites, and then gathers into a storm on several social media.

The media forgot to forget the previous analysis, and began to analyze the reasons for the success of "Unstoppable", and the people or institutions who once asserted that "Unstoppable" could not exceed the 60 million box office remained silent, and only pretended not to know about the ridicule under the comments, and deleted the previous article if they were thick-skinned. immediately began to predict with great fanfare that "Unstoppable" would have a box office of 150 million, or even 200 million.

……

"Isn't he really going to fail?"

It's not a question for one person, or two people.

Many people are starting to feel powerless.

Not all of them want Daniel to fail, or Daniel's legend to be shattered, but this is the closest Daniel has come to failure, not to mention the media, industry authorities, observers, etc., Hollywood members of all professions. It was thought that this time Daniel would fail. They created the atmosphere very much, in order to deal a more powerful blow to Daniel's legendary image, so through professional box office numbers predictions, through eye-catching reports in major publications, through public remarks...... What should be done, what should not be done, they did.

So much so that when "Unstoppable" really turned around, everyone began to think that this was an extremely unimaginable thing. It's an absolute anomaly -- the immediate effect is that they have a greater inclination toward "Daniel doesn't fail".

This is a very understandable state.

The more a spring is pressed, the more it bounces.

Now, the box office of "Unstoppable" is such a spring.

……

USA Today was the first to make news on its own entertainment headlines -- in all the major national media outlets. The Huffington Post, which predates it, was not a big media outlet.

"The box office numbers for 'Unstoppable' have taken a dramatic trajectory. In the 10 days since its release, it has accumulated 63.85 million box office, which is incomparable with "Casino Royale", which has reached more than 1.2, but it has caused a violent shock in the entire Hollywood box office critics.

In the very beginning. Based on the consistent trust in Daniel's films, critics generally believe that the film has the potential to reach around 100 million at the box office. But with its release around the same time as "Casino Royale", the first day. It was also a Saturday box office, only about 7.5 million, and by Monday, it had accumulated three days, and it didn't even reach 20 million box office.

Surprised, the critics began to change their views and the direction of the discussion. The box office itself is no longer cared about, and the focus begins to turn to why Daniel 'failed' on "Unstoppable", they said a lot of reasons, analyzed many truths, and pointed the finger at Daniel himself, the publicity department of DD Pictures, the decision-making level, and the production team of "Unstoppable" and another starring Reese. Witherspoon and other interested parties.

However, the unexpected situation was unexpected, when Daniel's failure theory was almost settled. It is no coincidence that "Unstoppable" ushered in its first reversal last Tuesday, with a 14.7% increase from the previous day, and the single-day box office figures remained in a reverse trend until Sunday, and until last Friday, the increase continued to increase. On Friday there was an increase of more than 65% compared to Thursday! It is irreversible that "Unstoppable" has achieved higher box office figures.

It wasn't until Monday's single-day box office that the 8.2 million figure once again surprised everyone — and now it's impossible to predict how much the film will end up grossing, or rather, predictors and institutions are starting to be cautious, and they've lost face several times on "Unstoppable."

As Daniel said on his MB last Monday, John. Carter tells him in a dream that "Unstoppable" will not fail. There's no way to know if John actually entered Daniel's dreams, but Daniel's 'undefeated saga' does still continue, and it's amazing and powerless, and no one knows how long this superstar who has achieved unprecedented success will continue his success story - will it be the day he retires. ”

The USA Today story kicked off a bombardment of news in the media – a newsworthy fodder in every sense of the word, and no newspaper would give up on following the news regardless of its own humiliating performance.

Daniel, who was far away in the London studio, remained silent for all the interviews – much to Paul's death. Greengrass was satisfied.

On the day of the release of "Saw 3" on November 27, David said casually, "We have always been confident in the quality of "Unstoppable", it is just a little slow, but it will eventually attract people who really love movies." ”

It seems that DD Pictures didn't hype up the hype at the end, and everything happened naturally.

No one would have punctured David's "lies", in fact, he didn't lie, and if it weren't for the good reputation of "Unstoppable", it would not have been able to gain influence in niche areas, let alone stir up nostalgia - although all this is not only limited to the quality of the film, but the quality of the film is the basis of all actions.

……

"Bill, I think it's a little bit more secure to have Daniel on board."

Fox's CEO's Office, Bill. McNicoe received a phone call.

"Because of the recent events?"

There was silence for a long time.

“…… Contact him. (To be continued.) )

PS: How much box office will it have in the end