Compared with Bill, who is silently concerned, silently happy, and silently angry, Robert. Iger might be a little more embarrassed.

He had just discussed the topic with Daniel, and in the blink of an eye, the data slapped him in the face - though not a slap in the face. But long in high positions, especially the tyrant Michael. After Eisner left Disney, he hadn't "enjoyed" the level of being slapped in the face for a long time.

"Do you think it's going to go on like this?"

Dick. Cook was having a regular weekly meeting with Robert, but the topic suddenly turned to "Unstoppable", he didn't know that Robert had made a special phone call to watch Daniel's jokes, and now his mood was a little complicated. Therefore, Cook replied to Robert more bluntly, after all, Daniel's movies have outperformed their own company many times, not to mention, the "Time and Space Clue" released by Bowei this time is not Disney's own investment and production, they are just distributors.

"I think it's very likely, according to this trend, it will stay around 3.5 million tomorrow, and it's not too difficult to cut 20 million in three days the next weekend, and it's conceivable to finally touch the edge of 50 million, and if the performance is a little better, maybe more than 50 million, and it's not impossible to touch 60 million. It's just that those who use 60 million as the prediction line become a joke. ”

Robert's inner number is also 60 million, and Cook's words made his heart even more bitter and sweet.

He knew that Cook, him, and Daniel, these studios were arguably unfavorable to forecasting agencies — often a very low forecast value would have a real impact on the box office. So it's no surprise that there was a hint of schadenfreude in Cook's tone.

It's just that he doesn't know that his immediate boss is also one of the people in his mouth.

Robert lost the interest in continuing the conversation. Cook also thought he was disappointed that Daniel had gone back from the brink of defeat.

"This may also be a 'return to the light', and "Unstoppable" may fall back tomorrow."

In the face of Cook's kind but weak comfort, Robert had to smile, which movie will start to return to the light on the fourth day of release?

……

Before the furious December, Hollywood practitioners were on temporary vacation.

But the discussion caused by "Unstoppable" and the strange box office curve made everyone's attention involuntarily gather in the past.

This made Singh, an employee of the statistics company, have to work overtime again.

"I'm serious, I said yesterday that I won't stay up late anymore - the moment of my responsibility is over." Singh is arguing with his boss.

"Nope. Singh, you know, the needs of the market are our goal. First day, first weekend, and so on, these numbers are really important. But have you ever wondered why? Because the public and customers need it! Now customers are also going to be able to do it on Day 6, so that's what we're going to do. ”

"But a few hours late doesn't change anything."

"Yes, the company's credibility, ability, and attitude will be questioned, and customers may be lost."

"But—"

"Singh. I'll get you a subsidy and a bonus, maybe you can take two more days off at Christmas and go on vacation with your family. ”

Singh had to give in.

He indignantly counted the box office for the sixth day of "Unstoppable", and. He had a hunch that it might be the seventh day, the eighth day, maybe the end of the week. His temporary job will cease.

……

"5.01 million! 27.92 million! ”

Daniel, who is far away across the Atlantic, got this data.

Then Daniel MB updated the information on the box office trajectory of "Unstoppable" on his account and asked. "How far can it go?"

When "Unstoppable" ushered in its second weekend, Daniel's MB brought the curve of the film to public opinion, and if the previous discussion was relatively focused on the industry circle, then Daniel is now officially pushing the topic through his tens of millions of followers.

Some media, film critics, and even actors and public figures have begun to express "amazement", "curiosity" and "anticipation", whether true or false.

Some of this is real, and many of it is the result of Tricker's work, and the last of the North American promotional budget for "Unstoppable" was spent at this very moment.

Everyone seems to have suddenly discovered that they have never heard of such a well-known and tenacious movie, let alone plan to watch it.

A wave of praise appeared.

The propaganda department just made the beginning, and many people with excellent strokes, who were originally lovers of "Unstoppable", began to praise it at length and write about their own impressions.

……

Daniel is on his own!

Almost all people in the industry immediately felt that the popularity of "Unstoppable" was rapidly rising, the amount of discussion was increasing day by day, and some of the stylized praise gradually decreased, replaced by real reviews, which were no longer perfect, but most of them had positive reviews and recommended friends to watch them.

The number of reviews on IMDB and Rotten Tomatoes is growing rapidly, and the nostalgia on YouTube is getting stronger.

The autobiography on Amazon has reached the best-selling list, and on music download sites, "I-walk-the-line" has suddenly risen to the forefront from a place that cannot be found at all, and has become an existence that is on a par with popular singers.

Everyone sees where the business opportunity lies, so there are more and more promoters of this nostalgic trend.

From books to catalogues, from music websites to brick-and-mortar stores that rent CDs, then to these music companies that own the rights to oldies, then to small businesses selling clothes, hats, accessories – they are becoming more and more sensitive to the market.

That was until Dior announced that it would launch a new collection with a nostalgic rock theme.

It was only then that this trend was discovered to have formed such a comprehensive, huge, and long-term scene that it had created value far beyond a movie.

But "Unstoppable" has really profited from it.

Daniel didn't expect that this nostalgic marketing he initiated would eventually reach that height, which is not something he can decide, but everyone underestimates the feelings of the past buried in the public's mind.

8.29 million!

9.4 million!

10.03 million!

This is the box office result of the three days of the weekend, but the result of breaking 10 million for the first time in a single day, with a total box office of 55.65 million, brought a shock to the market, but it is far inferior to the box office release on another Monday.

Fox's Bill broke a cup of his own, and Disney's Robert. Egger's knee slammed into the sharp corner of his office drawer, and DD Pictures' David choked on water and coughed for more than a minute. Hollywood doesn't know how many people are shocked and start to feel powerless. (To be continued.) )

PS: Happy second day of the New Year