Bill didn't directly read the report sent by his assistant, "Unstoppable" was not a priority in his work schedule, and towards the end of the year, Fox also had a lot of projects to promote, and he was very busy.

It wasn't until just before the lunch break that he picked it up and flipped through it after finishing his morning's work.

"3.41 million? 22.91 million? ”

Bill smiled, he remembered that this was the fifth day of the release of "Unstoppable", including a weekend, but it was only 22.91 million, and it was difficult to break 5 million in a single day, and the loose performance of this movie was undoubted.

He tossed the report aside, intending to have his assistant take it and it up later.

Bill's mind suddenly remembered Daniel's face, delicate, always gentle and confident, firm and bright-eyed. I wonder what his expression is like now? Bill was curious like never before.

Laughing inexplicably twice, Bill was in a happy mood and was ready to go to lunch, but he looked at the time, although it was almost time, as the CEO, he was willing to strictly follow the company's schedule and rest rules, rather than take the lead in sabotage.

"Look at the news."

As a powerful figure in the entertainment industry, Bill has a lot to do with the Internet, but his F2F and MB accounts are not real-name authenticated, and he opened an account called "Dawson's Heart of the Ocean" - in honor of "Titanic", one of Fox's best works.

Bill has followed a number of media and celebrities in the industry.

As he flipped through his homepage, the relaxed expression on his face grew grim.

He grabbed the report he had just thrown to the side.

Sure enough, the box office on Tuesday was only 2.55 million, but it was already 3.41 million on Wednesday, the second reversal, with an increase of as much as 30%. Bill took a deep breath and returned his gaze to the computer screen, he patiently holding back to his preferences. First clicked on the film critic Kent who is close to Daniel. Turan's long article update.

"Walk-The-Line is walking the line"

Bill could imagine that Turan's old face looked smug when he wrote this title, and this is indeed a very clever name, isn't it?

After an almost dismal start, "Unstoppable" starring Daniel achieved a 14.7% reversal on the fourth day of release with a score of 2.55 million vs. 2.23 million. On the fifth day of its release, that is, yesterday, it achieved a second reversal with 3.41 million, an increase of nearly 33.7% - and judging from the pre-order system and real-time data, today, that is, Thursday, "Unstoppable" will most likely have a third reversal, followed by its second weekend, and now its box office is 22.91 million. So where will it go this weekend, and after that? 50 million or 60 million? And what about the next week?

It should be emphasized that Fox's "Shiny Christmas" and Disney's "Clue to Time and Space" were both painted yesterday. The scale of the screening is no less than that of "Unstoppable", but unfortunately, the first day of these two works is completely incomparable to the fifth day of Daniel's new film, which will continue until the end of this month. "Unstoppable" will be the most worthy choice of movies in theaters, so I think its next box office expectations may have to be reevaluated.

Possible. John. Cash was right - "Unstoppable" will not fail. ”

Bill's mood is even worse, "Shining Christmas" is not a key film on Fox, and there is nothing worth mentioning in the works released on the 22nd, after all, there are several blockbusters on the Thanksgiving schedule, and the competitiveness has not yet been released, and it is too risky to push the key films up at this time. Not to mention anything else, "007: vs. Casino Royale", the highly acclaimed new 007 work, has accumulated nearly 70 million at the box office, and it is in sight to break 100 million after the end of this weekend.

But even though it was just an underappreciated movie, it was used as a negative teaching material by Turan to set off the excellent performance of "Unstoppable", which still made Bill extremely sad.

So much so that he unconsciously clicked on a link to an online article in the Chicago Sun-Times.

"It's too early to cheer for 'Unstoppable.'"

Seeing this title, Bill felt much more comfortable.

"Unstoppable has taken a dramatic turn, and since the beginning of this week's working day, its single-day box office numbers have been rising and staggering. This seems to indicate that "Unstoppable" will reverse its previous dismal performance. However, the observer of this newspaper believes that it may be too early to say so.

Although DD Pictures is not very concerned about the promotion of "Unstoppable", it is not that they have done nothing, the nostalgic marketing they launched belongs to a type of marketing method with a slower effect, and nostalgia needs to be accumulated before it can be transformed into an impulse to watch the movie, and then become the box office, so after 5 days of release, there have been some fluctuations in the box office, which is normal. However, this type of marketing is also limited in effect, because its communication channels are often in niche groups, and if it cannot become a hot enough topic, then not many people can see it.

Therefore, it remains to be seen whether "Unstoppable" can continue the trend of the previous two days, and this newspaper believes that it may not be optimistic. Another point that needs to be said is that there is a huge difference between weekday viewing and weekend viewing, and under the premise of poor performance in the first weekend, it is still unknown whether "Unstoppable" can seize the opportunity of the second weekend. ”

Although the Sun Times review raised a lot of negative opinions, in Bill's eyes, he could certainly see the tactfulness of the Sun Times's wording - none of them denied it, most of them were "still need to be observed", "may not be optimistic", "I'm afraid", etc., which is completely different from previous reports.

The Sun Times also began to hesitate in the face of this trend.

Bill is certain that if today's box office continues to reverse the downward trend, it is not impossible for it to turn neutral and even start touting the unusual box office trajectory of "Unstoppable."

That's too bad.

Except for Kent. The clear views of Turan and the Sun Times are of course neutral on Bill's front page.

For example, one of the deputy editors-in-chief of "Premiere".

"The box office of 'Unstoppable' is starting to get into 'abnormal' conditions, which makes the discussion about the film even more interesting."

Commentator for Variety.

"I think that the large number of under-reported reports in the media on "Unstoppable" may have helped this underexposed masterpiece gain more attention."

A manager in the Los Angeles area of the Regel Cinema Line.

"'Unstoppable' surprised us internally, and it will get more screens in Regel next, and maybe we shouldn't doubt the miracle of Daniel and John. Cash's 'metaphor'. ”

Bill was silent for a moment and called his assistant in.

"Give me today's box office data for "Unstoppable" as soon as possible, and put the detailed report on my desk when I go to work tomorrow."

The assistant opened his mouth and swallowed the questioning words again, although in the morning, Bill told him not to pay attention to "Unstoppable" again, but who made Bill the boss? The definition of a boss in the workplace encyclopedia is that of a person with capricious power. (To be continued.) )

PS: Thank you for the monthly pass for the dark night, watching the mountain, restarting, etc., and the mushy reward.

In addition, I would like to thank Muslim for being my fifth helmsman and scattering flowers.

Finally, ask for a double monthly pass.