Chapter 567: Picking the List (Asking for Tickets)
When he arrived in China, Shi Lei immediately threw himself into work again. Wufang Group's current goal is to stick to its original business and ensure that it can be listed next year, but as for launching new business, this is not the main goal this year.
Besides, now that Dachang Hong has joined the Wu family brothers, it is very stirring up trouble in the south. In particular, Wu Tianfeng is the boss of Wufang Southeast, and many customers there have a better relationship with Wu Tianfeng.
No, yesterday another customer defaulted and handed over the order to Dah Chong Hong's agent. At the beginning, in order to sign a contract with the customer, Wu Tianfeng set a high liquidated damages for his own breach of contract, but the liquidated damages for the other party's breach of contract were very low.
This leads to the fact that now Da Chong Hong gives them better agency conditions, and they will invest in Da Chong Hong one by one without hesitation, and the liquidated damages are very low anyway.
"Mr. Shi, we have to be careful that those customers go to Dah Chong Hong, so that although we don't seem to have a big loss for the time being, and we can get some liquidated damages, but in the long run, one will damage our company's reputation, make new customers doubt us, and the other will reduce our market, reduce our future income, and even affect our listing next year."
Fang Yang took some materials and sat opposite Shi Lei. He already had several coping plans in his mind, but he didn't say anything, but he wanted to see what Shi Lei could do.
"Aren't these all contracts with local agents, and none of them are very profitable. Didn't we receive a lot of liquidated damages now, and we earned it this year, right? Besides, Dah Chong Hong also has a few big orders due this year, let's go back and grab them, and the small orders will be left to them. ”
Shi Lei's method is to counter-rob! Didn't you grab our list, then we will also grab your list in turn. Originally, Wufang Group and Dachang Bank were regarded as well water and river water, and the same list, the two sides could clearly compete with each other. But the list that the other party has already received, they will not snatch each other.
Now Dach Hong doesn't follow the rules, one or two customers jumping over may be said to be an accident, but more than a dozen orders in a row have arrived at Dach Chong Hong, to say that they didn't take the initiative to contact, that's really hell!
Fang Yanhong had long been guarding against Dachangxing's move. He also had some information about Dah Chong Hong's customers. At the beginning, there was a list that was pried away by Da Chong Hong, and he began to prepare to pry Da Chong Hong's list, you pry me a list that can earn 1 million a year, I will pry you back a list that can make 5 million a year, but I want to see who stops first in the end.
In fact, Dah Chong Hong is also a last resort, and the Wufang Group is now expanding so fast and so violently that it has faintly become the top spot of domestic agents. Once they hit the market next year. That's the boss of the dragon. At the beginning, Dach Chong Hong developed better than the Wufang Group, and it was okay to let the Wufang Group catch up later, but it definitely didn't want to be surpassed.
Therefore, after the Wu brothers joined DCH, the other shareholders of DCH did not object. Although everyone may be a little unhappy at first, it is all in the business field. There are no eternal enemies, only eternal interests.
No, after delegating power to the Wu brothers a little, so many lists were brought in. Although he paid a lot of liquidated damages for those customers, he also made more concessions on the contract. But they are already mature commodities with a market, and they don't even need to be advertised, and it won't take more than a year to recover the cost and start making a profit.
With the funds being recovered in such a short time, what's not to be satisfied with?
DCH Bank's largest agency business is divided into three segments. First, in the furniture industry, they have represented several internationally renowned furniture brands, domestic well-known brands, and also a lot; Second. In the electronics industry, many domestic and international giants in the electronics industry, their companies are involved, and even the national general agent of several brands; Third, in the automotive industry, they act as an agent for the national import car sales of three brands, and they make a lot of profits every year.
As for the other fragmentary proxies, the list goes on. In general, they will invest more, but the profits will also be higher. The investment of the Wufang Group is very low, and the profit is relatively low.
However, in recent years, the Wufang Group has also begun to do bigger, and some agents with higher margins but higher profits have also begun to compete for them.
Although Dah Chong Hong still has the advantage in this regard, the ubiquitous branches of the Wufang Group can also bring a lot of profits to the Wufang Group. Relying on these branches in every prefecture and city, Wufang Group's income has been rising. No, it has surpassed Dah Chong Hong.
In fact, even if Da Chong Hong didn't attack the Wufang Group, Fang Yanhong would have long wanted to attack Da Chong Hong. Just talking about some high-end luxury goods represented by Dah Chong Hong made Fang Yanhong's eyes red for a long time.
Now that Dachang Hong has made the first move, Fang Yanhong is broken. He grabbed the list of Dachang Hong in turn, and he can still stand on the moral high ground, you are the first to grab the list, we are just passively fighting back.
No, yesterday, a customer in Wufang Southwest terminated the agency contract with Wufang Group, on the grounds that he planned to establish his own sales channels, but turned around and signed a contract with Dazhong.
"Vice President Wu, you really have the ability, how long has it been, we have so many more contracts, and in less than a year, we will be able to surpass the Wufang Group again and become the leader in China. When the time comes, we should also go public, and everyone's assets can be doubled! ”
"President, this is because of the good reputation of Dah Chong Hong, they are willing to come. In fact, I have always felt that acting as an agent is fine in some first- and second-tier cities, and third-tier cities should be developed cautiously, and fourth-tier cities are simply not necessary. But Fang Yanhong had to go to all the cities at the beginning, but as a result, those small cities couldn't make any money at all, and they wasted a lot of energy. If we had put all our energy on first- and second-tier cities and made more big orders, it would have developed a long time ago. This is still the best thing Dah Chong Hong has done. Wu Tianlin complimented.
"Hahaha, so you exchanged the shares of Wufang Group for the shares of Dah Chong Hong. Rest assured, you've made the right choice. Wufang Group has recently acquired so many companies and made several subsidiaries, but it is too miscellaneous and not precise enough. The path we have chosen is the best one. Take a look at this information, are you sure to grab the new business of Wufang Group? ”
Wu Tianlin looked at the information, this is the largest food company in South Korea, and wants to enter the domestic market. However, it is not cost-effective to set up a branch in a short period of time, so they want to contact a national agency company, and the first thing they consider is the Wufang Group.
"No problem, the products of this food company are all more expensive, at least the working class can afford to eat, those small cities, there is almost no spending power, we have no disadvantages, on the contrary, there are advantages."
Wu Tianlin is now full of confidence, he used to represent the Wufang Group, signed a lot of contracts, for the Wufang Group's routines, clear, this time he came out, I believe that he will definitely succeed, whether the other party is Li Guangjie, or Fang Yang, he knows very well.
Shi Lei was talking with a South Korean customer, and the other party began to be very satisfied with the sales plan he proposed, and had begun to negotiate the final agency fee, and began to slowly back down, but suddenly received a phone call, and his attitude became much tougher.
"Mr. Shi, I think the proportion of agency fees you proposed is too high, if that's the case, it would be better for us to set up a branch in China."
"Director Park, you can't run all the markets when you set up a branch. Our Wufang Group has a national sales channel, which is unique in China, and no company can compare with us. Shi Lei continued to persuade.
What are you kidding, opening a branch for this bit of food? It is a lot of loss to recruit so many salespeople than to hand them over to our agents.
"Mr. Shi, let's talk about this here today, I still have some things, and I'll continue tomorrow." Director Park stood up and shook hands with Shi Lei.
Shi Lei felt that something was wrong, and immediately activated his heart.
It's great that Dah Chong Hong is also interested in our products. This is also one of the best agency companies in China ~ China, if the conditions given by this company are good, then give them the agency, it is not against the president's instructions, maybe you can also be praised.
Rub, it turned out to be a ghost from Dachang Xing. If you want to pry into our business, then we have to see if you can offer better conditions.
In the evening, Director Park met with Wu Tianlin. Wu Tianlin gave a sales plan, which made Director Park not particularly satisfied.
"Mr. Wu, why do you only consider sales in first- and second-tier cities, but what about other cities, we don't want to promote our brand?" This time, the company wanted to try the market response, and the second was to increase the popularity of their brand.
Although the population of this second-tier city is large, the population of the third- and fourth-tier cities is also quite large. Moreover, Wufang Group can also guarantee sales to the county, which is also a market that cannot be ignored.
"Director Park, I think with your company's production capacity, there are not too many products that can be sold in China, right? With our sales capabilities at DCH Hong, we can guarantee that all your products will be sold in first- and second-tier cities, and you don't even need to advertise. Wu Tianlin said confidently.
"No, no, Mr. Wu, our products don't need to be advertised, our Korean food is the most delicious food in the world, and it only needs a little promotion to sell very well."
Wu Tianlin scolded secretly in his heart, just your last meal of kimchi and the next meal of miso soup, are you embarrassed to say that the most delicious food in the world? With a little promotion, it can sell well, fooling the ghost!
"Yes, since your products can be sold well as long as they are slightly promoted, and they are not enough to sell in first- and second-tier cities, do you still consider any third- and fourth-tier cities? I think that's it, after you expand your production capacity, we are launching in the third and fourth tier cities, which can be written in the contract. ”
Director Park discussed with the people behind him for a while, stood up and said to Wu Tianlin: "Mr. Wu, then we will talk next time, we will go back and discuss." (To be continued......)
PS: The fourth child is out of town now, and when he goes home in a few days, he will definitely break out