Chapter 090 patenting is a bit more than worth the cost

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The train arrived in Yanjing smoothly, and Wang Zewei already knew the train number and carriage number of the train Liu Shiqing and they were taking in advance, bought a platform ticket, ran to the platform, and waited for Liu Shiqing and them.

"You're finally here." After Wang Zewei saw Liu Shiqing and them, he was obviously relieved.

"Lao Wang, what's going on? He called us here in such a hurry. Among them, Cui Haonan has the best relationship with Wang Zewei, and he is also the most casual with Wang Zewei.

"There are a lot of people here, it's not a place to talk, let's go, let's get out of the station first." Wang Zewei said as he took the lead and walked towards the outside of the West Railway Station.

The four got into a taxi, and Wang Zewei said to the driver: "Go to the Diaoyutai State Guesthouse." ”

Diaoyutai State Guesthouse is the most well-known hotel in Yanjing, even Liu Shiqing, who has never been to Yanjing, often sees the country's leaders meeting foreign dignitaries and friends here in the news, "Brother driver, when you go to the hotel, go past Chang'an Avenue, I want to see Tiananmen." ”

's brother said enthusiastically: "It's the first time you come back to Yanjing, right?" Don't worry, even if you don't ask for it, I will take you past Chang'an Avenue to see Tiananmen Square, the most famous in Yanjing, and Tiananmen Square, the world's largest city square. If you have time, little brother, go around our Yanjing more, visit one attraction a day, and ensure that you don't bring the same one for a month or two. ”

It is said that Yanjing's brother and sister are hospitable and enthusiastic, and they can talk to anyone, but today Liu Shiqing has seen it.

Yanjing is famous all over the world, not only because of its long history, but also because of the traffic jam problem that has plagued the Yanjing Municipal Government for many years. When Liu Shiqing and the others arrived in Yanjing, it was about twelve o'clock, and the traffic situation was okay, except for a few sections of the road that were a little congested, other places were okay.

When the taxi passed in front of Tiananmen Square, looking at the city gate tower that was not tall compared to the countless high-rise buildings in Yanjing, Liu Shiqing's eyes were hot, covered with a layer of water vapor, and his heart was more excited. This is the symbol of Huaxia and the heart of the whole country.

When they arrived at the Diaoyutai State Guesthouse, Wang Zewei took them into one of the only two presidential suites in the State Guesthouse, feeling the warm and elegant atmosphere in the luxurious suite, Cui Haonan was the first to lose his breath, "Lao Wang, are you playing too much?" I don't know how many foreign dignitaries have lived in this room. Just thinking about this is very exciting and exciting. How are you going to sleep this night? ”

Wang Zewei laughed and said: "What's so exciting, isn't it just a presidential suite?" It's only more than 15,000 yuan a day. ”

Zhang Keyan shook his head, "Brother Wang, I think it's a bit too much, your sister-in-law and I have worked hard for more than ten years to run a food factory with millions of assets, but this presidential suite costs so much money a day, and if we sell our food factory, we can't even live for three months, so we have to have fun." ”

Wang Zewei said: "Don't worry, we don't have to pay a penny, someone has a treat." Besides, since you want to do business, especially to do big business, you must spend the money you should spend, and you must not save it, so let's put it this way, if a place should spend 10,000 yuan, then it only costs 9,999, then it will not reflect its value. The three of you, especially Shiqing, should pay special attention. You said that you were not wearing anything good, but you came here wearing the school uniform of Wuling County No. 1 Middle School. Talking about business is not like this, proper clothing is the most basic courtesy, not only showing personal taste, strength, but also the most basic respect for the negotiation opponent. If you wear tattered clothes, you can easily be despised and perceived as a contempt for them. Let's have lunch quickly, and then I'll take you to buy clothes, shoes, and other necessary equipment, and wait until about three o'clock in the afternoon, and we will begin to communicate face-to-face with the princes from all over the country. ”

Liu Shiqing asked, "Uncle Wang, didn't I tell you?" I just need to show up after the results of the negotiations, and now that the negotiations have not started, it seems a little inappropriate for me to come forward. Also, you rushed us over this morning, didn't you say something about patents? ”

Wang Zewei said: "Shiqing, don't worry about the two elder brothers, listen to me tell you slowly." I had some preliminary conversations with several wine producers before I called you over, and today is the time I made an appointment with them to taste the wines on the spot. I have also preliminarily probed the tone, the wishes of various manufacturers are different, some are more sincere, and some are less interested, I have told Shiqing about this. In the past few days, I have focused on thinking about how we should cooperate. I thought about it for a long time, and I felt that it was still very necessary to keep the formula as strict as possible, and applying for a patent was a bit more than worth the loss. ”

Zhang Keyan asked, "Brother Wang, shouldn't you apply for a patent?" In recent years, many manufacturers are keen to apply for patents, and with patents, even if they do not produce themselves, it is also a very considerable income to collect patent license fees every year. ”

Wang Zewei said: "Patents are a double-edged sword, within the patent protection period, you can ensure that your interests are not infringed, or if they are infringed, there is a place to seek justice." However, once the patent protection period has expired, the patent becomes a public good, and whoever wants to use it can use it free of charge. The recipe of wine is not a certain kind of science and technology, and there is no problem of upgrading and elimination. If we really declare a patent, after the protection period has passed, anyone can use it for free, and then wine manufacturers all over the world can produce wine according to the recipe, what money do we still make? Therefore, patents must not be declared, and it is best to keep them as core trade secrets known to only a very small number of people. ”

Wang Zewei paused for a few minutes, waiting for Liu Shiqing to digest what he said, and said: "The custody of trade secrets is a major matter related to the life and death of an enterprise. Coca-Cola, as a symbol of American culture, has endured for a hundred years and has endured for a long time because they have kept the Coca-Cola formula secret to the point of being harsh. If our wines are to truly become the best wines in the world, so that all other wines will never want to catch up with us, we must exercise the strictest secrecy about the recipes. From this point of view, the choice of partners must be cautious, one of the key is that the other party's investors must be as simple as possible, to avoid the emergence of diversified investors, and it is best to choose a relatively single wine manufacturer as our partner. ”