After the fifth day of the Lunar New Year in Xiangjiang, the family returned to the capital. Shi Xitong first took the whole family to visit Fang Yanhong's family, and then went to visit other friends, and the in-laws were still the most important.

After staying in the capital for a few days, just after fifteen, Shi Lei returned to the ice city. Of course, this time it was not to go back to pay New Year's greetings, but the task assigned to him by Shisheng Holdings.

Hu Changsheng has secretly handed over the acquisition offer to Bingcheng Beer, trying not to spread the news. Once more people know, the share price of Bingcheng Beer may rise, which will make Shisheng Holdings pay a higher price to buy.

Hu Changsheng personally talked to Bingcheng No. 1, and Shi Lei mainly publicized No. 2, the two of them went hand in hand, as long as these two people agreed, then Bingcheng Beer would be won.

Anshai's negotiation team has also been waiting in Bingcheng, still dominated by Smith and Johnson, who were appeased by Hu Changsheng, dreaming that after Shisheng Holdings took all the Bingcheng beer, they would directly acquire Shisheng Holdings.

"Mayor Miao City~, today I am representing Shisheng Holdings, and I will talk to you about the acquisition of Bingcheng Beer." Shi Lei sat on the sofa in Miao Haokun's office and expressed his intention.

"Can you call the shots?" Miao Haokun glanced at Shi Lei in surprise, did Hu Changsheng really trust Shi Lei so much?

"This is my new business card, Miao City~ take a look." Shi Lei smiled slightly and handed over his business card of Shisheng Holdings.

Miao Haokun took it and took a look, director and vice president of Shisheng Holdings, is this kid still one of the bosses? Isn't it said that Shisheng Holdings has assets of more than 10 billion, this kid can get the title of a director, how much capital he has to contribute, it must be no less than 500 million.

"I didn't expect that Mr. Shi is now a director of Shisheng Holdings, so you can really call the shots when you talk about this matter?"

"I don't dare to say it. But some simple conditions, I can agree on behalf of Shisheng Holdings, too difficult conditions, some difficulties, I will go back to discuss with Mr. Hu. ”

Hearing Shi Lei's use of the word "consultation" instead of reporting. Miao Haokun felt more and more that Shi Lei was not simple. But isn't Shi Lei just a self-made orphan, doing business with a legendary and domineering person like Hu Changsheng, how can he still have such a big say?

"Mr. Shi, do you know how much tax revenue and how much profit Bingcheng Beer can bring to our city every year?" Miao Haokun suddenly asked.

Shi Lei sat up straight: "I don't know how much tax, but I can guarantee that after Bingcheng Beer is owned by our Shisheng Holdings, I will take other beer cities under Shisheng Holdings." Becoming a branch of Ice City Beer, that is, the taxes paid will only be more, and will never go down. As for the profit, I don't know how much it used to be, but if Bingcheng Beer continues to operate like this this year, it won't be three years old. Bound to go bankrupt! ”

"Bankrupt? Are you kidding? After this year's expansion, the production capacity of Bingcheng Beer has increased from 200,000 tons. Up to now, more than 700,000 tons are on the rise, how can they go bankrupt? Miao Haokun's dissatisfied rhetorical question, alarmism should also have a degree.

Shi Lei smiled slightly: "You only see the increase in the production capacity of Bingcheng beer, but you don't see that the price of raw materials for beer has been rising in the past two years, and the market of Bingcheng beer." It's being eaten away by ice and snow beer. Let's just say that in Longjiang, our breweries under Shisheng Holdings can occupy more than 60% of the beer market in the four cities. ”

Shi Lei took a sip of tea. He continued, "Although production has increased, market share has decreased, which means that sales have not increased much. Especially now that it is the off-season, you go to the factory workshop to see if the machines are running at half load? I know, you'd like to say that Ice City Beer has gone south, but what about popularity? A century-old enterprise, no publicity, no one knows, and the aroma of wine is afraid of deep alleys. ”

"Then we can promote it, last year we advertised on TV, and the effect was good, and we can continue this year. You can also advertise on the web, in newspapers, magazines, outdoor advertising, and other places. In this way, the popularity will not rise, and we will seize the publicity and selling point of the century-old enterprise. Miao Haokun retorted.

Shi Lei nodded: "That's right, if we take over, we plan to do the same." But have you ever wondered, what about money? Where does the money come from? ”

"Money?" Miao Haokun looked disdainful, "How can a company as big as Bingcheng Beer not even have money for advertising, and you underestimate Bingcheng Beer too much." ”

Shi Lei took out a statement and handed it to Miao Haokun: "This is the asset certificate we asked Bingcheng Beer to issue, look at the cash column, how much money is left?" Originally, Li Guozhong set aside a sum of money for advertising this year, but unfortunately some leaders wanted to leave and used it to build the city. ”

Shi Lei felt that the leaders of the city were simply helping Shisheng Holdings, if it were not for the leaders to ask for dividends with the liquidity prepared by Li Guozhong, there would be no problems in the operation of Bingcheng Beer, so it would be really difficult to acquire the remaining shares of Bingcheng Beer, even if it succeeded, it would be a high price.

It's a pity that some leaders only value the performance of their tenure, even if he knows that this may put Bingcheng Beer in trouble, at that time he will either be promoted or transferred, not his tenure, he doesn't care about it, at least he has his political achievements in this term!

What do you say if this leader is not promoted and is not transferred? That's fine, just push the matter to the municipal ~ government, this kind of municipal enterprise, the municipal ~ government should be the most in charge.

In other words, the political achievements belong to him, and it is troublesome for others to carry them. Of course, there is also the side of his underestimation of the ability of Ice City Beer to withstand stress. If it was the year before last, it didn't matter if Bingcheng Beer had so many debts, because in the Northeast, Bingcheng Beer had no rivals at all, and it was proud of the crowd, and it could sell as much beer as it produced, and the supply exceeded demand.

However, since last year, Ice and Snow Beer, Four-Star Beer and other beer brands under Shisheng Holdings have made efforts one after another, and the market share of Bingcheng Beer has been declining. What's more, once Shisheng Holdings once again plays a big dumping, the funds of Bingcheng Beer will definitely not be able to play, and they still owe bank loans that have not been repaid!

Bingcheng Beer can no longer take out loans, the city will not allocate money, and Shisheng Holdings, the major shareholder, will not inject capital, and Bingcheng Beer can survive if it is tough, as long as Bingcheng Beer does not continue to attack.

But how could Ice & Snow Beer pass up this great opportunity? And Ice & Snow Beer already knows that Shisheng Holdings wants to wholly own Ice City Beer, and will become the opponent of Ice & Snow Beer in the future, how can they not take advantage of this good opportunity to grab the market?

What's more, Shisheng Holdings will also cooperate to defend the markets of the four cities, so as not to give Bingcheng Beer a chance to grab it. So now, although the production capacity of Bingcheng beer has increased, it cannot be sold as much as before. Although it has grabbed a little bit of the market in the south, Ice and Snow Beer is now taking out its energy and beginning to consolidate its southern market, coupled with the efforts of Qingdao Beer and Jingcheng Beer, and Red Belt Beer has begun to do promotions, and the market share of Bingcheng Beer has declined again.

Miao Haokun felt that the problem was strict, and Bingcheng Beer was no longer the high-quality company they imagined. Although it has not reached the point of insolvency, the debt ratio is too high, and the profit is very low. It can be said that this profit repays the bank loan, and it is impossible to make any contribution to Bingcheng at all, and it may go bankrupt at any time.

Once Bingcheng Beer goes bankrupt, how should so many employees of Bingcheng Beer be placed? This is not the time when everyone was laid off and could be bought out at a very low price. Now buying out the seniority of an employee will be very costly. Moreover, once the social security of these workers is transferred to the city, the pressure on the city will increase dramatically.

Or when Bingcheng Beer goes bankrupt, it may not even be able to take out the money to buy out the seniority. If you sell the Ice City beer now, you can still sell it for a high price, and by then, the Ice City beer will be bankrupt, how much will it be worth?

"Mr. Shi, you Shisheng Holdings is a major shareholder, can't you continue to inject capital? We can accept you to dilute the shares of the Bingcheng Government~Fu, and even dilute a lot. Miao Haokun thought of a way to rescue Bingcheng Beer, and the Bingcheng Government ~ Government can still retain some shares of Bingcheng Beer.

Shi Lei took out his cigar and asked Miao Haokun to take it, but Miao Haokun did not take it, but took out a cigarette from his cigarette case and lit it.

Gently spitting out a smoke ring, Shi Lei said with a smile: "Miao City~ Mayor, I have the opportunity to be a sole proprietor, why should we let you follow and hitchhike?" Wholly owned by Ice City Beer, we have the funds to be able to revive Ice City Beer. And we still have so many breweries that we can maximize our profits, so why keep injecting capital? Is it so important to keep the brand of your Bingcheng Beer state-owned enterprise? ”

Miao Haokun took a puff of cigarette: "Very important!" ”

Don't forget, Bingcheng Beer is still hanging the brand of a state-owned enterprise, once it is wholly acquired by Shisheng Holdings, how should these state-owned enterprise leaders be placed? If Shisheng Holdings is willing to hire them, it is good to say, I believe that many cadres of state-owned enterprises will also be willing to become leaders of private enterprises. But what if Shisheng Holdings is unwilling to hire them, or they are unwilling to work in the private sector? How should these people be accommodated?

The number of people in this is not a small number, how can there be so many leadership positions in Bingcheng to place these people? And these people are good at business management things, which are fundamentally different from government ~ government agencies, give them stuffed into the organs, what else can they do except drink tea and read newspapers?

He said that let Shisheng Holdings inject capital, even if the management rights are handed over, it doesn't matter, these people always have a place to settle. Must trade unions, such as party ~ branches, such as women's federations, etc., can these be in private enterprises? They must be thrown out of some, just retreat, don't understand technology, that boss will raise this kind of idler?

It seems that we should discuss this matter with the book~ Ji, first stabilize Shisheng Holdings, and also call Li Guozhong to see if the Bingcheng beer has really reached the point of running out of oil and running out. (To be continued......)

PS: Running naked again next week~~~