Chapter 570: Red Star

When Dah Chong Hong learned that Wufang Group was going to enter the furniture industry, it naturally tried its best to obstruct it. This cake is so big, one more person will share it, and there will be people who will not be able to eat enough.

While mobilizing funds to acquire the shares of the company, Dah Chong Hong is actively contacting those shareholders and giving Dah Chong Hong a preference that cannot be changed.

Tong guò Wu Tianlin, soon inquired that Shi Lei took people to negotiate with Weibang's people, intending to facilitate the acquisition of Weibang by Actually Home.

"Mr. Wu, can you see what Fang Yanhong means? If they buy Well Born by themselves, then I can still understand, is there any benefit to helping Actually Home to acquire Well Born, and earn an intermediary commission? ”

"I think they are used to win the favor of Mr. Zhao. After all, Mr. Zhao is the representative of the major shareholders and represents the interests of the major shareholders. It seems that this time, the home is really interested in Weibang. If Mr. Zhao supports the Wufang Group, then the furniture of the Wufang Group will get a better policy in the future, and at the same time, our original policy may also change. Wu Tianlin analyzed.

"How many household products does Wufang Group represent now?"

"There are only five of them, of which only two are imported products, and the others are domestic, with an annual turnover of less than one-tenth of ours."

"Get ready, contact our furniture manufacturers, it's the off-season, we're going to do the opposite, do a promotion now, and let them cooperate. I went to contact Red Star, I think Red Star definitely didn't want to think about the fat in his mouth, and he was snatched away by the house. ”

Shi Lei is talking with Zhou Tianqi, the brand of Weibang, must not be, they want the six stores of Weibang Company, if all of them are changed to the stores of the house, it will be for the house. It will greatly enhance their competitiveness.

When Red Star wanted to acquire Wellborn, it was called the earthquake of the domestic home furnishing industry, which would allow Red Star to sit firmly in the position of the overlord of the home furnishing industry. After the acquisition of the house, although it is not as shocking as the Red Star, it will also narrow the gap with the Red Star, these six stores. But they are all in prime locations, and they are all out of the leading position in the local industry.

"We plan to sell all of them, we can take a step back from this store and become the brand of your home, but the brand of Weibang Home Furnishing must not be lost, this is my father's commitment to those old friends who started a business with him." Zhou Tianqi shook his head, his father had to insist on this, and he couldn't help it.

"How about that becoming a sub-brand. I think there are still many people who like the brand of Wellborn, I will help you sell the brand of Wellborn, but the family is only interested in the six stores of Wellborn, as well as the contracts in your hands. Shi Lei took a step back and said.

"It's... I'm going to talk to my father about it and I'll get back to you tomorrow. Brother Lei, we haven't seen each other for a long time, why don't I do it today, let's have a drink? ”

"Hahaha. When you arrive in the capital, how can you be the east? The last time I went to the magic capital, it was you who invited me, and this time I came. Shi Lei laughed and asked someone to arrange a place.

Shi Lei thought that a qiē was very smooth, at least his communication with Zhou Tianqi was very smooth, and even Zhou Tianqi took the initiative to lower the price. Because Shi Lei said that after the brand of Weibang is sold, it can also be worth a lot of money.

Mr. Zhao should be very satisfied with this deal, and when the Wufang Group gets some more shares of the house, he will find a way to kick out Dachang Hong. Let the home furnishing brands represented by Dah Chong Hong not be able to gain a foothold in the home, although Da Chong Hong will not lose money at that time, but it is still very possible that the profits will decline.

The next day, Shi Lei waited for Zhou Tianqi's call. He thought about this plan, Zhou Wenlong should have no reason to object, and Zhou Wenlong was already planning to retire, as long as Zhou Tianqi didn't make a big mistake, Zhou Wenlong had no reason to stop it. What's more, Zhou Wenlong also wants Zhou Tianqi to make some more friends, and Shi Lei is undoubtedly the best among the young generation in China.

The phone rang, and Shi Lei smiled.

"Hey, Tianqi, when will the contract be signed, I will contact Mr. Zhao."

"Brother Lei, I'm sorry, maybe something is going to go wrong in this matter, the people from Red Star suddenly contacted my father and said that the previous financial problems, as long as we settle down, we will no longer pursue them, and the other 800 million deposits have been prepared and can be paid to us at any time." Zhou Tianqi said apologetically.

"What? Red Star is back? Didn't you say that your father and the people of Red Star had a quarrel, why is it okay again? ”

"In business, as long as there are interests, what is a quarrel, when my father was young, he still worked directly with customers, and in the end the two sides cooperated. If Red Star does not agree to terminate the agreement with us, then Wellborn must implement the agreement, and the liquidated damages are as high as 500 million! ”

The liquidated damages of 500 million yuan are not a small amount, and no one will take it lightly. If it is 50 million, then Shi Lei may be able to persuade Mr. Zhao and Weibang to pay together, but 500 million is absolutely impossible!

"Leizi, forget it, if you lose this time, you will lose, no one expected that Red Star would turn back. We can also contact the shareholders of the house, and we can also buy their shares if we don't know Mr. Zhao. ”

"Dad, that's different, Red Star's turn back this time must be the result of Da Chong Hong's instigation behind his back. In this way, Dah Chong Hong will definitely be able to get a lot of discounts in the Red Star store, which is very unfavorable to us. We suppressed Dah Chonghong's furniture agency first-hand, didn't it fail? Shi Lei was a little unwilling, did these work, but failed, the loss is not small, Wufang Group has recently negotiated the agency contract with several home furnishing brands, and it is almost signed.

"Then it's better to slow down, there's no need to be fat in one bite." Fang Yanhong is now seeking stability, anyway, with the current development momentum of Wufang Group, after going public next year, he will definitely sit firmly on the leading throne of the domestic agency industry, and there is no need to fight with Dachang Hong to the death.

"Dad, is there no other way, if there is a problem with Red Star's funds now, will it be possible to make this acquisition of Huang?"

"Funding problems? How did the money go wrong? Red Star is doing very well this year, and now the sales volume is almost 20 billion, and the gross profit is not low, how can you make him have problems? Fang Yanhong sighed, young man, still too impulsive.

"Red Star is a listed company, what if their stock price plummets?"

"A big drop? It's unlikely, Red Star has just been listed this year, although the stock price has fallen slightly, but the decline is not large. You mean, find someone to join forces to suppress Red Star's stock price? That's not a good deal, is it? Fang Yanhong's heart moved, this is a good way.

Red Star's debt ratio has always been very high, and in order to seize the market, they are expanding too fast. Although there is an injection of overseas capital, which has brought them a lot of funds, they have applied for listing for several consecutive years, and their financial pressure is very high.

After going public, although their negative equity ratio has decreased, and the stock price has not fallen much. But they plan to build another 25 self-operated stores in the next few years, which puts a lot of pressure on their funds.

The reason why they acquired Well Born is that it is just for Well Born's store, which is much shorter than their self-built period, and the store is more mature and can be profitable at any time.

"I'll figure it out, maybe we can take a stake in Red Star."

Shi Lei hung up the phone and did not return to Wufang Group, but came to Taishi International. The doorman has known Shi Lei for a long time, this is the boss's son, so he didn't need to report it, and directly asked Shi Lei to go upstairs.

"Mr. Shi, Lei Shao is here."

Shi Xitong raised his head, looked at Shi Lei standing at the door, and showed a smile: "Why didn't you call, you came over, it's to see your daughter-in-law, and by the way, look at me?" ”

"Dad, don't laugh at me, I'm here today for business, and I want to ask you for advice."

Shi Xitong put away his smile, walked out from behind the desk, and sat on the sofa like Shi Lei: "What's the matter, let's talk about it." ”

Shi Lei told him about the fact that he wanted to help the house acquire Weibang this time, but was intercepted by Red Star. Shi Xitong listened to Shi Lei all the time and didn't say a word.

"What do you mean, do you want to mess up the business of Red Star and Weibang, or do you have plans to buy Red Star shares?"

"Is it possible to buy a stake in Red Star?" Shi Lei looked at his father expectantly.

"I also met with the boss of Red Star, and I went to find out about the sale of 20% of his shares, but he didn't talk about it, so he sold to another overseas company. Now Red Star has just been listed, but the stock price has not risen, but is affected by the real estate downturn, high and low, I think they should still need funds now, and cashing out on the stock market, obviously not very cost-effective at present, if I express the intention of buying shares, they should not refuse. ”

"Can it have an impact on the Red Star, and will it have the opportunity to participate in the management of the Red Star?" Shi Lei is more concerned about this, if he can get through the line of Red Star, it is obviously easier than breaking through the line.

"It's difficult, the boss of Red Star has a strong desire to control, and now the expansion is so rapid, when they complete the layout of the whole country in two years, that is, when they harvest the fruits, he will not let go of power." This is also one of the reasons why Shi Xitong did not invest in the first place, the boss who is too authoritarian, once he makes a mistake, it will be fatal.

And Shi Xitong did not miscalculate, although Red Star's annual reputation and sales are in the first place in the country, but because it has been opening new branches, the negative asset rate of the guide zhì remains high, and the shareholder of the investment has already complained a lot, if it weren't for some clauses in the contract that can make them get out of the way, I'm afraid that the shareholder would have asked for withdrawal.

And once this shareholder withdraws, it will be a very severe blow to Red Star. Fortunately, they went public, so that this shareholder could cash out on the stock market, which stabilized this shareholder. But now there is a strange phenomenon, that is, the store makes money, but the operators in the store do not make money, and some even lose money, which is a very bad message for Red Star.

Shi Lei and Shi Xitong discussed countermeasures in the room, and even Shi Xitong recruited a lot of executives from Taishi International to discuss together, Red Star's annual gross profit is still very good, if you buy shares now, will it be a good opportunity? (To be continued......)

PS: Na, when you read this chapter, the fourth child should be at the train station, go home today,