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"Identity verification?"

Deng Yunyun shook her head, "Mr. Zhang, didn't you say that the owner of the verifying name will not accept it, and will not launch it for the time being." ”

"I said that, but that was before. Moreover, our identity verification is not mandatory, he is voluntary. In other words, the store owner can apply for ID card authentication or not. If he does, then our Penguin Mall will add a logo to his storefront with a completed ID card. ”

"Oh, I see."

Deng Yunyun nodded excitedly, "Mr. Zhang, I know what this certification means." Not only can it more accurately reflect the identity information of the store owner, but at the same time, it also increases the security of e-commerce. ”

"Yes, he actually has something like a credit system. However, the reason why our credit system uses points is not conducive to new store owners. But, as you said, a significant number of these new owners are still honest. Before that, the user could not see his integrity, nor could he see whether he would deceive people. However, as long as he applies for our identity verification, then it is equivalent to him having a certain amount of credit. Of course, even if there is a credit rating and identity verification, it will be more credible. ”

"Uh-huh, I'm going to make this certification now."

Following Zhang Ning, Deng Yunyun was simply brain-opening.

The series of e-commerce knowledge she had learned before was completely insufficient.

The series that Zhang Ning said went beyond the scope of e-commerce.

"Wait, I'm not done yet, identity verification is just one point. We can also use other means to increase the security and credibility of our e-commerce once again. ”

"And the means?"

Deng Yunyun wiped her eyes, what kind of monster is her boss.

Just thinking of one of them is already a bull's fork, and now there is another.

"Of course, there are more solutions than difficulties. In fact, identity verification and name authentication are not necessarily 100% creditworthy. There are some people, he will use someone else's ID card. Of course, this may be a small part. However, we can add another means of increasing credit. This means what I call margin business. ”

"Margin?"

"That's right, just like in reality, the shopkeeper can pay a deposit to our Penguin Mall, and initially we set the amount of the deposit at 1,000 yuan. If he doesn't want to open the store anymore, we can return the deposit to him. Of course, our margin is not mandatory, and we also adopt the principle of voluntary. If you are willing to pay a deposit, then we will affix the logo of the deposit on your storefront. In the future, if the store owner defaults, we will deduct it according to the conditions and make up the money in the deposit to the user. If there is no default, then we will not use a penny of the deposit. ”

It's just that Deng Yunyun doesn't agree with this plan.

"Mr. Zhang, the business of this margin is good, but the amount of the margin will not be too much, it will cost 1,000 yuan. If everyone doesn't get it, then this deposit doesn't make much sense. Otherwise, let's set it at $100. ”

"Hehe, it's not mandatory. It is normal for some people to be reluctant to pay, but I believe that there are some people who are determined to do online sales in our penguin mall, and he will definitely not care about the 1,000 yuan. Moreover, 100 yuan is actually the same as 1000 yuan. If someone is unwilling to pay, he will not get any deposit of 100 yuan, and if someone is willing, 1000 yuan is actually not much. ”

That's certainly not much.

Not to mention 1,000 yuan, in later generations, Tmall Mall appeared, and Ma Yun directly increased the proportion of the margin to 160,000 in one go. Although Tmall Mall is occupied by some large stores, the deposit of 160,000 is scary enough. However, even if it is 160,000, it is a large number of merchants who are crazy to stay in Tmall.

"Go ahead, it's all non-compulsory anyway, they can do it if they want to, and we don't force it if they don't want to. In short, I believe that in this, there will be smart and far-sighted merchants. ”

Zhang Ning is very relieved about this one.

He also believes that if they join these two systems for the first time, they will become first-class online shopping tycoons in the future.

Soon, the setup of some of these hardware doesn't take much time.

The difficulty lies in creativity, but creativity was said by Zhang Ning in a few words.

It didn't take much time for Penguin Mall to add two major credit settings shortly after the launch of the credit system.

One of them is identity verification, and the other is margin business.

There is no controversy about identity verification, although there are quite a few people who don't like to reveal their real information. However, as a merchant, you are selling things, you are not playing in Penguin Mall. In business, everyone talks about integrity, why can't we publish ID card information? I didn't see that there are some smart stores, they don't use Penguin Mall to make it public, and the effect is very good.

Now Penguin Mall has made the identity verification system public, and you can also authenticate it, or you don't have to authenticate it.

In short, whether you recognize it or not, there are some smart people who have been the first to certify.

Moreover, the first batch of certified users was quickly welcomed by users, and the turnover quickly expanded.

It's just that for the second deposit system, many shopkeepers don't agree with it.

Many people directly said that the deposit of 1,000 yuan is not too dark.

Brother sells things here with you, and he hasn't sold it for 1,000 yuan yet, so you can collect 1,000 yuan now, Penguin Mall is crazy about money.

Some also said that although the deposit is good, the 1,000 yuan is not too much, and some of our small shops can't afford it.

At the same time, there are also reactions, handing over 1,000 yuan to the bottom of the heart, although Penguin Mall said well, it will be refunded when the time comes, but in case it is not refunded by then, who will you find.

Suddenly, the launch of this deposit was not as popular as real-name authentication.

However, in this world, there are many people who have vision.

Just like the one named Bogo.

"Brother Bo, Penguin's 1,000 yuan margin business, you don't apply for it."

Ye Peng asked about Bo Ge.

"Isn't this nonsense, of course I applied."

"But, Brother Bo, don't you think 1,000 yuan is too much, I don't know the bottom of my heart."

"No, your sister, I praised you for being smart before, you all know the way to disclose ID card information when you don't have credit, why didn't you think that this margin system is actually a key to your credit. Think about it, if a user sees that you have paid a deposit of 1,000 yuan, will he suspect that you are selling counterfeit products? Surely they will not doubt it, and besides, even if they suspect that you have this deposit, they will think that when the time comes, they can complain and let you pay directly, and it will be deducted from your deposit anyway. As for what you said about the penguins that won't refund the deposit at that time, I have a fork, and the penguin is such a big company, and it wants you to make 1,000 yuan. ”

"That's what I said, but there's still no bottom."

"I'm going to smack you to death. I ask you how much you've made since you came to Penguin to open a shop. ”

"Not much, more than 2,000 yuan."

"Very good, so in the future, how much do you think you can earn in a year?"

"At least 20,000."

"That's good, you make 2,000 a month, at least 20,000 a year, and you don't want to give a fucking 1,000 yuan deposit. You still dare to say that you are in business, you should quickly find a piece of tofu and kill it. I bet that if you take out a deposit of 1,000 yuan, it is possible for you to earn 30,000 yuan a year, or even, 40,000 yuan. ”

"Brother Bo, it's really fake, how can it be so exaggerated."

"Hmph, I'll show you my brother's transaction list today."

"300 orders."

"Oh my God, Bogo, did you brush up on business?"

"Brush your sister, Lao Tzu's conscience merchant, never brush. There is only one answer to why so many people come to buy today, and that is that I paid a deposit of 1,000 yuan. See, brother, there is still a sign of the margin. Hurry up, hurry up and pay the deposit, don't be so stupid that everyone finds out that the deposit is so powerful, and then you apply for it, then you won't be able to show the advantage. ”