Board games.

Who will spend so much money to make a board game now, and the answer is undoubtedly Penguin Technology.

"Admire, I kind of admire that kid."

When he learned that Zhang Ning did not contact Lianzhong, and spent 10 million yuan to develop board games, Ma Huateng was shocked at the same time, but he admired Zhang Ning even more.

"Well, pony, I have some admiration for this guy now."

Even Zeng Liqing, who has always been above the top, had to sigh at this time.

Frankly speaking, they were forced to cooperate with Lianzhong on OICQ. Even if it is successful, it will be a problem in the future. Because, for them, I am afraid that it will damage the game business that comes with private instant messaging. But Zhang Ning of Penguin Technology did not do anything, and directly launched chess and card games. Although this has to face the pressure brought by Tencent and Lianzhong, it has to be said that once successful, he not only kept their instant messaging, but also launched their game business.

Of course, this kind of courage is not something that everyone can do.

Even if they have funds, they may not spend such a sum of money to smash in, and they are still so fast.

"I need to remind Bao Yueqiao."

Thinking of this, Ma Huateng immediately got up.

"Mr. Bao Yueqiao, Penguin Technology has invested 10 million yuan and wants to quickly enter the board game market. There is news that in a week, Penguin Tech will be able to launch their board game and officially compete with us. ”

Finding Bao Yueqiao again, Ma Huateng reminded Bao Yueqiao that he needed to pay attention.

"Well, I know that."

Bao Yueqiao nodded, "Such a large sum of money smashed in, it can be regarded as this kid's courage." ”

"Yes, Mr. Bao Yueqiao, this Zhang Ning is not only courageous, but also his business ability is also very good. In particular, his understanding of the Internet and instant messaging cannot be surpassed by anyone. I have suffered a lot at his hands, and you Lianzhong should be more wary of him. ”

"Hehe, Mr. Ma is really worried. Even if he is a genius, he is only a genius in the area of instant messaging. In board games, we are the experts. Moreover, this kid has never played a game before, and even if he launches this business, it will only cause us a little trouble at most. And, I looked into it too. The chess and card games they are currently doing are nothing more than Go, chess, and fighting landlords...... Some of these are completely imitating our creativity. Do you think if you want to play cards, will you go to their place to play, or come to our lianzhong? ”

"Of course I came to Lianzhong, but ......"

"Nothing, just because it's okay to come to Lianzhong, it proves that they don't pose too much of a threat to us. Of course, Mr. Ma, you can rest assured. As I said, we are experts in board games. We are currently engaged in the planning of a chess and card competition, as soon as their QQ chess and cards are launched, our competition will be carried out immediately. ”

"I am relieved that Mr. Bao Yueqiao can do this."

Ma Huateng said so, but in fact, he still saw that Bao Yueqiao didn't pay attention to Zhang Ning. It's just that, after all, they are cooperating with Lianzhong at this time, but they are asking for Lianzhong, and Ma Huateng doesn't have much to say. had to wake up on the side, and Ma Huateng returned to Tencent. Of course, he also hopes that Zhang Ning doesn't understand the business of chess and card games, if so, then his OICQ really has a chance. It's just that Ma Huateng thinks it's impossible. Although he knew that Zhang Ning had never played games, he thought that Zhang Ning's understanding of the Internet had reached the status of a master. And at this point, the theory is the same. Even if he hadn't done chess and card games, Ma Huateng wouldn't think that he would be a layman in this area. Moreover, judging from Ma Huateng's previous losses in Zhang Ning's hands, Ma Huateng even has some feelings. I'm afraid that if Bao Yueqiao is careless, he may really suffer a loss in the hands of Zhang Ning.

A week later, under Zhang Ning's heavy 10 million, Penguin Technology officially launched their QQ game business.

There are a total of 5 games in the first batch of online games, namely fighting landlords, chess, Go, military chess, and stud, which is the kind often seen in gambling movies.

Of course, with Penguin Technology's latest business, the outside media have expressed a certain amount of attention. After all, Penguin Technology, which has 150,000 online at the same time, can be regarded as the number one person in the Internet industry. For the latest business board game they have launched, they naturally have to wait and see. Moreover, they will not only watch the bet, but they also watch the boss of another domestic board and card game, Lianzhong.

Obviously, the launch of QQ games has overlapped with Lianzhong's chess and card business.

If there is coincidence, then there will be competition for him.

If there is competition, then the play will become more beautiful.

However, at this time, most of the media are not very optimistic about QQ games. After all, QQ used to do instant messaging, and now it comes to make games. Although this game is tied to their QQ, taking advantage of QQ's popularity does help to promote their QQ game. But I have to say that the difference between the number of QQ and Lianzhong is still a bit big. Not to mention that QQ is not possible to completely let all users enter the QQ game, even if all of them are inside, compared to Lianzhong's 250,000 online at the same time, it will not produce too much pressure. What's more, Lianzhong also has about 50,000 OICQs online at the same time to help on the side......

In addition, there are also some media that compare QQ games with Lianzhong chess and cards from a technical perspective.

One is the boss of the chess and card portal who has been open for several years, and has accumulated a lot of technology and experience in chess and cards, and the other is completely new. Moreover, judging from the business launched for the first time, most of the 5 chess and card games are also imitations of Lianzhong. Let's ask, how can such a business without innovation fight with Lianzhong. What's more, Lianzhong has already been prepared.

No, QQ games are just once launched, and Lianzhong officially launched an online landlord competition.

In addition, this competition also directly took out a prize of 100,000 yuan as a reward for the competition.

I have to say that the launch of the 100,000 yuan bonus has indeed attracted the attention of many people. Whether it is for this huge prize money or for the ranking of the competition, for a while, because of this competition, Lianzhong's online record at the same time has risen to 270,000, once again refreshing the record.

"Brother Zhang Ning, you have been in trouble recently, do you want us Sina to advertise for you for a few days?"

After returning to Sina, Wang Zhidong was full of spirits, knowing that Zhang Ning was in trouble, he found Zhang Ning as soon as possible.

"No, I don't want to advertise so quickly for the time being."

"No, Zhang Ning, Lianzhong is 270,000 online at the same time, aren't you in a hurry?"

"What's the use of being in a hurry, if you don't do your business first, you can only die if you take it out."

"That's what you said, well, call me anytime you want to advertise."

Seeing that Zhang Ning was calm, Wang Zhidong did not continue to persuade him.

"Xueling, update the QQ client immediately and launch the latest version."

In Zhang Ning's plan, he didn't think about destroying Lianzhong in one step.

Of course, this is impossible, and Zhang Ning can't help it.

As for Zhang Ning, he can still be calm and calm, there is no advertising or anything like that, it's just that Zhang Ning is still improving his business.

He is building his own online social system.

Many people may have some understanding of the online social system after the emergence of Facebook. However, Zhang Ning thinks. Since the advent of the Internet, online social networking has existed. It's just that the social value embodied in the previous major Internet products is not very large. The emergence of Facebook has amplified this kind of social networking all of a sudden. However, in fact, Zhang Ning still thinks. In later generations, Facebook is not the world's largest social platform, but the real biggest social platform is instant messaging.

Therefore, in the latest update of the QQ client, in addition to marking the display function of who is in the QQ game, Penguin Technology has also updated the function of right-clicking to invite friends to play QQ games. Of course, the most important function is a business called QQ icon.

Strictly speaking, the QQ icon is not a business, he can't directly generate profits, he has only one function, that is, to show all his friends that he has such an icon. However, for this function, Zhang Ning attaches great importance to it. It is precisely because of such a function that Tencent in later generations relied on this QQ icon that showed its identity and symbolized honor, and then launched countless businesses.

Even, in the end, some QQ users began an uninterrupted road of lighting up in order to pursue these icons.

Now, Zhang Ning is just launching this QQ icon business in advance.

QQ games, QQ videos, QQ mailboxes.

There are a total of three business icons, and all netizens who have used these three services can light up these three icons.

And it was this lighting that caused the madness of countless QQ friends.

"Hey, why is your icon colorful, and mine gray."

On the QQ live chat, one netizen greeted another netizen.

"You light him up, and when you light it up, it's colored."

"Brighten up, how do you light it?"

"It's very simple, you just need to play a few games of QQ games, and you can light up this QQ icon."

"Wow, really, it's that simple, okay, then I'll play."

Many people were not interested in QQ games in the first place, or rather, never thought of playing them. However, when they saw other people's colored icons, in order to have the same color for themselves, they clicked the button of the QQ game and suddenly entered the QQ game lobby. And, they chose a few board games that they could play and started their game path.

And, among them, a considerable number of people gradually like this kind of chess and card game.

Of course, their action of lighting up the icon also accidentally made QQ Games set a record of 50,000 simultaneous online.