Since it was decided to take advantage of the opportunity of Shuguang Cinema Line to screen "Days and Nights in Tin Shui Wai" and "Lichun", to solve the public's doubts about the two awards, establish the authority of the commendation conference awards, and enhance the influence of the commendation conference in Chinese small-budget films, especially small-budget literary films, Lin Yuquan naturally did not have any delay, on the night of the end of the award ceremony, he called Fang Tao, general manager of Shuguang Cinema Line, and asked him to immediately arrange the person in charge of the cinema line's film scheduling work. Gu Changwei and the two contacted each other, and then through them, they got in direct contact with Wang Jin and Dong Ping, the investors of the two films, and tried to negotiate and arrange the release of the two films in Shuguang Cinemas in the shortest possible time.

Not to mention that they can't ask for it to be released in Shuguang theaters, Wang Jin and Dong Ping, as senior filmmakers, naturally know the truth of the speed of soldiers, thanks to the huge sensation caused by the award ceremony of the commendation conference in the two sides of the strait, today's "Tin Shui Wai and Day and Night" and "Lichun" are receiving unprecedented public attention, which is a marketing effect that cannot be exchanged for tens of millions of advertising costs. However, such attention is often difficult to last, so for the two films, while the public's attention has not dissipated, the sooner it is released, the better the effect can be achieved, otherwise, every day of delay will invisibly cause a lot of losses.

Therefore, in negotiating the release of the two films into Shuguang theaters, there was no trouble during the process, whether it was Wang Jing or Dong Ping, they were very active in cooperating.

However, when arranging the release of the two movies, they encountered a lot of problems, to be exact. It was the trouble that arranged the release of "Days and Nights in Tin Shui Wai".

It's different from "The Beginning of Spring". "Lichun" is invested by Poly Huayi. Poly Huayi is a private film and television investment company in the mainland, before that, Poly Huayi has arranged for "Lichun" to be released in the mainland once in April, and this time the release of "Lichun" is nothing more than to re-send the copies that were previously recovered from the theater to the theaters of the Shuguang Cinema Line.

However, "Days and Nights in Tin Shui Wai" is different, this is a pure Hong Kong film, which has not been released in the mainland market before this, although it has been signed since the signing of the CEPA agreement in 03. Hong Kong films are no longer restricted by import quotas and released in the mainland, but the problem is that if "Days and Nights in Tin Shui Wai" is to be released in Shuguang Cinemas, it must first pass the review of the censorship department, and the review is not such a simple and easy thing, even if "Days and Nights in Tin Shui Wai" has no problems in terms of content, even if Shuguang Cinemas will use the relationship to go through an emergency process for review, this process will take at least a few days.

Secondly, the pure Hong Kong film "Days and Nights in Tin Shui Wai" is a Cantonese dialogue, and two preparations must be made to be released in the dawn theater, one is with Chinese subtitles. This is easy to do, and the other is that Chinese dubbing is required. This requires Wang Jin to contact TVB, which has a dedicated Chinese dubbing team.

In this way, the plan to arrange the release of two films at the same time will definitely not work, and in the end, we can only arrange for "Lichun" to be released first, and let "Days and Nights in Tin Shui Wai" pass the review as soon as possible, and make full use of this review time to complete the dubbing and subtitling of the film.

Finally, after five days of intensive preparations, "Lichun" was first released in Shuguang theaters.

For Lin Yuquan, the release of "Days and Nights in Tin Shui Wai" and "Lichun" is related to his future layout of the commendation conference, and he can't help but care about it, and although "Lichun" and "Days and Nights in Tin Shui Wai" are now receiving unprecedented attention from the public, presumably the results after the release should be good, but it is unknown to what extent.

The release of "Lichun" is naturally implemented in accordance with his previous ideas, each theater of Shuguang Cinema Line has arranged a theater to screen two movies, Shuguang Cinema Line currently has a total of 42 self-operated and franchised theaters, and tonight of the repremiere, each theater has arranged three screenings, that is to say, "Lichun" will be screened 126 times tonight.

If you look at the entire mainland film market, the number of screenings of only 126 screenings is naturally nothing, but when it comes to a literary film like "Lichun", the scale of such screenings is extraordinary, and more importantly, it may have a more far-reaching impact than its own achievements.

After the blessing of the award ceremony of the commendation conference, can today's "Lichun" sweep away the past literary films are not popular, and the attendance rate is sluggish? If so, what kind of box office results will it ultimately achieve?

Time passed minute by minute, Lin Yuquan was waiting for the answer, Gu Changwei was waiting for the answer, Xu Anhua was waiting for the answer, and many people were waiting for the answer.

"Boss, good news, the attendance rate of the first screening of "Lichun" has come out, 88.23%, although it is not as good as many commercial blockbusters, but in literary films, such a result is absolutely amazing." Fang Tao's happy voice came from the phone.

"Yes, that's good news." Lin Yuquan showed a smile on his face, and he breathed a sigh of relief in his heart, this is the advantage of screening in his own theater, and he can know the screening situation the fastest and most accurately: "In addition to the overall attendance rate, what is the attendance rate in each city?" ”

"Except for a few cities such as Kyoto and Shanghai, the attendance rate of most cities is around seven or eight percent, and only a few cities in the central and western regions have an attendance rate of six percent." Fang Tao said slowly.

Lin Yuquan nodded, it is not surprising that such a situation occurred, in comparison, the current fixed audience of literary films is very limited in China, due to the relationship between economy and education, this part of the audience is mainly concentrated in Kyoto, Shanghai, Yangcheng, Shenzhen. In the first-tier cities represented by Shenzhen, this also makes almost every time a literary film is released in the second and third-tier cities, and from this point of view, the current premiere attendance rate of "Lichun" in this part of the second- and third-tier cities is definitely a huge victory.

At least Lin Yuquan was very satisfied with this, smiled slightly and then asked, "How many tickets have been sold for the second game so far?" ”

"It's close to 60 percent at the moment, and it's expected that by the time the second game starts, the attendance rate will still be above 80 percent." Fang Tao said with a smile.

"Good." Lin Yuquan smiled again: "But we can't relax yet. Attendance on the day of the premiere was inaccurate. It depends on the attendance after three, seven, and ten days. ”

"Understand the boss." Fang Tao said.

After ending the call with Fang Tao. Lin Yuquan immediately called Gu Changwei and congratulated the other party.

With the passage of time, the attendance rate of the second and third screenings of "Lichun" came out one after another, and naturally, so far, the attendance rate and box office situation of the 126 screenings of "Lichun" on the first day of re-release are also clear at a glance.

"Oh, 81.72% attendance, 368,500 box office. I didn't expect that it was just released in Shuguang Theaters, and "Lichun" actually had so many box offices, but I don't know how much it can reach in the end, and whether it can break 5 million? After learning about the data of "Lichun", Liu Yifei's eyes suddenly flashed with surprise.

"Don't look at me, I want to know this too." Lin Yuquan smiled and spread his hands, although it was only the first day, and the situation behind it was difficult to say, but no matter what, this was at least a good start. It's hard not to look forward to the next box office prospects of "Lichun", from his personal point of view. He is looking forward to the box office of "Lichun" finally breaking 5 million and 10 million, and it is not difficult to imagine what kind of impact it will have on the entire Chinese film industry.

"The box office of "Lichun" on the first day of its second release was 360,000, and the audience supported it with a high attendance rate."

With the active cooperation of Shuguang Cinemas, several media magazines that have always cooperated closely with Shuguang Film devoted a large amount of space to a detailed report on the first day of the release of "Lichun" on the second day.

And there is no doubt that the seemingly inconspicuous box office of "Lichun" suddenly shocked those who paid attention to its release.

The first-day box office of 360,000, if it corresponds to a commercial film, it is naturally inconspicuous, but on a literary film, the situation is completely different, this is just a look at the box office data of literary films released in recent years, 06 years at the Cannes Film Festival won a kind of attention unit "Jiangcheng Summer", box office 100,000, Wang Xiaoshuai won the Silver Bear Award for Best Screenplay at the Berlin Film Festival "Left and Right", box office 600,000, Jia Zhangke's first domestic film "World", box office 1.2 million, Zhang Yuantong won the Berlin Film Festival "Looks Beautiful", with a box office of 1.57 million, Jia Zhangke won the Golden Lion Award at the Venice Film Festival "The Good Man of the Three Gorges", with a box office of 2 million, Wang An'an won the Berlin Film Festival Golden Lion Award for "Tuya's Marriage", with a box office of 1.35 million, Wang Xiaoshuai won the Cannes Film Festival Jury Award for "Qinghong", with a box office of 4 million, Lu Chuan's "Ke Ke Xili" 6 million box office can be described as extremely bleak, in addition, there are more films that are not even released, such as "Xiao Wu", "Blind Well", " Summer Palace" and so on.

In comparison, it is not difficult to know how precious the first-day box office of 360,000 is placed among a number of literary films, not to mention that "Lichun" is now the second release, and it has not done any publicity.

At the same time, "Lichun" also received a lot of praise on the Internet overnight, in addition to the enthusiastic support of literary audiences, many viewers who loved to watch or only watched commercial films in the past also said that Lin Yuquan's recommendation is really trustworthy, although "Lichun" is not as direct as the pleasure of commercial movies, but it is unexpectedly good-looking, and I was moved after watching it, and I was full of strong expectations for "Days and Nights in Tin Shui Wai" in the comments.

The time was on the weekend, and under the impetus of the first wave of praise given by the audience, for a while, the fans and audiences who were originally on the sidelines no longer hesitated, and walked into the Shuguang Theater one after another, ready to see how wonderful and sincere this literary film that won the Actress of the Year Award at the award ceremony of the commendation conference just past and was strongly recommended by Lin Yuquan.

Compared with the only three screenings in the evening on the first day of release, the all-day screening of Shuguang's theaters on Saturday increased the number of single-day screenings of "Lichun" to 252, so that even though the overall attendance rate of "Lichun" on Saturday fell to 71.46%, it still received 648,200 box office in a single day.

The box office exceeded one million in two days, which is definitely a good result for a number of small and medium-cost literary films released in China, and it also makes Lin Yuquan completely relieved, no matter what the box office situation of "Lichun" is later, such a box office is enough to ensure the realization of his expected goal.

And the excellent box office performance of "Lichun" once again proves a very obvious fact, in this world, there are only literary films that have not been filmed, and there are no literary films that are destined to be box office poison, literary films themselves are not box office poisons, it can also be applauded and popular, it only depends on whether you shoot it well, as long as you shoot it well, then everything will fall into place.

The good news is naturally not only the box office gratification of "Lichun", but also the "Old Boy", "Painted Wall", and "Twilight" released at the same time continue to surprise him, especially "Old Boy", whose strong performance makes the popular "Ip Man" released this Friday quite a cup, although the attendance rate and reputation of "Ip Man" are extremely good, but unfortunately, in the national key cinemas such as Shuguang Cinemas, New Film Association Cinemas, Xingmei Cinemas, Wanda Cinemas, etc., "Old Boy" has already occupied the prime time and the best cinema halls with an absolute number of copies, in additionThe smooth review of "Days and Nights in Tin Shui Wai" is also an out-and-out good news.

And when the time came to December 14th, there was another good news from Chicago across the ocean, founded in 1988, although it was not established for a long time, but the influence is not inferior to the Los Angeles Film Critics Association, the Chicago Film Critics Association announced its nominations for this year, in the list of nominations, "Wild Story: The Rise of the Apes" was unsurprisingly shortlisted for Best Picture, and "Benjamin. The Curious Story of Barton, Slumdog Millionaire, Milk, and Wall-E the Robot are four popular films competing for this honor, and at the same time, Lin Yuquan himself will compete with the directors of the four films for best director, in addition, "Wild Tales: The Rise of the Apes" was also shortlisted for three nominations: Best Adapted Screenplay, Best Cinematography, and Best Film Music.

Compared with the National Film Critics Association Awards, the Los Angeles Film Critics Circle Awards, the New York Film Critics Circle Awards and other awards, Chinese filmmakers have not won many awards at the Chicago Film Critics Circle Awards, and have only won 4 awards so far, namely "Crouching Tiger, Hidden Dragon" Best Foreign Language Film, Best Soundtrack, Best Cinematography and "Hero" Cinematography.

So what about Lin Yuquan this time? Can he achieve a breakthrough for Chinese filmmakers in the three awards of Best Picture, Best Director, and Best Adapted Screenplay?

When the news reached China, many people were full of strong expectations for the Chicago Film Critics Association Awards, which will be announced in two days. (To be continued......)

PS: It's finally finished, the code word speed of the hand-remnant, I wish the big guy a happy weekend!