"The comparison between our instant messaging QQ users and QQ users is PK, and besides, the decorations I am talking about are not decorations in CF. Can't our ornaments be changed? They're some guns, military clothing, can't we change into suits, casual clothes, and even let him bring a gold watch? As for where to decorate, it's also very simple, can't we expand the area of our chat window a little more, this area, is the place to display the decorations on your body, and likewise, it is also a place for PK. ”

After finishing speaking, Zhang Ning directly took out a QQ chat interface pattern that he had just drawn on the manuscript paper.

I only saw that on the right side of the QQ chat box, there were two more small boxes.

Inside the small frame, two cartoon characters are drawn, and the cartoon characters are wearing various clothes and decorations.

Seeing this, Ma Huateng's whole body was shocked, and he immediately understood what Zhang Ning was talking about.

"I call this product QQ Show."

That's right, this is the most profitable business that Tencent used to have in later generations, QQ show.

QQ show is the same as buying skins, clothes and other decorations in online games.

However, it is different from other online games. The masses faced by QQ are directly ten times or a hundred times that of online games. At the same time, there is a variety of clothes to choose from in the QQ show. Spring, summer, autumn and winter, it's simply varied. Moreover, under the combination of various clothes and decorations, it is possible to discharge millions or even tens of millions of combinations. As long as you put your heart into it, there is absolutely no pattern like you.

At the same time, the emergence of the QQ show has finally gotten rid of the profit of only relying on 10 yuan per month for members.

Although many QQ shows are only about ten yuan, this is just for ordinary people. For those who have relatively loose funds but like to wear all kinds of clothes, they invest more than 10 yuan. Some sets of clothes, the combined price is also 100 yuan. Even, some buy one set is not enough, and some change one set a day, and it is not the same every day. If you smash it like this, it is possible to spend thousands of dollars or tens of thousands of dollars.

Therefore, QQ Show also has the attribute that online games can be paid unlimitedly.

"I hope you can launch this business quickly within a week."

The program of QQ show is very simple, and the complex is the design of various items.

Of course, in fact, the design is not necessarily complicated, as long as you invite more people, invite more artists, within a few days, you can design tens of thousands of QQ show products.

"No problem, I'll do it within a week."

Ma Huateng nodded and immediately set about it.

……

"Qingqing, it's been a long time since I've been shopping with you."

After designing the QQ show, Zhang Ning was also idle.

At this time, the two were walking around Yanjing Pedestrian Street.

"yes, you're working so hard. But, actually, I don't really like shopping. I just like the casual state of shopping. ”

"Oh, yes, it looks like I'm going to have to give you a holiday."

"Of course it's good for you to give me a holiday, but you have always been a shopkeeper, you just give me a holiday, and I don't dare not go to work. Oh, by the way, these days you seem to be telling Ma Huateng that they are doing a QQ show? ”

"yes."

"What is this?"

"To put it simply, it's a business of decorating virtual characters. Like, no, we're shopping now. We buy all kinds of clothes, shoes, necklaces and so on to wear the same ......"

"Oh, I see, it's about the same as the skin in the game."

"Yes, but it's more elaborate and realistic than the skin in the game. Because of our QQ show, the division is very detailed. Almost everything that can be found in reality, we can all match it in the characters. ”

The two chatted while strolling.

"It's just that the price is lower, and it can't be compared with all kinds of brands in reality."

By this time, the two had arrived at a Chanel store.

"Let's go, let's go in and have a look?"

Chanel is a world-renowned clothing brand, and of course, this brand is also ridiculously expensive.

Basically, you can't buy some of these clothes without a few thousand dollars.

This is just ordinary goods, some special grades, and even some special clothes, with a price of hundreds of thousands.

The most bullish, Xiang'er even auctioned a dress of tens of millions.

"Forget it, I'm not interested in brands."

Chen Qingqing shook his head and did not enter.

"Qingqing, you are really wonderful, others wish they had money to wear these clothes every day, but you don't like it."

"Haha, I actually like to go to our mall to buy clothes."

Chen Qingqing smiled mischievously. This made Zhang Ning sigh with emotion, but he didn't expect that as the CEO of Penguin, he would be so simple. However, in his own impression, Chen Qingqing is like this. Although, in Chen Qingqing, you can never see what brand she is wearing. However, she has that unique temperament. Even if they are wearing clothes that cost dozens of yuan from some penguin malls, they are worn by Chen Qingqing, but they are so different.

"Alas, what a pity."

Zhang Ning shook his head helplessly, "I originally wanted to give you clothes, so it seems that I have to go to Penguin Mall to buy a few for you." ”

"Okay, when I go back in a while, you can buy me a few pieces, and you must buy the ones I like."

It is rare to go shopping with Zhang Ning, Chen Qingqing shows the appearance of a little woman.

"Actually, I don't know why I don't feel any sense of these famous brands. If you want me to say, the profits of these luxury goods are the greatest. I don't know how much I can earn by selling a piece of clothing. Like us, with such a big investment, we have been having a headache about how to make a profit. ”

"Haha, Qingqing, dare to love you for their profits, so I won't buy it."

Zhang Ning laughed, "However, speaking of which, their profits are indeed very large. It's just that why so many people still buy it is in his brand. ”

"Yes, if they take out this brand, it is estimated that it will have to sell for hundreds or thousands of yuan."

"Don't worry, in the future, our penguin brand can completely surpass them."

In his heart, Zhang Ning once again realized the power of the brand.

Although, the internet is the least brand-heavy place. However, as long as the brand is established successfully, he will have an unbeatable advantage in many cases. Just like Intel, their brand just needs to be hit. Even if AMD's CPU surpasses theirs, many people would rather trust Intel.

"I believe it too."

Chen Qingqing held Zhang Ning's hand and nodded firmly.

"Oh, by the way, Xiao Ning, do you want to get some brands out of that QQ show of yours?"

"QQ show brand?"

Zhang Ning shook his head, "The QQ show is a virtual decoration, and it may not be easy to get a brand." Moreover, if a brand wants to be launched, it may take at least ten years from the beginning to become famous. Our QQ show may be popular for 5 years, but after 5 years, when our new products, new features, or more interesting things are available on the Internet. The value of the QQ show is not big. ”

Truly.

Many people also remember.

In later generations, when the QQ show was first launched, many people liked it very much.

Including some students, some children, they all want to buy a few sets to wear.

However, when more and more rich online entertainment functions were added in later generations, the QQ show slowly lost its original popularity.

However, when it came to this, Zhang Ning was moved in his heart.

"By the way, Qingqing, the brand you just talked about, we may not be able to launch it. It's just that if we want to make our QQ show more expensive, it seems that it is possible. ”

Now the price of a set of QQ shows is roughly around 20 yuan, and there are some special supply areas, which may be bought for more than a dozen yuan. The more expensive ones are just some sets, about 100 yuan. Although virtual items can be sold for dozens or hundreds, it is already possible. But can't you raise the price of these virtual items a little bit?

This made Zhang Ning think of the reward mechanism in later online novels.

Tipping can be as much as you want.

You can do it for one or ten for you.

Similarly, you can also tip 1000 yuan.

Perhaps, you will think that a reward of 1000 yuan is a lot.

But for some people who don't take 1,000 yuan in their eyes at all, they may directly reward 10,000 yuan or 100,000 yuan.

Not to mention, there are even more terrifying 1 million pieces.

Yes, 100 yuan is RMB, not book currency, nor Vietnamese currency.

It's completely unrewarding, but users still tip some authors so much.

Although from the user's point of view, readers will be rewarded like this because they like this novel.

However, if you follow the logic of ordinary people, this is again difficult to understand.

However, if it is really logical, in fact, 1 million is not necessarily a huge number.

There are too many rich people with names and surnames in China, not to mention those hidden.

1 million yuan may be like they bought a big piece of furniture, far from being so unpayable.

If that's the case, it doesn't seem impossible to use it in the QQ show.

There was some excitement when he thought about it, but Zhang Ning suppressed such an idea for the time being, and accompanied Chen Qingqing to finish shopping. And after going back, after helping Chen Qingqing buy seven or eight sets of clothes that looked very beautiful in Penguin Mall, Zhang Ning began to conceive of another set of his QQ show plan.

First of all, Zhang Ning started the analysis from the feasibility.

QQ show, can you create a set of 1 million clothes?

This is a business that Tencent has not been involved in in the previous life, and now to enter, Zhang Ning has to reimagine it.

Zhang Ning thought about it for a while, and the answer was feasible.

A million sets of clothes, although some are expensive, it is not that others cannot afford it.

As long as one person buys, then he triggers a second, followed by a third.

Moreover, in this, the comparison is infinite.

In this kind of instant messaging that can be compared to reality, others may not not consider buying.

Ok, since it is feasible, then, next, it is necessary to analyze how the product should be made.

Obviously, a set of 1 million clothes should be distinguished from an ordinary QQ show.

Just like a member and a non-member, if the non-member has the same function as the member, then what is the use of the member?

It's just that this distinction is reflected in the fact that 1 million sets of clothes are more beautiful?

If that's the case, it doesn't seem particularly attractive.