Virtuality and realization, that is, the concept of community that has been mentioned by the Internet in later generations.

Of course, this is only the nascent period of the Internet, and he is still in the virtual era.

However, the virtual internet will eventually slowly transform into the real internet.

QQ is the best example.

Zhang Ning's tirade made the three of them suddenly not know what to say.

There's so much content today, and they're still digesting it.

But, whether they digest it or not, they understand a truth.

PK on instant messaging, although it looks far less refreshing than PK in online games.

However, it is mentioned in the comparison between netizens and in the chat of real friends from time to time.

The power of his explosion is much greater than that of online games.

In fact, exactly.

After the number of QQ members exceeded 1 million, QQ members have been growing explosively.

Although, he has not increased by 1 million in just 6 days as before.

However, judging by such a rate of growth.

Within half a year, the number of QQ members can definitely exceed 10 million.

Of course, at this time. Zhang Ning did not stop there, after launching a series of membership functions, Zhang Ning is still digging in, one after another has an interesting instant messaging function.

Like the clairvoyance function, recently, Zhang Ning has been put into the membership function again.

The so-called clairvoyance, that is, the function that member users can directly see the invisibility of others.

Although in later generations, the clairvoyance function has basically not played much role. Or, even if it works, basically, others rarely use it, and rarely see if others are invisible. However, when the clairvoyance function was introduced in the early days of instant messaging, people simply surpassed the magic expression and even QQ level acceleration for this function.

It seems incredible.

But, in fact, there is nothing strange about it.

In this era of the virtual Internet, people will always have a little bad taste.

The clairvoyance function provides the function of seeing whether others are invisible or not, and he is like a voyeur, which is addictive. Moreover, this voyeur is still a bright voyeur, you see him, but he never knows that you are looking at him.

And that's just one of them.

Second, after Zhang Ning's clairvoyance, he also launched the function of viewing the other party's IP.

Like clairvoyance, this feature is also very attractive.

Although, in later generations, both of these functions seemed ordinary. But now, when such a function appears, countless members have an incomparable sense of satisfaction in their hearts.

That is, you can see that others are invisible, and you can also see where the other party is online.

It's like Superman, a sense of superiority over others, born again.

Still, the problem arises.

Although QQ members continue to explode, especially, with the addition of these two major functions, the speed of the outbreak has accelerated a lot. But even if they grow again, the most they will grow, I am afraid that it will only be 10 million members. For 10 million members, the monthly income is only 100 million, and the annual income is at most 1.2 billion.

Although the profitability of instant messaging is as high as more than 50%, that is to say, Penguin Technology can make a profit of 600 million a year.

Although the profit of 600 million yuan may be an astonishing number for some other Internet companies. However, for Penguin Games, a profit of 600 million a year is not enough for their mantissa number. In other words, no matter how popular Penguin Technology's QQ members are, it is almost impossible to achieve the first profit in the Internet industry.

Although, in addition to QQ members, Penguin Technology has also launched QQ Music, but QQ Music's profitability is even worse, and a maximum of tens of millions a year is quite a bull's fork.

Regarding this, Ma Huateng also explained his worries to Zhang Ning one by one.

"Mr. Zhang, maybe, our profit target may not be reached."

Although half a year has not yet passed, they still have several months to figure it out.

It's just, for Ma Huateng.

The most powerful way to monetize instant messaging is affiliates.

In addition to members, although others can also have some profits, but the profits are not large.

Although Ma Huateng also thought about launching QQ lottery business on QQ.

But in the end, it was not allowed by the state, and it had to be abandoned.

I've run out of memberships, what else can I do?

"It's not been 2002, how do you know you can't reach it?"

Zhang Ning didn't seem to be worried at all.

"I know, you would say, that our members can make profits at most than three major portals. However, it is impossible to compete with Penguin Games. ”

Generally speaking, from the perspective of the history of China's Internet development in the future.

Before 2005, China's Internet was dominated by online games. In other words, before 2005, online games were more profitable. Others, although instant messaging, portals, are also relatively much better. But overall, it's still online games to make money. In particular, there are millions of people online at the same time in a single game. This kind of investment of at least 50-100 a month makes online game manufacturers vomit blood.

"Manager Tong's business is too powerful."

Ma Huateng kept smiling bitterly.

Penguin Technology's most profitable business, and the most profitable business of China's Internet, is Penguin Games.

The Legend of Jin Gu Qunxia, The Legend of Mortal Immortals, CF...... Three games, each with millions of people online at the same time.

If it is a little more bullish, the number of people who are online at the same time may directly exceed 10 million. This is not counting the stand-alone games launched by Penguin Games, if the stand-alone games are also included, let alone Penguin Technology, I am afraid that a large number of companies in the entire Chinese Internet will not be able to compete with QQ games.

"Generally speaking, if Penguin Games is really so powerful, I'm afraid that when I open a company, the first company I opened will not be Penguin Technology, but Penguin Games."

"Ah......h

Ma Huateng was a little surprised.

"Don't mention the past. Let's analyze why Penguin Games is powerful. ”

"Penguin Games' three online games all have more than one million online games at the same time, especially CF, which not only sells well in China, but also hits the international market. Moreover, CF's original prop payment model also allows players to invest endlessly. Compared with simply using a point card to pay, it is also more profitable. ”

"Manager Ma, you're so right."

In hindsight, free-to-play games are still more lucrative than pay-to-play games.

Of course, if you really want to count it.

The number of people who pay for free games is not as high as the number of people who pay for paid games.

However, free-to-play games have an unlimited pay-to-pay setup. In other words, any props, any equipment, as long as you have money, you can buy it endlessly. If you invest 1200, it's not too much, and if you invest 120,000, it's not too much. Even if you invest hundreds of thousands of dollars into the game, there are many people.

On the other hand, paid games, no matter how popular they are, they can only be charged by cards.

At most, in addition to point cards, sell a little skin or something, but this is not the main means of charging.

Although the number of people who pay for free games is not as good as that of paid games, they pay for one person, which is directly equivalent to the cost paid by hundreds of thousands of people.

Of course, in fact, there are some people who invest hundreds of thousands of dollars in paid games. However, the money they invested did not go to the game companies, but to the game studios, large and small. That is, the group of people who make a living playing games professionally.

"Our QQ can't learn the Legend of the Golden Ancient Heroes, nor can we learn the Legend of Mortal Immortals, they are all games that charge by point cards. Our QQ can't collect point cards, and we can't play without paying. Our QQ can be used by everyone without paying, and it will not have any impact. Therefore, we can only learn CF, and learn CF as a free-to-play model. ”

"Mr. Zhang, do you want us to charge for props?"

"Haha, Manager Ma, you guessed right again."

Zhang Ning admired Ma Huateng more and more, but in a blink of an eye, Ma Huateng said, "Mr. Zhang, don't we have membership fees?" ”

"This ......"

Zhang Ning has some psychology that wants to beat Ma Huateng.

Nima, I just wanted to praise you, why can't I turn my brain.

"Who stipulates that if there is a membership fee, there can be no other fee? In addition to the membership fee, we can also launch the prop fee. ”

This is not only instant messaging, but also in the online games of later generations.

"It's just, Mr. Zhang, we don't seem to have any props."

Ma Huateng still can't figure it out.

Instant messaging is not an online game, and there is no PK in it, so you can't let instant messaging be the same as online games, selling some items that add magic, add attack, acceleration, add blue, and add blood. It's just that, without these, how can I charge for it?

"Without props, we can create zào props. Manager Ma, think about it. There's a mall in CF, right? ”

"Yes."

"There are all kinds of decorations sold in the mall, right?"

"That's right."

"What do you think of the decorations inside if you get them on QQ?"

"Well, that's not good."

After thinking about it carefully, Ma Huateng felt the decorations in the CF. Most of them are some guns, and there are some military clothes and other things, and the decorations inside are on QQ, do QQ members buy these? Moreover, even if someone buys it, where is the purchased thing, and how can QQ users wear such decorations?

The game is to wear such decorations to PK, but how to PK QQ?

There were several questions in a row, and Ma Huateng said them again and again.

However, for these questions, Zhang Ning has already thought of answers.