Chapter 429: What's going on with this Zhang Ning?
"Damn, that's shameless."
Jiang Nanchun thought that Zhang Ning would compete with them when he came to Shanghai, and he was afraid that there would be a price war.
I didn't think that this price war was so terrifying, this was the rhythm that forced them to death.
Of course, in fact, you can also fight a price war, but the problem is that although Jiang Nanchun made some money before, he didn't make much money, he was just a small businessman. Moreover, the previous business was not very large. Moreover, a year ago, their advertising agency also went out of business, and they simply couldn't come up with that much money.
To this end, Jiang Nanchun asked these employees to go home and rest for two days.
Such a price war can't be fought, and Jiang Nanchun can't fight either.
The most important thing now is to raise a sum of money.
However, there are many venture capital companies that have come to contact Jiang Nanchun, and some have expressed their willingness to invest. But when they come up with investment plans, some of them are several million yuan, and the most is only one or two million. This can be done in other industries, or one or two million. However, in this kind of office elevator advertising, the hardware investment of electronic displays alone is not enough. Not to mention, you have to pay for advertising to those office buildings.
However, in the end, Jiang Nanchun also accepted the financing of these people and confronted Zhang Ning again.
It's a pity that because of the lack of funds, Jiang Nanchun's confidence is also insufficient, and after only two or three rounds of fighting, Juzhong Media was defeated again.
Looking at the latest market figures, Focus has won 8 percent of Shanghai's office buildings, while they have gathered crowds and only won 2 percent.
Jiang Nanchun was a little unwilling, and he thought of several ways.
For example, the advertising fee is paid monthly, and the electronic display first owes the bill and then pays it back. However, although a few merchants are willing to cooperate with these methods, most of them shake their heads. Especially under the fact that Focus is still on the offensive, where are they willing to accept the way of gathering crowds to pay monthly advertising fees. If Juzhong doesn't want to cooperate, Focus Media is still waiting for them to sign a contract.
No, I can't lose.
This is an unprecedented advertising model in China, and this is the most innovative type of advertising in China.
You can't be a bystander to him.
Jiang Nanchun contacted Chen Tianqiao again, hoping that Chen Tianqiao could help him find a powerful venture capital company.
"Lao Jiang, if you really want to raise money, I'm afraid other venture capital companies won't be able to invest too much in you. There is only one, which may be relatively strong, but I don't know, they will invest in you. ”
"Which one?"
"SoftBank."
"You're talking about Japan's SoftBank."
"That's right, this one has invested in many companies in China, and its strength is very strong, I can recommend it to you."
"Thank you so much, Brother Tianqiao."
"Don't thank me first, SoftBank generally only invests in China's Internet IT companies, and you are a media, I don't know if they are interested."
"Anyway, Tianqiao, you can recommend it for me, I'm really forced by Zhang Ning to have no choice now."
"Alas, Lao Jiang, I told you a long time ago."
Chen Tianqiao couldn't help but shake his head.
This is still Zhang Ning's kindness, and he didn't do anything else. If Zhang Ning puts the same tricks for Korean companies on the head of Juzhong Media, I'm afraid, not to mention that this Juzhong Media can't be opened, I'm afraid that Jiang Nanchun's job will become a problem in the future.
"Oh yes, don't tell anyone, I recommended you to SoftBank in Japan. In particular, Zhang Ning can't be let know. ”
"Ah, why?"
"For no reason, I'm afraid of their penguins. You don't know that the legend we represented back then was killed by Zhang Ning. ”
"Ah...... Then don't you hate him to death? ”
"It's not like that, but it's grateful."
"No, you have a problem with your brain, and you are still grateful to him for someone else doing this to your company."
"This, I can't say it clearly in a sentence or two, I'll tell you later, you just remember. However, I still tell you, even if you get financing from SoftBank, I don't think you will last long. ”
"Ponte Vecchio." Jiang Nanchun burst into tears, "Do you say that to help me, or to curse me?" ”
"Of course I want to help you, but this gang doesn't necessarily help you. Okay, okay, I'm not going to talk about it, I'm busy. ”
As he spoke, Chen Tianqiao hung up the phone, and Jiang Nanchun also put down his work and began to contact Japan's SoftBank.
SoftBank.
"Mr. Sun, there is a company called Juzhong Media outside, and I want to talk to you."
"Media companies, this is strange, we SoftBank have never invested in any media companies, I don't see."
"But, Mr. Sun, the other party was recommended to us by Chen Tianqiao of Shanda Company."
"Chen Tianqiao."
Slightly bowed, Son said, "Shanda has been doing well recently, and it has made us a lot of money. If we had invested a little more money in him back then, it would have been better for us to have more shares. Well, since Chen Tianqiao recommended him, let's call him over. ”
Although Son still doesn't want to invest in media companies, this can be regarded as selling Chen Tianqiao a face.
"Hello, I'm Jiang Nanchun, CEO of Juzhong Media."
Jiang Nanchun is not the first time to deal with venture capital, but he is still a little nervous about finding Son Zhengyi.
He was nervous not because of Son Masayoshi in front of him, but he was a little worried that if he didn't raise money, the crowd would be over.
"Hehe, Mr. Jiang, I guess you didn't look at our company's investment business when you came to our company, and we are not interested in media and other companies. If you're a computer IT Internet company, we've probably found you. ”
"No, Mr. Sun, in fact, we are also an IT company."
"Ah......h
Son was a little surprised, "Aren't you a media company?" ”
"Strictly speaking, we are a new media company. Our company uses the world's most popular electronic displays as advertising carriers, and then connects them together to advertise to users. From another point of view, we are not only a media company, but an Internet company, and at the worst, it can also be regarded as an IT company. ”
This is the explanation that Jiang Nanchun came up with after thinking about it for a few days.
Since they only invest in Internet IT, their own company can also be interpreted as an Internet company from another perspective.
Of course, in fact, Focus Media in later generations was also classified as an Internet IT company.
"Haha, interesting."
Son laughed, it was the first time he had met such an interesting entrepreneur, "Can I read your financing proposal?" ”
"Absolutely."
Half an hour later, Son finished reading the financing proposal.
"Hehe, Mr. Jiang, although your explanation just now is very good, you are still just a media company."
"Mr. Sun, maybe I didn't explain it clearly enough. In fact, not only our advertising carriers are electronic displays, but also most of our advertisers are Internet IT companies. Also, I was in the IT advertising business before. At its peak, we monopolized more than 90% of the market in Shanghai. But then because of the dot-com bubble, our company also went bankrupt. However, the creativity of crowd media to advertise on the elevator definitely has great potential. ”
"I know, I've seen it just now, and your advertising model is really creative, and I think it's good. However, we do only invest in companies such as the Internet. In addition, the amount of money raised by your financing plan is so large that I don't think any venture capital firm can get it. One more problem, in your proposal, it seems that you have a competitor, Focus Media, right, they have a bigger business than you......"
Son is a master venture capitalist, flipping through the financing plan while refuting Jiang Nanchun.
It's just that when he saw Zhang Ning, CEO of Focus Media, on the financing plan, Son was shocked in his heart.
"Mr. Jiang, what's going on with this Zhang Ning?"