Chapter 111: How to Sell Graphics Cards

The large-scale testing of players and the smooth development of several games are some good news, but sometimes not everything is good news, and there are some things that don't go well for Jester.

After receiving its own 8 million capital injection, Dell has developed extremely rapidly, far more rapidly than in history, in the original history, Dell only reached 60 million US dollars in annual sales two years after the establishment of its own business.

And now because of his investment of eight million US dollars, this time Dell was able to establish its own telephone direct sales network on a large scale in the early stage, which made his sales almost double in the past few months, until now, there is still more than a month to the end of the year, and the sales season of Christmas and New Year's Day has not yet arrived, Dell's cumulative sales in this half a year have reached 8 million US dollars.

This makes Dale, a young man about the same age as Jester, very excited, in the past six months, he has witnessed Jester's rapid rise in a very short period of time, which gave him a great shock, Dale is a very conceited person, he never thinks that he is worse than anyone, and in his eyes, the market for personal computers is much broader than video games, he believes that he can also do the same thing as Jester.

If Jester can achieve jaw-dropping success, so can Michael Dyer.

When Jester approached Dell and wanted to discuss with him to build a high-performance computer, this computer would use a 16-bit image processing card just developed by a display chip company called ATI, and a special sound card and Seagate's large-capacity hard disk just developed by a start-up company, of course, the price would be much more expensive than Comber's top 386 machine, but Dell still rejected Jester's proposal after thinking about it again.

Because Dell doesn't think this is very good, he is now relying on a low-price strategy to compete for market share with Apple or some other IBM compatible machines, and the rapid growth of his own sales also shows that he has chosen the right sales strategy.

And Jester told him that this kind of computer, obviously the cost will be very expensive, the sales must not be high, and now people to buy a computer can not use such a powerful hardware at all, just type a word to make a table, what graphics card sound card, for these people who buy a computer, what to do with a sixteen-bit image display card and a special sound card?

But after a little thought, Dale came up with Jester's purpose.

Game.

Only games need such a high-performance hardware configuration, which Dell scoffed at, the price of a computer is much more expensive than a home game console, when Atari's game console 200 US dollars can be sold so hot, you let him sell 2,000 US dollars to see, it is impossible to sell much sales.

After all, a game is just a toy, and few people will spend two or three thousand dollars on a toy.

Moreover, not many people buy computers to play games, so Dale flatly rejected Jester's offer, this kind of thing that makes a wedding dress for others and does not benefit himself is something he would do, although Jester is also a shareholder of Dell.

It's this incident that makes Jester a little dissatisfied, originally he had already told He Guoyuan that he would find a home for their new graphics card, and in order to promote it, he would personally design a game for this graphics card, but he didn't expect that even the cooperation with Dell that he expected that there would be no problem was not negotiated.

This also made Jester a little depressed, He Guoyuan was waiting for his news over there, and he knew that high-performance graphics cards would definitely have a big market in the future, so Jester called He Guoyuan directly after thinking about it all night.

"Lao He, let's make our own computer." As soon as he connected the phone, He Guoyuan heard this sentence through the telephone receiver.

Jester's words made He Guoyuan stunned, his original entrepreneurial goal was to put on personal computers, because he worked in Wong's computer company for several years when he was in Hong Kong, and he knew a lot about this aspect, and he also thought that personal computers were promising.

However, his friend has the ability to display chips, and the two sides have differences when discussing entrepreneurial goals, and the investment in making display chips is much less than making personal computers, after all, one needs to be developed, and the other is just a simple OEM, so after several heated discussions, they plan to do less investment in display chips first, as for the personal computer business, it will depend on the situation later.

At this time, Jester found them, but the premise of Jester's investment was that they wanted to do the display chip business, although it was not the personal computer that He Guoyuan wanted to do the most, but the display chip was also in their previous plan, so the two sides reached an agreed cooperation plan.

And after Jester's description, He Guoyuan also had a new concept, and the most important thing is that as long as he designs a display chip for Jester that meets their requirements, then Jester's company can directly place the first order of five million.

This is very attractive in He Guoyuan's eyes.

But this time Jester suddenly said that he wanted to make a computer, which made He Guoyuan a little confused, isn't it good to make display chips, although personal computers make money, but even if we want to do it, we have to stabilize the market of display chips first.

A display chip company has just begun, and it wants to operate across fields, and its boss knows how to open a company.

However, after Jester's explanation, He Guoyuan also understood a little.

This time, the personal computers they make are not like the other computer companies that make IBM compatible machines, with cheap as the main focus, but take the initiative to make a high-end game computer brand to differentiate the competition, the niche is definitely the niche, but there will always be some users who like it.

And in this way, he can also make some games in advance that he can only do if the performance of the computer reaches a certain level, for example, he plans to make an action-adventure game in order to promote ATI's high-performance graphics card, referring to his impression of "Prince of Persia".

There is also the exclusive to computer players, real-time strategy, and of course, the simulation game series, after all, I have two of the world's top management simulation game masters, Sid Meier, the father of civilization, and Will Wright, the father of Sims.

Of course, in the future, it will definitely be necessary to use high-performance computers to open up the picture of 3D games.

After the release of his high-end game brand computer, he can let Sid Mayer and Will Wright become independent from the current team, set up a studio, and officially start the development of simulation strategy games, which is also an idea he only came up with in the past few days, because Sid Meier recently gave him a very detailed game plan for the design.

Jester took a look at it in general, and it was basically a remake of Sid Meier's Pirates, which was an epoch-making simulation strategy game, and it can be seen from this plan that De Meier had a lot of unique ideas on how to design this type of game.

My understanding of this kind of game is even deeper than my own.

Jester wasn't impressed by Sid Meier's Pirates, because the computer game was so old that he hadn't played it, but that didn't stop him from reading the information about the game, and to be honest, when he saw Sid Meier's game, Jester's mind popped up with another game about sailing.

Maybe for many players in China, the first time they played this type of game was Dark Rong's masterpiece "Age of Discovery", but now Dark Rong is still just a small company, and there is not even any consideration about this aspect of the game.

Of course, the two games are very different in terms of how they are played, but the two most famous games that have been successful with a nautical theme are Sid Meier's Pirates and Darkglory's Age of Discovery.

So, Jester talked a lot about this plan, mainly about the idea of whether more RPG elements could be added to the game, which is why the PSP version of Dark Glory's "Age of Exploration 4" is praised as a masterpiece.

After a night of talking, Sid Meyer directly said that he would redo a new plan for his game about pirates and seafaring, and he also thought that adding more RPG elements to such a game would be a very cool idea.

In his own words, "I can't wait to see this game!" ”

He Guoyuan over there was also a little moved after hearing Jester's statement, although their current eight-bit display chip sales are very good under the support of Mars Entertainment, an amazing buyer with high demand, but the sixteen-bit graphics card they have developed with all their strength is not selling well, or rather, basically no computer company is interested in their expensive high-performance graphics card.

"Lao He, I've thought about it for a long time, the only way to promote the sales of graphics cards, it's unrealistic to rely on those users who think your product has strong performance and take the initiative to buy it, because this product is meaningless to him, only if there is a product that makes them interested, they will have a desire to buy this kind of thing that is worthless to them before, because if you don't buy your graphics card, you can't play the game they are very eager for."

Jester explained to He Guoyuan on the phone, trying to make He Guoyuan understand his point of view, after all, the computer brand he was going to make this time was intended to be listed under the name of ATI, and He Guoyuan also has rich experience in this area.

These words also made He Guoyuan feel a lot of inspiration, it seemed that he understood how he should develop his own graphics chip in the future, he was a little excited, and a little unpredictable muttered a few times, and then asked tentatively: "Do you mean that before we release a new graphics card every time, we need some products that must be used to experience this graphics card to stimulate our users, if you want to play this game, then you must buy our graphics card?" ”

After Jester heard it, although it was a phone call, it was impossible for the other party to see his expression, he still nodded involuntarily and replied with a smile: "Yes, I think in the future, game developers and graphics card manufacturers will definitely be win-win, because they have the same goal, and they are all money in the pockets of players." ”