The Dreambox3 sold better than anyone expected.

Not only Mars Entertainment itself, but also their competitors, for most of the past half a month, Sony and Sega don't know how many meetings have been held, and the originally expected console sales report every three months has not been made.

In an interview with a game media outlet, a Sony Games executive was asked, "Is there any discrepancy between the console sales statistics from the previous media and your own statistics?" This made the senior management of Sony Games extremely embarrassed Mao Zhewei The senior management of Sony Games answered very politely, and he did not answer this question directly.

It's about him.

"We think it's not wise to always focus on sales, we need to consider more player feedback, they are not satisfied with our products, this is the most important thing, your console sells more, but the feedback from players is not friendly, we don't want to see such sales data."

The Sony gaming executive also added a sentence at the end that surprised everyone.

"I don't think it's wise to announce the sales of consoles every once in a while, and it doesn't work, whether it's for us or for our opponents, we shouldn't focus on that, but rather focus on it, or as I said earlier, we should pay more attention to the feedback that our players have about us, like they're unhappy with our game? Do they have any complaints about our prices...... Etcetera. ”

Hearing that the senior management of Sony Games was still talking about him, the reporters interviewed were also a little dissatisfied.

They also heard what the Sony senior executive meant, but the senior didn't seem to want to make it clear, but the reporters didn't mean to save face for him, so they simply asked the question directly: "You mean, Sony won't publish the sales statistics of game consoles every three months like before?" ”

That's a very unkind remark.

After the reporter asked this question, Sony's top management immediately changed his face.

But he did not deny this question to this journalist. He just shook his head quickly: "I didn't say that, it's all you said, I just said, we shouldn't always focus on the sales of game consoles, it's actually just a matter of games and manufacturers, and the relationship with players is not too big, we should pay more attention to player feedback, not other ......"

However, this boring sentence, which had been repeated several times by the other party, was interrupted by the reporter before he could finish it.

"But. Sir, I think the sales of game consoles are still very important for gamers, it helps gamers to know which game console is better, so that they can make more reasonable choices when buying consoles, such as ......"

Jester smiled helplessly after reading this report.

He looked at the photo of the ugly high-ranking official from Sony on the magazine, and he was also a little emotional, he really didn't expect it. Sony and Sega would go so far as not to announce console sales for the time being - of course, this has not been officially acknowledged, but is just a personal opinion expressed by an internal interviewer during the interview.

Actually, such a case. In Jester's memory, it also appeared.

It was about October of '15 that Jester remembered reading a report about the PS4 selling 245 million. The sales volume of XBO is about 12 million, and XBO is on the market performance. There is not the slightest expectation in sight, and basically the sales in the last few weeks in any market have been crushed by the PS4.

In this case.

Microsoft's senior official was interviewed by a media outlet who talked about the sales of game consoles, but of course, he didn't say that this was Microsoft's official statement.

That's what I said in the interview.

A Microsoft insider wants to foreign game media GameInformer revealed that the company will no longer disclose data about the sales of the Xbox One. In fact, Microsoft has been absent from the Xbox's sales data in the recently released last quarter's financial report, and this time the news conveyed by the insider let us know the reason. Insiders say Microsoft will pay more attention to the platform's participation in the future, and will no longer regularly disclose PS4 sales like its rival Sony Computer Entertainment. ”

As soon as this news appeared at that time, it immediately caused an uproar in the entire game industry~ wave.

Of course, it is more of the unscrupulous mockery of the soft rice by the fans.

Although Microsoft's official statement seems to be high-sounding, but in fact, it's just a fig leaf, just because the sales of XBO are too big a gap with PS4's, and, in the foreseeable time, they have no possibility of catching up at all, so they will say this theory, and explain Microsoft's behavior in an easy-to-understand way.

"We confessed."

Therefore, when this news came out, in the face of the ridicule of Suo fans, the soft rice people were speechless - because there was really nothing to say, and there was nothing to say.

The situation that Jester is facing now, although it is not the same as the news he watched, but it is not far off, the sales of Dreambox3 in the first month are too terrifying, and the situation in the second month has declined greatly, but this is also a matter of course, it is foreseeable that basically, when the statistics of the second month come out, Dreambox3 sales surpassed Sega Saturn and rose to the first place in this generation is no longer a problem.

Not only that, but even in terms of games, Dreambox3's games are a mess.

More than one million have now reached as many as five positions.

And the entire Sega Saturn and Sony's PS2, there is no game that can reach a million sets, you know, now Dreambox3 is only a month and less than a week on sale, and the other two have been on sale for a year.

However, in Jester's opinion, the reason why the sales of the last month will be so good is not only inseparable from the strong starter game camp he prepared, but also because it happened to be in the Christmas season. It's the most important sales season in all of North America, and at its peak, console companies sell 20 to 25 percent of the year's sales at Christmas.

However, after entering January, the decline in sales is still obvious, which is also expected.

Of course, the release of so many excellent games at the same time is also very damaging to Mars Entertainment in terms of sales.

With so many games on the market at the same time, it's practically impossible for a single player to buy them all. Because the price of the game is not cheap, sixty dollars, generally speaking, a player in a period of time is to buy a game, this is the most common phenomenon, in Jester's memory, there is Microsoft's game sales executive Aaron . Greenberg used SE's Rise of the Tomb Raider as an example.

Shadow of the Tomb Raider is known to be plagiarized...... Ah no, it's the second work after learning the revision of "Shenhai". It is exclusive to Microsoft for a limited time, and the game will be released on November 10, 2015.

And around this date, it can be called a gathering of masterpieces.

There is COD, there is radiation 4. There's Halo 5, and there's even Star Wars, the biggest sentiment in the European and American worlds......

It can be said that this is a bad release time that can't be worse, originally a game of tens of millions. It is very likely that because of this release time, the sales of this game will be reduced by as much as one or two million copies...... This is not alarmism.

And about this situation, this is what the sales head of Microsoft's gaming division said.

"We work closely with our in-house ~ collaborators. Such as the release of "Halo". Next, we worked with Christo on the marketing of Tomb Raider. The challenge is that you really need to think about the production plan, you have to make sure that you are not in a hurry, that you don't bring semi-finished products or low-quality works to the market – that's always our number one priority. ”

"The specific challenge for Tomb Raider is that if it were released a week later, it would be hitting Star Wars: Battlefront, a week before Call of Duty: Black Ops 3, and two weeks before it would be with Halo. If it were too late, customers wouldn't have the money to buy a new game, so the week between Star Wars and Call of Duty was already the best choice. We don't feel like Fallout is in direct competition with us, as it's not aimed at a different group of players. But yes, both games are blockbusters, and their release dates collide. We want players to buy both. ”

"We're first party, so we know when the release date is. But many production teams need to set their own release dates without knowing the release dates of other games. Once you know, will you choose to crash with Call of Duty, Star Wars, and Fallout? At this time, you have to release it according to the previous plan, and you have to have confidence in your work and believe that it can stand on its feet. Tomb Raider is fantastic. ”

Although from this answer, it can be seen that the people at Microsoft are promoting the Tomb Raider, saying that he can be compared to such masterpieces as Fallout, COD, and Halo.

However, they also know that it is actually a very unwise choice to collide with so many big games like this, because the bombardment of blockbusters for several weeks in a row is very likely to create a situation where players are buying one game after another with their own pocket money or their own small coffers, and when they see that there are other games they want to buy, they find out.

He had no money.

And when he had money the next month, he found that there was another game he wanted to be released this month, so he forgot about the previous game.

Such a situation is highly avoided for game companies.

After all, everyone wants to make money in harmony - foreign companies may not know this term, but they must abide by this code of conduct.

Therefore, generally speaking, it is rare to see some games that are estimated to be released in a period of time, unless it is the first party in order to fight the opponent of its own console platform, it is estimated that the opponent will use its own first-party masterpiece to fight the opponent when the opponent's first-party masterpiece is released.

However, at the end of each year, after all, there is a Christmas season, which is what any game manufacturer, whether it is the first party or the third party, wants to seize it, so although on the one hand, the major manufacturers do not want to collide with their own similar games, but they also have to choose the Christmas season to be released, and they can only come once.

So, Tomb Raider chose one of its weakest rivals, Fallout 4, and Star Wars: Battlefront, in Halo 5, Call of Duty 13, Fallout 4, and Star Wars: Battlefront as its opponent - and the people at Microsoft recognized their choice, which didn't mean to look down on Fallout 4 as a palace-level game series, just because in terms of sales, Fallout 4 really didn't qualify for the other three.

The first is "Halo 5", one of the biggest feelings in European and American shooting games, the plot of countless people's Master Chief, the average sales record of a single platform exceeding 10 million, and it is also the guarantee of XBO sales.

Coupled with the fact that Tomb Raider is an XBO limited-time exclusive, it's natural that Microsoft can't put this game in the ring against its own signature game.

The second is "Call of Duty 13" - European and American CF, the shooting game deserves to be NO.1, one work a year, the production is 20 million sets, basically in terms of sales, COD is qualified to be proud, and finally "Star Wars", EA has been grinding a sword for several years, plus the "Star Wars 7" at the end of the year The expectations of the halo blessing of the greatest feelings in Europe and the United States.

No one wants to be in the ring with a great Star Wars game when Star Wars 7 comes out.

THE FACT THAT IT HAD ATTRACTED NINE MILLION PEOPLE TO THE BETA AND RECEIVED RAVE REVIEWS ALSO SHOWS THAT THE GAME WAS SURE TO BE A BIG HIT.

However, Fallout, on the other hand, is indeed a game of the highest calibre, and it may sell 10 million copies, of course, it is possible to sell 20 million, but that will be a year or even two years later, so in this regard, he is indeed the weakest opponent of the many major titles at the end of the year.

Rise of the Tomb Raider chose it as its launch rival, and it was also deliberate.

"Although the impact on the total sales of the game is a bit large, and it may reduce the sales of many games by 20%, but there is a loss, and without the support of so many games, Dreambox3 really may not be able to achieve such good results."

After thinking about it in his head for a long time, Jester still sighed.

Soon the matter was put behind me.

What he was thinking about now was the previous interview with Sony's people, who were really like Microsoft, who were guilty of their opponents in this generation? (To be continued......)