Chapter 947 has to be in the soup

After the development of enterprises to a certain extent, they are faced with the need to expand the development path of enterprises, maintain the profitability of enterprises, and enable enterprises to develop healthily. Many enterprises have chosen cross-industry and cross-field development, just like Galaxy Industry, whose business scope involves dozens of fields, such as Hualiang Group, although it is a state-owned enterprise wholly owned by the State-owned Assets Supervision and Administration Commission of the State Council, but Hualiang Group in addition to the design of grain, oil, wine and other food-related fields, but also involved in real estate, tourism, retail, packaging and other fields. Cross-industry and multi-field development is usually a decision made by the company to better adapt to the needs of the market.

However, not all companies are willing to develop across industries and fields, and some companies prefer to focus on a more concentrated area, such as Nestle, which is led by Henry? Founded in 1867, Henri Nestle is now the world's largest food manufacturer after more than a hundred years of development.

Nestlé's main business scope is still milk powder, coffee, soft drinks, cereals, ice cream, etc., and almost every business is in the food field. It is undeniable that the reason why Nestle has been able to do so successfully is because they focus on a certain field.

For more than 100 years since its establishment, Nestle has hardly had any scandals, enjoys a relatively high reputation and prestige among global consumers, and is also a rare foreign member of the Galaxy Mutual Aid and Co-promotion Association. It was not Liu Shiqing who proposed to invite Nestle to join, but Nestle that Li Harvest took the initiative to contact. After receiving the invitation, the other party didn't think much about it, and readily agreed.

Nestle was in the milk powder business in the early years, and for more than 60 years after the establishment of the company, the word "Nestle" was not associated with "coffee" until 1930, when Brazil, which had a large number of coffee plantations, had a bumper harvest of coffee, and the large number of coffee beans harvested by coffee farmers could not be sold and could not be realized. At that time, the Brazilian government reached out to Nestlé in the hope that Nestlé could help find a solution.

Nestlé organized a large number of technicians, invested a lot of money, and after seven years of research, finally successfully developed Nestle instant coffee. Today, according to statistics, an average of nearly 3,200 cups of Nescafe are consumed every second.

Nescafe has a very large share of the global consumer market, and it is not an exaggeration to say that it is the world's number one brand of coffee. However, Nescafe is facing a dilemma, that is, it has always been unstable in the high-end coffee market. In fact, not to mention Nescafe, even other coffee brands, without the support of a good coffee variety and the recognition of coffee lovers, there is no way to sell coffee at a high price.

Over the years, Nestlé has been trying to find suitable locations around the world to cultivate high-end coffee varieties, and they have achieved some success in this regard, but they have not always met the expectations of the company's board of directors.

When Nestlé learned that Galaxy Industrial had created civet coffee on Hainan Island, it immediately realized that this was an opportunity to expand Nestle's influence. So he took advantage of his convenience as a member of the Galaxy Mutual Aid and Promotion Association to find Liu Shiqing, hoping to cooperate with Galaxy Industry in this regard.

Nestlé's CEO, Peter? Brabec personally flew from Switzerland to Yanjing, ready to meet Liu Shiqing, when he rushed to the gate of Yanjing's Yinhe Industrial High-tech Park Park, he happened to meet Ning Lanjie, chairman of Hualiang Group, from the warehouse next to the gatehouse to launch a two-wheel self-balancing electric car.

Peter? Brabek and Ning Lanjie are old acquaintances, both of whom are the heads of one of the world's leading food manufacturers, and they have met with each other many times, and the relationship between the two sides has been further deepened after the establishment of the Galaxy Mutual Aid and Co-promotion Association.

"Mr. Ning, I didn't expect to see you here." Peter? Brabek greeted Ning Lanjie excitedly, "You're here to find Mr. Liu, right?" I just want to talk to him about something, and I hope you can help me later, and help me say good things. ”

Ning Lanjie saw that it was Peter? Brabec, with a chuckle in his heart, he didn't have to guess to know Peter? Why does Brabec appear here, there is no way to make people subconsciously equate coffee with "Nestle". Ning Lanjie himself would not have this kind of thought, but this kind of behavior of drawing an equal sign is valid in the minds of many consumers around the world.

Ning Lanjie also got a letter this time, and he got the news even earlier than the average person, after all, Hualiang Group, as the largest food manufacturer in China, is the first of the country, and the convenience of obtaining news is more than that of ordinary enterprises, but unfortunately Ning Lanjie has been on a business trip abroad in the past two days, and after getting the news, he hurried and hurried, and still delayed a lot of time. He has been remotely commanding the country in the past few days, and has called Liu Shiqing several times, and when he came back from a business trip abroad, he immediately rushed to Liu Shiqing, hoping to finalize the matter of civet coffee, but he didn't expect to meet Peter? Brabek.

The yield of civet coffee is so low, the world is famous, Indonesia's civet coffee production is less than 450 kilograms per year, if all these coffee beans are put into woven bags, according to a bag of 50 catties, Indonesia's coffee beans are difficult to fill eighteen woven bags. Even in recent years, Indonesians have been making civet coffee in the same way that people breed civets, but the production has been insufficient.

Ning Lanjie doesn't think that Yinhe Industry has found a way to produce civet coffee on a large scale, and the output will not be too much. In this case, Galaxy Industry stays to sell itself, it may not be enough, if Galaxy Industry simply does not plan to buy, but will package it as a gift, and give it to more important people at the right time. Or Liu Shiqing intercepted it as a drink to entertain guests, which is not impossible. If this is the case, Galaxy Industry is completely self-produced and sold, and there is no need to find any partners at all.

This point has been confirmed on the official website of the Galaxy Mutual Aid and Co-promotion Association, and if Galaxy Industry wants to find a partner, it will definitely publish the news. There has been no news so far, which shows that Yinhe Industry does not want to cooperate with other member units or non-member units in the coffee business.

But Ning Lanjie didn't give up, when he was talking to Liu Shiqing, Liu Shiqing never said anything to death, so he rushed over with the idea of giving it a try.

Ning Lan Jiepi didn't smile, "Mr. Brabek, I guess the purpose of your coming here is to talk to Mr. Liu about civet coffee?" ”

Peter? Brabek's heart moved, "Could it be that Mr. Ning is also this purpose?" ”

Ning Lanjie smiled, "It seems that the two of us have thought of it together." Okay, Mr. Liu is still waiting for me in the office, I'll go over first, and we'll talk in detail after you rush over later. ”

Don't wait for Peter? Brabek responded, and Ning Lanjie twisted the switch of the two-wheel self-balancing electric vehicle, and the two-wheel self-balancing electric car jumped out. Peter? Brabek secretly said "not good", and shouted to his subordinates: "Hurry up, hurry up and push out the two-wheel self-balancing electric car, we must catch up with Ning Lanjie, and we can't let him meet Mr. Liu first, otherwise, our cooperation with Galaxy Industry will have to be in vain." ”

Peter? Brabek's subordinates were busy and hurried slowly, but by the time they arrived in the second room, Ning Lanjie had already taken his people and stepped into the elevator. Brabek waved his hand.

Robbed Peter? In front of Brabek, he won a time difference of more than a minute, Ning Lanjie was still a little proud, relying on his friendship with Liu Shiqing, with the long history of cooperation between Hualiang Group and Yinhe Industry, Ning Lanjie believes that as long as he speaks, Liu Shiqing will definitely not choose Hualiang Group as a partner.

But when Yang Nuoting led him into the VIP room, the smile on Ning Lanjie's face stiffened suddenly, in addition to Liu Shiqing in the VIP room, there were two other people in the VIP room, he knew both, one was Le Na, vice chairman of Kraft, the world's second largest food manufacturer? Ms. Dai, the other is Howard, the president of the Starbucks chain? Schultz.

Kraft has many very famous brands, such as Oreo biscuits, Maxwell coffee, and of course, the most well-known among Chinese consumers is TANG Guozhen. Seeing Lena? Day, and Howard? Schultz and the two of them appeared in the VIP room of the second real yàn room, Ning Yongle knew that the situation was not good, but he didn't expect that it was not only him who was eyeing civet coffee, but also so many food industry giants.

At this time, Ning Lanjie is not in a hurry, there are so many food industry giants gathered together, and if he is Liu Shiqing, even if he is looking for a partner, he must be looking for a high bidder, and he will definitely not sell it so-so.

Ning Lanjie at Le Na? Day and Howard? Schultz nodded, kind of a hello, and then found a random chair and sat down, and a few minutes later, Peter? Brabec also appeared in the VIP room, so that in this small room, the world's largest food manufacturing plants, Nestlé and Kraft, as well as Hualiang Group, the largest food manufacturer in China, and Starbucks Coffee, a world-famous coffee chain, are concentrated.

Thank you for the reward of "industrial food, still helpless", thank you V