Chapter 177 Product Launch (Part II)

Chels took the membership card with a smile on his face, and handed it to Testy on the side: "Mossie, you take it to the account desk to check the balance of Mrs. Lucas's account." ”

- Misnamed me again! This damn faggot! Testy reached out and took her card, then muttered and turned to walk towards the tent

A moment later, Tesdy walked back with her membership card and bill, handed them back to Keisley, and then pulled out a pen and handed it over: "A box of 'Hair Growth Balm' costs fifty-four dollars, and a treatment is three boxes." Because your membership card is 20% off, the total cost of a treatment is $129 and 60 cents, plus the cost of your nail maintenance just now, Mrs. Lucas, the balance left in your membership card is $32 and 40 cents, please sign the bill! ”

Mrs. Lucas took the pen, signed the bill with a sigh, took out another two hundred dollars from her wallet, handed it to Desty on the side along with the membership card and pen, and smiled: "Help me continue to recharge another two hundred dollars into the membership card!" Thank you. ”

With a kind smile on her face, Desty reached out to take the money, card and pen handed over, and the smile on her face immediately collapsed when she turned around, and kept muttering in her heart as she walked towards the tent: I am in charge of shampooing, not collecting money and issuing invoices! blahblahblah

Chels, who had added a fortune to his shop, didn't have the time to pay attention to the inner complaint of the waiter named Tess or Testie, who had already opened the plastic paper of the box with a smile on his face. He took out a bottle of solvent and squeezed it into a special mixing bowl, put on plastic gloves and smiled at his loyal guests and said, "Okay, dear Mrs. Lucas, I'm going to start helping you experience this latest product now, please close your eyes"

Two weeks later –

Mrs. Kesley-Lucas excitedly pushed open the door of the beauty salon and waved at Chels, who was giving a haircut to the guests, and shouted, "Chelse, my dearest friend, come and see my newly grown hair!" Wow, it's incredible, it's exactly the same color I used to do when I was younger! You knowβ€”it's been almost a decade since I've seen my hair maintain such a natural, shiny and bright color. Chels. Buddy. I love you so much! This new product you recommended to me, I have decided, and I will add two more courses! ”

As she spoke, Mrs. Lucas took out her wallet and shook it at Chels: "Look. I have all the money ready. Hahaha"

- Scenes like this are happening in beauty salons and hairdressers in cities across the United States

Meanwhile. In the major supermarkets in various cities, on the shelves belonging to the hair care and bath area, boxes of "Li Tang" brand hair growth black hair cream have long been placed. In order to promote this latest product. Kangmei's sales department has launched vigorous promotional activities in major supermarkets across the United Statesβ€”β€”

"Come and see, Kangmei's latest product! Are you still worried about grabbing a handful of hair loss after washing your hair every time? Or are you struggling with more and more gray hair? Then try the latest product from Kangmei - "This is a middle-aged woman in her early forties, and she is one of many hourly sales promoters employed by Kangmei.

At this time, the promoter was enthusiastically holding a pair of elderly couple customers pushing shopping carts in front of her, holding the box in her hand and introducing: "Have you eaten the health care medicine series launched by the 'Kangmei' company?" This is its latest product, the latest technology developed specifically for people with hair loss, baldness and gray hair! Guest, if you buy it now, the company is just doing a promotion, buy three boxes and get one box free! Trust me, the results of the product are extremely remarkable, and after just one box, your hair problems will be significantly improved! ”

The lady of the couple, who was held by the promoter, reached out to take the box, turned to look at her husband, smiled and asked, "Honey, haven't you been bothering the top of your hair?" Shall we buy a box and give it back to you to try and see if it works? ”

The husband seemed to be a little hesitant, unconsciously touched the top of his bald hair, and replied with a pout: "I have used so many products to treat hair loss, no matter how fanciful the advertisement is, it is still not effective!" I guess we should stop wasting money! ”

The wife's fingers rubbed the words "Kangmei Group" on the box, and turned to her husband to persuade: "Kangmei's brand is still good!" Haven't we been taking its health medicine all the time, whether it has an effect or not, your own body is the most clear! Now that Kangmei has also launched products to treat hair loss, I believe it will be more effective than those miscellaneous brands on the market. Anyway, I still approve of Kangmei's things, anyway, the price of a box is not expensive, let's buy a box and try it back! ”

After a moment of silence, the husband reached out and took the box from his wife's hand and put it in the cart in front of him. Immediately after, he looked up and asked the promoter, "Buy three boxes and get one box free, right?" ”

The promoter smiled and nodded: "Of course!" The buy 3 boxes get 1 box free promotion is only three days, and as soon as the three days are over, the normal price will be restored! Guest, this latest product is three boxes for one curative effect, if you use it and it works, you will definitely buy it again in the future, right? I'd better take this opportunity to buy one course of products at a time, and I can give you an extra box! ”

The husband waved his hand impatiently at the promoter and said, "Don't talk nonsense, bring me three more boxes!" ”

After pushing the shopping cart away from the promotional shelf, the wife teased her husband next to her, "Didn't you say you don't want to waste any more money on your hair?" Why did you decide to spend more money this time? ”

"Ahem" The husband clenched his fist and put it in front of his mouth awkwardly, and after coughing, he put down his hand and replied to his wife seriously: "It's not because Kangmei's brand is guaranteed, anyway, this is the last attempt." If that doesn't work this time, I swear I'll never waste a penny on my hair loss again! ”

β€”β€”Stories like this also happened in front of the promotional shelves of the "Hair Growth Black Hair Balm" in various supermarkets, and before you knew it, the three-day promotion officially came to an end. And the brand "Li Tang" is also opening the way because of the significant reputation of Kangmei Group, so it has been unconsciously imprinted into the hearts of thousands of customers who are troubled by hair problems all over the United States.

β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”

August 1st of each year is the annual birthday of Pei Pei.

In mid-July, the old man and the old lady of the family had already called their granddaughter early to ask her to return to Los Angeles a few days early.

Every year on this day, Pei Pei has to spend her birthday with her family. Sing birthday songs, cut cakes, open gift boxes, and eat birthday noodles. It is an indispensable traditional program for this day.

So. As the end of July approached, Pei Pei asked Reese about her work schedule and decided to fly to her Silicon Valley company a few days before her birthday. First, it is to understand the company's latest scientific research progress and the sales of new products after they are put on the shelves. is to bring my younger brother Ash back to Los Angeles to attend her birthday party by the way.

After getting confirmation from the boss. Reesi Tong guΓ² online booking. Booked two flight tickets to San Jose International Airport on July 26.

The next day, July 27th, was Friday. At ten o'clock in the morning, Peipei, who had rested all night, had already appeared in the company.

After a short rest, she directly instructed Reese to inform the senior executives of various departments in the company to go to the conference room on the top floor in ten minutes. She wants to hear a report on their work.

In the conference roomβ€”

"The hair growth cream has been on the shelves for nearly three weeks now, and according to the information reported back by the team of accountants we sent to supervise, the market acceptance of this product is very good, and the sales performance is gradually increasing. So far, nearly 80% of the 200,000 copies of the product have been sold. Kangmei's sales department is already urging us to do our best to send another batch of goods! ”

At this time, the director of the sales department of the company "Pell Biopharma" - Donald Bellucci was making a report. He was one of the first veterans to join the company, and after patiently surviving the idle period for most of the year, his ability gradually became prominent as the patents of the hair growth cream were officially won in various countries.

"Overseer?" Peipei was very satisfied with the sales performance of the product, but she did not listen to Zhang Yinuo report to her about sending a professional team of accountants to supervise Kangmei's books. So, she turned her head to look at Zhang Yinuo and asked.

Zhang Yinuo smiled and did not take the initiative to explain the reason, but looked at Michael, the head of the firm responsible for packaging the company's accounting and auditing matters who was present at the meeting.

Michael received a look from Zhang Yinuo and explained with a smile: "Miss Pell, this is a very normal behavior in the process of cooperation between the company and the company. Once the cooperation is officially launched, as we who undertake all the financial business of Pell Company, out of responsibility for Pell Company, the accounting firm must send a special supervision and audit team to supervise and audit any expenses incurred during the entire cooperation process at any time to avoid affecting the subsequent profit problems. ”

Speaking of this, Michael shrugged his shoulders, turned the pen in his hand and continued: "You knowβ€”in business!" Even if the chairman of Kangmei is your father, the best and best thing for the financial director of any large company is how to stack up the false costs and hide a part of the profits in the complicated expense statements! This has become the behavioral instinct of any practitioner who has been in the accounting industry for many years! Trust me – even your father won't be able to figure out how many tricks are going on here. ”

When Pei Pei heard this, she hurriedly made a "pause" gesture: "Okay, needless to say, I already understand, what you did is very correct!" With that, she turned to Donald Bellucci, the sales director, and said, "Have you contacted Stone Eamont, the head of the factory, about the additional shipment?" Does he ensure the shipment rate of the product? ”

Donald crossed his fingers and replied calmly, "This has been confirmed." If the factory can ship 8,000 to 10,000 boxes of goods per week according to the normal production efficiency, and one box is 24 boxes of sealed boxes, that is, 240,000 boxes of products are shipped a week. Butβ€”"

After pushing the eyes on the bridge of his nose, he continued to speak: "In addition to Kangmei's sales channels, the company's own sales department is also actively developing its own sales channels!" At present, we have made a specific understanding with the head of the department of QVC (the largest TV shopping channel in the United States) who contracts advertising business abroad, and the other party provides several packaging services for our reference, I compare, and the company can buy 09:20-09:28 in a day; 12:30-12:38οΌ› 15:10-15:18οΌ› 18:40-18:48οΌ› 8-minute packed ad slot from 23:10 to 23:18. If we choose the packaging agreement, QVC will also give us a part of the advertising space from after 0:00 to 7:00 in the morning, which is equivalent to giving us three more advertising opportunities."

"How much does it cost?" Pei Pei raised her hand to stop Donald from continuing to explain, and asked the price bluntly.

"The package price is $160,000 per week! The contract must be signed at least one month! Donald replied.

"So cheap?" Pei Pei raised her eyebrows, turned her head to look at Zhang Yinuo and asked, "What do you think?" ”

"Excuse meβ€”" Donald hurriedly interjected, "$160,000 is just part of the expenses we have to pay, according to QVC's agreement, the other party will receive a twenty percent share for every product sold, and it is a pre-tax share!" ”

The difference between pre-tax sharing and pure profit sharing is very different! Let's put it this way, assuming that the unit price of each shipment is $10, and based on the pre-tax share, QVC will enjoy a share of $2 for every single item sold. If the after-tax share is calculated, assuming that the sales tax is 10%, the remaining nine dollars will be 1.8 dollars after deducting the sales tax of one dollar. That's a twenty-cent difference!

It may seem like an inconspicuous difference of twenty cents, but if you zoom in on the scale, 10,000 copies of a single product is a profit of 2,000 dollars, and what about a million copies? That's a full $200,000 profit! (To be continued......)

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