Chapter 303: Celeron Computer VS Commodore64

At one of the largest Best Buy electronics stores in New York, Jack Tramo, the founder of Cammoder Computer Company, looked at the enthusiastic buyers at the company's counter, and he stood behind the salespeople smiling triumphantly.

He had reason to be happy, as a Pole after World War II, Jack Tramo founded a portable printer company in Toronto, Canada, made a fortune in the printer market and then changed the company's name to Commodore, allowing the company to enter the computer industry, and Apple and others as a microcomputer veteran in the seventies.

However, with the continuous development of computer technology, the chip process technology has improved exponentially every once in a while, and Commodore has never found its own company's position and does not have a leading product like Apple, which makes Jack extremely worried.

He gathered all the employees in the company to formulate the company's product development plan, and after discussion and thinking, they finally discovered that there is still one place in the market that has not been occupied, and that is the universal computer!

What is a universal computer, Jack Tramo thinks that products like IBM.PC are not popular. Because of its high price and more professional use, IBMPC is more suitable for business people.

The universal computer is first of all cheap, and the right price is affordable for the general public; It must be suitable for all ages, and this computer should be more suitable for most people; It must be entertaining and educational, so that people can not only learn computer knowledge through it, but also make this computer entertaining. And IBM.PC, obviously, can't do any of this!

Jack Tramo saw an opportunity. He quickly formulated a research plan, that is, to research and design a computer that can be used for office, entertainment, and love by all ages!

Commodore recruited R&D personnel, and after nearly 2 years of R&D, the Commodore64 computer was finally designed and manufactured. This computer allows people to do some simple word processing and billing. The biggest feature is that it can also be connected to a TV set to play games. Of course, the game is not the propaganda caliber of the Commodore64 computer, on the contrary, the manufacturer has also made some publicity to ignore the game, but it is indeed a great game console in the skin of the computer!

Moreover, Commodore's vertical operating system, coupled with the 6502 chip manufactured by its subsidiary MOS, can make the Commodore64 computer quite cheap!

And its slogan is special. Something like: "Why would you think of buying a game console that will make your child playful when you can buy a computer to prepare your child for college?" ”

Cammmann released their products in January before all the manufacturers released their new computers, in order to create a preconceived publicity effect in the market. Serve as a leader in the hearts of the American people.

In fact, the effect is really good, the low price of 595 yuan is very strong to induce consumers to buy**! In addition, the performance of the Commodore64 computer is not bad, in fact, its performance is not much weaker than the mainstream high-end models in the market such as IBM.PC and AppleII, so the launch of this computing has been warmly welcomed by the market.

The counters of Camadon in the major electronic stores are extremely hot. The repeated increase in orders in electronic stores cannot stop the enthusiasm of buyers. Based on this sales situation, the marketing department even predicts that the company's annual sales will exceed 150,000 units. Turnover exceeded 100 million US dollars!

Jack Tramo also made the most optimistic predictions, making crazy plans to sell 200,000 units, and encouraging marketers to go the extra mile. Their products were soon sold in electronics stores across North America, such as Best Buy, Fry's, and other major electronics and appliance chains, as well as providing machines to video game consoles such as bargain stores, department stores, and toy stores. Jack Tramo, who is ambitious, is going to sell his computer to all the families in the United States, and he has the confidence to do so!

"Jack, there's a new computer on the market, as cheap as ours!" The manager of the product store ran to the boss sweating profusely and reported to him in a panic.

"What kind of product makes you so flustered?" Jack raised his head, his bald head glowing with incandescent light. This Pole has always given people a very determined and confident appearance. But this time his body language clearly didn't calm the employee.

"Let's go and see who it is!" Jack Trumor saw the Engineer nod at him as well. Finally put down his body and was led by two employees to the sales counter of Pentium Computer.

The counter is uniformly dark blue VI, the Pentium logo can be seen throughout, and there is a blue oblique oval underneath the counter with the symbol of the Eastern Star in the center.

Now there is a unique machine on display on the counter, which attracts many customers to stand around. The case of this computer has a vertical design that separates from the display, which is quite amazing, and people have never seen a case away from the monitor or keyboard!

In addition, the computer can also be connected to the TV, and it has an expansion card that connects the main unit to the TV to control the keyboard to play games. It also has an attractive mini program that allows you to make simple edits to your images, but of course it's not perfect enough to just show it.

There are 5 boys and girls sitting in front of the computer to experience the activity, and there are engineers next to guide them in the operation. It was discovered that these five young people who looked like students were able to easily manipulate these computers under the simple guidance of engineers, and could use not only some office software such as word but also professional drawing programs such as CAD.

Although the young people are not very familiar with it, the experience is enough to refresh their ears and make them very excited, and the whole experience is full of laughter. There are many teenagers around, and there are also young college students, who also show yearning eyes when they see this experience, and they have asked about the performance of the product. The demos of the experiencers gave people a taste of this great computer, but what made people even more concerned about the price of the computer advertised by the company!

"For only $598, you can have the fun of a high-end computer!"

With high quality performance and a very low price, this computer is undoubtedly the most cost-effective product on the market!

β€œCeleron.PCοΌŸβ€ Jack Tromor stood behind the customer, tiptoe and looking in.

"Jack, many of the performance of this computer is almost exactly the same as ours, or even better than ours! And its price is set so low, as long as $598 to take home a computer, this computer company called Pentium is our biggest competitor! The marketing manager said with an ugly face.

"I see it! Frank, go buy two Celeron computers and let our engineers test what kind of technology this company has! Jack Tramo was also angry, but instead of panicking like his men, he commanded.

Frank looked at the boss's expression and immediately understood what he was going to do, he nodded excitedly and said, "Okay boss, I'll do it!" ”

After the two Celeron computers entered the Commodore laboratory, their engineers studied and analyzed the two computers, and the results showed that the TV extension program of the Celeron computer was very similar to the program of Commodore64, and the game integrated by the computer was also copied from them.

"It's red. Bare. For naked infringement and plagiarism, I want to sue this computer company called Pentium! Jack blew his beard and glared at the report, and gave the assignment to the company's lawyer.

In the United States, if the company does not have a few lawsuits, it is not normal at all, especially for computer companies, when the predecessors have blocked the road, the company wants to develop and has no way to go.

The most famous plagiarism incident in computer history was Compaq's reverse engineering of IBM.PC, and several of Compaq's founders secretly copied IBM.PC. They copied the IBMPC combined information input/output specifications to create a personal computer that was compatible with IBM.PC. Of course, IBM was very angry about this approach, and IBM immediately took Compaq to court, but IBM's monopoly practice has put the market on the verge of exploding, and when IBM was about to fight with Compaq, it suddenly found that the market was flooded with many personal computers that were compatible with their PC. Knocking out one Compaq was useless to IBM, so the two companies had to shake hands.

Facing the other party's lawyer, Lin Qiangsheng smiled, and he said to Li Jing and Wang Huichang in front of him: "It's time for us to play!" ”

Li Jing and Wang Huichang glanced at each other, Wang Huichang picked up the lawyer's letter on the desk and said with a smile: "The company's propaganda offensive has been launched, and it is absolutely impossible to monopolize the market and be a bully!" If Commodore wants to fight a lawsuit, then we will accompany them to fight, just so that Pentium Computer can make a big name through this old computer company! ”

Li Jing looked at the two excited men and said disdainfully: "If you make a name for yourself in this way, I'm afraid you will also be notorious!" ”

"Ha" Lin Qiangsheng and Wang Huichang both laughed, and then Lin Qiangsheng shook his finger and said to the two: "Didn't Kangmaode advertise that their products are not game consoles but learning machines?" Then we will blow up its false face and let the American people know what kind of virtue Cammoud is, a fake computer and real game console! ”

Mr. and Mrs. Wang nodded and walked out of the office, Lin Qiangsheng dangled in the swivel chair and looked at the sky outside the window.

"Commodore64, the universal computer? Gotta beat you down! Lin Qiangsheng patted the armrest, and a smile appeared on the corner of his mouth. (To be continued......)