The reason why Lin sees the C64 as a competitor is entirely due to Commodore's excellent track record in history.

The C64 is much cheaper than IBM, Apple, and Atari PCs due to the fact that it uses an eight-bit processor 6502 that it designs and manufactures in-house. And its vertical management system allows Commodore to desperately suppress market prices like a bandit.

Also known as the "Volkswagen of computers", the C64 introduced many families to the concept of computers for the first time, selling 22 million units over the years, more than any other PC model, and more than 6,000 platformers. It was the best-selling PC in history, at one point accounting for 30 to 40 percent of the market share, outselling IBMPC compatible phones and Apple computers!

Maybe many people don't know why the North American video game industry suddenly collapsed in the 80s, which caused the depression of the entire North American game industry, in fact, personal computer manufacturers led by C64 played a very important role in this!

In the early '80s, personal computers were initially only available at professional computer stores, and at the same time prices were more than $1,000. At the same time, there were inexpensive computers that could be connected directly to the TV and could also have images and sound.

And it was C64 that sounded the clarion call for a computer price war in the spring of 82 and declared war on traditional computer manufacturers. Commodore uses a wealth of marketing tools to promote computer literacy to college and middle school students, not only by recommending products to ordinary computer enthusiasts, but also by going to campuses to promote computer literacy to college and middle school students. In the market, Commodore not only adopts a low price strategy, but also provides a lot of C64 related discount products, so that buyers feel that the purchase of this computer is very value-for-money.

All kinds of means and achievements made Lin Qiangsheng attach great importance to Camod, seeing it as his biggest competitor, even more threatening than IBM and Apple. Because the latter two have a good reputation in the market, and the brand positioning does not conflict with themselves. However, C64 has a lot of overlap with Lin Johnson's computer company in terms of market positioning. Because they are all in an intermediate position in the market, the competition for this position is particularly cruel, and the loser will be completely reduced to a third-rate company or even not enter the stream!

After analysing the competitor's products, Cammod quickly took Pentium to court, suing Pentium for infringing its intellectual property rights and applying for an injunction. Attempts to prevent the sale of Celeron computer products.

Pentium Computer Company actively responded to the lawsuit, preparing for a commercial lawsuit with Cammodal Company, and at the same time hired a well-known team of barristers to help it respond to the lawsuit.

At the same time, Wang Huichang also actively contacted many media, and the Pentium Computer Company spent a lot of money on publicity, and soon the dispute between C64 and Celeron Computer became the focus of news in various computer media. However, very few of these journals have said anything about the benefits of C64, and most of them have focused their attacks on its gameplay.

In the '80s, critical play was the dominant perception in North American society. In this era, game manufacturers have to carefully maintain their market reputation, and there are very few games like Camamoder who are anti-game and aggressively advertise their entertainment and bundle many game discount products.

Cammodud has cleverly separated TV commercials from in-store promotions. Let the public watch the TV commercial and be attracted to the store, and then the many computer products on the store will inevitably make the buyer picky, and at this time Cammoude advertised that his computer can not only play games, but its main function is actually to learn computer knowledge, so that all of a sudden it will pull customers back. Consumers compare in their hearts, this computer can learn computer knowledge and play games, and the cost performance is quite high. Camod's publicity has had a good effect, and the psychology of the customer is also in place.

In the face of such a treacherous competitor, Pentium Computer Company directly unveiled the fake signboard of Kangmaode selling dog meat on the head of a sheep. Red. Bare. The naked showed the true face of C64 to the public!

Not only does the company make its products more than game consoles, but the company has also opened up its own standards so that many game design companies can develop and design a large number of game products for the C64 platform. The C64 is simply an out-and-out game console, and its learning function is very weak, so students can't learn any computer knowledge through it! It completely deceived consumers, its propaganda in the middle school student group is completely inconsistent with the actual feelings, people will find that it is the most suitable use for playing games after buying this computer, and buying a C64 computer will make children playful!

A San Francisco-area computer journal published an article critical of the C64 computer, apparently disparaging the product that masqueraded as a computer but was actually a game console. Fight against Commodore deception of consumers on an ethical level.

Other media did not have the courage to completely offend Cammodal as this computer periodical, and everyone's collective understanding was that this journal did not know how much benefit it received from Pentium Computer Company, but this did not delay them from following behind to fan the flames and increase sales.

After seeing such an article, consumers originally had the intention of watching a good show. But then people gradually began to wonder if the C64 computer was really a game console disguised as a computer.

Gradually, many people began to equate game consoles with C64, and once they had this impression, it was difficult for people to change their minds.

Jack never expected to provoke an iron plate, and after a simple comparison of the product performance and features of the two companies, the media quickly turned to the place where Cammex was least willing to be touched.

Originally, the company took great pains to separate its products from game consoles, but what can the 6502 do as an 8-bit processor! After configuring this low-end backward chipC64 can only carry out some simple word processing, if a computer only has this ability, then there are already many similar products on the market, C64 is nothing special in it, so the product is naturally endowed with game functions, and Commodore soon took entertainment as the main selling point of this computer!

Now that the true usefulness of the C64 has been revealed, Camamode has nothing to hide. Even if the company comes up with huge financial resources to make the media change its tone, it will not help, the C64 computer is there, if there are a large number of C64 platform games in the future, how can the company explain!

There is only silence at this time!

People suddenly found that some time ago in the market arrogant Kangmoude company suddenly became silent, a moment ago the company's sales staff was still enthusiastically telling people not to believe the rumors of competitors, C64 is not a game console but a real PC, but now after the explosive revelations in the media, Kangmoude seems to have been wilted all of a sudden!

"Johnson & Johnson, should we take advantage of the victory and chase after it? Let the company continue to develop an 8-bit processor to occupy the low-end computer market? Wang Huichang called Lin Qiangsheng and asked. Like an ordinary company, Wang Huichang directly took the idea, but he still needed to discuss with Lin Qiangsheng in terms of product development and business strategy.

At this time, Lin Qiangsheng was at the LS Automotive Technology Research Institute in Los Angeles, and engineers were improving and tuning the Lexus LS400. The test team in China has gone around the country, and has found a lot of problems, such as cylinder corrosion resistance, fuel saving problems, etc., and now LS engineers are doing public relations on the LS400 summary problems one by one. In addition, in the past two years, there have also been many new automotive technologies, and it is also necessary to integrate these new technologies into the car body.

The Japanese spent five or six years studying the LS400, and although Lin Qiangsheng didn't plan to do it for so long, it is estimated that this time will not be less. This car is positioned by him as a high-end luxury car at the Mercedes-Benz and BMW levels, and it is necessary to invest a lot of energy to make the LS400 a high-level top model!

"Research on 8-bit processors can be put on the agenda, but this brand has not been established for long, so don't go to the low-end machine project! This gives consumers a bad feeling, as if we have to follow in the footsteps of our opponents! You pay attention to the game console industry in North America, I plan to enter this industry, but we are only a supplier of R&D and manufacturing chips, not the whole machine market first! ”

Lin Qiangsheng recalled the American game console industry in the 80s in his previous life, and he remembered that Atari would go out of business, which indicated that the prospects for the North American game console industry were not optimistic. Such a big game company said that it would go out of business, and it was obvious that the American game console industry was not easy to mix, so it was better to provide them with only accessories, so that they could advance and retreat.

Wang Huichang said with a smile: "Okay, the engineers have actually started to design 8-bit processors, and it should be in the near future to come up with the finished product!" I'm reaching out to gaming companies like Atari and Mattel right now and asking them to take a look at our processors! ”

Lin Qiangsheng said with a smile: "Okay, Camad's 6502 processor is the main supplier of these game console manufacturers!" Let's suppress them in the personal computer market and insert a knife in the heart of Commodore, so that it completely loses this biggest cost advantage! ”

"Well, the bottom of the kettle is drawn! I arranged it right away and surprised the Pole! After listening to Lin Qiangsheng's proposal, Wang Huichang nodded, Lin Qiangsheng's trick was indescribable.

The reason why Cammodore's products are so cheap is not that they have their own chip manufacturing factory, and the 6502 processor is a well-known low-cost product, even at a price of $20, who has it at a lower price!

Although the price of Celeron processors can reach 25 US dollars, in fact, if the company adopts a low-price strategy, it will not make money, it is a hurtful thing to hurt others and hurt themselves. (To be continued......)