"Supermarket VIP Affiliate Program?"

The supermarket in the 2000s was just taking shape in China.

Similarly, even if it is an international supermarket, they have not launched a VIP membership program for the time being.

"Is that the same as an online VIP member?"

Han Xue, who has always liked to surf the Internet, is thinking of VIP members on the Internet at this time.

"Mr. Han is really smart, that's pretty much it."

Why the supermarket VIP plan has not appeared, it is not that the major supermarket companies are not smart, but that the emergence of VIP members is completely modeled after the Internet membership system of later generations. And the real outbreak time of the Internet was around 99 years. No matter how smart these companies are, they can't think of VIP members on the Internet. Therefore, no supermarket has yet realized the application of Internet theory to supermarket operation.

But Zhang Ning, who came from later generations, could have put forward such a plan lightly.

However, although Han Xue thought of online VIP members, she was puzzled by Zhang Ning's supermarket VIP plan, "However, it seems that online VIP members can't use our supermarket. ”

The online VIP membership service is a means of profit for most merchants, such as the VIP membership service launched by Lianzhong World, he needs users to pay 10 yuan per month to Lianzhong Company. Of course, the reason why users will pay is because VIP members have more special features than ordinary members.

However, Han Xue does not think that such a membership formulation can be used in supermarkets.

Supermarkets are for shopping, and even if they don't shop, they can come there. It seems that it is useless to launch this VIP membership. Could it be that the supermarket launched this VIP membership, and it can also allow member users to buy more advanced products? This kind of differentiated service can be done online, but it does not work in supermarkets that serve all users.

"Hehe, Mr. Han, the supermarket VIP members I am talking about are just a little similar to the VIP members on the Internet. However, we are not completely plagiarizing. As you said, our supermarket still makes it impossible for people who come to us to pay for shopping. This is definitely not good, if users are asked to pay money to buy things, I am afraid that China Resources Vanguard will have to go out of business in a few months. ”

"What do you mean, Boss Zhang?"

"I mean, we don't charge for VIP membership, we offer it for free to all users."

"Free for all users? But what's the use of that? ”

"Of course it works."

In order to illustrate this VIP membership service, Zhang Ning also took out a bank card, "My plan is that we will issue a membership card like a bank card to all users, and this member has the points accumulated by users when they purchase items." In principle, this point is purchased for one dollar, and we will redeem it for huàn1 points. If they reach a certain amount of points, for example, 1,000 points, we can give them a free gift. Of course, we can also set the items that can be claimed with different points. 500 points can get an umbrella, or get a pound of ribs for free. 1000 points can be exchanged for a t-shirt, and 5000 points can be exchanged for a small mp3...... Wait a minute. ”

"Your method seems to be good, but if everyone comes to collect points, won't our profits shrink."

"Of course it's going to be a little bit smaller, but it's only a very small part. However, compared to potential users, this profit is not important at all. Moreover, you must know that such a point system is not a one-time one, it is said to be points, that is, it is accumulated again and again. Think about it, if you have a membership card of China Resources Vanguard. You buy a few hundred dollars in this item, and then, you have a few hundred points. By the time the next time you shopped, you could have gone to another supermarket. However, you think that if you buy a few hundred more items, you can redeem other prizes for free. At this time, you will think. It's the same shopping, and it's the same wherever you go. However, if I have such membership points, I will go to the designated one. You say, with such fixed consumption, will they not come to Vanguard? ”

"I see."

It turns out that this point is not just a one-time stimulus, but a multiple stimulus.

When buying items multiple times, multiple stimuli are formed, so that users develop the habit of shopping in this supermarket all the time.

Once such a habit is formed, even if it is the supergiant Wal-Mart, CR Vanguard has the ability to fight.

"This 10 million is really worth it."

In her heart, Han Xue was a little excited.

Such a plan is really too genius, if it were herself, Han Xue asked herself, she couldn't think of such a plan even if she killed herself.

"Hehe, don't say it's worth it so fast, this plan is really good. However, have you taken it into account. What if other supermarkets imitate the past after CR Vanguard launched its membership system? ”

"This ......"

Han Xue was also stunned for a moment, "Yes, if supermarkets like Wal-Mart have also launched such a point system, what should we do?" ”

Originally, there was still an advantage, but when I thought that others would copy it, wouldn't it be nothing?

"This is indeed a troublesome matter, so you China Resources Vanguard must be fast. For example, after the introduction of the points system, it quickly began to be promoted. Even, such membership cards are forcibly sold to all users who shop. In other words, in the first period, when the other party did not react, we quickly occupied the market. ”

"It's an option, but we only have a maximum of three months ahead. After 3 months, I would like to believe that with some other giant chain supermarket, they will definitely imitate us and launch their points rewards. ”

"Yes, that's right, 3 months is enough time for them to react. However, we can increase this time to half a year, or even a year. ”

"How to grow?"

"Seeing my bank card, we can make him into a membership card. This card can be recognized by the electronic system and can be used to increase or decrease points at the time of payment. In other words, for this small card, he also needs to use electronic identification technology. This piece of technology, although not complicated, is not simple. However, to establish their own set of supermarket electronic identification system, at least, they need half a year. If the strength is insufficient, it may not be possible to do it in a year. ”

Although in later generations, electronic identification technology has been used in countless fields, and it is not a very difficult technology. However, in the year 2000, not to mention China, even the world, in terms of electronic information technology, was not very developed. Therefore, in 2000, there was a supermarket in the supermarket, but he did not have an electronic identification system. The sale of a qiē product can only be operated manually. After China Resources Vanguard launched the points plan, in addition to investigating how such a points system is, they also had to go through layers of meetings before they could finally make a decision. And after they decided, they had to spend time to come up with a set of electronic identification systems for their own supermarkets, which could definitely take half a year to a year.

"In other words, you China Resources Vanguard have an advantage of one year."

"Okay, I'm fine."

With the advantage of one year, Han Xue is definitely sure to quickly seize the market.

……

After Han Xue left, Zhang Ning called Chen Qingqing over.

"Sister Qing, I plan to enter the online game industry."

"What, Xiao Ning, good and decent, why do you want to enter the online game?"

"If you want to say why, it's that online games are easy to make money."

Don't look at Zhang Ning's casual gift to China Resources Vanguard, or he made millions of dollars by writing books, but for the Internet industry, tens of millions of yuan are nothing at all. Not only is it nothing, but even, with the current scale of tens of millions, he can only let the company support for half a year. Therefore, Zhang Ning needs a way to make a lot of money.

And this method, after thinking about it, Zhang Ning only thinks of one, and that is online games.

Take a look at Chen Tianqiao in later generations, a legend that directly made him the richest man in China.

It is no wonder that some people in later generations said that there is an industry in this world that is faster than grabbing, and that is online games.

Thinking of the popularity of online games in later generations, Zhang Ning was a little excited. Moreover, in later generations, the promotion of the Internet in China also first relied on online games. It can be said that without online games, China's Internet would not have developed so fast. Of course, Zhang Ning did not engage in online games for the purpose of developing China's Internet, he is really short of money now.

In particular, the emergence of Masayoshi Son made Zhang Ning more aware of the importance of capital.

Zhang Ning doesn't want to rely on capital, so he must have capital.

How to have capital, the fastest way, is also to engage in online games.

Of course, in fact, there are still many profitable industries on the Internet in later generations. Like search engines, like e-commerce, these are all very lucrative things. However, whether it is a search engine or e-commerce, it is not suitable to enter the country at present. Especially the search engine, which involves more critical search technology, Zhang Ning just wants to enter, but he can't get in for the time being.

"Xiao Ning, I know that you are because the company's operating funds are not enough. However, online games aren't necessarily that easy. Moreover, we don't know much about this part, so you should investigate the market carefully. ”

Although Chen Qingqing didn't want Zhang Ning to enter other markets, thinking of Zhang Ning's insistence, there was no way to persuade him.

Moreover, during this period of time, Chen Qingqing also really felt the threat of capital.

If an Internet company does not have strong cash support, then it will either be bought by someone or eliminated from the market.

It is a miracle that Penguin Tech has been able to hold up until now, to be honest.

"Well, I know, so, I'm going to go and have a look at Lei Jue's company."

Leijue Company is the first company to operate online games in China, and the King of Kings is their product.