That's right, all the members of Penguin Technology, including Zhang Ning, have indeed done nothing in the past few days.

Most of them, they just look at the number of members that continue to explode every day, and some are shocked and in a daze.

"Mr. Zhang, oh my God, the number of our members has exceeded 1 million."

Looking at the number of members who have broken through in just a few days, Ma Huateng, Zeng Liqing, Zhang Zhidong, and the three of them can't believe it.

"Mr. Zhang, how did you do it?"

Eagerly, Ma Huateng wanted to figure out the reason for the explosion in the number of members.

It's just that Zhang Ning laughed and said, "Didn't I stay with you these days, I didn't do anything." ”

"But how did our membership number explode all of a sudden? By the way, you've already made a prediction. Mr. Zhang, just tell us, in the end, what is the name of this? ”

Not only are some other media confused about the number of members of Penguin Technology, but even the three of them are also confused about this sudden outbreak. Their initial assumption was that even if they thought they could attract a lot of members, they would not be able to break 1 million members in a short period of time.

The increase in membership requires a process, and often this process takes 1-3 years.

"There is no name, if you want to talk about the name, that is, our membership function has successfully attracted users."

"However, even if we attract users, we can't grow our membership so quickly all at once. Just like the number of people online at the same time in a game, it will take at least half a year or even a year to grow from 100,000 to 1 million. ”

With such a quick outburst, Ma Huateng and they simply felt that there was something unscientific.

This seems to defy the laws of business.

"No, I think that the number of our instant messenger members, he should grow like this. Moreover, just now you have been comparing our instant messaging QQ to online games. At the same time, the outside world also compares our QQ with the development of online games. But, I would say, one is instant messaging and the other is an online game, are they comparable? ”

At this point, the three of them were stunned.

That's right, why compare instant messaging to online games.

These are two completely different products, and they have nothing to compare to.

"Okay, even if you compare instant messaging to online games. So, let's compare. Let's talk about online games first, online games will absorb members will look the same as the number of members we QQ absorbs, and we all hope that the more members, the better. However, once the online game is charged, if you do not become a member, or if you do not purchase a point card, then you will not be able to play the game. But our QQ is different, even if many users don't want to become members, they can still use our instant messaging. ”

"And what does that mean?"

Zhang Zhidong still doesn't understand.

"What it means is that as long as the users who are still using our QQ, they are likely to become our members, and if he doesn't open it now, he may open it tomorrow. If he doesn't open it tomorrow, he will open it the day after tomorrow. Moreover, as long as our QQ continues to operate, the number of our users will continue to grow, and our members will continue to grow. But in an online game, it's different. It turns out that when it was free, there may be 1 million online at the same time, and once it is charged, I am afraid that the number of such people will drop directly to 300,000. ”

Zeng Liqing nodded, understanding a little, but still said, "Mr. Zhang, you are talking about the issue of free and user base. This can only be said that there is a lot of potential for our instant messaging members to be tapped in the future. However, it is still impossible to explain why we were able to reach 1 million members so quickly. ”

If it is said that the number of members directly exceeds 1 million, this is not enough.

This shows that the membership function is very attractive, and it directly attracts a lot of users at once.

But there were only 100,000 members on the first day, which already means that others are not particularly interested in members.

"It seems that Li Qing has a unique vision, yes, I only said the issue of free and base, and it doesn't explain why our membership can explode. As for the reason for his explosion. It's actually quite simple, and the user is tempted. ”

"Seduced?"

"In other words, our membership function has stimulated these users."

"Let's put it this way, let's take online games as an example. In online games, when we see high-end equipment and high-level weapons in other people's hands, we will not be very jealous and want to get their weapons into our own hands. ”

"Of course. The reason why the game is popular, I'm afraid, is because of these levels. ”

"It's the same in our QQ. When users see that there are members using custom avatars, using magic emoticons, and ID names can be relied on, will they also want to get such a feature? ”

"Absolutely. Just ......"

"It's just that you have to say that although others also want to open it, because they want money, it is impossible for everyone to rush to open it. If you think about it, it seems to be such a truth. However, if you think about it at a deeper level, our assumption may not be right. ”

Speaking of this, Zhang Ningdu took a few steps and said again, "As I said just now, our QQ is different from online games. In the game, we see high-level equipment, although the eyes are red, but there is nothing to be done. Even, sometimes, when I see other people's high-level equipment PK destroying themselves, I will scold them, saying that they are RMB players. Or, I've been bullied by them with high-level equipment or something like that in the game for a long time, so I won't play this one game. Or maybe I go back with several people to bully back, but in our QQ, there is no concept of zài bullying back.

If you don't upgrade your membership, you'll never have this feature. The most important thing is that your friends will stimulate you with some membership features every day. Among them, some member users are your netizens, maybe this kind of stimulation is less. But more than that, I'm afraid it's some of your friends in reality. And under the stimulation of these friends, naturally, you will also think of opening a membership yourself. ”

Otherwise, you don't use this QQ, but is it possible to use QQ?

To use it, you will always be tempted and stimulated by these members.

We only opened 100,000 members that day, which is a relatively small number. However, when these 100,000 member users can continue to stimulate a series of friends he has added every day and night. And, I would say, the excitement is even greater than the excitement in the game.

As mentioned earlier, online games may just be online games, and all the equipment in them is virtual. You enter this game to get a virtual sense of honor. If you don't go inside, you can't feel it. However, our instant communication is both a product of the virtual and the real. You may not be stimulated by the virtual network, but once you are in reality. Once all your friends are members, once your friends are all using very personal avatars. As you don't have this one function, haven't you considered opening a membership for use?