Smith, the negotiator of Anshai Company, kept urging Xu Guofu: "Mr. Xu, can we start price negotiations with the other party today, time waits for no one, the sooner the negotiation is completed, the faster we can make the layout, SAM's ice and snow beer production is still increasing, we must fight back." ”

Xu Guofu said unhurriedly: "Mr. Smith, this is not in a hurry. Ice beer and ice city beer have started to promote and fight a price war. This kind of promotion, we can see with our eyes, is definitely a loss. Even though there is almost no shipping cost for Ice City Beer, the cost of developing a new recipe is not low, right? The more fierce the battle they are now, the more Tokai Beer will lose money, right? ”

Smith nodded thoughtfully: "What does Mr. Xu mean, let's wait, the more Donghai Beer loses, the lower the price of their brewery will be?" ”

"And that's not all. Wait for another half a month, when Ice and Snow Beer and Ice City Beer are inseparable, we can just intervene strongly, with the thickness of our Anshai funds, even if we can't defeat Ice and Snow Beer, but it's no problem to knock down Ice City Beer, right? At that time, we will wait for the Ice City Beer to make ends meet, and take the opportunity to take down the Ice City Beer, this is our ultimate goal, isn't it? Xu Guofu looked like he was holding a pearl of wisdom.

"Hahaha, that's right, that's right, our first goal is the Ice City beer brand. Then let's wait first, just let the Donghai Beer gang be anxious, and it will be convenient for us to lower the price when the time comes! Smith felt that the agent he was looking for, Xu Guofu, was really good, and he was very considerate of their company, and if it worked well, he could be recruited into the company as an assistant sales director in the future.

Shi Lei was doing Hu Changsheng's car at this time, heading to the headquarters of the North Branch of Donghai Beer. Donghai Beer North Branch. Headquartered in Bingcheng, they have one brewery in each of the four cities in the Northeast, and in addition to producing their Donghai brand beer, they also have their original local beer brand.

Originally, Donghai Beer was doing well, although it can't be said to be profitable, but it is finally profitable. It's a pity that from the year before. Bingcheng Beer expanded its production capacity, and Ice and Snow Beer began to sell tentatively to the Northeast, and the sales of Donghai Beer North Branch have been declining, and it has been losing money for two consecutive years.

According to current estimates, this year will definitely be a loss, and there will be more losses. The more they produce, the more they lose. But without production, even the value of the brand will disappear. Although production is losing money now, at least there are still people who remember their brand.

Tokai beer is similar to Ice City beer. They are all state-owned enterprises, and they are in the eastern part of Guangdong, and their sales are very good. At the beginning, they also wanted to expand the company, and they also took a fancy to Ice City Beer. I want to adopt the strategy of surrounding the city from the countryside, first grab the market of Bingcheng Beer, and then buy Bingcheng Beer.

I don't know that it's okay to start developing, but with the expansion of Ice and Snow Beer, Bingcheng Beer has also expanded its production capacity. Their sales are gradually declining. After all, that kind of municipal-level brand still can't do the boss of Northeast beer like Bingcheng Beer.

The CEO of Donghai Brewery's northern branch has long had the intention of selling the branch. The head office has also agreed. The branch is losing money, and even the stock price of their head office is falling. If you can sell this burden, you can not only get back a lot of cash, but also pull up the stock price, killing two birds with one stone.

However, a few days ago, Anshai Company came to contact them, and it was a good discussion. It was time to talk about the specific purchase price, and the other party suddenly stopped moving. I don't know if I don't want to buy it, or if I'm pretending to be a bit of a gesture to lower the price.

And today, someone contacted him again, an investment company called Shisheng Holdings, who was planning to buy their company. I hope it will work this time. He also had an explanation for the head office, at least he sold it by shopping around and chose a high price.

"Mr. Cui, hello, we are the chairman of Shisheng Holdings, and my name is Hu Changsheng."

"Hu Changsheng? Are you Hu Changsheng of Changsheng Group? Eh, it's better to be famous than to meet, I knew it was Mr. Hu, I should go to Mr. Hu's company for an interview. As soon as Mr. Cui heard that the other party was Longjiang Hu Changsheng, he immediately stood up from the boss's chair and stretched out his hands from a distance.

Hu Changsheng is a rich man, and this time the branch may be sold at a good price.

"Hahaha, Mr. Cui has heard of me. This is Shi Lei, director and vice president of our Shisheng Holdings. ”

"Hello Mr. Shi."

"Mr. Cui, Mr. Cui is already clear about our intentions, right?" Shi Lei held Mr. Cui's hand and asked.

"Clear, of course clear. Sit down, let's have a good talk. Mr. Cui secretly looked at Shi Lei, so young, he was actually a director of Shisheng Holdings, he didn't seem to have heard of this person before?

Mr. Cui took out the soft China and handed over two sticks with Hu Changsheng and Shi Lei. Shi Lei took it and lit it, but Hu Changsheng waved his hand, took out a cigar from his pocket, and took a deep breath on it.

Mr. Cui was a little embarrassed, a big boss like Mr. Hu seemed to be not used to cigarettes, and smoking cigars could show their identity. I knew that he also had two boxes of cigars in the office, so it would not be too embarrassing to meet someone like Mr. Hu.

All three of them bowed their heads, and none of them spoke first.

Or Mr. Cui couldn't help but say: "Mr. Hu, Mr. Shi, have you Shisheng Holdings done a wine business?" ”

"Not before, but from now on, we're going to do business in this area. We feel that the beer business has a lot to offer. Nowadays, people are very stressed, and many people like to drink some alcohol after work to relieve stress. The alcohol content is too high, the red wine is too expensive, and the beer is the most economical. Hu Changsheng said with a smile.

Mr. Cui is secretly happy in his heart, none of them have done beer business, so they must not have a thorough understanding of this industry, doesn't it mean that I can ask for a higher price? Maybe if you sell it to them, you won't lose money, but you can also make some money.

"Let me tell us about the northern branch of Donghai Brewery. Our Donghai Beer North Branch is a branch of Donghai Beer Group, headquartered in Bingcheng, with four breweries and five beer brands......"

Mr. Cui spoke for more than ten minutes, and he came with his mouth open to bring these information, and it seemed that he knew the company very well. In fact, these materials were only remembered by Mr. Cui when he talked to Xu Guofu a few days ago, who remembered them in such detail before.

"I don't know how much Shisheng Holdings intends to acquire, is it all the factories, brands, sales channels, or only part of it?"

"Of course it's all, since we Shisheng Holdings have made a move, it won't be a small fight. Mr. Cui, you can make a price, if it is suitable, we can sign the contract now. Hu Changsheng looked wealthy.

Mr. Cui was overjoyed, this is the Boss Hu he had heard of, look at how people do business.

"Well, that's Shisheng Holdings' acquisition of our Donghai Beer North Branch? But let me first explain that we can't give you the brand of Donghai Beer, and if you want to use it, you need to pay us the trademark right fee, which is a dime a bottle for a bottle. As for the other four brands, they can be sold directly to you, Mr. Hu, do you think this is okay? Mr. Cui asked cautiously, for fear that Mr. Hu would be unhappy, so he left directly.

"Of course there is no problem, in fact, we don't plan to produce the brand of Donghai Beer, and we don't plan to produce those four brands, we will follow the example of Ice and Snow Beer and get an independent brand, these small brands, I'm afraid they will become history."

Hearing Hu Changsheng say this, Mr. Cui frowned. Don't want branding? How can this work, they have been operating at a loss for so long, isn't it just to preserve brand value? If they don't want the brand, then it's useless to keep Donghai Beer, these four brands are only recognized in their respective cities, and how many people have heard of it when they get it outside?

"Mr. Hu, this brand and the factory are one, you only want the factory, not the brand, who will sell the rest of our brands to?" Mr. Cui said urgently.

"I said, it's useless for us to want brands, your brands are not well-known, what do we buy them for? If you are willing to sell the brand of Tokai Beer, we can still consider it. Hu Changsheng pointed his finger at the coffee table as he spoke.

In fact, this is just Hu Changsheng's excuse, if the other party is willing to sell the brand of Donghai Beer, of course they will be very interested. But I also know that the other party will definitely not sell, and it is a sky-high price to sell. As for those four small brands, of course they also need them, otherwise what beer will be produced, and will there be time for new registrations? How to continue to stir up the wind and rain in Longjiang?

"Mr. Hu, there is another company that is in contact with us, and we don't have to sell it to Shisheng Holdings. I said very clearly, these four brands are tied to the four factories, and if you want to buy them, you have to buy them together, and they will definitely not be disassembled and sold. Moreover, these four brands are also very well-known in local cities, accounting for at least 40% of local sales. ”

Hu Changsheng smiled and shook his head: "When you Donghai Beer acquired those four factories, they could account for more than sixty percent of the sales in the local city, right?" Let you run for a few years, and your market share has dropped by a third. In other words, the brand is going downhill, do you think a brand that is going downhill is still of much value? Besides, there are companies that are approaching you, so what price can they offer? ”

Mr. Cui was silent, what price did they offer? They didn't make a bid. The representative of Anshai Group originally talked about it well, but suddenly it was not contacted, it seems that it is necessary to contact them for a while, even if it is because of this, the price can only be recognized, who makes people willing to buy the brand, this Shisheng Holdings does not look down on it at all.

"Mr. Hu, you can't say that. The sales of our beer have not declined, but it is only because of the large advertising of Ice City Beer and Ice and Snow Beer and the many promotional means that our market has been squeezed, and we are still the first in sales in our respective markets, which is still very valuable. Besides, our Donghai Beer North Branch ranks third among all beer companies in Longjiang, and the gap between them is not big. (To be continued......)