Chapter 478: Double-line progression
It was about noon, and the two sides didn't talk about the price. At noon, Mr. Cui wanted to invite Hu Changsheng and Shi Lei to dinner, but Hu Changsheng directly refused.
When he came out of the office building of Donghai Beer, Hu Changsheng said to Shi Lei: "Next time you come to talk to Mr. Cui, I will go to see how far Aneshai Company has progressed." ”
Shi Lei thought for a while and said: "It's best to let Anshai quote first, and we will weigh it before we can win it at the best price." ”
"Then wait, I don't think Anshai will be delayed for long, if Ice and Snow Beer and Ice City Beer are separated, it will be too late for them to make another move!"
The sales director of the Northeast Region of Ice and Snow Beer looked at the report with a solemn expression. This time, they plan to start an all-out war with Bingcheng Beer, once they take down Bingcheng Beer, they can besiege Beijing Beer on both sides, and it is no longer a dream to dominate the domestic beer industry at that time.
In the past two years, it has gradually penetrated into the Northeast market, but it has never been the opponent of Bingcheng Beer, after all, this is someone else's base. Finally, with a wave of the company's hand, hundreds of millions of funds were allocated, so that they could do prize promotions. I don't believe it, there are prizes for bottles, and the price is the same as yours, and you can't sell it!
Sure enough, in the first week, the sales volume caught up with the previous month. It also made the sales of Ice City beer plummet. But what they didn't expect was that Bingcheng Beer soon launched a prize promotion, and it was still a new variety with a similar taste to them.
Every new variety on the market needs to do some promotion, that is, no matter whether their ice and snow beer grabs the market of Bingcheng beer, others already have this part of the budget, and they are going to carry out prize promotions. It's just because of the aggression of their ice and snow beer, and it was carried out in advance, and in summary, it was their ice and snow beer that lost.
Hum. Which domestic beer company has the sales volume of their ice and snow beer, which company has their ice and snow beer wealth, and which company has such a large advertising investment in their ice and snow beer? It is not without a standoff with local beer companies in other provinces before, but in the end, it was their ice and snow beer that won. This will be the case this time too!
I heard that the small bottles of beer launched by the company are also selling well. Sales in bars, KTVs and other places are rising, and they have begun to grab the market for Baiwei. Isn't Anshai still moving, shouldn't it?
But the company did not receive any news that Aneshai sent people to China, to say that Aneshai gave up the Asian market, how is this possible, it must be that they are dormant, thinking of some idea to grab the market in one fell swoop.
The two representatives of Anshai Company also became anxious, and they suddenly received a call from Mr. Cui, asking if they still had any intention of acquiring. If there is, then hurry over to talk, if not, then the northern branch of Donghai Beer will be sold to others, and new buyers have appeared.
"Mr. Xu, should we go and talk to Mr. Cui now, how can there be a new buyer, is it ice and snow beer?" Smith asked anxiously.
This time, they represented Anshai in the acquisition of these small and medium-sized beer companies. It is also to integrate and balance ice and snow beer. At least it must be on par with ice and snow beer, otherwise it will be impossible to compete in other Asian markets.
The Asian market is huge, the profit margins are very large, and they must not afford to lose this strategic location. In the Americas, they can win. In Asia, you can win too!
Xu Guofu actually already knew who the person who contacted Mr. Cui was. He remained silent, pondered for a while and said, "Okay, let's go talk to Mr. Cui tomorrow." But Mr. Smith, in this way, the price will not be able to be suppressed. ”
Smith gritted his teeth: "It's okay, at least let's buy Donghai Beer first." So that we can besiege the Ice City Beer, and when we take the Ice City Beer, that's when we fight back! ”
Hu Changsheng knew that Xu Guofu had taken Smith and they had contacted Mr. Cui again, and this time Smith and they didn't delay anymore and talked directly about the price. Four breweries, a total of 386 million, this is the result of their consultation. Mr. Cui didn't say yes, nor did he say no, but just said that he would report to the head office, and if the head office didn't object, then he could sign the contract.
Xu Guofu didn't know this price at all, because during the negotiation, Smith personally negotiated with Mr. Cui and the others, and the others were in another room.
Xu Guofu's face changed slightly, what can I do, I can't know the reserve price of Anshai, I can't tell Mr. Hu, will Mr. Hu think that he is useless, and the money promised to him, is he not going to give it?
At this time, Hu Changsheng was taking a trader to suppress the stock price of Donghai Beer on the stock market. After the acquisition of the northern branch of Donghai Beer, the stock price will definitely recover, and this is the time for their company to make money.
Shi Lei took two subordinates to Mr. Cui's office this time. This time, Mr. Cui did not have the appearance of being in a hurry to sell the company last time, but became very calm and looked like he was in a hurry.
That's right, the price he negotiated with Anshai was reported to the head office, and the head office had agreed, believing that the price was acceptable. Although it is still not high, the longer it drags on, the more they lose, and it is better to sell it now.
What's more, now that their company's stock price is suppressed by Dazhuang, they also need some funds to save the market. The reason why Mr. Cui did not directly sign a contract with the representative of Anshai was to see the quotation of Shisheng Holdings, and if the price here was higher, of course it would be sold to Shisheng Holdings.
"Mr. Shi, why didn't Mr. Hu come this time?" Mr. Cui didn't see Hu Changsheng and was slightly disappointed. Shi Lei is so young, what kind of director and vice president, it is estimated that he is relying on the help of his family, can he make any decisions?
"Mr. Hu has some other things, so I am fully responsible for this negotiation. Mr. Cui, we won't go around the bush anymore, and say straight to the point, you plan to sell all the northern branches, and we can also take them all, you can make a price. ”
Mr. Cui didn't expect Shi Lei to be so happy, and the rhetoric he prepared before seemed to be useless.
"Since Mr. Shi is so happy, I'll say it directly. At a fixed price, 420 million, if Mr. Shi agrees, we will be able to sign the contract immediately, and you can also carry out the transformation one day earlier. ”
"Hmph~~ Did I hear me right? If it was last year, the price of 420 million yuan was not high, but in the first half of this year, your company's losses were very strict, and even the wages of workers were almost unpaid, so why was it still worth 420 million? I think 380 million is a very reasonable price, after all, we don't need your brand, this is an additional investment for us. Shi Lei smiled and shook his head, according to their assessment, 380 million is the value of Donghai Beer Northern Branch, and any more is a premium.
"Mr. Shi, I'm not joking, because a company has already offered us a price." Mr. Cui smiled very proudly, now the two companies are competing, we are fragrant, why can't the price be raised?
"Oh? Is it the Aneshai Group? So what price did they offer you? Is there 400 million? I guess their offer is lower than what we offered. "Shi Lei looks like I already knew.
The smile on Mr. Cui's face disappeared, why, this Shi Lei knows that Anshai has negotiated with us? Yes, Anshai began to offer a lower price than yours, only 370 million, but after our negotiations, we have already talked about 386 million, which is 6 million higher than your 380 million!
"Mr. Shi is too confident, how do you know that if you can't give a price, others can't give it? If Shisheng Holdings really wants to buy our company, it is better to give a price that everyone is satisfied with, and we don't have to sell it to you. Of course, you are a domestic investment company, and I personally prefer yours. ”
"Hahahaha, Mr. Cui, you don't have to scare me, we know exactly what price Anshai Company gave you." Shi Lei looked at Mr. Cui sarcastically.
"Do you know that? Who wouldn't say big words, this is not a negotiation attitude. ”
"386 million, is what I said wrong?" After Shi Lei finished speaking, he took out a cigar and lit one, leaned back on the sofa, cocked Erlang's legs, and spit out a smoke ring.
Mr. Cui's face changed drastically, this is impossible! How can they know the detailed price, is it the company that has an insider, or is there a spy on the side of the Anshai company?
Mr. Cui took a few deep breaths and calmed down: "Mr. Shi said that they quoted 386 million, but you are only willing to offer 380 million, so what else are we talking about?" I've got a little bit of something to do in a moment, so I think we'll get to that for today. ”
Mr. Cui made a gesture of sending off customers, and Shi Lei did not leave directly, but said casually: "Three hundred and ninety-nine, this is our final offer of Shisheng Holdings." If Mr. Cui thinks about it, you can call me. ”
Watching Shi Lei leave with his two subordinates, Mr. Cui's face was gloomy. In the end, there was a leak of news over there, and it was said that Hu Changsheng was able to pass through the sky in Longjiang, could it be that there were spies he planted within the company? There are only three people on the Ansi Sea side, so it is impossible to be bought, right?
Mr. Cui grabbed the phone and called Smith from Anshai: "Hello, Mr. Smith. ”
"Hello, dear Cui, isn't it true that your head office has agreed to our offer, so we can sign the contract in the afternoon, right?"
"No, no, Mr. Smith, our head office did not agree to your offer. The head office said that your offer is too low, and I think 400 million is more appropriate. ”
"Impossible, your company is no longer worth this price, the longer it drags on, the lower our offer will be, you think about it carefully!" Smith said forcefully.
"But there are already companies that offer more than you, are you sure you won't increase the price?" Mr. Cui said slowly.
That's a good idea to negotiate with two companies, and you can use them to pressure each other to raise prices. Even if Anshai refuses to raise prices, Shisheng Holdings has increased by four million, which can make him have more face in front of the leaders of the head office. (To be continued......)
ps: Thank you to the gourd fairy, thank you to the brothers who voted for the monthly ticket