The power of feelings is very great.

However, there are also flaws in doing so, and many places need to be extra careful after selling feelings.

Because it is something that is highly anticipated and highly anticipated, if the thing made is not good enough to satisfy the player, then it will be a very big blow to the manufacturer.

Jester thought carefully about what his company had to be fried.

None of the sequels to those games are their own responsibility.,Basically, they're all very hot products.,There's a new work every once in a while.,Because these are basically the guarantee of sales.,When you make a report every quarter.,A game like this is released.,The report will always look better.。

There are a lot of other games, and Jester can't think of them all for a while, so it's good to leave this matter to his subordinates.

But you can't just sell feelings.

In fact, there is no way to sell feelings almost all the time at Sony's 15th press conference.

Because the development plan of their first-party studio happened to be a gap in this half year, they couldn't come up with any particularly eye-catching works, and the number of almost double Microsoft's previous console sales was enough to make Sony confident.

And Microsoft came up with a work like Halo.

Basically, Halo fans will definitely enter XBO, and these people are not Sony's targets in the first place, so they give up and give up.

In addition, in the second half of the year, there will be Cologne and Tokyo.

Although Sony has announced that it will not participate in the Cologne exhibition that year, as the second largest sales place of games, Sony will not give up the European market no matter what, although they announced that they will not participate in the Cologne exhibition, but they still want to participate in Paris Game Week.

And the Tokyo exhibition is even more not.

Although it is said that the Tokyo Exhibition, which is the world's second largest game exhibition in recent years, has fallen very much. In particular, a group of Japanese manufacturers almost turned the Tokyo exhibition into a mobile game exhibition, but after all, Japan is Sony's home turf. And the PS series consoles have been hilarious since Sega withdrew from the console market. It's always been a Japanese game, so it's impossible for Sony not to pay attention to the Tokyo exhibition.

There are also two large-scale exhibitions in the second half of the year, plus Sony's own annual awards, and it is impossible not to leave any hole cards.

Although it is said that it is difficult for the game to appear in the second half of the year.

However, there is always no shortage of big news, and Sony does have a few forced presses in its hands. It didn't blow out at e3, because the news of FF7 and Shenmue 3 was shocking enough, with two super gods at the bottom, to be honest, there could be no more news that could make people more happy and shocked.

Jester said that he couldn't be as extreme as Sony's consumer feelings, and he didn't take any dry goods.

This is not due to Sony itself, but there is really nothing to take out in the second half of the year, but it is different for itself.

This is the perfect way to hold a press conference.

In fact, Microsoft doesn't want to sell feelings. After all, fools also know that they have the feeling to touch the string in the player's heart. In addition, the dry goods that can be obtained right away will definitely vibrate the player more than only the dry goods, but the problem is that Microsoft is not Sony, and he has no feelings to sell.

The carnival schedule isn't much to consider.

With the accumulation of experience in the previous two sessions, the third session is also more convenient to plan.

For Jester, the most difficult thing was actually the first edition, after all, Mars Entertainment had never held such a large-scale game party-style exhibition at that time. The vast majority of them are inexperienced, although there are also some people who want to be involved. But after all, these people are also in the minority.

Originally, when there was an internal meeting to discuss. Someone has asked if it is possible to find a special company to handle this.

Originally, I got the corresponding of a lot of people.

After all, if you find a special company to run the carnival, it will be much easier for you, and they will arrange everything for you, but this mention was rejected by Jester.

The reason is simple.

Carnival is our own carnival, even if it's the hardest to do, we have to do it ourselves.

This persistence has indeed been very effective.

Now there is less than a month before the opening of the carnival, but everything is well prepared, and the venue has begun to be built, and the location is still at the Anaheim Convention and Exhibition Center, because the annual carnival, plus some other important game release activities are arranged here, this convention and exhibition center has basically become the home of Mars Entertainment, and many players can immediately think of Mars Entertainment when they mention this convention and exhibition center.

Previously, Mars Entertainment spent a lot of money on the ubiquitous advertisement of "Exotic Requiem".

Coupled with the overwhelming evaluation articles of various media for "Exotic Town Requiem", it has made more fans who were not originally Mars Entertainment pay attention to and look forward to the upcoming Mars Entertainment Carnival.

But it's like in previous years.

Ticket prices for the carnival are getting higher and higher as we get closer to the opening.

Because the carnival tickets are all pre-sale means, at the beginning of the year, a total of 30,000 tickets were all sold out, the original $500 tickets, has now been speculated to $2,000, of course, this is far from the highest price of carnival tickets.

According to the experience of previous years, the highest price of tickets for the carnival was 4,000 US dollars.

It's just sensational.

Although Jester's game doesn't sell well, he can draw pies, just like Mark. At the E3 exhibition that ended earlier, Saini used a CG screen to boast to players that this is the future and a 3D game picture.

He can also draw such a big pie for the player like this.

Of course, this cake must be painted beautifully, and no one knows whether it is delicious or not until it is made, but it must make the player look very delicious.

In fact, Jester already had a rough idea of the Chinese-style game he was going to make.

First of all, Jester named it a heroic game, not a martial arts game.

And the background of the choice is the spring and autumn period.

The era of a hundred schools of thought.

type.

That's naturally the type of game he's been wanting to make since he first started making games.

"Shenmue......"

Jester repeated the name of the game in his mouth, then shook a piece of paper full of himself into a ball and threw it in the trash.

What he wants to do is a game of the Shenmue genre.

Of course, Shenmue chooses a modern setting, while Jester chooses an ancient setting.

It is also his favorite Spring and Autumn Period, the era of hundreds of schools of thought, the gathering of heroes, the era of chivalry and forbiddenness, the era of Yan Zhao's heroic generosity and tragedy, and when choosing a sequel in the future, you can also choose the Warring States Period as the background, which is really good.

"It's impossible to complete a game like Shenmue with the current function, and you may not even know if the next generation of consoles will be able to do it."

Jester carefully recalled in his mind the information he remembered about "Shenmue", because he was a fan of "Shenmue", so he remembered it relatively clearly.

This game is a very, very ambitious project proposed by Yu Suzuki in the mid-90s, ambitious to redefine the rules of the game in the game world, and later in the memoirs of a senior executive of Sega, he talked about the scene when Yu Suzuki proposed this plan at a high-level meeting.

At that time, this plan was called the Buckley Project by Suzuki Yu, in order to start this plan, he first recruited professional architects, Hollywood filmmakers and geniuses in the Japanese animation industry, and even Shenmue's name came from the wood in his name, and the heroine Sha, it can be said that this is not only an unprecedented plan, but also Suzuki Yu's understanding of the game.

His most coveted game.

The amount of investment in the game is very huge, and the investment in Shenmue 1 was as high as 70 million US dollars at that time, which was a Guinness record at the time, and this record has been held for a long time, and it is known that it was many years later, GTA4, one of the successors of the game style pioneered by Shenmue, broke this investment record.

If you don't understand the concept of $70 million, then you can make a comparison.

The development of The Witcher 3 is only $35 million.

The Witcher 3 was $35 million in 2015, while the $70 million in the Shenmue series was in the mid-to-late nineties.

Although Shenmue was established during the Sega Saturn period, the game was so large and the required functions were so terrible that it could not be completed until the time of Sega DC.

But it's a pity, because the design concept is too advanced, and the disadvantage of Sega DC against PS2 is too great, even if there is a super masterpiece like Shenmue, it is inevitable that it will end up losing, you know, the monthly new work that landed on DC at that time was only a fraction of PS2.

In the reminiscences of the Sega executive that Jester read, he recalled very emotionally the scene when Suzuki Yuti yì started the "Shenmue" project.

Without saying a word, Yu Suzuki played a short demo of a game that he had developed on his own at a Sega conference to discuss Saturn's future direction. He smiled, sat in his seat, and quietly watched the expressions on the faces of everyone who watched the demo. Their expressions changed from calm to surprise, and then their mouths opened wide, and their eyes radiated an incredulous gaze. Yu Suzuki was satisfied, and this qiē was all expected by him. (To be continued) R580