In addition to Jester helping to answer a few difficult questions in the answering session, in addition to the release time, the release price and the games released at the same time of Mars Entertainment's Dreambox2, there is actually no other report point for the game media.

FOR THOSE MAINSTREAM OR FINANCIAL MAGAZINES, THEY WANT TO STUDY FROM THIS LAUNCH EVENT OF MARS ENTERTAINMENT, WHAT KIND OF IMPACT THIS WILL HAVE ON COMPANIES RELATED TO MARS ENTERTAINMENT, FOR EXAMPLE, IT HAS BEEN ALLIED WITH MICROSOFT FOR MANY YEARS AND HAS DEVELOPED THE OPERATING SYSTEM OF WIN3.X.

It is said that for this system, whether it is Jester or Bill. Gates has high hopes.

During the period, they also expected Mars Entertainment to become a listed company, so that they could take advantage of the gap between Mars Entertainment and the sale of new hosts to make a lot of money, but it seems that Jester has no interest in going public, and many financial institutions, including the top investment banks in the United States, want to encourage Jester to list Mars Entertainment, but Jester's rhetorical question made these financial institutions speechless.

What does Jester ask?

It's actually quite simple, Jester smiled and said to the lobbyists of the financial institutions who persuaded him: "What do you say are the benefits of going public?" ”

Naturally, the lobbyists of those financial institutions were also aware of this question, and they learned from internal sources that Jester was still the No. 2 shareholder of the commercial credit company that was now in the limelight on Wall Street, second only to Sandy. Will.

Although commercial credit companies are now very popular on Wall Street and have consistently ranked among the best annual profits, they are not liked by the mainstream financial institutions, such as JP Morgan.

Because at the beginning, Sandy. When Will started his business again, he came up with a new slogan, which is something that is overlooked by the bankers and financiers today, and their original slogan was 'Serve the customers who come to McDonald's to buy burgers', which is completely different from the corporate customers that JP Morgan insisted on before.

It can be said that the current transformation of Wall Street's thinking from producers, that is, corporate customers, to consumers, that is, individual customers, is from CCID. Will started, actually, Sandy. Will did this when he was in Yuntong, for example, the personal black card of Yuntong was vigorously promoted by him, and the reason why he was swept away by Yuntong was not only because he was framed, but because his thinking concept was completely not on the same parallel line with the old board of directors of Yuntong.

"Money? I don't lack this money, and Mars Entertainment can't use the money from the listing to develop now. ”

This is an unconvincing reason, and these lobbyists also know that they have no means in the face of such an excuse, yes, the other party does not need the funds of the listing to expand the market, their own profits are enough to do this, so why give up their shares?

After thinking about it for the Dreambox2, Jester downgraded it to $249, which is not much different from the price of Sega's MD, which is also recognized by many media, because the price of Sega MD is in front, so this price is not too expensive.

However, what they didn't expect was that just the day after Mars Entertainment announced the price, Sega immediately jumped out and slapped it in the face.

Hisao Koguchi did not hold any media conference, but he attended a TV show, which was prepared a week ago, it may be that Hisao Koguchi had been prepared for a long time, on this show, because it was his competitor, the host asked Hisao Koguchi what he thought of the new host of Mars Entertainment.

Unexpectedly, Hisao Koguchi's first sentence made the audience feel a little incomprehensible, Hisao Koguchi faced the host's question, and said calmly: "We think the price of Mars Entertainment's Dreambox2 is too high, you see, in the Dreambox era, their Dreambox and Nintendo's NES were only one hundred and ninety-nine dollars, and now, it has reached two hundred and fifty dollars, is it the time of the thirty-two era, It's going to go up to $300? I think the price is very unreasonable. ”

This made the host extremely stunned, because the price of two hundred and fifty dollars was set by Sega first, but now the people of Sega say that this price is unreasonable, which is simply a strange story for the ages.

And Hisao Koguchi also knew that he would be angry after he said this, but he didn't care, he continued: "I know, the price of two hundred and fifty dollars was our MD console at the beginning, but I was in the development team of Sega at the time, so I don't know how this price was formulated, but since I took over as the head of the marketing department in North America, I was in charge of the sales of MD consoles in North America, and the first thing I did was to reduce the price. ”

"Of course, the resistance to price reduction is very large, so I can only save the country at the beginning, bundle the game function game console, a game cartridge plus a game console only costs 270 to 280 US dollars, you know, it was at least 300 US dollars before."

The host also nodded, this is what Hisao Koguchi said is good, in the first week of Hisao Koguchi just took over as the head of marketing of Sega North America, he made this change, and from the subsequent market reaction, his change is still very popular, in the past month, although the sales time of these bundled discount MD hosts is only one month, but in terms of sales, it is only less than 30% behind the total sales of the previous month.

You know, the previous month is Christmas season.

This is a very unbelievable number, and it can be seen that Hisao Koguchi's strategy has been very successful.

"And that's not all."

Hisao Koguchi's words made the host and the audience who participated in the show feel incredible, many of them are game lovers, many of them have bought Sega consoles, they feel that Sega is cheap enough now, but what Hizuo Koguchi said, it's not over, so how to finish.

"I have consulted the headquarters before, because the instructions from the headquarters have not been made before, and I have not announced the news in any public place, to be honest, what I am going to implement next, I am also very strict within us, and even call me the scum of Sega."

Saying that, Hisao Koguchi laughed at himself first, but after laughing at himself, he still smiled and said: "But fortunately, President Hayao Nakayama is supporting my Tiyì, which also makes me feel very gratified, in fact, this measure is very simple, that is, to give profit to the players who support us, what is a profit?" My previous bundling strategy was a kind of profit, but I also said that it was not enough, it was not enough. ”

"So what's enough?"

The host asked seriously, this was not prepared when discussing the problem before the previous show, and he didn't expect Hisao Koguchi to say these unexpected questions on the spot, but then again, the more exciting the question the other party said, the higher the increase in their ratings, so why not, he was also happy to cooperate with the other party.

"It's very simple, it's a one-time expression of our sincerity, the greatest sincerity, it's useless to say that it's useless, what will happen in the near future, such a statement is useless, because players can't get exact information from your exhaustion? What do you mean by kuài? After a day, it will be called kuài, and after ten years, will it be called kuài? The most useful thing is that starting next week, the price of all Sega 16 MD consoles sold in North America will be reduced to 201 US dollars, and at the same time, the bundle of games and game consoles will also end at the same time. ”

"What?"

Maybe it's because Hisao Koguchi's tone is too fast, or maybe it's because the thing he said out of his mouth is too ethereal and too unconvincing.

After the host said something shocked, he immediately asked the next question with his mouth like a cannon: "Mr. Koguchi, are you not joking?" Are you really sure this is the policy that Sega North America is going to implement next week? Is there a time limit? ”

After this series of questions were asked, Hisao Koguchi's face was still extremely flat, he didn't answer immediately, first when he announced that the MD console was being reduced to two hundred and one dollars, the audience burst into cheers, and the players present, whether they were Sega fans or not, supported Hisao Koguchi's news.

"Of course I'm not joking, in fact, in the palace, everyone who knows me knows my character, I don't like jokes very much, I am naturally sure that this is Sega North America's policy for the next week, all our preparations have been made, and I am the planner and preparer of this policy......"

"As for the time limit of this policy, I can only say that it is not within the scope of my rights, because my appointment is in charge of the headquarters in Japan, and they are not satisfied with my results and transfer me back to Japan, then I have no choice, so the time limit does not depend on me, but on the Japanese headquarters, but one thing, I can guarantee, that is, as long as I am in North America Sega for one day, then this policy will not be abolished, if you see me suddenly transferred, then it means that this policy will be scrapped."

As soon as Hisao Koguchi's words were finished, the audience at the show cheered again, and this time their voices were much louder than the previous cheers. R1152