Inside Mars Entertainment.

This is not a high-level meeting for a specific thing, in fact, Jester rarely holds a high-level meeting specifically for a certain emergency, because Jester feels that it is completely unnecessary, and for a leader like them, it is the most correct and safest way to deal with all changes with the same.

This high-level meeting, too, was just a routine R&D discussion at the beginning of each month, attended by the heads of each development group, focusing on the problems encountered in the R&D process of the previous month and the plans for the next month.

And just when there was such an opportunity, someone casually mentioned the policy proposed by Hisao Koguchi in the show two days ago to reduce the price of MD to $201.

Players outside the industry may not be sensitive to this price, but for the senior management of Mars Entertainment, whether it is administrative or R&D personnel, they are extremely familiar with this price, and this price is just above the cost price.

"They just want to lose money?"

Some banged on the table angrily, and most of the people present agreed, and they didn't understand why Sega was doing this.

Jester was expressionless, he looked around, a very ordinary smile appeared on his face, and said simply: "Actually, there is nothing to understand, they know that it is impossible to compete with us in terms of sales with the general method, because our advantage in North America is too great." ”

After a slight pause, Jester saw that the faces of many of the people present had changed, so he smiled and continued: "So, the only thing they can do is to fight them in a way that we can't, or are difficult to use, with the determination. ”

Jester said well, in fact, the best way to deal with this kind of means of Sega is to parrot, how to do Sega, how do we do it, anyway, I have more money than you, I have more players, and in the end, you will definitely not be able to play me.

But the problem is that Sega's method is difficult because there are many players.

Indeed, the purpose of relying on price reduction sales is to seize market share, and after the share of the playground, and then rely on the game to make money, which is the strategy adopted by later game console manufacturers, in addition to Nintendo, whether it is Microsoft or Sony, but the problem is that the more you sell, the more you lose.

In front, when the profit of the game is not enough, it is necessary to invest a lot of cash to make up for this huge loss, the more players you have, the greater the loss that needs to be filled, and the money you need is an astronomical amount, and the accumulation of Mars Entertainment over the years is not that you can't fill it, but it is difficult to make this decision.

Once this decision is made, it is necessary to use real money to fill the loopholes.

Judging from the expressions of the people at the scene, Jester knew that at least more than half of the people did not agree to learn from Sega to reduce the price, in fact, Jester himself was hesitating, he knew that if he did not follow Sega to reduce the price, then there would definitely be many players who were dissatisfied, and they were likely to move to Sega's camp, and it was foreseeable that after seeing the effect of Sega's measures, Sony was likely to follow suit.

It can only be said that the situation will be very unoptimistic.

Jester sighed secretly, he thought of a solution that was not a solution, but this method is only a symptom, not a cure, the most important thing is that his company's beliefs are worth fifty dollars more than his competitors in the minds of players.

Is the loss of players caused by non-bargaining within the controllable range?

These are all questions that are not clear at all, but they are the reality that they are about to face, and Jester asks those present, "What do you have to build?" ”

The audience was indifferent.

After waiting for more than ten minutes, no one spoke, all of them were silent, and Jester didn't care, because he hadn't thought about any better measures for so many days, so he could only say to himself: "Since you all have nothing to do, let's talk about my response plan." ”

As he spoke, Jester took out a large stack of papers, and left them on the table in front of him, and then continued: "This is the investigation report I commissioned by the investigation company, which took a whole year to investigate the market situation in Australia and South America, these are just a brief introduction to the report, more detailed in the archives, I will have someone to send you a copy of the brief introduction of these reports later, this is the core of my plan." ”

Everyone doesn't understand too much, Jester means, now discussing the problem of sixteen-bit machines, why suddenly their boss leads the topic to these backward places, can these places still meet the market of sixteen-bit machines? Australia is okay, but what the hell is South America?

In fact, this is also Jester suddenly remembered a past event in the game console industry, that is, in South America, FC used to be the most popular console for more than ten years, even in the PS era, the share of FC consoles is still the highest, especially Brazil and Argentina, which are still rich countries.

Australia was the most important market for Sega in addition to North America, and they were the only stronger place than Nintendo in this market, so Jester felt that these two markets were promising, but he didn't pay attention to them before, so before officially launching the strategy for these two markets, he still spent money for the investigation company to investigate.

The conclusions I have reached are very satisfying.

"I suddenly thought of a pretty good idea." Jester just smiled in the face of the doubts of everyone present, and began to explain, "Actually, the content of the plan is very simple, let's go directly to follow Sega, they will reduce the price and we will reduce the price, this is absolutely impossible, even if we plan to reduce it, it is definitely not this time." ”

Jester said this, everyone understands, if the Dreambox 2 has not been released yet, the price is reduced first, and it is done after the news of Sega's price reduction has just come out, it will inevitably be looked down upon and underestimated by players.

"So, I came up with a promotional method that can be regarded as giving back to players, which is to use the old Dreambox console, and buy the Dreambox2 console at a discount of dollars according to the old and new conditions, in short, it is a trade-in."

This method has not been heard of before, I think it is very novel, think about it carefully, I think it is still very operational, in fact, this is also Jester suddenly thought of staying in the future, a strategy used by Chinese electrical manufacturers, it has been proved that this strategy is very successful.

"Is that okay? But what's the difference between this and a direct price reduction? ”

That's what you ask.

Jester replied with a smile: "That's why I said it was the South American market and the Australian market before, the Australian market is the market we are ready to log in next, the main product is our sixteen-bit host Dreambox2, but in the South American market, there is no need to use Dreambox2, because the price is too high, not only can we not sell it at a low price where they are, but even if it is sold, for them, they can't afford it." ”

Speaking of which, many people also understand what Jester means, Jester's meaning is very simple, that is, to use the Dreambox console to occupy the South American market.

"It's not just the Dreambox console, in fact, my first plan is a second-hand phone."

Jester said his idea: "When I asked people to go to South America to investigate the market situation, I also turned into a rental game console store survey, and found that in South America, many people are very interested in this, where, although the production price of our Dreambox console has been reduced enough to less than seventy dollars, but seventy dollars, for many people in that area, is also very expensive, and we can't sell it there for seventy dollars." ”

"So, a lot of people are interested in renting consoles, opening rental stores, for those who are interested in playing, which is a very good idea, actually, there are a lot of places like this in Brazil and Argentina right now." Jester said this, and a confident smile appeared on his face.

"And my plan is that in North America, we use this kind of preferential measures to please players, doesn't Sega want to use direct price reduction to attract players? We can't just learn from them, we trade in the old to please the players who belong to us. ”

As he spoke, the corners of Jester's mouth curled slightly, revealing a malicious look, and he continued: "Moreover, the advantage of our method is that we are not reducing prices for nothing, the second-hand hosts we acquired, after refurbishment, can be directly delivered to the South American market, and if it is not possible to sell directly, then we can sell to the owners who open hourly rental stores, they are also a fairly large market group." ”

"And I believe that even if Sega has the money to fill the hole in this, they won't be heartbroken when they don't see an improvement in their market share after a year, two years."

At the end, Jester slammed the table. R1152