"Mr. Zhang, Baidu's bidding ranking is very effective, so we invested more."

Faced with Zhang Ning's questioning, Tong Lei explained.

"PPC?"

Zhang Ning was a little stunned, "Isn't this ranking system very tricky?" ”

For a long time, Baidu's PPC has been criticized by others from its launch to the end.

Of course, Baidu's bidding ranking is not whoever has the highest price will be ranked first. Baidu's PPC, after the keyword is set, is charged per click. For example, the user chooses a home appliance. If a website uses guò bidding ranking, the two keywords of household appliances are selected. Moreover, if the user clicks, then he has to provide Baidu with a certain amount of publicity.

It seems that there is nothing wrong with such a PPC, and it seems to be very good.

However, what many people don't know is this. As long as users use Baidu PPC, their ads appear in the first column, even if they do not appear in the first column, they are also in the first few positions. And the user chooses to search, the first one, they all click on the first or second digit of the search bar.

As a result, in such a situation, a lot of fake products have been destroyed.

The most typical is the case with regard to medicines.

There are some people who type in a certain drug on the Internet, and there are some virtual drug manufacturers who choose the keywords of these drugs.

In the end, under the promotion of the first and second articles on the homepage of the bidding ranking, many newcomer netizens bought virtual drugs, which made many people deceived.

Zhang Ning has always felt that this bidding ranking is really pitfalling, and he has pitted a lot of newcomer netizens who don't know the truth.

However, when Tong Lei said that Baidu's bidding ranking was very effective, he had some understanding.

That's right.

Although Baidu PPC has a lot of problems, it is very beneficial to merchants.

It doesn't matter if it's a regular merchant or an informal merchant. As long as he passes the Baidu bidding ranking, he will get a good promotion effect.

Invisibly, these merchants also use Baidu's bidding ranking every day.

In the same way, although the promotion of Yisou, although it seems to be fairer and there will not be too many advertisements, the promotion effect of the search engine will be greatly reduced without affecting the user's search environment. It's no wonder that when Tong Lei cooperates with search engines, she prefers Baidu rather than Yisou.

No, we can't let Baidu continue to expand.

Zhang Ning thought that when he revealed part of the technology to Yisou, Yisouli could help him drag down Baidu's dominance. Looking at it now, it is obvious that Yisou has not completed its task. Although, Yisouli did get rid of Baidu's monopoly on domestic search engines. However, Baidu's market share has become more and more dominant. If this continues, it won't take a year or two for Baidu to monopolize the domestic search engine market.

Zhang Ning, who has been laying out search engines before, where would he like to see such a situation.

Glancing at Tong Lei, Zhang Ning said, "Okay, you can do it yourself, I have some things, and I may not be watching the game recently." ”

The Legend of the Golden Ancient Heroes has been introduced to the market and has achieved some success.

In addition, during this period of time, Zhang Ning has also been pointing on the sidelines, and Tong Lei has also accumulated some experience.

At this time, Zhang Ning doesn't need to keep staring at this piece.

After saying that, Zhang Ning left Penguin Games and came to Xingning City, Dongguang.

In a dark Internet café in Xingning City, Zhang Ning found a young man who had a middle score and looked a little obscene.

This young man is the network manager of the Internet café, and his name is Li Xingping.

Li Xingping naturally didn't know Zhang Ning, but Zhang Ning knew Li Xingping.

I know Li Xingping, not because Li Xingping is a relative of Zhang Ning's family, but because Li Xingping is the founder of a famous website in later generations.

This website is called hao123.

hao123, that is, Internet navigation, can also be called a website Daquan.

Of course, the page of this website is very simple, he just counts a large number of domestic URLs, and divides them by category.

However, it is such a website navigation, but he has become the first stop for many netizens to surf the Internet.

Countless Chinese netizens have really entered the Internet since hao123.

Even, his role at the beginning was even greater than that of a search engine.

However, in 2001, hao123, he had just appeared, and, it seemed, he was a very bad website.

The person who developed this website was none other than Li Xingping, the administrator of this Internet café.

"Hello, would you like to get on the plane?"

Li Xingping looked at a strange young man, staring at himself all the time, and felt a little bored.

"Your name is Li Xingping?"

In later generations, Li Xingping not only founded hao123, but also founded the 4399 mini game website.

Although Li Xingping is nothing in the entire history of China's Internet, compared to Ma Huateng, Chen Tianqiao and the like.

However, he was able to take two websites that seemed to have no idea at all into websites that everyone in the country was using.

I have to say that Li Xingping's vision is really unique.

"You know me?"

"Yes, yes."

Zhang Ning nodded, "I heard that you recently got a website." ”

"This ......"

Li Xingping touched his head and felt a little embarrassed.

He did get a website some time ago, and the reason why he got it was only because he was bored as a webmaster, so he learned some web design and developed a website. However, because Li Xingping is not from a professional class after all, he himself feels that the web page he designed, in addition to the good function, the whole appearance is too ugly and ugly.

"yes, what's wrong?"

"Not much, I just wanted to ask. By the way, can I take a look at your website? ”

Zhang Ning continued to ask.

Although Li Xingping had some feelings that he couldn't take it, after all, several of his friends had laughed at him. However, seeing Zhang Ning's very serious appearance, Li Xingping felt that maybe the other party really had something to find him. So, I turned on my computer and pulled up a website design page.

There is no application URL for this page for the time being, but the whole page system has been prepared.

However, the whole page is so ugly, too ugly, so ugly that Zhang Ning wants to laugh.

Fortunately, in the end, Zhang Ning held back and still looked at this website carefully.

That's right, it's him.

hao123。

I don't know why Li Xingping called such a website navigation hao123, although Zhang Ning didn't think the URL of this website was very good. However, this website is Li Xingping's, and Zhang Ning will not have any opinions. Moreover, for more than ten years, Zhang Ning suddenly saw the newborn hao123, but he felt very cordial.

"May you ask, what do you do with such a website?"

"I didn't do anything, I just thought it was more convenient."

While speaking, Li Xingping operated.

Because I think there are too many domestic websites. There are so many that many people can't remember them. It's better to get a website and add these portals and other popular sites. In the future, as soon as I open this web address, I can easily enter the website we want to enter. Of course, even if I could remember so many URLs. However, I also don't like to always type in URLs if there are too many websites to enter. Here, I only need one click, and I can enter.

"Mmmm, it's a lot more convenient."

Zhang Ning kept nodding.

Then, he asked, "Have you ever thought about commercializing this website so that more people can use it?" ”

"Commercialization?"

Li Xingping shook his head, "I haven't thought about this for the time being." ”

Then, Li Xingping continued, "It seems that my website has nothing to be commercialized." ”

"Why, I just think that your website is very commercial, and it is a very promising website."

"Really?"

Li Xingping had some doubts, and said weakly, "Don't you think, my website is not too simple." ”

"Is it easy?"

Zhang Ning shook his head, but nodded again, "It seems that it's quite simple." However, who said that simple cannot be commercialized. I don't know, do you know 3721. ”

"3721, I know, is an online assistant."

The assistant is a ghost.

Zhang Ning smiled, 3721 is actually ****. Moreover, it is still the **** that I made out by myself.

However, Zhang Ning would not speak ill of 3721 and said, "Actually, 3721 was not an online assistant at the beginning. He has only one function, and that is the real name of the network. That is, Chinese domain names. ”

"I know that if you type Chinese, you can go directly to that website."

"Yes, that's right."

Zhang Ning continued to nod, and then said again, "When Zhou Hongwei opened 3721, some people also said that this software is quite simple. What is the use of such a simple software? However, 3721 has become a platform assistant that Chinese people are using step by step. Moreover, now Zhou Hongwei is worth hundreds of millions. ”

"You're saying that my URL navigation can also be like 3721?"

"That's right."

Zhang Ning affirmed it very seriously, and even, Zhang Ning said, "This website of yours can even exceed 3721." ”

It's not fake.

In later generations, 3721 ended up bankrupt, while hao123 has been developing for more than ten years and has great potential.

"Really?"

"Really."

"You're sure."

"Definitely."

"Okay, buddy, stop playing, which machine do you want to get on, I'll open it for you."

Li Xingping was amused by Zhang Ning's serious expression.

Although Zhang Ning was serious just now, when he said that he could be compared with 3721, he didn't believe it.

Even, he still thinks that Zhang Ning is not one of his dead parties who came to joke with him.

"Khan, you don't believe it?"

"Why believe it?"

"But your website is really amazing."

"Since you say so, I'll sell you 1,000 yuan, take the money."

Stretching out his hand, Li Xingping asked Zhang Ning for money.

And, make a picture, now it's up to you how you put it on.