"I'll make it."

Kazuo Hirai withdrew his gaze, leaned back in his chair, and clenched his fist vigorously as he closed his eyes slightly, and at the same time, he muttered a sentence in a low voice, which was a declarative sentence, and there was not the slightest doubt or rhetorical tone in his tone.

Shows a strong sense of self-confidence.

Although it did not cause any movement in the industry, Sony, which had long been considered by Jester to be his main opponent in the future, could not be taken seriously by him for such an important personnel appointment.

Although the information came a little late, before Kazuo Hirai's plane landed in Los Angeles, Jester received a brief message from the Japanese side: Kazuo Hirai, 29, was appointed head of marketing for Sony's North American division.

Kazuo Hirai is not a well-known figure in the outside world, mainly because of his youth, even if he is considered young and promising within the Sony Group, it is also Sony's own internal business, and it has nothing to do with the outside world.

However, for Jester, who was once Suo Qing before being reborn, for Kazuo Hirai, he may be familiar with it.

In a certain way, Kazuo Hirai may not be as charismatic as a leader of Ken Kutaragi, nor as far-sighted as Norio Oga, let alone Akio Morita or Daii Ei, two Sony legends, but he did have the courage to propose a Sony integration plan and dare to put it into practice when Sony was in the most crisis.

This kind of courage is not available to everyone.

Although his efforts don't seem to have paid off, Sony's gradual improvement since he took power, especially the PS4's crushing sales of XBOs - even in Microsoft's own home of North America, they are far ahead of XBO. You know, in the nearly nine years that PS3 and XB360 have been heading off, for seven years, Microsoft has been leading in the North American market.

The content of this fax in front of Jester is very small, and the introduction to Kazuo Hirai is also very brief, and I think it is also, such a character, it seems that he will not be specially prepared before, but fortunately, Jester does not need the Japanese side to provide information about Kazuo Hirai. Jester probably knew a lot more about this man than anyone now, not even himself.

Without him, Jester knew his future trajectory.

At this time, Jester couldn't help but think of Sega's Hisao Koguchi, who was also the future Sega's ruler in the most difficult period, and it could almost be said that it was Hisao Koguchi's ability and courage that brought the already terminally ill Sega back to life. And now, plus a future Sony head, Kazuo Hirai, are gathered in the game console market.

It gave Jester a sense that he had changed history.

It's not a good feeling, but when I think about it. It's still a little self-satisfied, this kind of self-satisfaction is very unreasonable, and Jester himself can't say a reason, but he just didn't have time to produce it.

Put these thoughts aside for a moment. In his mind, Jester recalled a piece of information about Kazuo Hirai, hoping to examine it. What kind of opponent he will face, his habits, his hobbies, and his thinking.

In fact, in later generations, many Sony fans, referred to as Suo Qing, will regard 1960 as a very special year in Sony's history, because in this year, three and a half major events occurred in Sony's history, and these major events have profoundly affected Sony from a certain point of view.

The first thing,It was in this year,Sony released the world's first semiconductor TV-the famous TV8-301,Another major event,Nobuyuki Idei, who will be at the helm of Sony in the future,Also officially joined Sony in this year。

The third is Sony's U.S. branch, which was officially established in this year, which is of great significance for them to enter the U.S. market in the future and form Sony's internationalization strategy.

And that half, at the time, seemed to be incompatible with Sony's eight poles, but in the future, this thing was linked to the major events of Nobuyuki Idei and the American branch in the future, and became one of the witnesses of Sony in that era, that is, Kazuo Hirai was born in this year.

Unlike many people who were born in the ordinary, down-to-earth and diligent, self-made 'Japanese dream', his story, past and experience, seems to lack an inspiring thing, as the son of a successful banker, from the moment Hirai Kazuo was born, it was determined that he would definitely become a rich and handsome man in the future.

In Kazuo Hirai's later autobiography, for as long as he can remember, he traveled with his father throughout Japan and the United States, attending elementary school in New York and junior high school in Canada, receiving the most orthodox American elite education, and only returned to Japan when he was fifteen years old, and attended a formal American school.

And this North American experience brought Kazuo Hirai not only the standard American spoken English that an ordinary Japanese person could not learn in his life, but more importantly, it also brought a free atmosphere that cannot be possessed under Japan's high-pressure entrance exams.

But this is not to say that Kazuo Hirai does not need to study hard, in fact, just like Yau Chengtong later said when he commented on Chinese and American education, it is also very appropriate to compare Japanese and American education, because China and Japan are so similar in education, or in other words, in the entire Confucian cultural circle, the behavior and concept of reading and education are so similar.

Yau Chengtong commented: "We always say how much the children in the country have suffered for the college entrance examination, but in fact, in some famous middle schools in the United States, high school learning is also very hard, and college is the most bitter, and all elite education must be hard. ”

Especially the last sentence, after Jester heard it for the first time, he felt that it was simply deafening and deafening.

You must know that Yau Chengtong is a proud disciple of Mr. Chern Shiingshen, who is recognized as the most outstanding one in the world mathematics community for a quarter of a century, and is also a tenured professor at Princeton University and Harvard University.

Of course, these are just some irrelevant misconceptions when Jester recalls Kazuo Hirai's information.

Speaking of returning to Kazuo Hirai, in fact, although he studied hard, but his high school extracurricular life is still very rich, in addition to the school's computer club, he is still a wrestling enthusiast with a beautiful appearance, and was once the main general of the school's wrestling team, and these experiences have been continued when he was studying at the International Christian University in Japan.

However, the experience of Gao Fushuai did not make Hirai Kazuo make a leap or rocket leap in employment after graduation, but he returned to the training path of Japanese business elites after officially joining the work.

In '84, the year when Jester had just crossed into this world, Kazuo Hirai, who had just graduated with a Bachelor of Arts degree, did not choose the rigid traditional Japanese companies that his father had arranged for him, although according to his father's connections, he would definitely be at home in such a business.

At that time, Kazuo Hirai, like many of his peers, was deeply attracted by Sony's father, Inukada, in his youth by the vow of Sony's father Inukadai to give full play to the skills of diligent and serious technicians and build a free, open-minded, relaxed and happy ideal factory, so he submitted his first resume to Sony without hesitation.

After layers of selection, he successfully joined CBS Sony, which was later Sony Music, and the person who recruited him to Sony at that time was Maruyama Shigeo.

Starting from the lowest level of marketing business, Kazuo Hirai closely linked his fate with such a Japanese business aircraft carrier that spans consumer electronics, music, chemicals, film and television, etc., as well as games that will definitely be there in the future.

Kazuo Hirai is certainly a thousand miles horse, but thousands of miles often have, Bole is not often, the real discovery of this thousand miles of horses, is at the helm of Sony Music at that time, one of the 100 veterans of Sony Maruyama Shigeo, speaking of Maruyama Shigeo, in fact, he is a very legendary person.

In the 70s, in the early days of Sony Music's creation, he always wore a snow-white trench coat and a blue tie regardless of the seasons of spring and summer, and went in and out of the cabaret venues around Tokyo every night.

At that time, when Ken Kutaragi first proposed a game strategy and was ridiculed by most of Sony's people, only Shigeo Maruyama praised Ken Kutaraki's idea, and even agreed with Ken Kutaraki's strategy in public more than once: "Video games will become an important pillar of Sony's entertainment business in the future, just like music, film and television." ”

In Jester's view, Maruyama's language is even a distance from the real reality, in fact, in the future, it is these three industries that are still considered by many to be Sony's side hustle that will become the pillars of Sony.

And the electrical department, which is now considered to be the soul of Sony, has long become a burden to Sony in the future.

After the interview, Kazuo Hirai once again entered Maruyama's career because he had advantages that other Japanese people could not have, that is, his fluent spoken American and deep understanding of American culture. (To be continued......) R1292