Chapter 400: The Second New Game
In this way, not long after joining Sony Music, Maruyama Shigeo, who wanted to open up the American market, promoted Kazuo Hirai, who has a fluent American spoken English, to his personal oral interpreter, which also made Hirai Kazuo's talent further discovered by Maruyama Shigeo, a prince in the Sony empire.
On top of the original history, Kazuo Hirai would have to go through many years of tempering before being entrusted with a heavy responsibility, but SCE was not established after five years as in history, and their cooperation with Nintendo began to break down at the beginning, and Ken Kutaragi also convinced Norio Ohga in the first place.
SCE was also established five years ahead of schedule.
Naturally, Kazuo Hirai, who was only twenty-nine years old, was naturally reused for the first time after staying by Shigeo Maruyama's side for five years, just like it had been for a long time, and when Ken Kutaragi took refuge under Shigeo Maruyama, he was already familiar with Kazuo Hirai, and Ken Kutaragi was naturally very clear about Kazuo Hirai's talent.
"Another rival."
Jester retracted his mind from the memories in his mind, and he unconsciously sighed, Kazuo Hirai's personality is very different from Hisao Koguchi, but there is also a great similarity, the difference is that Hisao Koguchi's personality is more straightforward, which is in line with his very decisive actions.
But if you don't know what he is like, you will think that this person with a kind smile on his face will be very easy to deal with no matter what, and you will think that his actions will be more elegant, and he will definitely not be too direct, but if you understand what he did after taking over Sony, then you will have a feeling that he knows people and faces but does not know his heart.
When he was in Sony Computer Entertainment in North America, his style of acting was consistent with his appearance, even if it was a reform, it would not make people feel too abrupt, but it would make people feel like a spring breeze, and when everyone thought that Kazuo Hirai's character was like this, he surprised everyone.
After succeeding Nobuyuki Idei as the head of Sony, Howard. Stringer, the first non-Japanese head of Sony's history, was also the culprit who forced Ken Kutaragi to retire, and after a series of reforms, Sony did not get out of the predicament of Nobuyuki Idei, but directly caused Sony's market value to plummet by half, although it was not all Howard. Stringer's reason, in the face of the global financial crisis, Sony at this time no longer has the strong resistance to risk before.
In the field of Walkman, they have been hit in front of Apple, and in the field of game consoles, even their XBOX360 with Microsoft combined are not as high as the sales of the re-emerging Nintendo's WII, not to mention the dilemma of their laptop brand.
Just when everyone thinks Sony should be in Howard. When Stringer chose a stable military spirit after his reforms, rather than another who continued to act arbitrarily and compete for power with the princes, Kazuo Hirai stepped forward, and this seemingly amiable and non-toxic operator seemed to be the most appropriate transition in this situation.
Give up on Howard for the time being. Stringer's kind of heart-wrenching reform, let's recover for the time being, and let the future things be talked about later.
In fact, more than 70 percent of his more than 50 years of life has been spent in the United States, he spent his childhood and youth in the United States, and worked in the United States for nearly 15 years.
Just like Wall Street's investment group's evaluation of Sony, at such a time, Sony's electronic and electrical division has become their biggest burden.
Kazuo Hirai thinks so, too.
However, the biggest difference between him and these Wall Street investors who are watching the fire on the shore is that he knows better than these people, those are the soul of Sony, the electronics department is indeed a chicken rib for the current Sony, but the electrical department is not like this, for Sony, no matter where their focus has shifted at this time, no matter how long their life insurance department has been their profit base, Sony's soul, The so-called SONY-MAKE-BELIVE, an oath of Sony's manufacturing beliefs, is always hardware.
These things have nothing to do with the Sony that Jester has to face at this time, and the current Sony electronics and electrical department is still bullish, he temporarily stopped his meeting, because it is enough to recall these things, and there is no need to recall the things that follow.
Jester picked up the phone and dialed a number.
"If Sony sends me an invitation, let me know as soon as possible." Facing the earpiece, Jester quickly commanded, this time it was different from the original history in that Kazuo Hirai was also tasked with establishing the American branch of Sony Computer Entertainment.
This is the tradition of Sony, although Sony has its own branch in North America, they are still used to the fact that Zigong has set up a subsidiary that is completely under their control.
After all, this is a huge regional company, and it is also responsible for the world's largest video game consumer market, and Kazuo Hirai is a little too young, if he is in his thirties at this time, about the same age as Yu Kato, who was sent to Europe before, then he may be appointed president of Sony Computer Entertainment in North America.
And since Sony wants to gain a foothold in the game industry and wants to open up the market in North America, although the two sides will inevitably be competitors in the future, but after all, there is no deep hatred like with Nintendo, so if Kazuo Hirai wants to organize Sony Computer Entertainment North America, then it must be inevitable to invite Jester to attend the establishment dinner.
For Jester, the arrival of Kazuo Hirai was an unexpected event, and this is not his main contradiction, in fact, the current Sega or Nintendo should be much more anxious than him - because these people know that it is meaningless and unrealistic to compete with themselves for the first place in terms of market share in North America, this home field, and their goal can only be second for the time being.
Only by keeping the second share position, and then steadily increasing their share, when certain conditions are met, can they be qualified to challenge for the first place.
Sega was not convinced by one point before, but Jester only released it with a small means, and it has already made Sega understand this truth, in this North American market, no matter what means you use, you are not qualified to compete with me.
A few days later, some newspapers continued to report on the news of Jester's new game.
Soon, an article in "GAME" mentioned Jester's new game, but this news made this matter even more confusing. An interview with members of Mel's Civilization development team.
The response to the release of Civilization was huge, and although it sold only a few hundred thousand copies, fans were extremely loyal, and in this interview, one of the developers of Civilization took great pains to tell the interviewer a hidden secret.
"In fact, more than a month ago, that is, before the official release of Dreambox2, when I was preparing for the release of "Civilization", the boss personally asked Sid . Mr. Mel went to the headquarters once, and as for what Sid had talked about between the two. We don't know about Mr. Mel's confidentiality agreement with the big boss, but at the time Sid was born. When Mr. Mel returned, we saw him with a happy smile on his face, and we were curious to ask him what good things would be so pleasant, whether he had gotten more promotion funds from the big boss? ”
Speaking of which, this Sid. A member of Mel's Civilization development team smirked and continued, "At the time, Sid. Mr. Mel also smiled and told us that it wasn't that he got more money for promotion, but that he said that we would have new projects to do soon. ”
"As you know, we are very passionate about game development, and many people, including me, were asking what was the new project, did the big boss agree to the development of "Grand Voyage 2" or "Civilization 2"? You know, these two games are masterpieces in our minds, but we still hope to develop "Voyage 2" a little better, after all, we have just finished developing "Civilization", and then a different taste is the most suitable choice. ”
"But Sid. Mel just smiled and shook his head, and he said to us very dryly, he had nothing to say about the new game, but he said that this game would definitely not disappoint us, because it would be a game that had never been seen before in this world! ”
At the end of the speech, a mysterious smile appeared on the face of the member of the "Civilization" development team: "At that time, I heard that Sid. Mr. Mel was very surprised when he said this. Mr. Mel's approach to game development is all too familiar to those of us who have been with him for many years, and his development habit is that a game will inevitably be conceived again and again for a long time, and we will be constantly discussed before making a decision, and we will never tell us without saying anything, we will develop a new game that has never appeared before! ”R1152