Popular Publishing has grown with Mars Entertainment over the years, and has now become the largest game publishing company in North America, if not the world.

Its radiation scope is not only limited to North America, but also in Asia, South America, and Australia, and it also has a popular distribution footprint, only in Europe, because when Jester and Claudia established the Mars Entertainment European Branch, they reached an agreement, that is, the European distribution rights of Mars Entertainment's games also belong to the Mars Entertainment European Branch.

Unlike other regions, the distribution rights belong to popular distribution.

Of course, some other third-party games can still be published in Europe, but without the support of Mars Entertainment's super-grossing games, it is difficult for popular publishing to open up a large enough situation in Europe.

It's been on the distribution, and it's not as good as a local European hairstyling company like Ubisoft.

However, because of the World Video Game Association, Ubisoft has launched a negotiation with Mars Entertainment Europe about merging the publishing network, which is a protracted negotiation, and it is difficult for the two sides to reach a consensus in many places.

So far, this negotiation has been going on for more than half a year, but there is still no phased result.

Coupled with Claudia's marriage and pregnancy, it was impossible for her to continue the negotiation**, so the two parties could only put the matter on hold for the time being.

But in the United States, popular distribution is a well-deserved hegemon.

EA, Activision, Xuele Mountain, Vizhen...... Combined, these game publishers in North America may not be qualified to match the popularity of publishing, which accounts for almost 70% of the entire North American publishing market.

Jester was also worried that the popular distribution would be subject to a monopoly investigation, so, a year ago. He took the initiative to split Fengxing Distribution into two companies, the Eastern Fengxing Distribution Company and the Western Fengxing Distribution Company, one of which was controlled by his overseas holding company, and the other was controlled by himself.

Although the company has been split, in reality, it is still the same as before.

It's just to avoid being sued by the monopoly side.

After receiving Jester's domination on the large-scale publicity of "Requiem for Exotics", the popular propaganda department is running at full speed, you know. Jester is not only their boss, but more importantly, Jester's name is almost the most fundamental guarantee for the game's best-selling.

Television, the media, even subway and bus body advertisements, posters everywhere, just a short week, the news that "Exotic Requiem" will be unveiled at the carnival. It spread all over the streets, but for those who were interested, very few had never heard of the name of this game.

Actually, the last time there was a lot of information about Outlander Requiem on the market. It was at the E3 exhibition a few months ago, and it can be said that the most prominent thing about that E3 exhibition was Mars Entertainment, and they prepared a lot of them that looked very good. But a delicious flatbread that can only be eaten after a few years.

But fortunately, players are also very satisfied with these inedible flatbreads.

The other most limelight is Nintendo, if Nintendo had only released their handheld consoles, they might not have been so concerned.

But. If replaced, Nintendo's soul designer Shigeru Miyamoto, during the E3 exhibition, suddenly announced his resignation from Nintendo and joined Mars Entertainment, which in turn caused such as Nintendo's head Yamauchi Pu had a heart attack, and finally became a vegetative person and Minoru Arakawa took over Nintendo.

Moreover, the news that Minoru Arakawa decided to sell the entire Nintendo game division as soon as he took over Nintendo was even more shocking in the industry.

You know, although Nintendo's withdrawal from the field of home consoles has had a great impact on them, but after this period of dormancy, as well as the great success of the handheld console released on E3, and the high evaluation of several handheld games, it is foreseeable that Nintendo can definitely get a lot of money from the handheld field again.

But it was in this situation that Minoru Arakawa decided to transform.

Even in order to show his determination and to say that the current Nintendo is severing with the Nintendo of the past, he also sold all the game rights of Nintendo to the outside world at a very low price.

Of course, there is certainly a reason why the three giant companies of Mars Entertainment, Sega and Sony took the opportunity to jointly reduce the price, but if it weren't for Minoru Arakawa's determination to completely break up, the three giants would not have worked almost effortlessly, and they didn't even need a second round of quotations to get the copyright they coveted.

You know, these games with a huge audience of players are mountains of gold, as long as a sequel is developed, you can get a lot of money from the hands of the supporters of these games, it can be said that the price of selling these rights is far lower than the value of these games themselves.

Although many people within Nintendo have complaints, however, Nintendo has been a family business since the day it was founded, and the president has supreme authority, so any opposition has no effect.

Since then, there have been rumors that members of Nintendo's previous game development department have joined other game companies, or that Shigeru Miyamoto has come to Mars Entertainment in Japan to form a new development team for the sequel to the "Legend of Zelda" series.

But the news about "Requiem for an Outland" seems to have really disappeared.

It has not been seen in the major media for a long time.

This phenomenon is extremely abnormal, it must be artificially controlled, and whenever this happens, it means that this game must be brewing this great news waiting to be announced.

Originally, the industry thought that the release date of this news would be set for the Tokyo Show in the fall, because with the incredible success of the first E3 Exhibition, the industry was also very interested in the Tokyo Exhibition, a game show that is the same as E3.

However, what is surprising is that this time at the Tokyo exhibition, although Mars Entertainment also sent an extremely grand lineup of exhibitors.

However, the main games exhibited are the ones that are being developed by Mars Entertainment Japan and are nearing completion, such as Yuji Naka's new game, "Sonic 2", the second game of the "Sonic" series, which is also very popular with players, and the new work of "Final Fantasy" by Hironobu Sakaguchi.

These games are all nearing the end of the production, and they can come up with a version that players can experience and experience at the Tokyo Exhibition, and this is also the core of the Tokyo Exhibition, that is, to let players experience the game, so at the Tokyo Exhibition, manufacturers will prepare a large number of trial machines for players to try and experience.

Instead, they don't release something that will last for years to draw pies for players.

Because that's not the point.

However, at the first Tokyo exhibition, although the Mars Entertainment headquarters also sent several games that were highly anticipated by players, Jester did not let "Outlander Requiem" attend this game exhibition.

This has disappointed many players, as well as the media in the industry.

In their opinion, Jester should not have wasted the rare publicity opportunity of the Tokyo exhibition, and in the eyes of these media, there is only one reason why Jester wasted the Tokyo exhibition, and that is that the development process of the game "Requiem of Outlandland" did not go smoothly, and it does not seem to be that Jester said at the E3 exhibition that there is no great technical difficulty.

So, after a period of time at the Tokyo exhibition, the media was all this kind of voice.

There are even media interviews with Richard. Garrett, please let him talk about why Jester didn't let Outlander Requiem appear in Tokyo.

This actually makes Richard. Garrett was dissatisfied.

Because he didn't actually let his new game "The Legend of Alberton" participate in the Tokyo exhibition, it's not that he didn't want to, after all, although the Tokyo exhibition is the first one, but because of the success of E3, and the fact that E3 is only an exhibition for game industry insiders, in the eyes of many people, his scale and attention are definitely not as good as a show like the Tokyo exhibition.

In other words, if you want to participate in E3, then you must have proof that you are a game industry insider, or an invitation letter from the exhibiting company, otherwise, you will not be able to participate.

Of course, it's not free.

The organizing committee will give different number of participants to game companies, and if you want to participate, you must buy a ticket to participate.

This is also the rule of the surname Li of the later E3 exhibition.

For example, the Tokyo exhibition is a real event in the game industry as long as you want to participate, so you can buy a ticket to participate in it without the slightest restrictions, compared to E3, which seems to be a professional game company to release major news in the industry.

After all, the number of players is much larger than that of people in the gaming industry.

Richard. Garrett didn't participate in the show for only one reason, that is, his "Legend of Alberon" was not yet complete, and he couldn't come up with a beta version that was satisfactory enough for him to give players an experience, so he took out something full of bugs and was sprayed by players, so it was better not to take it out at this time.

After all, for Richard. Garrett, for his part, felt like he had the chance to win.

Because as far as the part of "The Legend of Alberton" is concerned, it is not inferior to his proud work "Genesis", and even after the game is completed, it can guarantee that this is definitely a work that surpasses "Genesis". (To be continued......) R1292