Chapter 130: Brand Derivation
"Same price as ICQ, $200 million."
I have to say that the $200 million that Son quoted surprised even several of his aides.
Before coming, Son didn't say that Penguin Technology was worth the price, and the price they were studying at that time was about 300 million yuan. But this 200 million US dollars is 1.6 billion yuan all of a sudden, which is more than 100 million yuan more than the original.
Similarly, such a price, even Zhang Ning seemed a little surprised.
After all, while he believes that the future of Penguin Tech is a billion-dollar corporation, the future is the future, and the present is the present. The current Penguin Technology, no matter what it is, is not worth 100 billion, or even 100 million US dollars. Of course, it's not as good as the instant messaging Nose Master ICQ. But at this moment, Son Masayoshi actually directly quoted a high price of 200 million US dollars.
No wonder, the later generation of Ma Yun could not refuse Son Masayoshi.
It is no wonder that so many Chinese Internet companies in the future will seek investment from Masayoshi Son.
This guy is not only accurate, but also generous in investment.
At this time, I am afraid that if it is a different person, I will have to sign a financing contract with Son Masayoshi directly. It's a pity that the founder of Penguin Technology is none other than Zhang Ning. Others will raise money, but Zhang Ning will not.
"I'm sorry, I don't think we at Penguin are worth $200 million."
In fact, Zhang Ning never thought of asking others for financing. He doesn't want Penguin's equity to be in the hands of someone else, just like Sina, just like Apple, and just like Jian Jing who joined them. Even if you are the founder, when the capital comes in, you may be kicked out.
"It seems that Mr. Zhang is very confident in Penguin Technology, so you say, how much do you think Penguin Technology is worth?"
"$100 billion."
This is not what Zhang Ning said, but Chen Qingqing on the side.
Such a voice sounded, and even Zhang Ning looked at Chen Qingqing in surprise.
He didn't expect that Chen Qingqing actually said the bold words he said when he inspired the employees.
It's just that Zhang Ning on this side was a little surprised, but the representatives of Japan's SoftBank on the other side snorted and laughed. Of course, Son didn't laugh. However, he didn't smile, and it didn't look much better, holding back his smile, Sun Zhengyi looked at Zhang Ning, "Mr. Zhang, perhaps, this is your dream, I admire you for having such a dream." Perhaps, this is not your dream, this is the direction you are pursuing. But I can only tell you that your Penguin Tech is not worth the price right now. In fact, let alone $100 billion, if you talk about the real value, $200 million is impossible. It's just ......"
"Just what?"
"It's just that I like Mr. Zhang's ability very much, and I think that Penguin Technology has Mr. Zhang, and he is worth the price."
"Thank you Mr. Sun for the compliment, but I always think that our Penguin technology is worth $100 billion."
"Mr. Zhang, you can't be rash in business."
"I'm sorry, we didn't take it personally, if Mr. Sun thinks that our Penguin Technology is worth $100 billion, then I am willing to accept your financing, if you think it is not worth it, I am also helpless."
This is, of course, an excuse. Even if Masayoshi Son thinks that Penguin Technology is worth $100 billion and wants to invest, Zhang Ning will not be able to agree.
"Hehe, Mr. Zhang, it seems that you haven't thought about it yet, so it seems that I have to go to Tencent for a walk."
Although this sentence seems polite, the meaning reveals a strong threat. However, Zhang Ning didn't feel anything about this, on the contrary, because of this sentence, Zhang Ning had some admiration for this Sun Zhengyi from the original, but now he doesn't have much good feelings.
"It's a dream to invest in Tencent and threaten yourself."
In his heart, Zhang Ning thought.
If Son had come a few months earlier, maybe he would have been jealous, but now, QQ has surpassed Tencent too much, and it is useless for him to invest again.
"Since Mr. Sun has taken a fancy to Tencent, then go slowly, Xiao Ming, send one to Mr. Sun."
After instructing the assistant Xiao Ming, Zhang Ning left the conference room. What was left was Son's look of disbelief.
"This madman."
There was some dissatisfaction in his heart, and Son had no choice but to leave Penguin Technology.
"Let's go, let's go to Shencheng."
As soon as he walked out of Zhongguancun, Son said to his assistant.
"Boss, do you really want to invest in Tencent?"
"Hmm."
"But, boss, didn't you say that Tencent has no advantage over Penguin Technology, and it is useless to invest."
"Whoever says it's useless, I'm going to let that kid see the charm of capital."
Snorted coldly, Sun Zhengyi was very dissatisfied with Zhang Ning's refusal.
Of course, he knew that the $100 billion that Zhang Ning said just now was just an excuse for them to refuse. But this time, Son came to China not only to invest in Penguin Technology. He came here, in addition to investing in Penguin Technology, he also wanted to buy a large number of potential Chinese Internet multi-technology companies. Because, he already felt. In the future, the global IT industry will definitely develop substantially, and Japan's SoftBank can take this opportunity to control the entire Chinese Internet.
It's just that he didn't expect that his first target was rejected, which made Son very angry and wanted to take the opportunity to destroy the penguins. Although Tencent, a company in Shenzhen, was not a particularly good investment target, in order to destroy Penguin Technology and show all Chinese Internet companies the strength of Japan's SoftBank, he included Tencent in the acquisition plan.
"Sister Qing, do you really believe that our Penguin technology is worth $100 billion."
Back in the office, Zhang Ning kept staring at Chen Qingqing.
"Well, didn't you say it then?"
"I was joking, and you believe it."
"I believe it."
Chen Qingqing nodded seriously.
"Okay, okay, your head show is funny, this is also true."
Zhang Ning said so, but his heart was filled with emotion, "Since Sister Qing, you believe it so much, it seems that if I didn't make Penguin Technology a market value of hundreds of billions of dollars, I would be sorry for you." Ok, Sister Qing, let's discuss, specifically, how should we make money in Penguin Technology next. â
That's right, the problem in front of Zhang Ning now is that Penguin Technology's cash flow has gone wrong.
Although there is still some money, it will definitely be difficult to operate in a few months.
"Actually, I'm still building a financing."
Although he rejected Japan's Softbank just now, Chen Qingqing is still more optimistic about financing.
Moreover, there is a precedent for Internet financing in China. Almost all Chinese Internet companies, they rely on financing.
"Nope."
Zhang Ning still shook his head, "Whether it's a Japanese venture capital company or a domestic venture capital company, I don't want to raise money." Moreover, Sina, Lianzhong even the founder was kicked out because of financing, you have also seen it. Such a lesson, what else do we finance. â
"But, what if you don't raise money, do you write a few good software?"
Chen Qingqing asked weakly.
Although for others, it may not be much to write a few pieces of software at all. But for Zhang Ning, a genius, a few of his software can really sell for a lot of money. Moreover, the company's previous venture capital relied on some of Zhang Ning's software, as well as some ideas that Zhang Ning gave to others in a mess, and then made up tens of millions.
It's just that Zhang Ning shook his head helplessly at this moment.
"I can write software, but I can't sell any software."
The software that can be sold for money before, in addition to the software written by yourself is really powerful, there is also some luck.
Zhang Ning doesn't think that if he writes a few more software at this time, he can sell tens of millions.
"You also shake your head, that doesn't agree, Xiao Ning, do others still send you money?"
was a little anxious, and at this time, Chen Qingqing didn't even call Mr. Zhang, and directly called Xiao Ning.
"It's not enough to send money, but I want to find some industrial companies to cooperate."
"Industrial company cooperation?"
"Yes, Sister Qing, think about it, our QQ can be regarded as having some fame. In particular, our QQ game has been liked by many children recently, and there are many young people. If we put our QQ brand somewhere else, for example, we let a toy factory produce toys like Penguin Q, do you think anyone would buy it? â
"Huh......"
Chen Qingqing's eyes lit up, "This idea is very good." â
"Of course, if we can extend the brand to other places, then we won't run out of money."
Think of a lot of examples of Internet brands using reality in later generations, or a lot of animation brands using toys, which are all very profitable brand derivative solutions. Although Penguin Technology does not do business or make toys, he does not mind putting the QQ brand on toys.
It's just that this method seems to be feasible, but in practice, Zhang Ning has hit countless nails.
"QQ, what is QQ?"
A person in charge of a toy factory who has never been online feels inexplicable about Zhang Ning coming out with a QQ brand.
"Your plan looks good, but we have our own toy brand, and your "Penguin Q series products" are just good-looking, and they don't necessarily sell well. So, sorry. â
Another manager who knew about QQ, but apparently had little interest in the QQ brand, replied.
"Hehe, you said that you want 30 million brand agency fees, and you also want 3% of the profit share, why don't you grab it. We will give you a maximum of 3 million here, and there is no share. â
The other obviously has some interest in the QQ brand, but he doesn't agree to anything 30 million.
I have run dozens of toy companies in a row, either I haven't heard of QQ, or I don't recognize the brand QQ on the Internet. Even if there are some people who recognize the online QQ brand, they don't think this brand is worth so much money. For them, QQ is just a brand on the Internet, is there a physical brand, is there a celebrity endorsement?
For these, Zhang Ning could only be depressed and crazy, but there was nothing he could do.
The Internet has just developed in China, and even if many people know about the Internet, they don't have much understanding or identity with this virtual thing. Not to mention, make them treat the internet as if it were a physical brand. Just like a portal ad, even if you have enough traffic. When people haven't changed their minds, many companies won't agree.
However, no matter what, Zhang Ning did not give up. He believes that those who have vision still have zĂ i.
For the sake of the company and for survival, Zhang Ning and Chen Qingqing still ran one after another.