Chapter 35 Strategy
After the film was completed, Lin Yuquan did not stay in Shanghai for long, and as soon as he returned to Kyoto, he immediately devoted himself to the post-production of "Huo Yuanjia", bent on making the best effect of his first film.
And others are not idle, Wang Luodan, who is about to enter his senior year, and Jiang Yan, Zhu Yawen, and Luo Jin, who are about to enter the junior internship period, began to audition around, Xiao Yang contracted the work of advertising shooting, in order to practice what he learned in the crew of "Huo Yuanjia" when filming commercials, and Ning Hao, who completed filming two days earlier than Lin Yuquan, was nervously busy with the later stage of "Green Meadow" like him.
"Boss, over there, I've made an appointment with Zhou Ying to start editing tomorrow morning." Ding said.
"Okay, I'll go to Zhongying tomorrow, what time are you making an appointment?" Lin Yuquan said very happily, Zhou Ying is currently the chief editor of China Film, she is definitely one of the most well-known editors in China, and she has cooperated with many big directors, like Feng Xiaogang, Chen Kaige, Jiang Wen and others' movies are almost all edited by her, needless to say, the level of editing took a lot of effort to cooperate with her this time, but fortunately, the other party finally agreed.
"Nine o'clock in the morning, this is her business card, you can just go to her office and look for her." Ding Wei said as he handed him the business card in his hand.
"Well, how is Mr. Zhao's soundtrack?" Lin Yuquan glanced at the business card, looked up and asked, in addition to the theme song or the classic "The Great Wall Never Falls", in his opinion, all other aspects of music need to be recreated, after careful consideration, the soundtrack is Zhao Jiping, the film composer who can be called Zhang Yi's royal soundtrack, has successively scored for movies such as "Red Sorghum", "Farewell My Concubine", "Qiu Ju's Lawsuit", "Alive", "Ju Dou" and other films, and the preparation of the soundtrack is absolutely the top in China.
"The interlude of the movie has been created, and it will be sent after the editing is completed, and he will match the corresponding background music according to the needs of the plot." Ding Wei said slowly.
"Then you communicate with Mr. Zhao, I will send him the edited version by next Monday at the latest, and let the special effects company in Hong Kong speed up the progress and complete it as much as possible." Lin Yuquan said in a deep voice.
"Okay, I'll get in touch with them later."
The next morning, Lin Yuquan arrived at Zhou Ying's office in advance, and after in-depth communication with Zhou Ying, the two stayed in the editing room to edit the movie.
With the rapid progress of the post-production work, the administrative director Fang Qing also made a detailed list of the cost of filming "Huo Yuanjia" and sent it to his office, including actors' salaries, costumes, venue rentals, props, photographic equipment rental and purchase, soundtracks, editing, films, song copyrights, salaries of crew members, food, clothing, housing and transportation, etc. Among them, the actors and various expenses during the filming account for the vast majority, Zhen Zidan 5 million, Xu Jinglei 1.5 million, Lewis 300,000 US dollars, Wu Jin 300,000, Fu Zhaolong 500,000, Fan Shaohuang 500,000, plus the remuneration of other supporting actors, the salary alone is about 12 million, and counting other expenses, such as post-production costs, the cost so far has been as high as 30 million. And with the later publicity, the copy of the movie, etc., the total investment will reach at least 40 million.
Of course, such a budget is also within the range of Lin Yuquan's expectations, and he is most concerned about the promotion and distribution of the movie.
Thinking of this, Lin Yuquan immediately notified the four persons in charge of Shuguang Film to discuss.
"Director Xiao, how is the promotion and release of the movie planned?" Lin Yuquan looked at Xiao Ran, the marketing director, and asked.
"The specific is still in the planning, but there is no way to start the implementation yet, according to the operating procedures, we need to review the film at the Film Bureau, and after the review is smooth, we will first confirm the release schedule, and then carry out the publicity and distribution work after the release schedule is arranged." Xiao Ran replied quickly.
Lin Yuquan pondered for a moment and said, "By next week at the latest, the post-production of the film will be completed, and then it will be sent to the Film Bureau for review." If the film operation procedures are fully followed, the time will undoubtedly be very short, and the promotion and distribution of the film will definitely be affected. Moreover, our film is a film that promotes the national spirit, and I believe that the Film Bureau will definitely not be too difficult for us, so we can now completely determine the schedule, prepare the relevant publicity channels, and then once the film is reviewed, we can immediately start running the distribution and publicity. Now, let's discuss the next schedule first, Director Xiao, you can explain the situation of the Chinese New Year schedule to you first. ”
"Okay." Xiao Ran immediately sent a copy of the information prepared in his hand to everyone, and said: "The information in everyone's hands is the movie schedule that has now been set for the release date, this year's Chinese New Year file can be described as a good film, "Escape with a Smile", "Kung Fu", "No Thieves in the World", "Two Birds with One Stone", "Very 24 Hours" and so on, the most notable of which is Zhou Xingchi's "Kung Fu" and Feng Xiaogang's "No Thieves in the World", needless to say, these two films must be the box office bomb of this year's New Year, we must not touch hard, So the schedule must avoid them. ”
""No Thieves in the World" is on December 6th, "Kung Fu" is on December 23rd, and now the most golden period for the Chinese New Year is from mid-December to mid-January. Ding Wei looked at the information and said.
"What do you think is the best time?" Lin Yuquan didn't have much time to think about it, and indeed as Ding Wei said, this is already the best time slot.
"I think it can be set on December 13th, which happens to be the second week of the release of "No Thieves in the World", when the box office momentum has declined, and more than a week before the release of "Kung Fu", avoiding direct confrontation. Although we will still compete with them in this schedule, our movie genre is actually completely different from theirs, so we don't have to worry about people watching their movies and not watching our movies, what do you think? Ding Wei pondered for a while before saying.
"I'm fine, what about you?" Lin Yuquan nodded, and then looked at Xiao Ran, He Liwen, and Fang Qing.
"Yes." The trio immediately agreed.
Lin Yuquan nodded and said, "Then let's move on to the next topic!" The previous "Crouching Tiger, Hidden Dragon" and "Hero", as well as the earlier Bruce Lee and Cheng Long movies, in Europe, America and other overseas regions, the box office is very amazing, from which it can be seen that kung fu films are currently the most able genre in the Chinese film industry to go abroad, so our "Huo Yuanjia" must not be limited to China, but should also try its best to arrange overseas releases. ”
The four of them looked at each other, and finally Xiao Ran said with an embarrassed face: "It is definitely the best for our films to be released overseas, but in this regard, our company has no experience, and the few films we released before were only limited to China, and there is still a blank overseas." If you really want to release it, you can only cooperate with big film companies such as Bona, China Film, New Picture, and Huayi Brothers. ”
"Of course I know about the company's situation, but if we find these film companies to cooperate and distribute, we will inevitably lose a lot of box office share, and they are not directly connected with overseas theater companies, but need to cooperate with Hollywood film companies again, so even if the film is released, we will not make any money. As for the direct buyout of copyrights, I don't think there is any need to consider that our films do not have no market in Europe and the United States, although direct buyout is a practice of insurance, but it will invisibly bring us a lot of loss of interests. So I thought about it before, in fact, we can completely find another way, you know blogging! Blogs are now very popular in the U.S., where users can upload text, images, and for us, we can clip a few minutes of the fight scenes and put them on top of it in the form of a trailer, along with the relevant movie introduction and posters that we are looking for in Europe and the United States. Of course, it's not enough to just put it up, we also need to cooperate with the publicity, so that more users can browse and visit our blog, in this regard, we can carry out more than ten seconds of video advertising in Los Angeles, where American film companies are most concentrated, we can make some gimmicks, as long as the number of visits on the blog and the effect of word-of-mouth communication come out, I don't believe that those film companies will be indifferent. At that time, we will negotiate with cinema chains in Asian countries such as South Korea, Japan, and Thailand based on the schedule of European and American releases, so that we can naturally spread out overseas stalls. Lin Yuquan thought about it and said that as early as when he was preparing to shoot "Huo Yuanjia", he began to think about overseas releases, and this is also the most feasible method that he has repeatedly considered in recent months.
Xiao Ran's eyes lit up, and he said with some excitement: "This method is so good, why didn't I think of it, I will start arranging it immediately." ”
"Okay, let's make relevant preparations next, as long as we review the film, I hope the corresponding publicity and distribution work can be implemented as soon as possible."