Chapter XXXVI: Publicity
As Lin Yuquan said, a week later, the post-production of the film on 9.25 was completed, and then the review of "Huo Yuanjia" was also very smooth, except for a few shots that needed to be cut out due to scale problems, there was no difficulty, and the review was passed on the 10.2nd, and then the publicity and distribution work that had been prepared was officially launched.
In fact, as early as the beginning of the start-up, because of the joining of Xu Jinglei, Zhen Zidan, Wu Jing and others, "Huo Yuanjia" has received the attention and coverage of many news media, so it has a lot of fame among the public.
But it is only a little famous, in comparison, the focus of the media and the public is mainly on the three movies "Ambush on All Sides", "Kung Fu", and "No Thieves in the World".
Among them, "Ambush on All Sides" has been released on July 16, and the momentum has won the domestic box office of 153.6 million yuan, ranking first in the domestic box office list in 2004, far ahead of the second place "Lord of the Rings 3: The Return of the King", the global box office champion last year, won 86.3 million yuan in four weeks in China.
The other "Kung Fu" and "No Thieves in the World" have put their release schedules in the Lunar New Year file, and the box office battle between the two comedy kings can be said to be particularly eye-catching, especially as the release date is getting closer and closer, and the news media has been reporting non-stop.
Feng Xiaogang has used his past brilliant achievements to prove his status as the king of the Lunar New Year stalls in the mainland, and the media is generally very optimistic about the box office of "No Thieves in the World", this film not only set a new high of 50 million investment in Feng Xiaogang's films, but also invited Hong Kong superstars Liu Dehua and Liu Ruoying, these two elements are combined, making the media and the public very much looking forward to it.
Not to mention Zhou Xingchi, the accumulation of more than ten years has given him a terrifying box office appeal, he alone can overshadow the combination of Feng Xiaogang + Andy Lau + Liu Ruoying, and the investment in "Kung Fu" is as high as 20 million US dollars, and the box office of this kind of large-scale movies is generally higher than that of ordinary types of movies.
Almost all the media believe that in this Lunar New Year file battle, Zhou Xingchi's "Kung Fu" will win.
And "Huo Yuanjia", which is sandwiched between the two, was originally just an object barely qualified to join in the excitement in the eyes of the media and the public, although it is not declining, but no one thinks that it can act as a spoiler and launch a strong challenge to "Kung Fu" and "No Thieves in the World".
However, with the official launch of the promotion of the Dawning Movie, the shape seems to have become different.
Originally, the topic of "Huo Yuanjia" mainly focused on Xu Jinglei and Zhen Zidan, and occasionally Lewis and the three of them can also make the media a lot of interest, only Lin Yuquan was mentioned by the reporter in passing, the twenty-one-year-old director is too young, and it is really hard to believe his strength, and the media does not want to become a laughing stock.
And Shuguang Film and Television has never taken the initiative to promote Lin Yuquan before, which is actually the strategy of Shuguang Film and Television, and too early publicity may make the public's enthusiasm cool down before the movie is released. But now it's almost time, so Shuguang Movie suddenly pointed to Lin Yuquan with the help of Zhen Zidan and others.
The media may have scruples about taking the initiative to report on Lin Yuquan, but if the celebrities themselves say the topic about Lin Yuquan in an interview, they will not hesitate, anyway, they are just paraphrasing the words of the celebrities, even if they are ridiculed by the public, it is definitely not aimed at them.
In this way, a large number of reports about Lin Yuquan have naturally entered the field of vision of more people.
"The all-round young director who directs, acts, and writes is only an auditor of the Kyoto Film Academy, and Zhang Huijun, the director of the Kyoto Film Academy: I am proud of him."
"Zhen Zidan: Many people praise me for being both good at martial arts behind the scenes, and good at fighting in front of the stage, with a good image, superior strength, and talent, but that guy is actually better than me."
"Xu Jinglei: This junior brother is amazing, saying that I am a talented girl, then he is a talented man, before that, I really couldn't imagine that a person can be proficient in so many things, he fully interprets the correctness of human potential without limits."
"Wu Jing: Director Lin is definitely the most capable artist in the current entertainment industry, and he should even challenge the professional boxing world."
The three Lewis who participated in the movie were also full of praise for Lin Yuquan when they were interviewed in their home country, which was reprinted by many domestic media.
"Legendary British boxing champion Lennox. Lewis: Lin is my friend, and he was the one who showed me the breadth and depth of Chinese martial arts. ”
"Muslim Abdulaev, Muay Thai World Champion: It's a pleasure to be part of such a kung fu movie, and in my heart, he is my boxing instructor."
Even Zhang Yi came to join in the fun.
"When I was communicating at the Kyoto Film Academy, I was deeply impressed by this young man's insights on martial arts instruction."
"The script of "Huo Yuanjia" was actually originally delivered to us with a new picture, and unfortunately he was rejected at that time."
A number of media reports, so that Lin Yuquan's recognition suddenly rose at the speed of a rocket lift-off, for young and talented people, no matter who they are, they will always have a strong curiosity, of course, because Lin Yuquan has not proved his true self with his works, the public is more in a wait-and-see state, but under the stimulation of the warm-up promotional film full of wonderful battle scenes, the public's expectation index for the movie is simply off the charts.
At the same time, the attitude of the media has also changed rapidly, if the media only reported because of the words of Zhen Zidan and others at the beginning, then when everyone said so, even Zhang Yimou, who had nothing to do with it, praised it like this, the media began to feel that Lin Yuquan, a young director, was not so simple, so they took the initiative to contribute to the situation and track and report on Lin Yuquan's situation in an all-round way.
Affected by the enthusiasm of the public, the situation of the Chu and Han heroes in the original Chinese New Year file has also suddenly evolved into the Three Kingdoms, and its most direct reflection is reflected in the film schedule of the theater side. Businessmen are profit-seeking, and theaters certainly hope to release more popular films, after all, the attendance rate of popular films is far from being comparable to ordinary films, so the number of screens and the number of screenings of "Huo Yuanjia" have been almost the same as "No Thieves in the World" and "Kung Fu".
The first breakthroughs were made in the United Kingdom, Russia, and Japan, thanks to the popularity and hard work of Lewis in their respective countries, which aroused the interest of domestic audiences, so the cinema chains in the three countries were easily signed, and the box office share was also quite good, basically the same as local films.
Of course, the biggest surprise came from the United States, and even Lin Yuquan himself did not expect that his strategy would achieve such amazing results.
York is a super-super movie-loving average young white college student, and his favorite thing is action movies.
But recently, he has been a little troubled, because the only popular movies to be released at the end of the year are "Hidden from the Sea 2", "National Treasure", and "Blade 3" that he likes, and other movies such as "Meet My Father-in-law 2", "Escape from Christmas", and "The Incredibles" are not his favorite genres, but how can the three movies be enough for him to watch? At least one blockbuster movie a week?
This day was when he was secretly bored and could only pass the time by watching TV, suddenly, when the Fox radio hit series "Dr. House" was finished, there was a series of cool martial arts action scenes.
"Wow", York's spirits lifted, and he immediately watched it intently, and more than ten seconds passed quickly, and York was still unsatisfied with the fact that the fight was over, and then the prompt sound on the TV sounded, it turned out that this was a small part of a movie warm-up promo, and the full version of the pre-heat-up promo can be seen on a blog.
There was a full version, York was overjoyed, and immediately returned to the room, turned on the computer, entered the blog page mentioned on TV, and then saw a huge promotional poster appear in the most conspicuous position on the blog page, and after a few glances, he clicked on the video above, and then the exciting fist fight immediately jumped into his eyes.
"Wow, that's amazing." York watched it three times in a row, and still felt unfinished, although it was played by an Oriental, but this movie was definitely the most exciting action movie he had ever seen, I really don't know how those Orientals knew such a powerful boxing technique, why are there no such directors and actors in the United States?
It's a pity that the trailer is only a few minutes long, and it's not enjoyable to watch at all, York browses the information on the blog page with a resentful face, and now it's up to which film company will release it, and you must go to the cinema to see it when the time comes.