"Agreed, what agreed?"

Zhang Ning shook his head, "I didn't say I agreed, but I think that even if I don't participate in your endorsement, I think your Weilong spicy strips may not be promoted." ”

"Mr. Zhang Ning, I'm afraid this is a little difficult."

Lin Fengwei smiled bitterly, "Who else in the world has such a great charm as you." Our Chinese food does not have much market in the world, and if it weren't for your popularity, I'm afraid that these Europeans and Americans would not want to try it at all. ”

"Boss Lin, you're wrong."

"Do you think that Weilong spicy noodles were bought by me because I advertised them?"

"Isn't it, if you don't put an advertisement on that explainer video, our Weilong spicy strips can't be selling so well recently."

"Boss Lin, this is just the appearance."

Zhang Ning said with a smile, "On the surface, it seems that Weilong Spicy Noodles is indeed because I put an advertisement behind the commentary video, and your products have opened up the market in Europe and the United States." It's just, I want to say, it's not my credit. Even if it's a different person, it's not me explaining, it's you explaining, and they see the advertisement, and they are likely to buy it. ”

"Won't it?"

Lin Fengwei felt a little disbelieving.

"Of course, you have to know that although I advertised on it, I just commentated, and I didn't even have a shot, so could this be regarded as my endorsement. Of course, the reason why your Weilong spicy noodles have opened up the market is also related to the fact that this advertisement is more interesting. But the most important thing is not me, nor is it that the ad is interesting, but the ad itself. It's like a TV commercial, even if your ad doesn't have any highlights, and you don't invite any celebrity endorsements. However, as long as you advertise it, then someone will buy your product. ”

"Mr. Zhang Ning, I said so, but if it weren't for your fame, this kind of advertising wouldn't be very strong."

"Not necessarily. As long as you find the right advertising positioning, I believe that your Weilong spicy strips will definitely be able to be promoted to the world. ”

I don't know why, at this time, Zhang Ning became very interested in Weilong brand spicy noodles.

In other words, Zhang Ning figured out the guò Weilong brand spicy strips to make a try.

He wanted to see if this kind of explainer video could become another media advertising platform in addition to popularizing League of Legends.

"Come on, let's talk about it in detail."

Moving the stool to Lin Fengwei's side, Zhang Ning took out his workbook.

Lin Fengwei was flattered by such an action, endured his excitement, and discussed it with Zhang Ning.

"Boss Lin, I think your Weilong spicy strips taste good. Although this taste is not necessarily liked by Europeans and Americans, I think that anything can be cultivated. We Chinese can learn from Europeans and Americans to drink coffee, eat Kentucky chicken, and drink oral music, why can't they eat our Chinese food and eat our spicy strips? ”

Zhang Ning's idea is very groundbreaking, if this is placed in China, I am afraid that few people have such courage.

Most of the people want to enter the global market, and they are catering to the tastes of the global market.

This may seem like a good idea, but it also loses the character of its own product.

But Zhang Ning did the opposite, why should he let himself adapt to foreigners, why not let them adapt to himself?

Although this may seem difficult, as long as you promote it enough, as long as your product is good enough, it may not be impossible.

In his heart, Lin Fengwei thought with such a sigh.

It's just a pity that he is just the owner of a small food company, even if he listens to Zhang Ning's thoughts, he asks himself in his heart that he may not be able to do it. It's not just about taking courage, sometimes it's more likely to fail without a specific strategy.

"Boss Lin, I found that you Weilong Spicy Strip has a very strict problem."

"What's the problem?"

"Your spicy strips are selling too cheaply."

"Cheap?"

Lin Weifeng felt confused, "Isn't it good to be cheap?" ”

Who likes to buy expensive products, is there a cheap one to buy an expensive one?

"Sometimes it's good to be cheap, but sometimes it's a big problem."

"Undoubtedly, many people like cheap products, and cheap and high-quality things are sought after by countless people. However, cheap has always been a ditch with the low-end, have you seen any cheap but very tall products? ”

"Well, it doesn't seem to be."

Truly.

The rules of business are like this, no matter how good such a thing is, if it is cheap, he often can't be high-end.

However, Lin Fengwei didn't seem to keep up with Zhang Ning's rhythm, and he also knew that what Zhang Ning said about the low end did not mean to flatten their Weilong spicy strips. In doing business, there is a distinction between high, medium and low-end, and it is not necessarily more profitable to sell high-end products than to sell low-end products. However, Lin Fengwei still didn't understand and asked, "Mr. Zhang Ning, I don't understand something. Our Weilong spicy strips were originally a low-end brand, do we want to build Weilong into a high-end product? ”

"Of course."

Zhang Ning nodded.

"In China, Weilong can indeed continue to be low-end. After all, domestic food is like winning by quantity. If it's too high-end to be affordable, it's hard to sell such a product. However, for foreign countries, this is not necessarily the case. ”

Zhang Ning analyzed it in detail, "Boss Lin, take a look." In fact, foods like spicy strips are definitely not as popular as our countrymen, right? ”

"Yes, the eating habits of Europeans and Americans are different from ours, and they are certainly not as popular as our people."

"That's right."

Zhang Ning nodded, "Since they can't be so keen on spicy noodles to the Chinese people, they definitely can't buy our spicy noodles every day, right?" ”

"That's right."

Lin Weifeng still nodded.

"Since it is impossible to buy our spicy noodles every day, what is the market for our spicy noodles in Europe and the United States?"

"Even if they sell it so cheaply, they don't usually eat it every day. Even if spicy noodles have become popular in North America recently, it can't be as popular as in China. These North American people are just trying to taste it, and it is impossible for you to ask him to eat spicy noodles every day. This kind of market doesn't seem to have much to do. ”

"It seems to be."

Lin Weifeng kept nodding, but when Zhang Ning said this, Lin Weifeng's heart was cold, "Mr. Zhang Ning, it seems that there is no need for our spicy noodles to be promoted to the world." ”

"That's not what I meant. What I'm saying is that they don't eat often, but they can eat once in a while. Eating only occasionally is undoubtedly not profitable for us. Therefore, we need to make spicy strips into a high-end food in the North American market. Of course, this high-end is not that our spicy strips are really better than the domestic ones, I am mainly talking about the price. Originally, it was sold for 1 dollar a pack in China, but we can sell it for $1 a pack in North America. No, $1 is cheaper, we're going to sell $10 a pack. We want to make Weilong spicy strips into a tall food. Let these North American players and friends in North America feel that eating spicy strips is a high-end enjoyment. ”