84_84310Shi Lei glanced at Hu Changsheng, Hu Changsheng didn't shake his head, that is, he acquiesced.

"Mr. Mei, since you are so sincere, why don't you take another step and share the purchase channels with us? Malt and hops are also a big expense. "Shi Lei has to inch in.

"You? We have made so many concessions, why do you still ask for so much, you have to be a person who knows how to be content. Mei Zhihua had something to say.

Shi Lei shrugged: "Really?" Co-authored with Mr. Mei's meaning, only you paid, we didn't pay? Unified ~ one pricing, is it to let us raise the price? Although you share the sales channel with us, but our sales volume may not increase much, haven't we made a huge concession? Mr. Mei thinks that the market is important, or is the cost important? ”

Mei Zhihua was speechless, this Shi Lei is quite able to quibble. Okay, I'll just give in one more step. Even if we share the raw material purchase channel with you, how much can you save? As long as you raise the wholesale price, we are confident that we will regain the lost market.

The two sides agreed on the general direction, and then the two teams began to negotiate the details and formulate a cooperation agreement.

In Hu Changsheng's office, Shi Lei and the others swallowed cigars.

"Leizi, do you know that once this agreement is signed, we will be forced to raise prices, and at that time, the market may be recaptured by ice and snow." Hu Changsheng said in a deep voice.

"This is inevitable, so I asked him to add one, and the raw material purchase channel also needs to be shared with us, which can effectively reduce our production costs. We only agreed to a unified ~ one price, the wholesale price and retail price are the same as them, but we didn't say that we can't continue to do prize promotions, right? Shi Lei showed a sly smile.

Hu Changsheng understood after thinking about it: "Hahaha." You, you, are really cunning. They thought we were giving in, but in fact we could play with the prize promotion bigger, and we could have another bottle with a prize. It is still equivalent to discounted sales, so that the sales volume will continue to rise, and their ice and snow beer will either be the same as us, or they can only pinch their noses and eat dumb losses, hahaha, I can't wait to see Mei Zhihua's angry appearance. ”

The negotiations went smoothly. Three days later, the cooperation agreement between Shisheng Holdings and Ice and Snow Beer has been signed. And also held a grand press conference, they want to tell all beer companies that Shisheng Holdings, which has recently stirred up trouble in the domestic beer industry, has formed an alliance with Ice and Snow Beer!

At this time, the three CEOs of Ziqingdao Beer, Jingcheng Beer and Bingcheng Beer got together again, and they also had to discuss together how to resist these two coalition forces that were not bad for money. In the past, only ice and snow beer in China was not bad for money, and advertisements were overwhelming, and promotions were available every month. As a result, another Shisheng Holdings has recently emerged. I heard that it was just established this year, but as a result, more than a dozen small beer companies were acquired in one go, and the annual output jumped to one million tons. Become a force they can't ignore.

This is not the end, this Shisheng Holdings doesn't know how to be so rich, it seems that it is planning to copy the road to success of ice and snow beer, and it has also begun to desperately use money to smash the market, and it is even worse than ice and snow beer, purely to lose money and brush up on prestige. Their sales are skyrocketing. But the more you sell, the more you lose.

Doesn't this Shisheng Holdings know. The path to success is not so easy to replicate, not to mention them. Ice and snow beer alone will not make people follow in his footsteps.

Just when they were waiting to see the joke while following the goods to the south, the news of the alliance between Ice and Snow Beer and Shisheng Holdings came out. What kind of in-depth cooperation agreement did they sign to share purchase channels and sales channels.

Now it's over, without the pioneer officer of Shisheng Holdings, who will be the main force to resist ice and snow beer? The three of them at the helm of domestic beer gathered again to discuss what to do.

"I feel like we should continue to distribute goods and attack from the city to the county. Make sure that every county has our beer, so that we can establish our brand advantage. Mr. Cheng of Qingdao Beer said.

"Brand advantage? You think it's in Ludong. People here either recognize ice and snow beer, or local beer, when did you hear that they recognized island beer? If you sell it so expensive, will there be a market in the county? Mr. Sun of Beijing Beer said.

That's right, this time the three beer companies joined forces, in addition to the promotion of canned beer, all the glass bottles are not ordinary beer, they are all draft beer or super dry, and the cheapest price is more than six yuan. And the best sales in the market are always ordinary bottled beer, between two and four yuan.

"I think we can find a way to get them to tear up the agreement." Li Guozhong said in a deep voice.

"What? Tear up the agreement? How is this possible! They have just signed an agreement and are now in the honeymoon period of cooperation, who will tear up the agreement? Ice & Snow Beer won't, and neither will Shisheng Holdings. Mr. Cheng shook his head, what kind of idea is this.

"You haven't tried, how do you know you can't? I have met with several people in charge of Shisheng Holdings, their chairman is Hu Changsheng, a native of Bingcheng, who once wanted to invest in our Bingcheng Beer, and now a large part of our circulating shares are also in the hands of Shisheng Holdings, so I think if I am willing to sell some of my shares to Shisheng Holdings, they will be willing to tear up this agreement! Li Guozhong gritted his teeth and said.

"Sell shares? Lao Li, you are crazy, what does Shisheng Holdings mean, can't you see it? If you sell your shares to them, will they give up competing with you for the Northeast market? "Mr. Sun thinks that Li Guozhong is in a hurry to go to the doctor, Shisheng Holdings obviously wants to build a beer empire, if you open your mouth to sell your shares, they will definitely open your mouth. Now there are only more than 60% of the shares of Bingcheng Beer in the hands of the Bingcheng Municipal Government ~ government, and it is difficult to guarantee even 50% if it is sold?

"What if I just ask him to sell me all the factories in the Northeast? Do you think he would be willing to do that? ”

Li Guozhong thought very clearly, and now in this alliance, they Bingcheng Beer is the weakest and has the least assets. If you need to be in alliance with others, your status is not equal, and it is difficult to be equal to each other. Originally, Bingcheng Beer was willing to ally with him because it was supported by the markets of three provinces, and Qingdao Beer and Jingcheng Beer were willing to ally with him. But now that the market share of Bingcheng Beer in the three northeastern provinces has plummeted, Mr. Cheng has expressed his intention to be the boss of this alliance several times. If Mr. Sun hadn't relied on the treasure land of the capital, maybe he wouldn't have been able to resist Qingdao beer.

Now the reason why Mr. Cheng and Mr. Sun oppose it is that one is afraid that their alliance will collapse, and the second is that they are afraid that once Bingcheng Beer and Shisheng Holdings merge, then Bingcheng Beer may become the second Ice and Snow Beer.

At that time, the leader of the domestic beer market was Qingdao Beer, with the highest domestic sales, the most export countries, the most export sales, and the highest profits, but what's the matter, hasn't it been surpassed by Ice and Snow Beer in a few years?

Why can Ice & Snow Beer surpass Qingdao Beer, the big brother in China, with a new brand, is not because there is more money and more factories.

If Shisheng Holdings and Bingcheng Beer are united, then Shisheng Holding wants to make those small factories become branches of Bingcheng Beer, and the second Ice and Snow Beer will appear, and the speed of its rise may be faster than that of Ice and Snow Beer, after all, Bingcheng Beer is the oldest century-old beer enterprise in China, and there is no one. Taking this as a promotional selling point, relying on the market of the three northeastern provinces, coupled with the huge capital and number of factories of Shisheng Holdings, it is not impossible to surpass ice and snow beer in one game and become a domestic leader!

"Lao Li, I think you should think about it again, you are a state-owned enterprise, a municipal enterprise, rashly sell shares to a private company, I'm afraid the city may not agree, right? Besides, you're doing pretty well right now, so there's no need to take risks. Mr. Cheng persuaded.

"Yes, Lao Li, if you want to expand and the money is not enough, we can help you match, take a loan from the bank, or find some state-owned investment companies to inject capital into you, isn't this better than cooperating with Shisheng Holdings?" Mr. Sun also followed Mr. Cheng's words.

Li Guozhong looked at the faces of these two people and sneered in his heart. When I first looked for your alliance, what did you say, advance and retreat together. Now that you're in trouble, you've come up with a solution? I thought of a way, but you kept obstructing it, what do you mean, only your company can make money and raise funds, but our company can't?

In terms of qualifications, your two beer companies together do not have as long a history as our Ice City Beer. Why did you develop it because someone else injected capital? If it weren't for the city's constant refusal, I would have found someone to inject capital a long time ago, so why am I so passive now?

However, what the two of them said is also right, Bingcheng Beer can seek a loan, if it really cooperates with Shisheng Holdings, I am afraid that the city will not agree.

"Since the two of you say so, then I will also take a step back, we Bingcheng Beer need a loan, compete with Shisheng Holdings for the brewery, we have to expand production capacity again!"

"What? Ice City Beer got a loan from the bank? How much is the loan? Hu Changsheng received a phone call, and his face was a little unpleasant.

"Brother Hu, what's the matter, it's normal for Bingcheng Beer to take a loan from the bank, does it have any big impact on our plans?" Shi Lei asked.

"If it was before, of course, it didn't matter, but after we signed a cooperation agreement with Ice & Snow Beer, we suddenly took out a loan, which was a problem. If you think about it, they have just gotten more than a billion dollars, even if they have spent a lot on promotions and advertising recently, a few hundred million is enough, and at least a billion dollars are still in funds, why do they still need loans? I think Bingcheng Beer is ready to dominate the Northeast market! (To be continued)

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