Chapter 488: Ice and Snow Coming
If ordinary people hear that the other party's talks have collapsed, they will be very happy, and they will immediately return to talk to Mr. Kang, and they will definitely be able to quickly finalize some terms. But Shi Lei didn't, he waited patiently for Mr. Kang to come to the door in Bingcheng. Last time, he went to Qicheng, and this time it was time for Mr. Kang to lead a delegation to Bingcheng to talk.
After two days, Shi Lei did not wait for Mr. Kang and his party, but waited for another group of people.
"Brother Hu, what do they mean when they came to us, do they want to buy our brewery?" Shi Lei turned the goblet in his hand and took a sip of wine.
"Not necessarily, I think it's mostly tentative, and we stir up the market in the south, which also makes ice and snow beer very uncomfortable. Especially Xu Guohua, I didn't see that this kid spent the most money, it was the base camp of ice and snow beer, and he was stunned to grab thirty percent of the market in a month. ”
"We spend this money, are we still enough? Now just to acquire the brewery, we have spent billions, and the loss every day is not a small amount, which is only not in and out. Shi Lei was a little worried, whether they were playing too much, he felt that those small distilleries were not worth buying at all, but Shi Sheng Holdings still bought them at a low price, especially Shi Xi spent the most money.
"Now it looks like we're at a loss, but wait, we're almost done. There are basically no beer companies worth acquiring in the south, and there are a few large companies left, and the scale of assets is not inferior to ours, so it is not easy to grudge with them, lest they turn against us. At present, our biggest goal is to find a way to buy shares in Bingcheng Beer, and the shares circulating in the stock market are held in the hands of a few companies, and no one is willing to sell. The funds of Ice City Beer are also quite sufficient, and it seems that we will continue to hold on for a year and a half. ”
Dangdang~~~
"Chairman, Mr. Shi, the people from Ice and Snow Beer are here."
"Hmm. Take them to the conference room. Leizi, let's go, come with me to meet them. ”
Shi Lei followed behind Hu Changsheng and walked into the conference room. There weren't many people coming to Ice & Snow Beer, but their boss Mei Zhihua came, which was enough to see the importance they attached to this meeting.
"Mr. Mei. Hello. Hu Changsheng stretched out his right hand.
"Mr. Hu, hello. I have admired Mr. Hu for a long time, and today we finally met. Mei Zhihua said with a smile, "This is Mr. Shi, he is really young and promising." ”
Shi Lei shook hands with Mei Zhihua with a smile, he was not very interested in Mei Zhihua's words, what a young and promising, everyone seemed to be surprised by his age when they saw him, how. You can't have some achievements when you're young, and there were teenagers who worshiped the prime minister in ancient times.
"Mr. Mei, you came to me this time, but about beer?" Hu Changsheng asked knowingly.
"We can't hide anything from Mr. Hu, that's right, we just want to discuss with Mr. Hu, can we sell some breweries?" Mei Zhihua didn't hide it, and told his intentions directly.
"It's about the brewery. These are all in charge of several vice presidents of our company, and I am not very familiar with them. Why don't you talk to Mr. Shi? Hu Changsheng looked like I didn't understand and didn't speak.
Mei Zhihua was stunned for a moment, does this Shi Lei have such a big say in Shisheng Holdings? This is a brewery transaction of hundreds of millions of yuan, or even billions of yuan, is Hu Changsheng relieved to let this young man lead the negotiations?
Hum. A guy who relies on the shadow of his father's generation is easier to deal with.
"Mr. Shi, let's talk about it then?"
"Okay." Shi Lei showed a harmless smile.
As soon as Mei Zhihua stretched out his hand to the side, his subordinate handed him a copy of the text. He opened it, looked at it twice, then closed it. Pushed from the table to Shi Lei.
Shi Lei opened it and looked at it, and his body leaned slightly towards Hu Changsheng, so that Hu Changsheng could also see what was on this article.
This is a map of the distribution of breweries under Shisheng Holdings, and all the breweries are marked, and the detailed numbers of brands, output, and sales are also noted below.
"Mr. Mei, what does this mean?" Shi Lei held the text and asked unhappily.
"Mr. Shi, don't get me wrong, this is just a simple market research, I believe Shisheng Holdings must have done something similar. The red font is the brewery we are interested in, and I don't know if Shisheng Holdings can cut love. Mei Zhihua crossed his fingers on the table, looking very confident.
Shi Lei took a look, this is almost half of the factories in the south, if these are all sold, they are worth at least 300 million, and the ice and snow beer is really rich.
"Is Ice & Snow Beer going to continue to expand its production capacity? You are now the No. 1 beer seller in China, and the market is so big, no matter how much you expand, you can't sell so many beers. ”
"The country is saturated, and we can export abroad. At present, we are establishing sales outlets in Southeast Asia, and the production capacity of domestic factories can no longer keep up. ”
"Really? So why not just build a factory abroad, wouldn't that cost be lower? Shi Lei asked rhetorically.
"Mr. Shi didn't even make beer at first glance. It takes at least one year for the equipment of beer to be installed and debugged to be officially used and to be able to produce qualified beer. Moreover, the cost of reducing domestic export taxes and producing and transporting them in China is similar to that of investing in factories abroad and training skilled workers. And we are more familiar with domestic laws and regulations, but not necessarily abroad, so ......"
Shi Lei nodded as if he didn't understand: "Then what can you give us, money?" We don't seem to be lacking. And we are rapidly occupying the market, in the future can be expected, our sales will be rising, now selling, not a loss? ”
"Mr. Shi, your current market is exchanged for crazy promotions. How long can you last this kind of promotion? Trimester? Half? By the time your promotions stop, the market will still be back to square one. The purchase price we can give will definitely not let Shisheng Holdings suffer a loss, please believe in our sincerity. ”
Sincerity? Who believes this kind of nonsense. Ice and snow beer is not afraid of Shisheng Holdings, the sudden spoiler, the market is so big, now Shisheng Holdings' beer sales are rising, and Bingcheng Beer, Qingdao Beer, Beijing Beer, etc. are involved, and the output of ice and snow beer has fallen again and again.
When it comes to brands, it is definitely the weakest beer under Shisheng Holdings, but it also has a local foundation. Ice and snow beer is the second-to-last, and his popularity is not made by money. If they don't take immediate measures, then Ice & Snow Beer had the largest sales in the country last year and made a lot of profits, but this year it may lose its position as the No. 1 seller, and the profits will be gone, and it may even lose money.
That's why Ice & Snow Beer is eager to buy the breweries under Shisheng Holdings, one is of course what they say is the export, to open up new markets, and the other is to make the enemy of Shisheng Holdings disappear, and they can concentrate on dealing with the other three beer companies. One less crazy spoiler who is confident that they can retake the market.
Shi Lei thought for a while and said: "Money, we don't want it, if Ice & Snow Beer is willing to pay some shares or something, we can still consider it." ”
Mei Zhihua said very simply: "This is impossible. Our Ice & Snow Beer is a joint venture between Xuerun Group and SAM Group, each holding 50% of the shares, and no one will sell the shares. IMHO, both Xuerun Group and SAM are larger companies than Shisheng Holdings, and their assets are in good condition, so how can they sell their shares? Mr. Shi should change the condition, on the purchase amount, we can make appropriate concessions. ”
"Oh, you mean your parent company is two big bosses, richer than us, right? Then you will continue to do promotions with us, I will calculate in our hands, it seems that there are still billions of cash that cannot be spent. ”
Mei Zhihua took a deep breath: "Mr. Shi, if you do this, we can only lose money together and cheapen other beer brands, which will not benefit you or me in any way." Mr. Hu, I don't think Shisheng Holdings will be so irrational, right? ”
Hu Changsheng seemed to come back to his senses at this time: "Huh? Oh, you guys. ”
Seeing Hu Changsheng pretending there, Mei Zhihua was a little speechless. You're obviously listening to our conversation very seriously, pretending to be distracted.
"Mr. Shi, why don't we change the plan. Rent, we rent your brewery and produce our ice beer, how? ”
Rent? Shi Lei hadn't thought it could be like this. But he thought about it, this is not good, renting is more than selling, once they give up their own brand and turn to the production of ice and snow beer, then the original occupied market, is not equivalent to giving up? Rub, this Mei Zhihua, this is still an old treacherous and cunning.
"Mr. Mei is bullying me young, if we want to rent a factory for ice and snow beer, will you agree? If you agree, then we can rent all your factories. ”
Mei Zhihua was a little discouraged, this Shi Lei was not fooled at all. He didn't think that the other party would agree, after all, it was Hu Changsheng who really called the shots. But as long as Shi Lei agrees and Hu Changsheng speaks out against it, he can bypass Shi Lei and talk to Hu Changsheng directly, this is the real person in charge.
"What about our cooperation? We set the wholesale price ~ together, share the sales channels, and squeeze Qingdao beer out of the southern market first, do you want to refuse this? ”
Shi Lei was a little puzzled, the sales channel was obviously better for ice and snow beer, this was Shisheng Holdings, didn't Mei Zhihua send money to Shisheng Holdings?
Mei Zhihua thought to himself: Hmph, so you can't do any more promotions, right? Even if the sales channels are shared with you, do dealers recognize your brand? When the time comes, Qingdao Beer, they will get out~eggs, and the next ones to get out~ eggs will be you!
With his heart, Shi Lei understood what Mei Zhihua was thinking. It turns out that this guy is fighting this idea, I'll let you lift a rock and shoot yourself in the foot! (To be continued......)