Close those windows, Roger? Albert returned to the homepage of instant sharing again, today's sharing column with the highest click-through rate, five of the top ten are related to "The Return of the King", and all of them are praise, if so, forget it, he has vaguely heard who the two shareholders behind the website are, but what scares him is the browsing number behind the praise, which is too terrifying.

For example, the one he just read, which was posted within a few hours, has more than 20,000 views, of which nearly 15,000 likes!

The number of views and likes of several other positive reviews is basically at this level.

And then, Roger? Albert switched to his online column, which was highly recommended by The Chicago Sun-Times and his station, and although his column was updated earlier and his personal name was generally larger, the number of views was nothing compared to the comments from the average fan on the instant sharing site.

From the update of the film review of "The Return of the King" to the present, less than 2,000 people have seen his column!

Roger? Albert switched back and forth to refresh his online column and instant sharing homepage, looking at the two numbers that were getting wider and wider, and he couldn't understand why?

Why can a group of anonymous juniors comment on the Internet with an absolute advantage over him, a famous film critic?

What's wrong with the world? Can't even compare with the average movie fan?

Turn off the column, Roger? Albert looked at the instant sharing site and fell into thought, he had some brains after all. Gradually, he figured out some things, but these things made him even more chilled.

This instant sharing site is aimed at ordinary Internet users, and all users can express their opinions about certain people or things on it for the first time. For example, the comments of "The Return of the King", and users and users can follow each other, as long as there are enough people who follow you, or the events you comment on are novel enough or have unique views, they can be seen by many, many people.

And here, the critic has almost no advantage in terms of being just one of many Internet users.

Why did film critics have the influence of the seventies and eighties and even the early to mid-nineties?

Roger? Albert is actually very clear. It's not that film critics really have a unique taste for movies and how they can guide the development of the film industry, most film critics' film reviews are actually picking and scolding. And no matter how wonderful the movie is, it is impossible not to find a thorn.

The vast majority of film critics have no talent at all, and they only know a little about the film industry, and they were able to stand where they were back then, not so much because the audience chose them. It's not so much that the media chose them. They can make their voices heard in the media, while ordinary audiences can't speak out in the media at all, which is undoubtedly the biggest difference between film critics and ordinary audiences.

But now, the rise of new online media has changed this shape.

The freedom of the web is far greater than that of any other medium, especially the instant sharing site, which has risen rapidly since the second half of last year and attracted millions of users......

Roger? Albert reluctantly discovered. If there are more and more users of the instant sharing website, the comments on it will also get more and more attention. The voices of ordinary movie fans seem to be louder, and if fans can quickly exchange their opinions on a large scale, film critics will undoubtedly be more marginalized.

In the future, will everyone be able to comment on a movie, and everyone will be able to exchange their opinions about a movie through the Internet?

So what's the use of being a professional film critic?

Looking at this vibrant instant sharing site in front of you, Roger? Albert couldn't help but think of the company and the shareholders behind the website, and suddenly felt a conspiracy, a conspiracy against professional film critics.

Ordinary movie fans don't care about Roger? What does Albert think, starting in the second half of last year, with Duke and Steve? Jobs and Pixar Studios made instant sharing their home base and announced their news as soon as possible, and the traffic and number of users on the site skyrocketed, and the public found the site more convenient and concise than the blog, and gradually liked to share their opinions in it, especially the die-hard Duke fans, who were also active members of the site.

Because of a business trip overseas some time ago, Norman? Shearer didn't get a movie ticket near his home, so he had to go to a small town far away to watch "The Return of the King", and when he got home, it was already late, but instead of resting immediately, he turned on the computer and logged in to his instant sharing account.

He only became a user of the site in January of this year, and after using it, he not only abandoned his blog, but also recommended the site to his friends and colleagues, who are now extremely active users.

Although there are only a few thousand people who follow him on the following website, as long as a few people can see his views, Norman? Shearer enjoys this feeling of sharing, and as a veteran movie fan, his opinion on the movie is naturally the most important thing he shares.

Therefore, he did not hesitate to knock on a long list of movie-watching feelings.

"After watching "The Return of the King", I have to sigh that the "Lord of the Rings" series is really a miracle in the history of cinema. The magic lies not only in how beautiful the film is, but also in the quality of the trilogy. The entire collection is impeccable and perfect. That's not to say that the Lord of the Rings series has absolutely nothing to lose, but in terms of overall quality, the trilogy has reached the pinnacle of cinematic entertainment in terms of comprehensive entertainment. ”

"It's rare for a film to have such a wide range of appeal, and it's even more rare that the quality of all three episodes is at the top of its game, fully meeting and exceeding fans' expectations. With the magic of "The Return of the King" alone, it is fully qualified to be the best picture at next year's Oscars! I just don't know if the academy, which always likes to flaunt popular art but is actually extremely niche, will choose Duke's masterpiece! ”

"In the end, Duke didn't disappoint, and the final chapter of the ending was a hundred times better than the best we could have wanted!"

After the presentation, Norman? Shearer was still not sleepy, his mind was full of excitement brought by the cavalry charge, so he simply opened some of the users he followed and browsed them, many of whom were movie lovers like him, and many of them watched the advance of "The Return of the King" for the first time, and they were basically praised.

Several people also shared the peculiar experience of watching the advance game.

"This year, I fell in love with the captain of the school's cheerleading team, and after a long crush, I finally confessed today, and decided to invite her to watch a movie, the movie is Duke's "The Return of the King", and she agreed."

"It's an ordinary Thursday night, I walked into the theater hand in hand with a beautiful woman who has been secretly in love for a long time, and for a full 3 hours, I was stunned by the pimples that hadn't finished yet!"

"However, less than halfway through the film, the cheerleader began to fidget and repeatedly asked to go home, otherwise her father would be very angry."

"She asked me to take her home again and again, and I watched with wide eyes as the Ghost Legion rushed towards the White City, humming and humming, with no intention of moving at all."

After a while, she said coldly, "Alternatively, I'll go first."

"I stared at Sauron's giant eyes and said, 'Okay, you go first.'"

"My first love ended in one day, but I don't regret it because I found something more wonderful than my first love!"

Norman? Shearer couldn't help but laugh, how painful it must be for a Lord of the Rings fans to leave the big screen where "The Return of the King" was shown?

Turn off the computer, Norman? Shearer was ready to go to rest, but for many fans, it was destined to be a sleepless night.

Brian is a front-line investigator at CinemaScore for the Seattle area, and although it's early in the morning, he's just getting started.

Walked into an office, talked to the person in charge of the theater with a cooperative relationship, and confirmed the attendance rate of this theater, although "The Return of the King" has dropped from the 95% attendance rate of the early screening, but it is also more than 90%, if there is no accident, this film is only a midnight show and an early screening, it will create a terrifying number.

Towards the end of the midnight show, Brian left the office, called a few assistants, and waited at the exit of the theater, ready to make direct contact with the audience and get first-hand market response and counts.

He prepared a small tape recorder, and the moment he saw the audience coming over, he greeted him, it was a fan about thirty years old, and after Brian showed his intention, the other party said a few words happily.

This fan's eyes are a little red, and he hasn't gotten rid of the love brought by the film.

"At the end of "The Return of the King", I didn't expect that I would burst into tears, since "The Fellowship of the Ring" in 2001, it seems like a century has passed, and I just watched them silently during this time period, watched them fight, watched them destroy the Lord of the Rings, how much I want this qiē to continue, how many more centuries to come, I think I will be with me."

"Only Duke? I think a director like Rosenberg can create such a great Lord of the Rings trilogy because he has such a love and passion for movies. ”

"How many points do you score out of 10?" Brian asked.

The fan thought for a while, "It's a bit too exaggerated to give 10 points, but 9.5 points is definitely worth it!" ”

After communicating with a few more viewers, Brian simply stood aside and observed and listened to the interviews of several of his assistants more objectively.

"It's not just a movie, it's another world, an absolute classic!"

"The perfect finish, the best battle, the fearless heart, the courage to move forward. There are the most touching aspects of this film of the three, whether it is the near-reaching peak of hope, or the vicissitudes and profundity of the battle, or the humility of Aragorn when he bestows the crown, the hobbit is treated with the whole kingdom, and the reluctance to part" (to be continued............

PS: Ask for monthly passes and recommended tickets!