The sky is showing a hint of fish, CinemaScore's headquarters in Las Vegas is busy, and the company spends sleepless nights every time there is a big production with its latest release, and after years of hard development, CinemaScore has released more and more important numbers for distribution companies and the theatrical market.

Cloun, the vice president on duty at night, stood in the mailroom, the phone was constantly being answered by the operator, the fax machine was ringing without stopping, and the e-mails in the network mail were gathered from all over the United States to Las Vegas.

By the time the sun was about to climb the horizon, Clun got the first-hand count, which was the statistics for the advance and midnight games of "Return of the King".

He let out a sigh of relief, "Immediately fax to Warner Bros., The Lord of the Rings, and the North American Theater Alliance." ”

These are the three big customers they serve, and there is no room for delay or neglect.

In Burbank, in the Lord of the Rings studios at Warner Studios, many people didn't close their eyes all night, and before dawn was the most sleepy stage, Laris sat in front of the fax machine, her head propped up on the table like a chicken pecking rice, clicking and pointing, and her hazy eyes seemed to sleep and wake up, as if she would fall into a deep sleep at any moment.

The fax machine suddenly rang without warning, and Raress shook her head to sober herself up a bit, picked up the text she had received and glanced at it, and her spirit was immediately lifted.

She was just about to leave when the fax machine rang again. Another fax slowly typed out.

When Larith saw the numbers on the second fax, her sleepiness disappeared without a trace, and her spirit instantly became excited. With two faxes in hand, she ran towards the studio's duty office.

"Roger! Got it! ”

She rushed into the office shouting as she ran, and other colleagues who were not in good spirits because of staying up late immediately looked at her.

"Good news!" Laris's loudest voice said, "$6.61 million in advance!" $12.26 million for midnight show! ”

"What?" Someone subconsciously asked.

Larith repeated, "'Return of the King' is $6.61 million in advance!" $12.26 million for midnight show! ”

"Wow~"

The office erupted in cheers, with everyone raising their hands in the air, some hugging. Or give a high-five, to celebrate their third great victory!

"I'll make a toast!" Someone shouted.

The more human responded, "Gotta have a toast!" ”

The entire Lord of the Rings Studios was in a binge and seething.

The Lord of the Rings is in jubilation with the rising sun. But in the mansion of Chicago, where the sun had already risen, the study that had not turned off the lights all night exuded a chill.

Just received a number of faxes jù that have been placed on Roger? On the desk in front of Albert.

Despite being mentally prepared, when these come into the eye. Roger? Albert's face darkened again.

Before the release of the film. Although several parties did not say hello, they tacitly maintained the same understanding and used Orlando? The events triggered by Bloom, who tried to discredit "The Return of the King", in Roger? Albert wants to come, even Michael? Several Hollywood companies, such as Ovitz and Walt Disney, have been dispatched, and they have always been able to pull "The Return of the King" a little lower.

He didn't want much, as long as he could limit the midnight box office of "Return of the King" to $10 million. Maybe it will make the film unable to break $100 million at the box office in North America in its first week.

But they tossed for so long, he came back last night and uploaded the movie review. In order to be able to influence the market, but in front of this number one by one.

North American premieres, $6.61 million for 3,000 screenings; Midnight show in North America, 4013 theaters $12.26 million!

What does that mean, Roger? Albert is well aware that the midnight box office, which set a new North American record, almost indicates that "Return of the King" is likely to surpass "Spider-Man" in its North American opening weekend!

The number jù on another article is the best proof.

CinemaScore's audience praise rate is as high as 96%, the average audience score is 'A+', the 28,775 users on the IMDB website score 9.7 points, the audience popularity popcorn index is 97 percent, and MetaCritic 45 media reporters scored 93 points The highest score in the series.

These are all strong guarantees for the box office to maintain a strong trend!

Even if you don't want to admit it, Roger? Albert actually knew that the commercial number of "Return of the King" would inevitably surpass that of "The Fellowship of the Ring" and "The Two Towers", and their sniping in the summer file was more like a joke.

However, he will not give up.

Roger? Albert took a sip of his coffee, looked at the two stats, and muttered, "I'll be waiting for you during awards season, Duke?" Rosenberg! ”

As soon as the sun rose in the sky on Friday, Duke's Bentley drove out of the Duke's Manor, first to the company, then to Warner Bros., and finally to the Lord of the Rings.

"Hey Duke, we've made it again!"

"Boss, that's a great job!"

"BOSS, you are really invincible!"

"Can you reveal that in the first week in North America, can it exceed $150 million?"

Entering the studio, all the employees had excitement written on their faces and greeted their bosses one after another, and Duke was in a good mood, although he didn't say much, but he also nodded to these people with a bright smile.

Everyone here has contributed immensely to the success of the trilogy, and as he said in an interview at the premiere, this is a team masterpiece!

Duke and his team ensure the quality of the film, and everyone here has done a lot of work in promoting the film.

Although the film was released and the response looked good, Duke was not completely relaxed and was still staring at the progress of a lot of work, which was the end of the trilogy and one of his best opportunities to reach the peak of the box office. The word-of-mouth of the film is the key, but the promotion cannot be ignored either.

He was busy at the Lord of the Rings until mid-afternoon, just as Duke was about to leave. Jamie? Johnson knocked on the door and walked in.

"Leaving?" The other party asked.

Duke nodded, "There's something going on over there, Ivanka, I'm going to go over." ”

"Well, thank you." Jamie? Johnson is in a good mood, "Instant Sharing sites have played a lot of a role in the promotion. ”

"It's a win-win partnership, isn't it?"

Jamie? Johnson and Duke laughed at the same time.

"Good news for you." Jamie? Johnson added, "According to the number provided by the North American Cinema Alliance. From today to now, "The Return of the King" has maintained a 60% attendance rate among mainstream theater chains. ”

"Good news!" Guys in the office of Dukla, waiting for Jamie? After Johnson went out. "Let's have a drink and celebrate." ”

"Then I'll wait for you."

As he drove towards where Ivanka's company was located, Duke made a detour past a famous theater in Burbank, although there was no queue in the theater during "Titanic". But the number of people coming in and out is huge. Many of them are wearing ring-related products such as wizard hats, and they are obviously heading for "The Return of the King".

Duhamel is the person in charge of this theater, and after the official opening this morning, he has not rested, and he has not even had time to eat lunch.

Despite the fact that the theater has made a certain amount of filing, the audience who walked into the theater during the weekday on Friday still greatly exceeded their expectations, causing ticketing to be very tight for a while. He had to start at 10 a.m. and remove the theater that was scheduled for "Killing Game". changed to the screening of "The Return of the King", which can be regarded as alleviating the urgent needs of the audience.

However, he didn't have a chance to relax at all, and after a morning passed, the peripheral products of "The Return of the King" that were originally prepared for today's day were sold out, and Duhamel had to call the Burbank branch to ask for more goods, but the branch was also in short supply, and almost all the goods around the theater in the Burbank area were in short supply.

Fortunately, he contacted a guy named Pete? Ke's chain merchant, the other party promised to supply him with some goods at a high price, which was a temporary solution to the problem of peripheral products.

In the evening, Duhamel faced another test, a large number of fans flocked to the theater because they had just finished work, and 7 of the theater's 9 theaters are currently showing "The Return of the King", but it is still not enough.

Duhamel was able to sit as the manager of the theater, and he was also a decisive person, and he shouted directly to the person in charge of the sales department, "Leave one theater to show other films in turn, and arrange the remaining eight theaters for "The Return of the King"!" ”

After the person in charge of the sales department left, he picked up the phone and dialed the number of the branch, and applied directly to the BOSS of the Burbank branch of Emperor Entertainment, "I strongly request that the theater only show "The King Comes" from tomorrow!" ”

At about eight o'clock in the evening, the theater in charge of Duhamel ushered in the peak moment of the audience, and the halls and corridors of the chain theaters were full of audiences waiting for the film to start, these people did not look at the other films, but only paid attention to "The Return of the King".

There were so many people that Duhamel could hear the hum of each other's discussions, even through the windows and doors, and many of them had not even seen the film, but they went to the sales and swept away the few remaining goods.

Duhamel was a little vigilant, and it was easy for accidents to occur in large numbers, so he quickly summoned the civilian staff in the office and sent everyone out to assist the few security personnel to help maintain order.

However, the energy of the crowded audience is obviously not on each other, they are just waiting for the movie they want to see the most released, and nothing else is in their eyes.

Relieved, Mr. Duhamel returned to his office and emailed the heads of several other theaters, and the situation was broadly similar.

If there are more viewers, what kind of daily income will it bring? Duhamel couldn't help but think about the question. (To be continued......)

PS: Ask for monthly passes and recommended tickets!