Just one weekend after its release, Star Wars: The Force Awakens has already set a string of box office records. Pen "Fun" Pavilion www.biquge.info

"Premiere midnight record: $72 million; Friday's box office and single-day highs: $165 million; the first film to grossing $150 million in a single day; the fastest films to break $100 million, $150 million and $200 million at the box office; The December premiere box office record was four times the original record holder "The Hobbit: An Unexpected Journey" of $84.6 million; The highest midnight show at IMAX, the highest single-day box office at IMAX at $34 million, and the opening weekend box office record at $70.1 million. ”

Ivanka? Trump then looked at the North American film market screening schedule for January and February, and there were no heavyweight films released in these two months, which means that there is no film that can really impact "Star Wars: The Force Awakens", what kind of height will the final box office go?

She will always keep an eye on the film.

No one can say what kind of height the film will eventually reach, and no one is sure if it can break through the global box office of more than $2.7 billion of "Avatar".

But if you want to get a high box office, Duke knows very well, even with today's popularity. There is still a need to increase publicity and marketing efforts.

After "Star Wars: The Force Awakens" broke both the North American and global opening weekend box office records for "The Avengers", another Duke company immediately sent a congratulatory message.

Marvel Studios released a new poster on its official Twitter and instant shares, as well as on multiple websites, in which the brains of the Avengers and Captain America hang a golden medal around BB-8's neck.

This is also a tradition in the North American film industry, and this tradition is derived from George? Lucas and Steven? Spielberg.

In that year, after the box office of "Star Wars" surpassed "Jaws". "Jaws" director Spielberg sent a picture to congratulate "Star Wars" director George? Lucas; Later, "Jurassic Park" surpassed "Star Wars" at the box office, and Lucas also sent pictures to congratulate Spielberg.

At the same time, Duke also posted pictures on the official Twitter and instant shares, connecting the Black Widow Natasha of the entire Avengers? Normanoff and Captain America Steve? Rogers has officially sent an invitation to Rey and Moe God BB-8 from Star Wars: The Force Awakens, inviting them to join the Avengers......

Movie fans in North America immediately had their brains blown away.

"Is the Marvel universe going to be unified with the Star Wars universe?"

"The Skywalker family joins the Avengers to fight alongside Team America and Iron Man? oh，my……”

Obviously, Duke is all about promoting and generating buzz. It's not just Star Wars: The Force Awakens, Joe? Russell and Anthony? The Russo brothers' "Avengers 2: The Age of Ultron" will be released in May next year, which is also to promote the film.

There is no doubt that from the second phase of the Marvel program, Captain America Steve? Rogers has become extremely important, and many of the films are planned to revolve around Captain America.

As a result, Duke's personal signature on the instant share became strange.

Under his instant sharing message, such a special label was added.

"He was seen as a symbol of the American spirit."

"His strength, speed, and endurance are far beyond ordinary people."

"He played a distinguished role for the United States and the world in World War II."

"He was given an alloy shield by the government that was as hard as his will."

"He led the Avengers from birth to death. Win impossible victories time and time again. ”

"He wasn't born a hero, nor was he an immortal body of steel. He's just stronger, braver, and quicker than the average person. ”

"He can do anything for the sake of life and death for the sake of the people, he can do anything for freedom, and he believes that as long as we work together, there is no enemy that cannot be defeated."

"He's Captain America - Steve? Rogers! ”

The North American market has been hyped up, and Duke has relaxed the promotion of Star Wars: The Force Awakens in the Chinese market. Although the release time on the other side of the Pacific is more than half a month later than the global release, this is also a good thing in some ways, after all, this kind of thing is not only in North America and the Western world, but also on the other side of the Pacific.

"Tina ......"

On a business jet flying to New York for a promotional announcement, Duke closed the document in front of him. Quite seriously, he said, "Tell Warner Bros. and Phil, the head of Warner Greater China, that I don't agree to do this." ”

Tina sitting across from her? Fei nodded, immediately turned on the computer, and prepared to send the email.

99.9% of Hollywood's directors will not have any say in the promotion process of the film, and Duke is of course an exception, as long as he strongly opposes it, Warner Bros. and Warner Greater China will definitely not continue to promote it.

Duke's objection is quite simple: Warner Greater China's Phil suggested that when "Star Wars: The Force Awakens" was released in China, like most popular Chinese films, it should be secretly bought in the first week in order to make the film look bright enough at the box office to increase the film's appeal to passers-by.

In China's film market, this is indeed an effective publicity and distribution strategy, and people like Duke do not have the so-called moral cleanliness, as long as it can bring enough impetus to the commercial performance of the film, he does not mind using some shady means.

The problem is that such a strategy is suitable for domestic films on the other side of the Pacific, and definitely not for Hollywood films as foreign invaders.

This kind of thing can't be completely kept secret, and if it leaks out, it will definitely be attacked by the media and film companies on the other side of the Pacific, and it will become the target of everyone's shouting.

To put it simply, this strategy is only suitable for local films, not outsiders.

Local film crews and film companies, although there is also fierce competition, but there are always inextricable links, even if they are exposed by such means, it is impossible to be stalked, because most of the local popular movies are doing this, this time you expose others, the same treatment will fall on your head next time.

When it comes to Hollywood movies, they naturally don't have such concerns.

The release time of "Star Wars: The Force Awakens" is not good, Duke is very aware of this, and December is the month of domestic protection that Big Scissors has never recognized, but it really exists; Second, Duke and Lucasfilm rejected China Film Group's request for investment.

Unless Duke and Lucasfilm's top brass have their heads in water, they will accept foreign investment in projects like Star Wars, even if the other party only needs a share of the box office.

Tina? Philip quietly sent an email, Duke was still thinking about it, and speculated from his experience in the last few years that the other side of the Pacific was undoubtedly in an era when this kind of publicity strategy was widely proliferated, and Phil in Greater China could not be blamed for thinking of such an unreliable strategy.

If everyone does it and you don't do it, you will obviously fall behind.

Duke unconsciously remembered the last year he had experienced, vaguely remembering that it was a Saturday, reaction to Bruce? The third part of one of Li's master's films was a release performance that may have been unprecedented in Chinese film history, and he and all his colleagues in the film industry had the privilege of witnessing a day that may go down in history.

In the middle of the night that day, in the theaters that screened the film, when there were almost no tickets for the middle rows of seats in the best theaters, the first two rows of tickets in several theaters were all sold, and the late-night ticket prices, which have always been discounted, were as high as 111 yuan and 203 yuan.

As long as people who have been to the theater and watched the movie know that the first two rows are the most unsuitable locations for watching movies, but they can be bought almost together, or in several cinemas with ticket prices of more than 100 yuan, in the case of more suitable seats in the middle, so abnormally buy a large number of seats that are not suitable for viewing, "audience" thinks it is a good deed.

Not only that, but then in more theaters, all the theaters where the film was shown on Monday morning were all sold out, and it was a weekday!

If this happens in one or two theaters, it may be explained by accident, but what about so many theaters suddenly appearing together?

It was a weekend of wonder.

This situation naturally can't be concealed from discerning people, there are a lot of grievances on the Internet, and Big Scissors also interviewed the companies and people in charge of the film, but the board was held high, but it was lightly photographed - this move is just a personal behavior taken by individual studios in order to obtain third-party ticket compensation......

Whether it is a personal behavior or not is not clear to anyone, perhaps only insiders really understand.

Duke knows that domestic films on the other side of the Pacific can use these methods, not that Warner Bros. and "Star Wars: The Force Awakens" can also use them, in fact, these methods and the investigation of big scissors and even the punishment of better than nothing are normal, and any region and market will have local protection, even North America, which is known as the most open, is no exception.

Knowing the existence of local protection, he insisted on hitting his head on it, which was purely asking for his own death.

Indeed, according to the information transmitted by Warner Greater China, domestic films on the other side of the Pacific have been very crazy to buy box office.

Even, some famous directors have said: "Now is there a domestic movie that can exceed 100 million a day without buying more than 50 million on the first day?" ”。 (To be continued.) )

PS: Ask for monthly passes and recommended tickets!